Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing communications Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing communications related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Marketing communications specific requirements:
STEP 1: Get your bearings
- The latest quick edition of the Marketing communications Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing communications improvements can be made.
Examples; 10 of the standard requirements:
- You need to ask yourself two questions and organize contingency plans around them: what if? Next, think through how you would handle a crisis organizationally. to whom do you go to get the facts?
- Identification of the particulars of the monitoring, evaluation, and control efforts that will be employed to appraise the effectiveness of all imc program elements used. what is to be tested?
- It is difficult to know if youve got the right spending level. however, the agency should provide a range of budgets for the products they advertise. how much does the top advertiser spend?
- Spheres of influerce in the consumers life. what people, activities, organizations and media can have the most effect on determining the target audiences receptivity to products?
- Against the backdrop of continuing technology advances, changing mobile readiness and increasing mobile savvy of the retailer, how will mobile technology alter marketing communications?
- Some measurement of efficiency is better than no measurement of it. if you dont know the cpm how can you justify the expense of using one medium or vehicle versus another?
- Another consideration in developing an imc program is the nature of your product or service. is it over-the-counter (condoms) or ethical (oral contraceptives/ocs)?
- What are the objectives of your campaign as they relate to brand awareness, knowledge and interest, favorable attitudes and image, and purchase intentions?
- Generating increased purchases or use is also a typical category for consumer promotion objectives in sustaining programs. when do you want to do this?
- There are a variety of product related problems that can turn into crises. what if product tampering occurs and consumers buying products are harmed?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Marketing communications book in PDF containing requirements, which criteria correspond to the criteria in...
Your Marketing communications self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Marketing communications Self-Assessment and Scorecard you will develop a clear picture of which Marketing communications areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Marketing communications Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing communications projects with the 62 implementation resources:
- 62 step-by-step Marketing communications Project Management Form Templates covering over 6000 Marketing communications project requirements and success criteria:
Examples; 10 of the check box criteria:
- Change Request: Will all change requests be unconditionally tracked through this process?
- Lessons Learned: How effective was each Marketing communications project Team member in fulfilling his/her role?
- Cost Management Plan: Are risk oriented checklists used during risk identification?
- Cost Management Plan: Are the quality tools and methods identified in the Quality Plan appropriate to the Marketing communications project?
- Stakeholder Analysis Matrix: What coalitions might build around the issues being tackled?
- WBS Dictionary: Are the bases and rates for allocating costs from each indirect pool consistently applied?
- Responsibility Assignment Matrix: Will too many Communicating responsibilities tangle the Marketing communications project in unnecessary communications?
- Schedule Management Plan: Does the Marketing communications project have quality set of schedule BOEs?
- Schedule Management Plan: Is there anything planned that doesn t need to be here?
- Variance Analysis: Is work properly classified as measured effort, LOE, or apportioned effort and appropriately separated?
Step-by-step and complete Marketing communications Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Marketing communications project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Marketing communications project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Marketing communications project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Marketing communications project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Marketing communications project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Marketing communications project or Phase Close-Out
- 5.4 Lessons Learned
With this Three Step process you will have all the tools you need for any Marketing communications project with this in-depth Marketing communications Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Marketing communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Marketing communications and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing communications investments work better.
This Marketing communications All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.