A tailored course, built for your situation
The Book Marketing Playbook for Nonfiction Authors
Turn your expertise into influence with a podcast-driven marketing engine that attracts readers, builds authority, and scales your reach, without burnout.
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
You know your book has value, but getting it in front of the right readers feels like shouting into a void.
The situation this course is for
Most nonfiction authors pour years into writing, only to see their book vanish at launch. They struggle to stand out, sound authentic on mic, or turn podcast appearances into sales. You're not just promoting a book, you're fighting invisibility in a crowded market.
Who this is for
Nonfiction authors with a published or near-published book who want to leverage podcasting to grow their audience, build authority, and drive conversions, but lack a repeatable system.
Who this is not for
Fiction writers, passive bloggers, or those looking for quick viral fame. This is for serious authors committed to strategic, long-term growth.
What you walk away with
- Build a targeted podcast outreach strategy that gets you booked on shows that matter
- Craft compelling pitches that convert podcast hosts into allies
- Turn every episode into a lead-generating asset with embedded conversion paths
- Develop a signature message that sticks in listeners’ minds
- Scale your visibility without sacrificing authenticity or time
The 12 modules (with all 144 chapters)
Module 1. The Author’s Mindset Shift
Shift from expert to influencer by embracing visibility as service. Learn how to reframe marketing as message amplification, not self-promotion.
12 chapters in this module
- From expertise to influence
- The visibility paradox
- Audience-first messaging
- Defining your mission
- Overcoming imposter syndrome
- The long-game mindset
- Measuring impact beyond sales
- Building stamina for outreach
- Leveraging past credibility
- Positioning without ego
- Turning resistance into rhythm
- Daily habits for consistency
Module 2. Defining Your Core Message
Clarify your book’s central idea so it cuts through noise. Build a message matrix that works across platforms and audiences.
12 chapters in this module
- One-sentence clarity test
- Core problem identification
- Audience pain mapping
- Message distillation
- Tone and voice alignment
- Avoiding jargon traps
- Story scaffolding
- Emotional resonance triggers
- Differentiation framework
- Message testing protocol
- Iteration rhythm
- Feedback integration
Module 3. Podcast Targeting Strategy
Identify the right shows for your message using data-backed filters. Move beyond 'big audience' to 'right audience.'
12 chapters in this module
- Audience alignment scoring
- Host compatibility signals
- Episode pattern analysis
- Niche identification
- Engagement over reach
- Podcast lifecycle stage
- Content gap spotting
- Host motivation decoding
- Outreach timing windows
- Competitor guest mapping
- Warm vs cold access
- Relationship leverage points
Module 4. Outreach That Converts
Craft personalized, low-friction outreach that podcast hosts actually respond to. Replace templates with tailored value.
12 chapters in this module
- Subject line psychology
- Opening hook formulas
- Value-first framing
- Host benefit articulation
- Social proof placement
- Personalization depth
- Length optimization
- Call-to-action clarity
- Follow-up cadence
- Channel selection
- Relationship seeding
- Response rate tracking
Module 5. The Guest Experience Blueprint
Prepare for every podcast with a repeatable pre-interview process that ensures confidence, consistency, and conversion.
12 chapters in this module
- Pre-interview research checklist
- Talking point architecture
- Story selection framework
- Message hierarchy setup
- Audience alignment prep
- Host style adaptation
- Technical readiness
- Sound quality basics
- Talking to the listener
- Call-to-action integration
- Data capture planning
- Post-show follow-up plan
Module 6. Episode Amplification System
Turn one appearance into ten opportunities. Maximize reach, repurpose content, and build momentum across channels.
12 chapters in this module
- Amplification checklist
- Social sharing calendar
- Audience notification sequence
- Quote graphic creation
- Clip segmentation strategy
- Email newsletter integration
- Community engagement
- Tagging protocol
- Cross-promotion requests
- Lead magnet pairing
- Performance tracking
- Feedback loop design
Module 7. Building a Podcast Funnel
Design a listener journey that turns casual audiences into engaged followers and buyers, without being salesy.
12 chapters in this module
- Awareness to action path
- Lead magnet strategy
- Email capture tactics
- Value ladder design
- Trust-building sequence
- Conversion trigger placement
- Audience segmentation
- Behavioral tracking setup
- CTA testing
- Landing page alignment
- Follow-up automation
- ROI measurement
Module 8. Content Repurposing Engine
Automate the transformation of podcast content into blogs, social posts, emails, and more, without burnout.
12 chapters in this module
- Content atomization
- Blog post generation
- Social media variants
- Email series creation
- Quote extraction
- Visual asset design
- Newsletter integration
- SEO optimization
- Cross-platform scheduling
- Performance monitoring
- Feedback harvesting
- Republishing strategy
Module 9. Authority Positioning System
Position yourself as the go-to expert in your niche using strategic visibility and message repetition.
12 chapters in this module
- Niche dominance definition
- Message consistency rules
- Platform alignment
- Credibility stacking
- Testimonial integration
- Case study development
- Speaking opportunity targeting
- Media pitch refinement
- Bio optimization
- Positioning statement crafting
- Competitor gap analysis
- Long-term authority roadmap
Module 10. Sustainable Outreach Rhythm
Build a predictable, low-effort outreach system that generates consistent bookings without overwhelming your schedule.
12 chapters in this module
- Weekly outreach target
- Batching strategy
- Tool stack setup
- CRM for hosts
- Response tracking
- Time blocking
- Energy management
- Delegation framework
- Automation rules
- Progress metrics
- Burnout prevention
- Quarterly review cycle
Module 11. Measuring What Matters
Track the right metrics to understand what’s working, and double down on it.
12 chapters in this module
- KPI selection
- Lead source tracking
- Conversion rate analysis
- Audience growth rate
- Engagement depth
- Revenue attribution
- Cost per acquisition
- Time on task tracking
- ROI per episode
- Funnel drop-off points
- Data visualization
- Reporting rhythm
Module 12. Scaling Beyond Solo
Transition from founder-led marketing to a team-driven engine that scales with your impact.
12 chapters in this module
- Team role definition
- Outsourcing readiness
- Process documentation
- Quality control system
- Vendor selection
- Budget planning
- Performance monitoring
- Communication protocols
- Feedback integration
- System iteration
- Growth pacing
- Vision alignment
How this maps to your situation
- You’ve written or are finishing a nonfiction book and want it to be seen.
- You’re using podcasting but lack a system to scale appearances.
- You’re tired of one-off interviews that don’t convert.
- You want to build authority without sounding self-promotional.
Before vs. after
Before
Scattered outreach, inconsistent messaging, and missed opportunities despite great content.
After
A predictable engine for podcast bookings, audience growth, and authority that compounds over time.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 45 minutes per module, designed to fit around a busy schedule. Complete the full course in 8, 12 weeks with consistent pacing.
If nothing changes
Another year of sporadic results, fading momentum, and untapped influence, while peers who systematize their marketing dominate the conversation.
How this compares to the alternatives
Generic marketing courses lack author-specific strategy. Free podcasting advice is fragmented. This is a unified, step-by-step system built for nonfiction authors who want predictable results, no fluff, no filler, just execution.
Frequently asked
Is this course for fiction or nonfiction authors?
Exclusively for nonfiction authors looking to grow influence and audience through podcasting.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me get on bigger podcasts?
Yes, by teaching you how to position yourself as a high-value guest, regardless of audience size.
$199 one-time. Approximately 45 minutes per module, designed to fit around a busy schedule. Complete the full course in 8, 12 weeks with consistent pacing..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours