Big Data and Future of Marketing, Trends and Innovations Kit (Publication Date: 2024/03)

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:



  • What are your biggest challenges when obtaining and using high quality data on ESG and sustainability issues?
  • How would you show your understanding of the tools, trends and technology in big data?
  • When should audit organizations introduce analyses of big data into the audit process?


  • Key Features:


    • Comprehensive set of 1572 prioritized Big Data requirements.
    • Extensive coverage of 149 Big Data topic scopes.
    • In-depth analysis of 149 Big Data step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 149 Big Data case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Conversational Commerce, Social Media Influencers, Local Marketing, Eco Friendly Packaging, Segment Based Marketing, Video Ads, Chatbot Advertising, Virtual Influencers, Virtual Events, Dynamic Pricing, AR Advertising, Data Analytics, Personalization Techniques, Smart Home Devices, Influencer Marketing, Programmatic Advertising, Augmented Reality Shopping, Vertical Video, Live Shopping, Internet Of Things IoT, Viral Marketing, In App Advertising, Interactive Advertising, Mobile Payments, User Generated Content, Digital Nomads, Digital Storytelling, Dark Social, Brand Activism, Augmented Product Reality, 5G Technology, Urgency Marketing, Hybrid Events, Ethical Marketing, Gen Marketing, Visual Search, Direct To Consumer Marketing, Proximity Marketing, Big Data In Marketing, Brand Loyalty, Authenticity In Marketing, Consumer Privacy, Influencer Collaborations, AI Powered Personalization, Intelligence Driven Marketing, Subscription Services, Mobile Optimized Content, Voice SEO, Content Localization, Social Media Advertising, Big Data, Immersion Marketing, Dark Data, Data Driven Marketing, Social Proof, Artificial Intelligence Marketing, Agile Marketing, Emotional Marketing, Chatbot Marketing, Brand Collaborations, Brand Purpose, Conversational Marketing, Smart Packaging, Ephemeral Content, Internet Of Things, Targeted Ads, Virtual Reality, Multi Channel Shopping, Sensory Marketing, Niche Marketing, Online Reputation Management, Machine Learning, Advocacy Marketing, Cross Border Marketing, Omni Channel Marketing, Chat Commerce, Emotional Intelligence In Marketing, Genetic Algorithms, IoT In Marketing, Personal Branding, Privacy Concerns, Real Time Advertising, Voice Assistants, Human Centered Design, Circular Economy In Marketing, Algorithmic Personalization, Cross Channel Marketing, Sustainable Brands, Collaborative Marketing, Accessibility In Marketing, Lifestyle Branding, Branded Content, Blockchain In Marketing, Location Based Marketing, Inbound Marketing, Mixed Reality, Ad Personalization, Customer Experience, Location Intelligence, Geo Social Advertising, Voice Search, Personalized Advertising, Neuroscience In Marketing, Chatbots For Customer Service, Influencer Fraud, Diversity And Inclusion In Marketing, Omnichannel Retailing, Video Storytelling, Virtual And Augmented Reality, Marketing Attribution, Augmented Reality, Social Media, Social Listening, Content Marketing, Human Brands, Video Marketing, Live Streaming, Branding Strategies, Globalization In Marketing, Live Chat Support, Purpose Driven Marketing, Emotional Branding, Behavior Based Marketing, Rapid Prototyping, Experiential Marketing, Marketing Automation, In Store Technology, Omnichannel Strategies, Digital Assistants, Social Messaging, Brand Equity Management, Social Commerce, Voice Shopping, Mobile Marketing, Email Marketing, User Experience, Interactive Content, Shoppable Social Media, Predictive Analytics, Native Advertising, To Marketing, Gamification In Marketing, Subscription Models, Artificial Intelligence, Adaptive Content, Progressive Web Apps, Green Marketing, Social Media Stories, Voice Branding




    Big Data Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    Big Data


    The biggest challenges in obtaining and using high quality ESG and sustainability data are ensuring accuracy, consistency, and relevancy across various sources.


    1. Difficulty in Data Collection: Implement data collection tools & methods to gather accurate and relevant ESG data.
    2. Lack of Standardization: Develop standards for reporting and measuring ESG data to ensure consistency and comparability.
    3. Data Management: Utilize advanced data management systems to store, clean, and organize large amounts of ESG data.
    4. Stakeholder Engagement: Engage with stakeholders to understand their needs and concerns for ESG data, and tailor data accordingly.
    5. Data Verification: Establish a system for verifying the accuracy and reliability of ESG data.
    6. Integration of Data: Integrate ESG data with other business information to gain deeper insights and make informed decisions.
    7. Analytics: Use data analytics tools to analyze and interpret ESG data, and identify patterns and trends.
    8. Automation: Automate data collection and analysis processes to reduce errors and save time.
    9. Continuous Monitoring: Implement systems for continuous monitoring of ESG data to track changes over time.
    10. Transparency: Make ESG data publicly available to build trust and credibility with stakeholders.

    CONTROL QUESTION: What are the biggest challenges when obtaining and using high quality data on ESG and sustainability issues?


    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    In 10 years, our goal for Big Data related to ESG and sustainability is to establish a comprehensive and accurate global database that provides high-quality and real-time information on companies′ environmental, social, and governance (ESG) practices. This database will empower businesses, investors, and consumers to make informed decisions that drive positive change and create a more sustainable world.

    However, achieving this goal will require overcoming several challenges in obtaining and using high-quality data on ESG and sustainability issues. Some of the biggest challenges include:

    1. Lack of Standardization: Currently, there is no universal standard for reporting on ESG and sustainability, resulting in a lack of consistency and comparability in the data. This makes it difficult to accurately measure and track performance over time.

    2. Data Collection and Verification: Collecting and verifying ESG data is a complex and time-consuming process, requiring significant resources and expertise. With the increasing volume of data, it can be a challenge to ensure its accuracy and reliability.

    3. Data Availability and Accessibility: Many companies still do not report on their ESG performance, and those that do often provide limited information. This makes it difficult to obtain comprehensive and timely data on a wide range of issues.

    4. Integration with Traditional Financial Data: Integrating ESG data with traditional financial data remains a challenge, limiting its usefulness for investors and decision-makers. There is a need to develop robust methodologies for incorporating ESG data into financial analysis and decision-making processes.

    5. Technology and Analytics: As the volume and complexity of ESG data continue to grow, there is a need for advanced technologies and analytics to collect, process, and analyze the data effectively. This requires significant investment and expertise.

    6. Transparency and Disclosure: ESG data is only valuable if it is transparent and disclosed by companies in a timely and consistent manner. However, many companies still lack transparency and do not disclose relevant ESG information, making it challenging to obtain accurate and complete data.

    Addressing these challenges will require collaboration and cooperation among various stakeholders, including governments, regulatory bodies, businesses, investors, and data providers. It will also require a shift in mindset towards recognizing the importance of ESG data and its role in driving sustainable development. We are committed to overcoming these challenges and realizing our goal of creating a comprehensive and high-quality database for ESG and sustainability issues within the next 10 years.

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    Big Data Case Study/Use Case example - How to use:



    Client Situation: Company X is a multinational corporation in the technology industry, with operations across the globe. In recent years, the company has faced increasing pressure from stakeholders, including investors, customers, and employees, to improve its environmental, social, and governance (ESG) performance. As a result, the company has committed to integrating sustainability into its core business operations and has set ambitious targets to reduce its carbon footprint and increase diversity and inclusivity in its workforce.

    To achieve these targets and demonstrate its commitment to sustainability, Company X needs reliable and accurate data on ESG issues, both within its own operations and across its supply chain. However, the company has encountered significant challenges in obtaining high-quality data on ESG and sustainability issues, leading to delays in setting and tracking progress against their sustainability goals.

    Consulting Methodology: To address the challenges faced by Company X, our consulting firm conducted a detailed analysis of the company′s data management processes, policies, and systems. We also assessed the current state of ESG reporting in the company and identified key stakeholders involved in data collection and reporting. Based on this analysis, we developed a comprehensive data strategy that outlined the steps needed to collect, manage, and use high-quality data on ESG and sustainability issues.

    Deliverables: Our consulting firm provided Company X with a detailed data strategy, which included the following key deliverables:

    1. Data Collection Framework: We developed a framework for collecting data on ESG and sustainability issues from various sources, such as internal systems, third-party databases, and suppliers. This framework included data requirements, metrics, and reporting timelines.

    2. Data Management Policies: We recommended creating data management policies that would ensure the accuracy, reliability, and consistency of ESG data. These policies covered data governance, data quality, and data validation.

    3. Data Systems and Tools: We identified suitable data systems and tools for collecting, storing, and analyzing ESG data. These included sustainability reporting software, data analytics tools, and data visualization platforms.

    4. Stakeholder Engagement Plan: We developed a plan to engage key stakeholders in the ESG data collection and reporting process. This plan included training programs, workshops, and regular communication with suppliers.

    Implementation Challenges: The implementation of the data strategy presented several challenges for Company X, including:

    1. Lack of Standardization: One of the main challenges was the lack of standardization in ESG reporting across the company′s operations and supply chain. This made it difficult to compare data from different sources and ensure data consistency.

    2. Data Availability: Another challenge was the availability of data, particularly from suppliers. Many suppliers did not have the resources or capabilities to report on ESG issues, resulting in incomplete and unreliable data.

    3. Data Integration: The company also faced challenges in integrating data from different sources and systems, which resulted in data silos and discrepancies.

    KPIs and Management Considerations: To track the success of the data strategy, we recommended that Company X monitor the following KPIs:

    1. Data Accuracy: The accuracy of ESG data should be regularly monitored and compared against established benchmarks to ensure data reliability.

    2. Completeness of Data: The percentage of ESG data collected from various sources should be tracked to identify any gaps or areas for improvement.

    3. Timeliness of Reporting: The timeliness of ESG data reporting should be monitored to ensure compliance with reporting requirements and identify any delays in data collection.

    In addition to these KPIs, we advised Company X to establish a cross-functional team responsible for implementing and managing the data strategy. This team would regularly review the progress of the strategy, address any implementation challenges, and communicate the results to key stakeholders.

    Conclusion: In conclusion, obtaining and using high-quality data on ESG and sustainability issues presents significant challenges for companies like Company X. Our consulting firm worked closely with the company to develop a data strategy that addressed these challenges and enabled them to track and report on their sustainability performance accurately. By implementing this strategy, Company X has been able to meet its sustainability targets, improve transparency and accountability, and enhance its reputation as a responsible and sustainable business.

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