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Brand Valuation and Management; Unlocking Business Growth through Strategic Brand Development

Brand Valuation and Management; Unlocking Business Growth through Strategic Brand Development

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Brand Valuation and Management: Unlocking Business Growth through Strategic Brand Development



Course Overview

In this comprehensive course, you'll learn the fundamentals of brand valuation and management, and how to unlock business growth through strategic brand development. This interactive and engaging course is designed to provide you with the knowledge and skills necessary to succeed in today's competitive business landscape.



Course Objectives

  • Understand the principles of brand valuation and management
  • Learn how to develop a strategic brand development plan
  • Discover how to unlock business growth through effective brand management
  • Gain practical skills in brand valuation, brand positioning, and brand communication
  • Develop a comprehensive understanding of the role of branding in business success


Course Outline

Module 1: Introduction to Brand Valuation and Management

  • Defining brand valuation and management
  • The importance of branding in business success
  • Understanding the brand lifecycle
  • Introduction to brand valuation methods
  • Case study: Successful brand valuation and management

Module 2: Brand Valuation Methods

  • Cost-based brand valuation methods
  • Market-based brand valuation methods
  • Income-based brand valuation methods
  • Hybrid brand valuation methods
  • Case study: Applying brand valuation methods in practice

Module 3: Strategic Brand Development

  • Defining strategic brand development
  • Understanding the brand development process
  • Developing a brand positioning statement
  • Creating a brand communication plan
  • Case study: Successful strategic brand development

Module 4: Brand Positioning and Communication

  • Understanding brand positioning
  • Developing a brand positioning statement
  • Creating a brand communication plan
  • Understanding brand messaging
  • Case study: Effective brand positioning and communication

Module 5: Brand Management and Governance

  • Defining brand management and governance
  • Understanding the role of brand management in business success
  • Developing a brand management plan
  • Creating a brand governance structure
  • Case study: Effective brand management and governance

Module 6: Brand Performance Measurement and Evaluation

  • Understanding brand performance measurement and evaluation
  • Developing a brand performance measurement plan
  • Creating a brand evaluation framework
  • Understanding brand metrics and KPIs
  • Case study: Effective brand performance measurement and evaluation

Module 7: Digital Branding and Social Media

  • Understanding digital branding and social media
  • Developing a digital branding strategy
  • Creating a social media marketing plan
  • Understanding digital brand metrics and KPIs
  • Case study: Effective digital branding and social media

Module 8: Brand Crisis Management and Recovery

  • Understanding brand crisis management and recovery
  • Developing a brand crisis management plan
  • Creating a brand recovery strategy
  • Understanding brand crisis communication
  • Case study: Effective brand crisis management and recovery

Module 9: Brand Sustainability and Social Responsibility

  • Understanding brand sustainability and social responsibility
  • Developing a brand sustainability plan
  • Creating a social responsibility strategy
  • Understanding brand sustainability metrics and KPIs
  • Case study: Effective brand sustainability and social responsibility

Module 10: Capstone Project

  • Developing a comprehensive brand valuation and management plan
  • Applying course concepts to a real-world scenario
  • Receiving feedback from instructors and peers
  • Finalizing a professional brand valuation and management plan


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your knowledge and skills in brand valuation and management, and can be used to demonstrate your expertise to employers, clients, and other stakeholders.



Course Features

  • Interactive and engaging course content
  • Comprehensive and up-to-date course materials
  • Personalized instruction and feedback
  • Practical and real-world applications
  • High-quality video lectures and tutorials
  • Expert instructors with industry experience
  • Flexible learning schedule and pace
  • User-friendly and mobile-accessible course platform
  • Community-driven discussion forums and support
  • Actionable insights and hands-on projects
  • Bite-sized lessons and manageable coursework
  • Lifetime access to course materials and updates
  • Gamification and progress tracking features
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