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Advanced Key Account Management Strategies for Business Development and Growth

Advanced Key Account Management Strategies for Business Development and Growth

$199.00
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Advanced Key Account Management Strategies for Business Development and Growth



Course Overview

This comprehensive course is designed to equip participants with the knowledge, skills, and strategies required to effectively manage key accounts and drive business growth. Through interactive and engaging lessons, participants will learn how to develop and implement successful key account management plans, build strong relationships with clients, and identify new business opportunities.



Course Objectives

  • Understand the principles and benefits of key account management
  • Develop and implement effective key account management plans
  • Build strong relationships with clients and identify new business opportunities
  • Improve communication and negotiation skills
  • Enhance problem-solving and conflict resolution skills
  • Understand how to use technology to support key account management
  • Develop a comprehensive understanding of the sales process and how to identify new sales opportunities
  • Improve time management and prioritization skills
  • Understand how to measure and evaluate the success of key account management plans


Course Outline

Module 1: Introduction to Key Account Management

  • Defining key account management
  • Benefits of key account management
  • Key account management process
  • Understanding client needs and expectations
  • Developing a key account management plan

Module 2: Building Strong Relationships with Clients

  • Understanding client behavior and psychology
  • Developing effective communication skills
  • Building trust and rapport with clients
  • Understanding client needs and expectations
  • Developing a client-centric approach

Module 3: Identifying New Business Opportunities

  • Understanding the sales process
  • Identifying new sales opportunities
  • Developing a sales strategy
  • Understanding client buying behavior
  • Developing effective negotiation skills

Module 4: Key Account Management Planning and Implementation

  • Developing a comprehensive key account management plan
  • Setting goals and objectives
  • Identifying key performance indicators (KPIs)
  • Developing a communication plan
  • Implementing the key account management plan

Module 5: Technology and Key Account Management

  • Understanding the role of technology in key account management
  • Using customer relationship management (CRM) software
  • Developing a digital communication strategy
  • Using data and analytics to support key account management
  • Understanding the benefits and challenges of using technology in key account management

Module 6: Problem-Solving and Conflict Resolution

  • Understanding the principles of problem-solving and conflict resolution
  • Developing effective problem-solving skills
  • Understanding the causes of conflict
  • Developing effective conflict resolution skills
  • Understanding the importance of effective communication in problem-solving and conflict resolution

Module 7: Time Management and Prioritization

  • Understanding the importance of time management and prioritization in key account management
  • Developing effective time management skills
  • Understanding how to prioritize tasks and activities
  • Developing a schedule and sticking to it
  • Understanding the benefits of effective time management and prioritization

Module 8: Measuring and Evaluating Success

  • Understanding the importance of measuring and evaluating success in key account management
  • Developing effective metrics and KPIs
  • Understanding how to use data and analytics to measure success
  • Developing a comprehensive evaluation plan
  • Understanding the benefits of measuring and evaluating success

Module 9: Advanced Key Account Management Strategies

  • Understanding advanced key account management strategies
  • Developing a comprehensive understanding of client needs and expectations
  • Understanding how to use technology to support advanced key account management strategies
  • Developing effective communication and negotiation skills
  • Understanding the benefits and challenges of advanced key account management strategies

Module 10: Putting it all Together

  • Developing a comprehensive key account management plan
  • Implementing the key account management plan
  • Understanding how to measure and evaluate success
  • Developing effective problem-solving and conflict resolution skills
  • Understanding the benefits and challenges of key account management


Certificate of Completion

Upon completion of this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate will demonstrate the participant's expertise and knowledge in key account management and their ability to develop and implement effective key account management plans.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Expert instructors with extensive experience in key account management
  • Personalized support and feedback
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven discussion forum
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Format

This course is delivered online and consists of 10 modules. Each module includes interactive lessons, quizzes, and hands-on projects. Participants will have access to a comprehensive course manual, expert instructors, and a community-driven discussion forum.

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