B2B Lead Generation Mastery: Leveraging HubSpot and Marketing Automation for Explosive Sales Growth
Course Overview This comprehensive course is designed to help B2B marketers and sales professionals master the art of lead generation using HubSpot and marketing automation. Through interactive lessons, hands-on projects, and real-world applications, participants will learn how to drive explosive sales growth and receive a certificate upon completion issued by The Art of Service.
Course Curriculum Module 1: Introduction to B2B Lead Generation
- Defining B2B Lead Generation: Understanding the concept of lead generation and its importance in B2B marketing
- Lead Generation Challenges: Identifying common challenges faced by B2B marketers and sales professionals
- HubSpot and Marketing Automation: Introduction to HubSpot and marketing automation tools
Module 2: Understanding Your Target Audience
- Buyer Personas: Creating buyer personas to better understand your target audience
- Customer Journey Mapping: Mapping the customer journey to identify pain points and opportunities
- Segmentation and Targeting: Segmenting and targeting your audience for effective lead generation
Module 3: Content Marketing for Lead Generation
- Content Marketing Strategy: Developing a content marketing strategy for lead generation
- Content Types and Formats: Understanding different content types and formats for lead generation
- Content Distribution and Promotion: Distributing and promoting content for maximum reach and engagement
Module 4: Email Marketing and Nurturing
- Email Marketing Strategy: Developing an email marketing strategy for lead nurturing
- Email List Building and Segmentation: Building and segmenting email lists for effective lead nurturing
- Email Content and Automation: Creating effective email content and automating email campaigns
Module 5: Social Media Marketing for Lead Generation
- Social Media Strategy: Developing a social media strategy for lead generation
- Social Media Content and Advertising: Creating effective social media content and advertising for lead generation
- Social Media Engagement and Monitoring: Engaging with social media audiences and monitoring social media metrics
Module 6: Search Engine Optimization (SEO) for Lead Generation
- SEO Fundamentals: Understanding SEO fundamentals and keyword research
- On-Page Optimization: Optimizing website pages for search engines
- Link Building and Local SEO: Building high-quality backlinks and optimizing for local search
Module 7: Paid Advertising for Lead Generation
- Google Ads and PPC Advertising: Understanding Google Ads and PPC advertising for lead generation
- Facebook Ads and Social Media Advertising: Creating effective Facebook ads and social media advertising campaigns
- Native Advertising and Retargeting: Using native advertising and retargeting for lead generation
Module 8: Lead Magnets and Tripwires
- Lead Magnet Strategy: Developing a lead magnet strategy for capturing leads
- Creating Effective Lead Magnets: Creating effective lead magnets and tripwires
- Optimizing Lead Magnets for Conversion: Optimizing lead magnets for maximum conversion rates
Module 9: Landing Pages and Conversion Rate Optimization
- Landing Page Strategy: Developing a landing page strategy for lead generation
- Creating Effective Landing Pages: Creating effective landing pages and optimizing for conversion
- Conversion Rate Optimization: Optimizing landing pages for maximum conversion rates
Module 10: HubSpot and Marketing Automation
- HubSpot Fundamentals: Understanding HubSpot and its features
- Marketing Automation Strategy: Developing a marketing automation strategy using HubSpot
- Workflows and Lead Scoring: Creating workflows and lead scoring systems using HubSpot
Module 11: Measuring and Optimizing Lead Generation Performance
- Key Performance Indicators (KPIs): Understanding KPIs for lead generation and measurement
- Analytics and Reporting: Using analytics and reporting tools to measure lead generation performance
- Optimization and Improvement: Optimizing and improving lead generation performance using data-driven insights
Module 12: Advanced Lead Generation Strategies
- Account-Based Marketing: Understanding account-based marketing and its application in lead generation
- Influencer Marketing: Using influencer marketing for lead generation and brand awareness
- Referral Marketing: Creating referral marketing campaigns for lead generation and customer acquisition
Course Features - Interactive and Engaging: Interactive lessons and hands-on projects to keep you engaged and motivated
- Comprehensive and Personalized: Comprehensive curriculum and personalized support to ensure your success
- Up-to-date and Practical: Up-to-date and practical knowledge and skills to apply in real-world scenarios
- High-quality Content and Expert Instructors: High-quality content and expert instructors to guide you through the course
- Certification and Flexible Learning: Receive a certificate upon completion and enjoy flexible learning at your own pace
- User-friendly and Mobile-accessible: User-friendly and mobile-accessible platform to access course materials anywhere, anytime
- Community-driven and Actionable Insights: Community-driven discussions and actionable insights to help you achieve your goals
- Hands-on Projects and Bite-sized Lessons: Hands-on projects and bite-sized lessons to help you learn and retain information effectively
- Lifetime Access and Gamification: Lifetime access to course materials and gamification elements to make learning fun and engaging
- Progress Tracking and Support: Progress tracking and support to help you stay on track and achieve your goals
Certificate of Completion Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your knowledge and skills in B2B lead generation using HubSpot and marketing automation.,
Module 1: Introduction to B2B Lead Generation
- Defining B2B Lead Generation: Understanding the concept of lead generation and its importance in B2B marketing
- Lead Generation Challenges: Identifying common challenges faced by B2B marketers and sales professionals
- HubSpot and Marketing Automation: Introduction to HubSpot and marketing automation tools
Module 2: Understanding Your Target Audience
- Buyer Personas: Creating buyer personas to better understand your target audience
- Customer Journey Mapping: Mapping the customer journey to identify pain points and opportunities
- Segmentation and Targeting: Segmenting and targeting your audience for effective lead generation
Module 3: Content Marketing for Lead Generation
- Content Marketing Strategy: Developing a content marketing strategy for lead generation
- Content Types and Formats: Understanding different content types and formats for lead generation
- Content Distribution and Promotion: Distributing and promoting content for maximum reach and engagement
Module 4: Email Marketing and Nurturing
- Email Marketing Strategy: Developing an email marketing strategy for lead nurturing
- Email List Building and Segmentation: Building and segmenting email lists for effective lead nurturing
- Email Content and Automation: Creating effective email content and automating email campaigns
Module 5: Social Media Marketing for Lead Generation
- Social Media Strategy: Developing a social media strategy for lead generation
- Social Media Content and Advertising: Creating effective social media content and advertising for lead generation
- Social Media Engagement and Monitoring: Engaging with social media audiences and monitoring social media metrics
Module 6: Search Engine Optimization (SEO) for Lead Generation
- SEO Fundamentals: Understanding SEO fundamentals and keyword research
- On-Page Optimization: Optimizing website pages for search engines
- Link Building and Local SEO: Building high-quality backlinks and optimizing for local search
Module 7: Paid Advertising for Lead Generation
- Google Ads and PPC Advertising: Understanding Google Ads and PPC advertising for lead generation
- Facebook Ads and Social Media Advertising: Creating effective Facebook ads and social media advertising campaigns
- Native Advertising and Retargeting: Using native advertising and retargeting for lead generation
Module 8: Lead Magnets and Tripwires
- Lead Magnet Strategy: Developing a lead magnet strategy for capturing leads
- Creating Effective Lead Magnets: Creating effective lead magnets and tripwires
- Optimizing Lead Magnets for Conversion: Optimizing lead magnets for maximum conversion rates
Module 9: Landing Pages and Conversion Rate Optimization
- Landing Page Strategy: Developing a landing page strategy for lead generation
- Creating Effective Landing Pages: Creating effective landing pages and optimizing for conversion
- Conversion Rate Optimization: Optimizing landing pages for maximum conversion rates
Module 10: HubSpot and Marketing Automation
- HubSpot Fundamentals: Understanding HubSpot and its features
- Marketing Automation Strategy: Developing a marketing automation strategy using HubSpot
- Workflows and Lead Scoring: Creating workflows and lead scoring systems using HubSpot
Module 11: Measuring and Optimizing Lead Generation Performance
- Key Performance Indicators (KPIs): Understanding KPIs for lead generation and measurement
- Analytics and Reporting: Using analytics and reporting tools to measure lead generation performance
- Optimization and Improvement: Optimizing and improving lead generation performance using data-driven insights
Module 12: Advanced Lead Generation Strategies
- Account-Based Marketing: Understanding account-based marketing and its application in lead generation
- Influencer Marketing: Using influencer marketing for lead generation and brand awareness
- Referral Marketing: Creating referral marketing campaigns for lead generation and customer acquisition