Skip to main content
B2B Demand Generation Mastery for Guaranteed Campaign Coverage

B2B Demand Generation Mastery for Guaranteed Campaign Coverage

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

B2B Demand Generation Mastery for Guaranteed Campaign Coverage



Course Overview

This comprehensive course is designed to equip B2B marketers with the skills and knowledge required to create and execute successful demand generation campaigns. Participants will learn how to drive revenue growth, improve campaign coverage, and measure ROI. Upon completion, participants will receive a certificate issued by The Art of Service.



Course Curriculum

Module 1: Understanding B2B Demand Generation

  • Defining Demand Generation
  • The Importance of Demand Generation in B2B Marketing
  • Key Concepts and Terminology
  • Demand Generation Frameworks and Methodologies

Module 2: Identifying and Understanding Your Target Audience

  • Buyer Persona Development
  • Understanding Customer Needs and Pain Points
  • Creating Buyer Journeys
  • Using Data and Analytics to Inform Target Audience Insights

Module 3: Content Strategy for Demand Generation

  • Content Types for Demand Generation
  • Creating a Content Calendar
  • Content Distribution Channels
  • Measuring Content Effectiveness

Module 4: Email Marketing for Demand Generation

  • Email Marketing Fundamentals
  • Building and Segmenting Email Lists
  • Crafting Effective Email Campaigns
  • Email Marketing Automation

Module 5: Paid Advertising for Demand Generation

  • Paid Advertising Channels (Google Ads, Facebook Ads, etc.)
  • Creating Effective Ad Copy and Landing Pages
  • Targeting and Retargeting Strategies
  • Measuring and Optimizing Paid Advertising Campaigns

Module 6: Social Media Marketing for Demand Generation

  • Social Media Marketing Fundamentals
  • Creating a Social Media Content Calendar
  • Paid Social Media Advertising
  • Measuring Social Media Effectiveness

Module 7: Event Marketing for Demand Generation

  • Event Marketing Fundamentals
  • Planning and Executing Events
  • Measuring Event Effectiveness
  • Using Events to Generate Leads and Drive Revenue

Module 8: Account-Based Marketing (ABM) for Demand Generation

  • ABM Fundamentals
  • Identifying and Targeting Key Accounts
  • Creating Personalized Content and Messaging
  • Measuring ABM Effectiveness

Module 9: Measuring and Optimizing Demand Generation Campaigns

  • Demand Generation Metrics and KPIs
  • Using Data and Analytics to Inform Campaign Optimization
  • A/B Testing and Experimentation
  • Continuously Improving Demand Generation Campaigns

Module 10: Advanced Demand Generation Topics

  • Using AI and Machine Learning in Demand Generation
  • Demand Generation for Complex Sales Cycles
  • Demand Generation for Niche Industries
  • Staying Up-to-Date with the Latest Demand Generation Trends


Course Features

  • Interactive and Engaging: Learn through a mix of video lessons, interactive quizzes, and hands-on projects
  • Comprehensive and Up-to-Date: Stay current with the latest demand generation trends and best practices
  • Personalized Learning: Learn at your own pace and track your progress
  • Practical and Actionable: Apply learnings to real-world scenarios and drive revenue growth
  • Expert Instruction: Learn from experienced demand generation professionals
  • Certification: Receive a certificate upon completion issued by The Art of Service
  • Flexible Learning: Access course materials anytime, anywhere on any device
  • User-Friendly and Mobile-Accessible: Navigate the course with ease on any device
  • Community-Driven: Connect with peers and instructors through discussion forums
  • Lifetime Access: Access course materials for a lifetime
  • Gamification and Progress Tracking: Stay motivated with gamification elements and track your progress


What You'll Receive

  • A comprehensive course curriculum covering 80+ topics
  • Access to video lessons, interactive quizzes, and hands-on projects
  • A certificate upon completion issued by The Art of Service
  • Lifetime access to course materials
  • Ongoing support through discussion forums and community engagement
,
!