A focused course, tailored for you
Big4 Communications Strategy for Risk-Heavy News Cycles
An integrated Communications playbook for Big4 Communications Senior Managers in 2026: crisis communication, partner-Comms protocol, customer-side legal coordination, customer-side investor relations, customer-side board briefing.
Big4 Communications managers work the 4 AM window when a customer's CFO is on the front page for the wrong reason. The course delivers the structured playbook.
$199 one-time
Tailored to your situation. Access within 24 hours. 30-day money-back.
Includes a hand-built implementation playbook delivered alongside course access, generated for your specific situation.
Why this course
Senior Managers in Communications and Corporate Affairs at Big4 firms work the 4 AM window when a customer's CFO is on the front page for the wrong reason. The 12-hour window before the next news cycle closes. The partner needs talking points. The customer-side General Counsel needs a coordination view. The customer-side investor relations needs talking points. The customer-side board needs briefing. The default response is to wait for the legal opinion. The window closes.
The course delivers the structured Communications playbook for that morning. Twelve modules with deliverables. Crisis communication framework. Partner-Comms protocol. Customer-side legal coordination framework. Customer-side investor relations coordination. Customer-side board briefing framework. Customer-side employee communications framework. Customer-side customer-relations framework. Customer-side social-media framework. Customer-side post-cycle review framework. Plus a hand-built playbook for your typical client mix.
The 12 modules
Module 1. The 2026 Big4 Communications landscape
Walkthrough of the 2026 Big4 Communications landscape. The post-Wirecard and post-Carillion Communications environment. The customer-side risk-heavy news cycle profile. The competitive landscape across Big4 Communications functions. The strategic decisions a Communications Senior Manager faces in 12-month playbook planning. The friction profile that slows Big4 Communications momentum. Plus the integration with the customer's existing programme cadence and the worked example for the customer's typical operating model under the integrated framework.
Module 2. Crisis communication framework
Build the crisis communication framework. The 12-hour-window response framework. The partner-Comms cadence. The customer-side General Counsel coordination framework. The customer-side communications-team coordination. The customer-side media-relations framework. The integration with the customer's existing communications-management cadence. Plus the worked example for the customer's first crisis communication response under the integrated framework.
Module 3. Partner-Comms protocol
Build the partner-Comms protocol. The partner-Comms cadence. The partner-Comms talking-points framework. The partner-Comms approval framework. The integration with the customer's existing partner-relationship cadence. The integration with the customer's existing partner-track cadence. Plus the worked example for the customer's first three partner-Comms cycles under the integrated framework.
Module 4. Customer-side legal coordination framework
Build the customer-side legal coordination framework. The customer-side General Counsel engagement cadence. The customer-side external counsel coordination. The customer-side regulatory coordination. The customer-side litigation-management coordination. The integration with the customer's existing legal-operations cadence. Plus the worked example for the customer's first integrated legal-coordination cycle.
Module 5. Customer-side investor relations coordination
Build the customer-side investor relations coordination. The customer-side IR cadence. The customer-side IR talking-points framework. The customer-side IR approval framework. The integration with the customer's existing IR cadence. The integration with the customer's existing buy-side and sell-side analyst cadence. Plus the worked example for the customer's first integrated IR coordination cycle.
Module 6. Customer-side board briefing framework
Build the customer-side board briefing framework. The board briefing structure. The board briefing cadence. The board talking-points framework. The board Q&A framework. The integration with the customer's existing board cadence. The integration with the customer's existing audit-committee cadence. Plus the worked example for the customer's first integrated board briefing cycle.
Module 7. Customer-side employee communications framework
Build the customer-side employee communications framework. The customer-side internal-comms cadence. The customer-side town-hall framework. The customer-side intranet framework. The customer-side manager-cascade framework. The integration with the customer's existing internal-communications cadence. Plus the worked example for the customer's first integrated employee-comms cycle.
Module 8. Customer-side customer-relations framework
Build the customer-side customer-relations framework. The customer-side customer-comms cadence. The customer-side customer-service coordination. The customer-side customer-impact framework. The integration with the customer's existing customer-relations cadence. Plus the worked example for the customer's first integrated customer-relations cycle. Plus the worked example for the customer's typical operating model under the integrated framework and the reference pattern from peer customer organisations.
Module 9. Customer-side social-media framework
Build the customer-side social-media framework. The customer-side social-media cadence. The customer-side social-listening framework. The customer-side social-response framework. The customer-side social-escalation framework. The integration with the customer's existing social-media cadence. Plus the worked example for the customer's first integrated social-media cycle.
Module 10. Customer-side post-cycle review framework
Build the customer-side post-cycle review framework. The customer-side post-cycle root-cause analysis. The customer-side post-cycle lessons-learned framework. The customer-side post-cycle action-tracking framework. The integration with the customer's existing post-cycle review cadence. Plus the worked example for the customer's first integrated post-cycle review.
Module 11. Customer engagement structure
Build the customer engagement structure. The discovery phase. The diagnostic phase. The transformation phase. The sustainment phase. The renewal conversation. The customer-side programme-governance committee integration. Plus the worked example for a 12-month customer engagement and the pricing framework. Plus the worked example for the customer's typical operating model under the integrated framework and the reference pattern from peer customer organisations.
Module 12. Your 10-week build plan
Week by week. Weeks 1-2: landscape and crisis communication framework. Weeks 3-4: partner-Comms protocol and customer-side legal coordination. Weeks 5-6: customer-side IR and board briefing. Weeks 7-8: employee comms, customer-relations, social-media. Weeks 9-10: post-cycle review, customer engagement structure. Deliverable: an integrated Communications playbook ready for the next risk-heavy news cycle.
How this addresses your situation
Specific modules that map to what you said you are dealing with.
Crisis lands → Module 2.
Partner needs talking points → Module 3.
Customer-side legal coordination → Module 4.
Customer-side IR → Module 5.
Customer-side board → Module 6.
Customer-side employee comms → Module 7.
Customer-side customer-relations → Module 8.
Customer-side social-media → Module 9.
Post-cycle review → Module 10.
Who it is for
For Senior Managers in Communications and Corporate Affairs at Big4 firms, principal Communications consultants serving Big4 customers.
Who this is NOT for. Pure non-Communications practitioners. Practitioners with no Big4 customer context.
How it arrives
Text-based course via LMS, plus downloadable templates and worked examples and the hand-built playbook.
Time investment. Roughly 18 hours of reading and 40 to 80 hours of build effort across the 10-week plan.
Why $199 is the right number
External Big4 Communications playbook consultants charge from 50,000 to 200,000 USD. 199 USD buys the focused playbook and the implementation document for your typical client mix.
FAQ
Does this cover crisis-communication adjacency for non-Big4 firms?
Module 1 covers non-Big4 adjacency.
What about regulatory-investigation communications?
Module 4 covers regulatory-investigation adjacency.
Does this cover sustained-news-cycle communications?
Module 1 covers sustained-news-cycle adjacency.
What is in the implementation playbook for me specifically?
Playbook tuned to your typical client mix.
30-day money-back guarantee. If after a week of working through the materials this is not what you needed, reply to the receipt email and a full refund is processed. No questions, no forms.
