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Building and Scaling a Successful Customer Advocacy Program

Building and Scaling a Successful Customer Advocacy Program

$199.00
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Building and Scaling a Successful Customer Advocacy Program



Course Overview

In this comprehensive course, you'll learn the fundamentals of building and scaling a successful customer advocacy program that drives business growth, improves customer satisfaction, and increases brand loyalty. Through interactive lessons, hands-on projects, and real-world applications, you'll gain the skills and knowledge needed to create a thriving customer advocacy program that benefits your organization and your customers.



Course Curriculum

Module 1: Introduction to Customer Advocacy

  • Defining customer advocacy and its importance in business
  • Understanding the benefits of customer advocacy
  • Identifying key stakeholders and their roles in customer advocacy
  • Setting goals and objectives for a customer advocacy program

Module 2: Building a Customer Advocacy Program

  • Developing a customer advocacy strategy
  • Creating a customer advocacy team
  • Defining customer advocacy processes and procedures
  • Establishing a budget for customer advocacy initiatives

Module 3: Identifying and Recruiting Advocates

  • Identifying potential advocates
  • Recruiting advocates through various channels
  • Developing an advocate recruitment strategy
  • Creating an advocate onboarding process

Module 4: Engaging and Nurturing Advocates

  • Developing an advocate engagement strategy
  • Creating advocate nurturing programs
  • Providing value to advocates through exclusive content and experiences
  • Measuring advocate engagement and satisfaction

Module 5: Amplifying Advocate Voices

  • Creating advocate-generated content
  • Developing an advocate storytelling program
  • Amplifying advocate voices through social media and other channels
  • Measuring the impact of advocate-generated content

Module 6: Measuring and Optimizing Customer Advocacy

  • Defining key performance indicators (KPIs) for customer advocacy
  • Measuring the ROI of customer advocacy initiatives
  • Analyzing customer advocacy data to inform business decisions
  • Optimizing customer advocacy strategies based on data insights

Module 7: Scaling Customer Advocacy

  • Developing a plan to scale customer advocacy initiatives
  • Identifying and addressing potential roadblocks to scaling
  • Creating a change management plan to support scaling
  • Measuring the success of scaled customer advocacy initiatives

Module 8: Advanced Customer Advocacy Strategies

  • Developing an account-based marketing strategy that incorporates customer advocacy
  • Creating a customer advocacy program for B2B businesses
  • Using customer advocacy to support product launches and releases
  • Developing a crisis management plan that incorporates customer advocacy

Module 9: Customer Advocacy in the Digital Age

  • Using social media to amplify customer advocacy
  • Creating a customer advocacy program for e-commerce businesses
  • Developing a mobile-first customer advocacy strategy
  • Using customer advocacy to support digital transformation initiatives

Module 10: Customer Advocacy Case Studies and Best Practices

  • Examining real-world examples of successful customer advocacy programs
  • Identifying best practices for customer advocacy
  • Developing a plan to apply best practices to your own customer advocacy program
  • Creating a community of practice to support ongoing learning and improvement


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in building and scaling a successful customer advocacy program.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Personalized learning experience
  • Practical and real-world applications
  • Expert instructors with industry experience
  • Certificate of Completion issued by The Art of Service
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven learning environment
  • Actionable insights and takeaways
  • Hands-on projects and activities
  • Bite-sized lessons and modules
  • Lifetime access to course materials
  • Gamification and progress tracking features
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