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B2B Marketing Automation Mastery for Business Growth

B2B Marketing Automation Mastery for Business Growth

$199.00
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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B2B Marketing Automation Mastery for Business Growth

Unlock the full potential of B2B marketing automation and propel your business to new heights. This comprehensive course is designed to equip you with the knowledge, skills, and expertise needed to succeed in the ever-evolving world of B2B marketing.



Course Overview

This extensive and detailed course curriculum is organized into 8 modules, covering over 80 topics. Upon completion, participants will receive a certificate issued by The Art of Service, demonstrating their mastery of B2B marketing automation.



Module 1: Foundations of B2B Marketing Automation

  • Introduction to B2B Marketing Automation: Understanding the basics of marketing automation and its importance in B2B marketing
  • The Evolution of B2B Marketing: From traditional to digital marketing
  • Benefits of Marketing Automation: Increased efficiency, productivity, and ROI
  • Key Concepts and Terminology: Lead scoring, lead nurturing, and more
  • Marketing Automation Platforms: Overview of popular platforms and their features


Module 2: Setting Up Your Marketing Automation System

  • Choosing the Right Marketing Automation Platform: Factors to consider and best practices
  • Setting Up Your Marketing Automation Account: Configuration and initial setup
  • Integrating with CRM and Other Systems: Ensuring seamless data exchange
  • Data Management: Importing, cleaning, and segmenting your data
  • Email Marketing Automation: Creating and automating email campaigns


Module 3: Lead Generation and Nurturing

  • Lead Generation Strategies: Creating effective lead magnets and landing pages
  • Lead Scoring and Qualification: Identifying high-quality leads
  • Lead Nurturing Campaigns: Designing and automating lead nurturing workflows
  • Content Marketing for Lead Generation: Creating relevant and engaging content
  • Measuring and Optimizing Lead Generation: Analyzing and improving results


Module 4: Email Marketing Automation

  • Email Marketing Automation Best Practices: Crafting effective email campaigns
  • Email List Segmentation: Targeting specific audience segments
  • Automating Email Workflows: Trigger-based and time-based email automation
  • Email Content Creation: Writing compelling subject lines and email copy
  • Email Deliverability and Spam Filtering: Ensuring your emails reach the inbox


Module 5: Advanced Marketing Automation Topics

  • Account-Based Marketing (ABM): Targeting high-value accounts with personalized marketing
  • Predictive Analytics and AI in Marketing Automation: Leveraging data and machine learning
  • Multi-Channel Marketing Automation: Integrating email, social, and other channels
  • Marketing Automation for Customer Retention: Strategies for reducing churn and increasing loyalty
  • Measuring and Optimizing Marketing Automation: Analyzing and improving results


Module 6: Implementation and Optimization

  • Implementing Marketing Automation in Your Organization: Change management and best practices
  • Configuring and Testing Marketing Automation Workflows: Ensuring smooth execution
  • Monitoring and Optimizing Marketing Automation: Analyzing and improving results
  • Common Marketing Automation Pitfalls: Avoiding mistakes and troubleshooting issues
  • Marketing Automation ROI Measurement: Calculating the return on investment


Module 7: Advanced Strategies and Tactics

  • Personalization and Dynamic Content: Creating tailored experiences for your audience
  • Using Marketing Automation for Event-Driven Marketing: Triggering campaigns based on customer behavior
  • Marketing Automation for Complex Sales Cycles: Managing long sales cycles and multiple stakeholders
  • Integrating Marketing Automation with Sales Enablement: Aligning marketing and sales teams
  • Advanced Lead Scoring and Qualification: Using AI and machine learning for lead scoring


Module 8: Mastery and Certification

  • Putting it All Together: Creating a Comprehensive Marketing Automation Strategy
  • Final Project: Developing a Marketing Automation Plan for Your Business
  • Certification: Receiving Your Certificate in B2B Marketing Automation Mastery
  • Next Steps: Continuing Your Marketing Automation Journey
  • Community Support: Joining Our Community of Marketing Automation Professionals
Upon completion of this course, you will have gained the knowledge, skills, and expertise needed to succeed in B2B marketing automation. You will receive a certificate issued by The Art of Service, demonstrating your mastery of B2B marketing automation.

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