Target Market Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Target Market Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Target Market related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Target Market specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Target Market Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 993 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Target Market improvements can be made.

Examples; 10 of the 993 standard requirements:

  1. What is the market like in terms of the industry, the customer, customer needs, product/service benefits, the ventures target markets, and the market penetration plan?

  2. What are the different processes – as production, processing and marketing – that take place in the value chain, before product and services reach the final consumer?

  3. Does your organization decide to use that option because of the prospective revenue or because the target market is otherwise impenetrable due to legal barriers?

  4. Do you agree with the design and distribution obligations and the product intervention power only applying to products made available to retail clients?

  5. What are the competitive advantage in terms of the unique resources, target segment, product design, production process and value added in the network?

  6. Does your web site focus more on market problems, market segments, buyer personas, and solutions than on your products, technology, and organization?

  7. Can a false execution of strategic marketing acts, as segmentation, targeting and re positioning turn a successful organization into a failing one?

  8. Is your organization that satisfies the immediate needs and wants of target markets always doing what is best for its consumers in the long run?

  9. Is there a relationship between the number of different sources considered important and the perceived informational value of advertising?

  10. Where small businesses are the target market, selling can prove difficult when many are struck with the sentiment of who would attack you?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Target Market book in PDF containing 993 requirements, which criteria correspond to the criteria in...

Your Target Market self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Target Market Self-Assessment and Scorecard you will develop a clear picture of which Target Market areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Target Market Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Target Market projects with the 62 implementation resources:

  • 62 step-by-step Target Market Project Management Form Templates covering over 1500 Target Market project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Schedule Management Plan: Have all involved Target Market project stakeholders and work groups committed to the Target Market project?

  2. Initiating Process Group: Do you understand all business (operational), technical, resource and vendor risks associated with the Target Market project?

  3. Stakeholder Analysis Matrix: Does the stakeholder want to be involved or merely need to be informed about the Target Market project and its process?

  4. Procurement Management Plan: How will you coordinate Procurement with aspects of the Target Market project?

  5. Procurement Audit: Did your organization calculate the contract value accurately?

  6. Change Management Plan: What is the negative impact of communicating too soon or too late?

  7. Cost Management Plan: Are the results of quality assurance reviews provided to affected groups & individuals?

  8. Responsibility Assignment Matrix: The already stated responsible for overhead performance control of related costs?

  9. Cost Management Plan: Have the reasons why the changes to your organizational systems and capabilities are required?

  10. Source Selection Criteria: How can business terms and conditions be improved to yield more effective price competition?

 
Step-by-step and complete Target Market Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Target Market project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Target Market project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Target Market project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Target Market project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Target Market project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Target Market project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Target Market project with this in-depth Target Market Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Target Market projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Target Market and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Target Market investments work better.

This Target Market All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.