Description

A focused course, tailored for you

Building AI Marketing and Digital Strategy Curriculum for ASEAN MBA Programmes (Industry-Aligned Content + Practicum + AI Ethics + Multi-Country Brand Cases + Industry Partnership)

Build the AI marketing and digital strategy curriculum for ASEAN MBA programmes in 10 weeks. Industry-aligned content + practicum + AI ethics + multi-country brand cases + industry partnership.

ASEAN MBA programmes compete with global business schools and AI-native certificate programmes for student attention. Faculty who build the modern AI marketing and digital strategy curriculum win the next intake. Here is the 10-week build.

$199 one-time

Tailored to your situation. Access within 24 hours. 30-day money-back.

Includes a hand-built implementation playbook delivered alongside course access, generated for your specific situation.

Why this course

ASEAN MBA programmes (Putra Business School Malaysia, INSEAD Asia Campus, NUS Business School, SMU Lee Kong Chian School of Business, Nanyang Business School, Asian Institute of Management Philippines, Ateneo Graduate School of Business Philippines, AIM Manila, AIM Hanoi, Sasin Bangkok, Mahidol International College Bangkok, Chulalongkorn Sasin, BINUS Business School, IPMI International Business School, Universitas Indonesia FEUI, Universitas Gadjah Mada UGM MBA, ITB SBM, IPB SB, Prasetiya Mulya, IPMI Bali, IBII, Maranatha Christian University, Universitas Pelita Harapan UPH, Vietnam National University Hanoi MBA, RMIT Vietnam MBA, FPT University, Ho Chi Minh City Economics University, Singapore Management University, Hong Kong UST Business School, CUHK Business School, HKU Business School) compete with global business schools (Harvard, Wharton, Stanford, MIT Sloan, Booth, Kellogg, Columbia, LBS, INSEAD France) and AI-native certificate programmes (Coursera AI Specialisation, Udacity AI Nanodegree, deeplearning.ai, edX MIT MicroMasters, Google AI Essentials, Microsoft AI Engineer, AWS AI Specialty, IBM AI Engineering Professional Certificate) for student attention.

Faculty who build the modern AI marketing and digital strategy curriculum win the next intake. Faculty who teach 2019-era marketing theory lose intake share to global schools and to AI-native certificate programmes.

This course teaches the 10-week build of the AI marketing and digital strategy curriculum for ASEAN MBA programmes: industry-aligned content framework, practicum framework, AI ethics framework, multi-country brand cases framework, industry partnership framework, assessment framework, and the programme leadership engagement model. Twelve modules with deliverables. Plus a hand-built implementation playbook for your specific programme.

What you walk away with

A documented industry-aligned content framework.
A practicum framework.
An AI ethics framework.
A multi-country brand cases framework.
An industry partnership framework.
An assessment framework.
A programme leadership engagement model.
A 10-week build plan.

The 12 modules

Module 1. ASEAN MBA marketing curriculum landscape 2026

Detailed walkthrough of the ASEAN MBA marketing curriculum landscape in 2026: peer-programme positioning, global-business-school competition, AI-native certificate competition (Coursera, Udacity, deeplearning.ai, edX, Google, Microsoft, AWS, IBM), AI-marketing-tool landscape, industry-recruiter expectations, and the strategic-level decisions facing faculty.

Module 2. Industry-aligned content framework

Build the industry-aligned content framework: AI-marketing technology stack content (martech vendor landscape, AI content production, AI-augmented sourcing, AI-driven personalisation, AI-driven attribution, conversion optimisation), digital-strategy content (omnichannel strategy, customer-journey mapping, customer experience design, customer data platform integration), AI-marketing-operations content (ABM, intent data, lead scoring, lifecycle marketing, growth marketing), AI-driven customer-insight content, and the integration with broader marketing theory. Three content frameworks at peer schools.

Module 3. Practicum framework

Build the practicum framework: industry-sponsored project framework, capstone-project framework, internship pathway framework, consulting-project framework, real-client work framework, AI-marketing-platform sandbox framework (Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud, Marketo, Eloqua, in-house), and the integration with broader experiential learning.

Module 4. AI ethics framework

Build the AI ethics framework: AI in marketing ethics framework (bias, fairness, transparency, consent), brand-safety framework, customer-trust framework, AI-content disclosure framework, regulatory-overlap content (NIST AI RMF, EU AI Act, ASEAN data-protection-law overlap, sector regulators), and the integration with broader business ethics.

Module 5. Multi-country brand cases framework

Build the multi-country brand cases framework: Singapore brand cases, Malaysia brand cases, Indonesia brand cases, Thailand brand cases, Vietnam brand cases, Philippines brand cases, Hong Kong brand cases, regional-brand-strategy cases, localisation strategy cases, multi-country-launch cases, and the integration with broader case-method teaching.

Module 6. Industry partnership framework

Build the industry partnership framework: capability-academy framework with regional digital-marketing leaders (Lazada Marketing, Shopee Marketing, Grab Marketing, Gojek Marketing, GoTo Marketing, AirAsia Marketing, Petronas Marketing, Indofood Marketing, Singtel Marketing, the firm Marketing, the firm Marketing, Maybank Marketing, OCBC Marketing, DBS Marketing, Vietcombank Marketing, Sea Group Marketing, Tokopedia Marketing, Bukalapak Marketing, Traveloka Marketing), industry-led-curriculum-board framework, industry-sponsored-research framework, alumni-network engagement framework, and the integration with broader external relations.

Module 7. Assessment framework

Build the assessment framework: portfolio-based assessment framework, project-based assessment framework, peer-evaluation framework, industry-mentor evaluation framework, simulation-based assessment framework, and the integration with broader academic standards.

Module 8. Faculty development framework

Build the faculty development framework: faculty-AI training framework, faculty-industry-exposure framework, faculty-research-with-industry framework, visiting-faculty framework, executive-in-residence framework, and the integration with broader academic strategy.

Module 9. Student-attraction strategy

Build the student-attraction strategy: programme positioning, recruiter relationship-management framework, alumni-employment framework, student-outcomes-and-employability framework, AACSB / EQUIS / AMBA reaccreditation framework, and the integration with broader business strategy.

Module 10. Technology and tooling for the curriculum

Build the technology and tooling for the curriculum: LMS selection (Canvas, Blackboard, D2L Brightspace, Moodle, in-house), AI-marketing-tool sandbox provisioning, case-management platform, simulation-platform selection (Capsim, Marketplace Simulations, Cesim, in-house), grading-and-feedback platform, and the integration with broader academic technology.

Module 11. Programme leadership engagement

Build the programme leadership engagement: programme-director partnership, dean partnership, dean-of-faculty partnership, marketing-and-recruiting partnership, alumni-relations partnership, and the integration with broader programme leadership.

Module 12. Your 10-week build plan

Week-by-week plan with weekly deliverables. Weeks 1-2: ASEAN MBA marketing curriculum landscape + industry-aligned content framework. Weeks 3-4: practicum framework + AI ethics framework. Weeks 5-6: multi-country brand cases framework + industry partnership framework. Weeks 7-8: assessment framework + faculty development framework. Weeks 9-10: student-attraction strategy + technology and tooling + programme leadership engagement. Deliverable: AI marketing and digital strategy curriculum.

How this addresses your situation

Specific modules that map to what you said you are dealing with.

Module 1 covers the landscape.

Module 2 produces industry-aligned content.

Module 3 covers practicum.

Module 4 covers AI ethics.

Module 5 covers multi-country brand cases.

Module 6 covers industry partnerships.

Module 7 covers assessment.

Module 8 covers faculty development.

Module 9 covers student-attraction.

Module 10 covers technology and tooling.

Module 11 covers programme leadership engagement.

Module 12 covers the 10-week build plan.

What you get with this course

The 12-module course delivered as text plus downloadable templates.
Templates and worked examples for industry-aligned content framework, practicum framework, AI ethics framework, multi-country brand cases framework, industry partnership framework, assessment framework, faculty development framework, student-attraction strategy, technology and tooling, programme leadership engagement.
A hand-built implementation playbook generated for your specific programme.
Three worked examples of modern AI marketing curricula at peer ASEAN MBA programmes.
Scripted talking points for the dean and programme-director engagement.

What you will have in hand by Day 1, Week 1, Month 1

Day 1: Industry-aligned content framework scaffold drafted.

Week 4: Practicum + AI ethics designed.

Week 8: Multi-country brand cases + industry partnerships + assessment + faculty development operational.

Week 10: Curriculum in operation.

Before and after

Before

Your curriculum teaches 2019-era marketing theory. Intake share is lost to global business schools and to AI-native certificate programmes. Industry recruiters cite curriculum gaps. Senior programme work goes to peers shipping the modern curriculum.

After

An AI marketing and digital strategy curriculum is in operation. Industry-aligned content framework, practicum framework, AI ethics framework, multi-country brand cases framework, industry partnership framework, assessment framework, faculty development framework, student-attraction strategy, technology and tooling, programme leadership engagement are all designed.

What happens if you do not address this

Faculty without the modern curriculum miss the next intake. AI-native certificate programmes attract corporate sponsorship; global business schools expand Asia campuses.

Who it is for

For MBA faculty members teaching marketing or digital strategy, programme directors, deans, associate deans of curriculum, and senior faculty leads at ASEAN business schools.

Who this is NOT for. Pure undergraduate marketing faculty without MBA scope. Faculty at schools with no MBA business. Pure executive-education-only faculty without graduate-programme scope.

How it arrives

Text-based course via LMS, plus downloadable templates and worked examples and the hand-built implementation playbook.

Time investment. Roughly 18 hours of reading and 60 to 120 hours of faculty effort across the 10-week build.

Why $199 is the right number

External MBA-curriculum consultants (Big4 higher-ed practices, specialist firms like Carrington Crisp, CarringtonCrisp, AACSB consulting, EQUIS consulting, AMBA consulting, regional business-school consultancies) charge $100K-$500K for curriculum-modernisation programmes. $199 buys the focused playbook plus the implementation document for your specific programme.

FAQ

Will this replace hiring an MBA curriculum consultant?

Partially. It teaches the modern curriculum. You may still want specialist input for AACSB reaccreditation.

What if my programme is primarily Executive MBA (not full-time MBA)?

Modules 3 and 9 cover EMBA-anchored patterns.

Does this cover online MBA programme delivery specifically?

Module 10 covers online-MBA delivery.

What about specialised marketing master's programmes (MSc Marketing)?

Modules 1, 2, and 7 cover MSc Marketing patterns.

What is in the implementation playbook for me specifically?

Industry-aligned content framework tailored to your specific programme; multi-country brand cases matched to your specific market focus; a 10-week build plan.

30-day money-back guarantee. If after a week of working through the materials this is not what you needed, reply to the receipt email and a full refund is processed. No questions, no forms.

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.