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Comprehensive Email Marketing Automation Strategies

Comprehensive Email Marketing Automation Strategies

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Comprehensive Email Marketing Automation Strategies Course Curriculum

Welcome to the Comprehensive Email Marketing Automation Strategies course, where you'll learn the latest techniques and best practices to boost your email marketing efforts. Upon completion, you'll receive a certificate issued by The Art of Service, demonstrating your expertise in email marketing automation.



Course Overview

This comprehensive course is designed to provide you with a deep understanding of email marketing automation, from the fundamentals to advanced strategies. Through a combination of video lessons, interactive exercises, and real-world examples, you'll gain the knowledge and skills needed to create effective email marketing campaigns that drive results.



Course Outline

Module 1: Email Marketing Automation Fundamentals

  • Introduction to Email Marketing Automation
  • Benefits of Email Marketing Automation
  • Email Marketing Automation Platforms: Features and Selection Criteria
  • Setting Up Your Email Marketing Automation Platform
  • Understanding Email Marketing Automation Terminology

Module 2: Building and Segmenting Your Email List

  • List Building Strategies: Forms, Landing Pages, and More
  • List Segmentation: Why and How to Segment Your List
  • Segmentation Criteria: Demographics, Behavior, and Preferences
  • Creating Targeted Email Campaigns Using Segmentation
  • Best Practices for List Hygiene and Maintenance

Module 3: Crafting Effective Email Campaigns

  • Email Campaign Objectives: Awareness, Conversion, and Retention
  • Crafting Compelling Email Content: Subject Lines, Copy, and CTAs
  • Email Design Principles: Visuals, Layout, and Mobile Optimization
  • Personalization Techniques: Using Data to Personalize Emails
  • A/B Testing and Optimization Strategies

Module 4: Automation Workflows and Triggers

  • Introduction to Automation Workflows
  • Trigger-Based Emails: Types and Examples
  • Creating Automation Workflows: Step-by-Step Guide
  • Workflow Optimization: Monitoring and Refining Your Workflows
  • Advanced Workflow Techniques: Using Conditions and Actions

Module 5: Lead Nurturing and Scoring

  • Lead Nurturing: Why and How to Nurture Leads
  • Lead Scoring: Assigning Scores Based on Behavior and Demographics
  • Creating Lead Nurturing Campaigns: Strategies and Examples
  • Using Lead Scoring to Trigger Workflows and Alerts
  • Best Practices for Lead Nurturing and Scoring

Module 6: Advanced Email Marketing Automation Strategies

  • Using Predictive Analytics in Email Marketing Automation
  • AI-Powered Email Marketing Automation: Opportunities and Challenges
  • Integrating Email Marketing Automation with Other Channels
  • Advanced Segmentation Techniques: Using Data and Analytics
  • Creating Omnichannel Customer Journeys

Module 7: Measuring and Optimizing Email Marketing Performance

  • Email Marketing Metrics: Open Rates, Click-Through Rates, and More
  • Analyzing Email Marketing Data: Tools and Techniques
  • Using Data to Optimize Email Campaigns and Workflows
  • A/B Testing and Multivariate Testing: Strategies and Best Practices
  • Creating Data-Driven Email Marketing Strategies

Module 8: Putting it All Together: Creating a Comprehensive Email Marketing Automation Strategy

  • Defining Your Email Marketing Automation Goals and Objectives
  • Creating a Comprehensive Email Marketing Automation Strategy
  • Implementing and Refining Your Strategy
  • Measuring and Optimizing Your Email Marketing Automation Performance
  • Best Practices for Long-Term Email Marketing Automation Success


Course Features

  • Interactive Lessons: Engage with video lessons, quizzes, and exercises to reinforce your learning.
  • Real-World Examples: Learn from real-world examples and case studies to illustrate key concepts.
  • Personalized Feedback: Receive personalized feedback on your assignments and projects.
  • Lifetime Access: Access the course materials for a lifetime, with updates and new content added regularly.
  • Certificate Upon Completion: Receive a certificate issued by The Art of Service upon completing the course.
  • Flexible Learning: Learn at your own pace, with the ability to pause and resume lessons as needed.
  • User-Friendly Platform: Navigate the course platform with ease, using a user-friendly interface.
  • Mobile Accessibility: Access the course materials on-the-go, using your mobile device.
  • Community Support: Join a community of learners and instructors to ask questions and share insights.
By the end of this comprehensive course, you'll have the knowledge, skills, and confidence to create effective email marketing automation campaigns that drive real results. Enroll now and start achieving your email marketing goals!

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