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Comprehensive Digital Marketing and Social Media Mastery; A Step-by-Step Guide to Maximizing Your Online Presence

Comprehensive Digital Marketing and Social Media Mastery; A Step-by-Step Guide to Maximizing Your Online Presence

$199.00
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Course access is prepared after purchase and delivered via email
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Comprehensive Digital Marketing and Social Media Mastery: A Step-by-Step Guide to Maximizing Your Online Presence



Course Overview

In this comprehensive course, you'll learn the fundamentals of digital marketing and social media, as well as advanced strategies for maximizing your online presence. Through interactive lessons, hands-on projects, and real-world applications, you'll gain the skills and knowledge needed to succeed in today's digital landscape.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Personalized learning experience
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Digital Marketing

  • Defining digital marketing and its importance
  • Understanding the digital marketing landscape
  • Setting digital marketing goals and objectives
  • Developing a digital marketing strategy

Module 2: Search Engine Optimization (SEO)

  • Understanding search engines and how they work
  • Keyword research and optimization
  • On-page optimization techniques
  • Link building and off-page optimization
  • Technical SEO and website optimization

Module 3: Pay-Per-Click (PPC) Advertising

  • Understanding PPC advertising and its benefits
  • Setting up and managing PPC campaigns
  • Keyword research and ad copywriting
  • Bidding strategies and budget management
  • Measuring and optimizing PPC performance

Module 4: Social Media Marketing

  • Understanding social media and its importance
  • Creating and implementing a social media strategy
  • Building and engaging with social media audiences
  • Content creation and curation
  • Measuring and optimizing social media performance

Module 5: Email Marketing

  • Understanding email marketing and its benefits
  • Building and segmenting email lists
  • Creating and sending effective email campaigns
  • Measuring and optimizing email performance
  • Best practices for email marketing

Module 6: Content Marketing

  • Understanding content marketing and its importance
  • Creating and implementing a content marketing strategy
  • Developing and distributing valuable content
  • Measuring and optimizing content performance
  • Best practices for content marketing

Module 7: Mobile Marketing

  • Understanding mobile marketing and its importance
  • Creating and implementing a mobile marketing strategy
  • Developing and optimizing mobile-friendly websites
  • Measuring and optimizing mobile performance
  • Best practices for mobile marketing

Module 8: Analytics and Reporting

  • Understanding analytics and reporting tools
  • Setting up and tracking key performance indicators (KPIs)
  • Measuring and analyzing digital marketing performance
  • Creating and presenting reports
  • Using data to inform digital marketing decisions

Module 9: Strategy and Planning

  • Developing a comprehensive digital marketing strategy
  • Setting digital marketing goals and objectives
  • Creating and implementing a digital marketing plan
  • Measuring and optimizing digital marketing performance
  • Best practices for digital marketing strategy and planning

Module 10: Advanced Digital Marketing Topics

  • Artificial intelligence (AI) and machine learning (ML) in digital marketing
  • Internet of Things (IoT) and digital marketing
  • Virtual and augmented reality in digital marketing
  • Blockchain and digital marketing
  • Future trends and innovations in digital marketing


Certificate

Upon completion of this course, participants will receive a certificate issued by The Art of Service. This certificate is a recognition of the participant's expertise and knowledge in digital marketing and social media.

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