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Blue Ocean Strategy Mastery; Create Uncontested Market Space

Blue Ocean Strategy Mastery; Create Uncontested Market Space

$199.00
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Blue Ocean Strategy Mastery: Create Uncontested Market Space



Course Overview

In this comprehensive course, you will learn how to create uncontested market space and make the competition irrelevant. You will master the Blue Ocean Strategy framework and develop the skills to identify and capitalize on untapped market opportunities.



Course Objectives

  • Understand the Blue Ocean Strategy framework and its application in creating uncontested market space
  • Develop the skills to identify and capitalize on untapped market opportunities
  • Learn how to create a Blue Ocean Strategy canvas and apply it to your business
  • Understand how to overcome the four key hurdles to Blue Ocean Strategy success
  • Develop the skills to lead and implement a Blue Ocean Strategy initiative in your organization


Course Outline

Module 1: Introduction to Blue Ocean Strategy

  • What is Blue Ocean Strategy?
  • The benefits of Blue Ocean Strategy
  • Key principles of Blue Ocean Strategy
  • Case studies: Successful Blue Ocean Strategy implementations

Module 2: Understanding the Blue Ocean Strategy Framework

  • The Blue Ocean Strategy canvas
  • The four key elements of the Blue Ocean Strategy framework
  • Understanding the six paths to reconstructing market boundaries
  • Identifying and challenging industry assumptions

Module 3: Identifying and Capitalizing on Untapped Market Opportunities

  • Understanding the concept of non-customers
  • Identifying and targeting non-customers
  • Understanding the three tiers of non-customers
  • Developing a strategy to attract and retain non-customers

Module 4: Creating a Blue Ocean Strategy Canvas

  • Understanding the four key elements of the Blue Ocean Strategy canvas
  • Creating a Blue Ocean Strategy canvas for your business
  • Understanding how to use the canvas to identify and capitalize on untapped market opportunities
  • Case studies: Successful Blue Ocean Strategy canvas implementations

Module 5: Overcoming the Four Key Hurdles to Blue Ocean Strategy Success

  • Understanding the four key hurdles to Blue Ocean Strategy success
  • Developing strategies to overcome the four key hurdles
  • Understanding how to lead and implement a Blue Ocean Strategy initiative in your organization
  • Case studies: Successful Blue Ocean Strategy implementations

Module 6: Leading and Implementing a Blue Ocean Strategy Initiative

  • Understanding the key leadership challenges in implementing a Blue Ocean Strategy initiative
  • Developing the skills to lead and implement a Blue Ocean Strategy initiative
  • Understanding how to overcome resistance to change and build support for the initiative
  • Case studies: Successful Blue Ocean Strategy implementations

Module 7: Sustaining and Expanding a Blue Ocean Strategy Initiative

  • Understanding the key challenges in sustaining and expanding a Blue Ocean Strategy initiative
  • Developing strategies to sustain and expand a Blue Ocean Strategy initiative
  • Understanding how to continuously monitor and evaluate the effectiveness of the initiative
  • Case studies: Successful Blue Ocean Strategy implementations


Course Features

  • Interactive and engaging: The course includes interactive lessons, quizzes, and exercises to keep you engaged and motivated.
  • Comprehensive: The course covers all aspects of Blue Ocean Strategy, from the basics to advanced topics.
  • Personalized: The course includes personalized feedback and support to help you achieve your goals.
  • Up-to-date: The course includes the latest research and best practices in Blue Ocean Strategy.
  • Practical: The course includes practical exercises and case studies to help you apply the concepts to your business.
  • Real-world applications: The course includes real-world examples and case studies to illustrate the application of Blue Ocean Strategy in different industries.
  • High-quality content: The course includes high-quality video lessons, interactive exercises, and downloadable resources.
  • Expert instructors: The course is taught by expert instructors with extensive experience in Blue Ocean Strategy.
  • Certification: Participants receive a certificate upon completion of the course, issued by The Art of Service.
  • Flexible learning: The course is available online and can be accessed from anywhere, at any time.
  • User-friendly: The course is designed to be user-friendly and easy to navigate.
  • Mobile-accessible: The course can be accessed on mobile devices, making it easy to learn on-the-go.
  • Community-driven: The course includes a community of learners and instructors, providing support and feedback throughout the course.
  • Actionable insights: The course provides actionable insights and practical advice that can be applied to your business.
  • Hands-on projects: The course includes hands-on projects and exercises to help you apply the concepts to your business.
  • Bite-sized lessons: The course includes bite-sized lessons, making it easy to learn and retain the information.
  • Lifetime access: Participants receive lifetime access to the course materials and resources.
  • Gamification: The course includes gamification elements, making it fun and engaging.
  • Progress tracking: The course includes progress tracking, helping you stay on track and motivated.


Certificate of Completion

Upon completion of the course, participants receive a Certificate of Completion, issued by The Art of Service. The certificate is a recognition of your achievement and demonstrates your expertise in Blue Ocean Strategy.

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