Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing experimentation Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing experimentation related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Marketing experimentation specific requirements:
STEP 1: Get your bearings
- The latest quick edition of the Marketing experimentation Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing experimentation improvements can be made.
Examples; 10 of the standard requirements:
- Are there any disadvantages to implementing Marketing experimentation? There might be some that are less obvious?
- What actually has to improve and by how much?
- Have you identified your Marketing experimentation key performance indicators?
- Are new and improved process (should be) maps developed?
- Risk factors: what are the characteristics of Marketing experimentation that make it risky?
- How might the group capture best practices and lessons learned so as to leverage improvements?
- Have specific policy objectives been defined?
- To what extent does management recognize Marketing experimentation as a tool to increase the results?
- What should the next improvement project be that is related to Marketing experimentation?
- Whom among your colleagues do you trust, and for what?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Marketing experimentation book in PDF containing requirements, which criteria correspond to the criteria in...
Your Marketing experimentation self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Marketing experimentation Self-Assessment and Scorecard you will develop a clear picture of which Marketing experimentation areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Marketing experimentation Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing experimentation projects with the 62 implementation resources:
- 62 step-by-step Marketing experimentation Project Management Form Templates covering over 6000 Marketing experimentation project requirements and success criteria:
Examples; 10 of the check box criteria:
- Scope Management Plan: Are enough systems & user personnel assigned to the Marketing experimentation project?
- Probability and Impact Assessment: Workarounds are determined during which step of risk management?
- Procurement Management Plan: Is there any form of automated support for Issues Management?
- Quality Management Plan: Are there processes in place to ensure internal consistency between the source code components?
- Procurement Management Plan: Are updated Marketing experimentation project time & resource estimates reasonable based on the current Marketing experimentation project stage?
- Roles and Responsibilities: Are governance roles and responsibilities documented?
- Procurement Audit: Is the performance of the procurement function/unit regularly evaluated?
- Scope Management Plan: Will the Marketing experimentation project deliverables become accepted in writing?
- Stakeholder Management Plan: Are communication systems proposed compatible with staff skills and experience?
- Cost Management Plan: Are actuals compared against estimates to analyze and correct variances?
Step-by-step and complete Marketing experimentation Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Marketing experimentation project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Marketing experimentation project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Marketing experimentation project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Marketing experimentation project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Marketing experimentation project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Marketing experimentation project or Phase Close-Out
- 5.4 Lessons Learned
With this Three Step process you will have all the tools you need for any Marketing experimentation project with this in-depth Marketing experimentation Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Marketing experimentation projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Marketing experimentation and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing experimentation investments work better.
This Marketing experimentation All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.