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The Art of Service

Customer Relationship Management (CRM) software: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

$39.95

Customer Relationship Management (CRM) software: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

$39.95

Product Description

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

This book is your ultimate resource for Customer Relationship Management (CRM) software. Here you will find the most up-to-date information, analysis, background and everything you need to know.

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

This book is your ultimate resource for Customer Relationship Management (CRM) software. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer Relationship Management (CRM) software right away, covering: Customer relationship management, Business Augmentation Services, Lead scoring, 24SevenOffice, Abacus (GDS), Access Commerce, Account aggregation, ACT!, Association Management System, BigMachines, CGram Software, CiviCRM, Clear Enterprise, Comparison of CRM systems, Comparison of marketing workflow automation software, Constant Contact, Dolibarr, Ebase, ECRM, EngageIP, Entellium, Enterprise relationship management, EpesiBIM, Field Force Automation, FonGenie, Foundation network, FrontAccounting, Fuzzies, GoldMine, IKnowWare, InContact, Intelestream, Kayako, Lynkos, Maximizer Software, Microsoft Dynamics CRM, MSSolve, NGenera CIM, OpenMFG, Oracle CRM, Oracle E-Business Suite, Paretoplatform.com, Pegasystems, Pivotal, Pivotal CRM, Quosal, Quotewerks, Really Simple Systems, Salesforce.com, SalesLogix, SalesPage, SAP Business One, SAP CRM, Selltis, SugarCRM, TaskHub, TeleMagic, Tessitura (software), WebCRM, Workbooks.com. 

This book explains in-depth the real drivers and workings of Customer Relationship Management (CRM) software. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer Relationship Management (CRM) software with the objectivity of experienced professionals.

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