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Certified Behaviour Change Designer; A Step-by-Step Guide to Creating Effective Interventions

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Certified Behaviour Change Designer: A Step-by-Step Guide to Creating Effective Interventions



Course Overview

This comprehensive course is designed to equip participants with the knowledge, skills, and tools needed to create effective behaviour change interventions. Through a combination of interactive lessons, hands-on projects, and real-world applications, participants will gain a deep understanding of the principles and practices of behaviour change design.



Course Objectives

  • Understand the fundamentals of behaviour change theory and its application in real-world settings
  • Learn how to design and implement effective behaviour change interventions
  • Develop skills in identifying and addressing barriers to behaviour change
  • Understand how to measure and evaluate the effectiveness of behaviour change interventions
  • Apply behaviour change principles to real-world problems and case studies


Course Outline

Module 1: Introduction to Behaviour Change

  • Defining behaviour change and its importance
  • Understanding the complexities of human behaviour
  • Overview of behaviour change theories and models
  • Introduction to the Behaviour Change Wheel

Module 2: Understanding Behaviour Change Theories

  • In-depth exploration of behaviour change theories (e.g. Social Cognitive Theory, Theory of Planned Behaviour)
  • Understanding the role of motivation, capability, and opportunity in behaviour change
  • Introduction to the COM-B model
  • Case studies: applying behaviour change theories to real-world problems

Module 3: Identifying and Addressing Barriers to Behaviour Change

  • Understanding the different types of barriers to behaviour change (e.g. cognitive, emotional, environmental)
  • Learning how to identify and assess barriers to behaviour change
  • Strategies for addressing barriers to behaviour change (e.g. cognitive restructuring, motivational interviewing)
  • Case studies: overcoming barriers to behaviour change in real-world settings

Module 4: Designing Effective Behaviour Change Interventions

  • Introduction to the Intervention Mapping framework
  • Learning how to design and develop behaviour change interventions
  • Understanding the importance of context and setting in behaviour change interventions
  • Case studies: designing and implementing effective behaviour change interventions

Module 5: Measuring and Evaluating Behaviour Change Interventions

  • Introduction to evaluation frameworks and methodologies (e.g. randomized controlled trials, quasi-experimental designs)
  • Understanding the importance of measurement and evaluation in behaviour change interventions
  • Learning how to develop and implement evaluation plans
  • Case studies: evaluating the effectiveness of behaviour change interventions

Module 6: Applying Behaviour Change Principles to Real-World Problems

  • Case studies: applying behaviour change principles to real-world problems (e.g. public health, environmental sustainability, organizational change)
  • Group work: developing and presenting behaviour change interventions for real-world problems
  • Peer feedback and discussion


Course Features

  • Interactive and engaging: interactive lessons, hands-on projects, and real-world applications
  • Comprehensive: covers the fundamentals of behaviour change theory and its application in real-world settings
  • Personalized: participants receive feedback and guidance from expert instructors
  • Up-to-date: incorporates the latest research and best practices in behaviour change design
  • Practical: focuses on real-world applications and case studies
  • Real-world applications: applies behaviour change principles to real-world problems and case studies
  • High-quality content: developed by expert instructors with extensive experience in behaviour change design
  • Expert instructors: led by experienced instructors with expertise in behaviour change design
  • Certification: participants receive a certificate upon completion, issued by The Art of Service
  • Flexible learning: self-paced online course with lifetime access
  • User-friendly: easy-to-use online platform with clear navigation and instructions
  • Mobile-accessible: accessible on desktop, tablet, and mobile devices
  • Community-driven: participants join a community of professionals and practitioners in behaviour change design
  • Actionable insights: provides actionable insights and practical strategies for behaviour change design
  • Hands-on projects: includes hands-on projects and activities to apply behaviour change principles
  • Bite-sized lessons: bite-sized lessons and modules for easy learning and retention
  • Lifetime access: participants receive lifetime access to the course materials and online platform
  • Gamification: incorporates gamification elements to enhance engagement and motivation
  • Progress tracking: allows participants to track their progress and completion of course materials


Certification

Upon completion of the course, participants will receive a certificate issued by The Art of Service. This certificate is a recognition of the participant's expertise and knowledge in behaviour change design and demonstrates their commitment to creating effective behaviour change interventions.

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