This Instant-Access Self-Assessment Excel Dashboard and accompanying eBook is for managers, advisors, consultants, specialists, professionals and anyone interested in Marketing analytics assessment.
'The value of information we get from the self-assessments has allowed us to create value-add dashboards our senior management and executives have found very useful in answering questions and revising critical business processes. We have also given our power business users the ability to analyze their own data which in turn helps my BI Team focus on providing complete and accurate data extracts and supports our theme of Self-Serve Analytics. I highly recommend The Art of Service to all my colleagues who are trying to make a decision on which BI data analytics and visualization tool to purchase!' - Data Warehouse / BI Architect in the Communications Industry
'Visual analytics brought lot of value to the organization. Creating a dashboard was relatively easy.' - CIO in the Government Industry
'Simple to install and stand up for a small enterprise. Happy with integration with existing tools and processes' - Director, Marketing Strategy in the Services Industry
What Is The Marketing analytics Self-Assessment?
The Marketing analytics Self-Assessment's Purpose is:
- To help our clients to reduce their effort in the Marketing analytics work they do to get their problem solved
- To help our clients in ensuring that their plans of action include every Marketing analytics task and that every Marketing analytics outcome is in place
- To help our clients not having to spend time investigating strategic and tactical options, therefore saving time and ensuring Marketing analytics opportunity costs are low
- To help our clients channel implementation direction instantly to deliver tailored Marketing analytics advise with structured going-forward plans
All the tools you need to an in-depth Marketing analytics Self-Assessment. Featuring 618 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing analytics improvements can be made.
What You Get:
The Marketing analytics Complete Self-Assessment Excel Dashboard
- Ensures you don't miss anything: 618 questions in 7 RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain) steps with easy and quick navigating and answering for 1 or up to 10 participants
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Marketing analytics Self-Assessment
- Dynamically generated projects-ready RACI Matrix shows your organization exactly what to do next
- Is secure: Ensures offline data protection of your Self-Assessment results
The Marketing analytics Complete Self Assessment eBook version of the book in print
- Provides a convenient way to distribute and share among the participants to prepare and discuss the Self-Assessment
In using the Self-Assessment you will be better able to:
- Diagnose Marketing analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Marketing analytics and process design strategies into practice according to best practice guidelines
Assess and define Marketing analytics with this Marketing analytics Self Assessment. Sample questions from the Complete, 618 Questions, Self-Assessment:
- Recognize Question: What are the rough order estimates on cost savings/opportunities that Marketing analytics brings?
- Define Question: Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Marketing analytics process. ask yourself: are the records needed as inputs to the Marketing analytics process available?
- Measure Question: What is as anatomy of marketing analytics segment how big is the market?
- Analyze Question: Who is the main stakeholder, with ultimate responsibility for driving Marketing analytics forward?
- Improve Question: Is a fully trained team formed, supported, and committed to work on the Marketing analytics improvements?
- Control Question: What other areas of the organization might benefit from the Marketing analytics teamês improvements, knowledge, and learning?
- Sustain Question: How do you determine the key elements that affect Marketing analytics workforce satisfaction? how are these elements determined for different workforce groups and segments?
Value [to you] of the Marketing analytics Self-Assessment
Excluding hired consultants and advisors from top management consulting firms, internal Marketing analytics Self-Assessment work is typically undertaken by senior level positions with titles such as Enterprise Architect, Business Process Architects, Business Process Re-engineering Specialists and Business Architects.
Statistics according to Glassdoor and Indeed tell these positions receive an average basic pay of $125,000. Daily rates of basic pay are computed by dividing an employee's annual pay by 260 days. The daily salary is then derived by dividing the annual salary of $125,000 by 260 days = a daily rate of $480.
Top management consulting firms start at $2,000 a day, with rates typically charged up to 40 hours per week.
For the price of a fraction of this you can get complete peace of mind. Now.
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
You are free to use the Self-Assessment contents in your presentations and documentation for internal end external use without asking us - we are here to help.