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Building a World-Class Customer Advocacy Program; Strategies for Success

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Building a World-Class Customer Advocacy Program: Strategies for Success



Course Overview

This comprehensive course is designed to help you build a world-class customer advocacy program that drives business growth, increases customer loyalty, and fosters a culture of advocacy within your organization. Through interactive lessons, real-world applications, and expert instruction, you'll gain the knowledge and skills needed to succeed in customer advocacy.



Course Objectives

  • Develop a comprehensive understanding of customer advocacy and its role in driving business growth
  • Learn how to build and maintain a successful customer advocacy program
  • Understand the importance of customer loyalty and retention in advocacy
  • Discover how to identify, engage, and mobilize customer advocates
  • Learn how to measure and track the success of your advocacy program
  • Develop a plan to integrate advocacy into your overall marketing strategy


Course Outline

Module 1: Introduction to Customer Advocacy

  • Defining customer advocacy and its importance in business
  • Understanding the benefits of customer advocacy
  • Exploring the role of customer advocacy in marketing and sales
  • Case studies: Successful customer advocacy programs

Module 2: Building a Customer Advocacy Program

  • Developing a customer advocacy strategy
  • Identifying and engaging customer advocates
  • Creating a customer advocacy framework
  • Establishing a budget and resource plan

Module 3: Customer Loyalty and Retention

  • Understanding the importance of customer loyalty and retention
  • Developing a customer loyalty and retention strategy
  • Creating a customer loyalty program
  • Measuring and tracking customer loyalty and retention

Module 4: Identifying and Engaging Customer Advocates

  • Identifying potential customer advocates
  • Developing a customer advocate engagement strategy
  • Creating a customer advocate community
  • Mobilizing customer advocates

Module 5: Measuring and Tracking Success

  • Developing a metrics and measurement plan
  • Tracking and analyzing customer advocacy metrics
  • Using data to optimize and improve the advocacy program
  • Creating a dashboard to track advocacy metrics

Module 6: Integrating Advocacy into Your Marketing Strategy

  • Developing a plan to integrate advocacy into marketing
  • Creating a content strategy for advocacy
  • Using social media to amplify advocacy
  • Measuring the impact of advocacy on marketing

Module 7: Advanced Customer Advocacy Strategies

  • Using customer advocacy to drive sales
  • Creating a customer advocacy program for B2B businesses
  • Developing a global customer advocacy program
  • Using technology to enhance customer advocacy

Module 8: Creating a Customer Advocacy Culture

  • Developing a customer-centric culture
  • Creating a customer advocacy mindset within the organization
  • Establishing a customer advocacy leadership team
  • Recognizing and rewarding customer advocacy efforts


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in building a world-class customer advocacy program.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Expert instruction and guidance
  • Real-world applications and case studies
  • Hands-on projects and activities
  • Bite-sized lessons and flexible learning
  • Lifetime access to course materials
  • Gamification and progress tracking
  • Mobile-accessible and user-friendly platform
  • Community-driven and supportive environment
  • Actionable insights and takeaways
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