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Comprehensive Email Marketing Automation Setup and Strategy

Comprehensive Email Marketing Automation Setup and Strategy

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Comprehensive Email Marketing Automation Setup and Strategy Course Curriculum

Welcome to the Comprehensive Email Marketing Automation Setup and Strategy course, where you'll learn the latest techniques and best practices to elevate your email marketing game. Upon completion, you'll receive a Certificate issued by The Art of Service, recognizing your expertise in email marketing automation.



Course Overview

This comprehensive course is designed to equip you with the knowledge and skills needed to set up and execute a successful email marketing automation strategy. Through a combination of interactive lessons, hands-on projects, and real-world examples, you'll gain a deep understanding of email marketing automation principles and practices.



Course Outline

Module 1: Email Marketing Automation Fundamentals

  • Introduction to Email Marketing Automation
  • Benefits and Challenges of Email Marketing Automation
  • Email Marketing Automation Platforms: Features and Functionality
  • Setting up Your Email Marketing Automation Platform
  • Understanding Email Marketing Automation Terminology

Module 2: Building Your Email List

  • List Building Strategies: Opt-in Forms, Lead Magnets, and More
  • List Segmentation: Why and How to Segment Your List
  • List Hygiene: Cleaning and Maintaining Your Email List
  • Email List Growth Hacking: Tips and Tricks
  • Best Practices for Email List Building

Module 3: Email Content Creation

  • Crafting Compelling Email Content: Subject Lines, Headlines, and CTAs
  • Email Copywriting: Principles and Best Practices
  • Email Design: Visual Elements, Templates, and Mobile Optimization
  • Personalization: Using Data to Create Relevant Email Content
  • Email Content Calendar: Planning and Scheduling Your Emails

Module 4: Email Marketing Automation Workflows

  • Introduction to Email Marketing Automation Workflows
  • Creating Automated Email Workflows: Triggers, Actions, and Conditions
  • Welcome Email Series: Setting up a Successful Onboarding Process
  • Abandoned Cart and Browse Abandonment Workflows
  • Post-Purchase and Retention Workflows

Module 5: Personalization and Dynamic Content

  • Personalization Strategies: Using Data to Create Relevant Content
  • Dynamic Content: Creating Content that Adapts to Subscriber Behavior
  • Using Subscriber Data to Create Personalized Emails
  • Personalization Best Practices: Dos and Don'ts
  • Advanced Personalization Techniques: Using AI and Machine Learning

Module 6: Email Marketing Automation Analytics and Optimization

  • Email Marketing Automation Metrics: Open Rates, Click-through Rates, and More
  • Analyzing Email Performance: Identifying Areas for Improvement
  • A/B Testing: Optimizing Email Content and Subject Lines
  • Using Data to Inform Your Email Marketing Automation Strategy
  • Advanced Analytics: Using Machine Learning to Optimize Email Performance

Module 7: Advanced Email Marketing Automation Topics

  • Email Marketing Automation for Lead Generation and Nurturing
  • Email Marketing Automation for Customer Retention and Loyalty
  • Email Marketing Automation for E-commerce and Retail
  • Email Marketing Automation for B2B and Enterprise
  • Email Marketing Automation for Non-Profit and Charity

Module 8: Putting it All Together: Creating a Comprehensive Email Marketing Automation Strategy

  • Creating a Comprehensive Email Marketing Automation Strategy
  • Aligning Email Marketing Automation with Business Goals
  • Integrating Email Marketing Automation with Other Marketing Channels
  • Measuring and Optimizing Your Email Marketing Automation Strategy
  • Best Practices for Long-term Email Marketing Automation Success


Course Features

  • Interactive Lessons: Engage with interactive content, including videos, quizzes, and exercises
  • Hands-on Projects: Apply your knowledge to real-world projects and case studies
  • Lifetime Access: Access the course materials for as long as you need
  • Mobile-Accessible: Learn on-the-go with our mobile-friendly platform
  • Community-Driven: Join a community of like-minded professionals and get support when you need it
  • Certificate upon Completion: Receive a Certificate issued by The Art of Service upon completing the course
  • Gamification: Track your progress and earn rewards as you complete lessons and projects
  • Progress Tracking: Monitor your progress and stay on track with our course dashboard
By the end of this comprehensive course, you'll have the knowledge, skills, and confidence to create and execute a successful email marketing automation strategy that drives real results for your business.

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