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Brand Evaluation and Management; Mastering ISO 20671 Principles and Fundamentals

Brand Evaluation and Management; Mastering ISO 20671 Principles and Fundamentals

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Brand Evaluation and Management: Mastering ISO 20671 Principles and Fundamentals



Course Overview

This comprehensive course is designed to equip participants with the knowledge and skills necessary to evaluate and manage brands effectively, in accordance with the principles and fundamentals of ISO 20671. Upon completion, participants will receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date content
  • Personalized learning approach
  • Practical and real-world applications
  • High-quality content developed by expert instructors
  • Certificate issued upon completion
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven learning environment
  • Actionable insights and hands-on projects
  • Bite-sized lessons for easy learning
  • Lifetime access to course materials
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to Brand Evaluation and Management

  • Defining brand evaluation and management
  • Understanding the importance of brand evaluation and management
  • Overview of ISO 20671 principles and fundamentals

Module 2: Brand Evaluation Principles

  • Understanding brand identity and image
  • Analyzing brand positioning and differentiation
  • Evaluating brand performance and reputation

Module 3: Brand Management Principles

  • Developing brand strategy and objectives
  • Creating brand guidelines and policies
  • Implementing brand management systems

Module 4: ISO 20671 Principles and Fundamentals

  • Understanding the ISO 20671 framework
  • Applying ISO 20671 principles to brand evaluation and management
  • Implementing ISO 20671-compliant brand management systems

Module 5: Brand Evaluation and Management Tools and Techniques

  • Using brand evaluation models and frameworks
  • Applying brand management tools and techniques
  • Developing brand metrics and KPIs

Module 6: Brand Reputation and Crisis Management

  • Understanding brand reputation and its impact on business
  • Developing brand reputation management strategies
  • Managing brand crises and reputation threats

Module 7: Brand Innovation and Sustainability

  • Driving brand innovation and growth
  • Developing sustainable brand strategies
  • Implementing eco-friendly and socially responsible brand practices

Module 8: Brand Measurement and Performance

  • Developing brand measurement and evaluation frameworks
  • Using data and analytics to drive brand decision-making
  • Optimizing brand performance and ROI

Module 9: Brand Leadership and Governance

  • Developing brand leadership and governance structures
  • Building brand-centric organizational cultures
  • Ensuring brand compliance and risk management

Module 10: Brand Evaluation and Management Best Practices

  • Implementing best practices in brand evaluation and management
  • Developing brand evaluation and management roadmaps
  • Sustaining brand evaluation and management excellence


Certificate

Upon completion of the course, participants will receive a certificate issued by The Art of Service, demonstrating their mastery of brand evaluation and management principles and fundamentals, in accordance with ISO 20671.

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