Concert Production A Complete Guide
You’re passionate about live music. You dream of producing unforgettable experiences that leave audiences breathless and artists asking, “When do we do this again?” But right now, you're overwhelmed. Budgets feel impossible to balance, permits are a maze, and one misstep in the technical flow could cost thousands - or worse, your reputation. Maybe you’ve worked on small gigs, but breaking into the big leagues feels out of reach. You're not sure which decisions matter most - the rider negotiation, the stage layout, or the safety protocols. You’re tired of guessing. What you need is a proven, step-by-step blueprint that takes you from uncertain planner to confident producer, with every tool, checklist, and strategy laid out in full clarity. Concert Production A Complete Guide is not just another overview. This is the exact system used by top-tier production managers to deliver flawless shows from concept to curtain call. Inside, you’ll gain access to an elite-tier methodology, turning chaos into confidence and ideas into executed reality. You’ll go from idea to fully funded, permit-approved, promoter-backed concert production in 60 days, with all necessary partner agreements and risk-mitigation strategies in place. Take it from Jamal Reyes, an event coordinator in Austin who transitioned from managing high school fundraisers to selling out 2,000-seat venues in under a year. After completing this program, he produced a three-day indie festival with full city compliance and a 37% increase in net margins - all before his first headliner even arrived. This isn’t about working harder. It’s about working smarter, with precision, credibility, and professional authority. You’ll build your production portfolio with industry-standard documentation and earn a Certificate of Completion issued by The Art of Service, recognised by entertainment networks and production houses globally. Here’s how this course is structured to help you get there.Course Format & Delivery Details Concert Production A Complete Guide is meticulously designed for maximum flexibility, credibility, and real-world impact. Whether you're a working professional, transitioning into the music industry, or launching your own production company, this program is built to fit your life and accelerate your career trajectory - without compromise. Self-Paced Learning with Immediate Online Access
You begin the moment you enroll. There are no fixed start dates, no weekly schedules, and no deadlines. This is an on-demand, self-paced program that fits into your real life. Most learners complete the core content in 6 to 8 weeks, dedicating 4 to 5 hours per week, and see measurable results within the first 14 days - such as drafting a promoter one-sheet, finalising a budget template, or submitting a venue proposal. Lifetime Access & Ongoing Updates
Once you're in, you’re in for life. You receive lifetime access to all course materials, including future updates at no additional cost. The live event industry evolves rapidly. New safety standards, AV technologies, and sustainability requirements emerge constantly. That’s why this program is actively maintained and refreshed, ensuring your knowledge stays current and competitive for years to come. 24/7 Global Access, Mobile-Friendly Design
Access your materials anytime, anywhere - whether you're on tour, backstage, or reviewing a site plan on-site. The platform is fully responsive, built for smartphones, tablets, and desktops. No app install required. If you have internet, you have access. Dedicated Instructor Support & Guided Pathways
You’re not learning in isolation. This course includes direct access to experienced concert production professionals who provide feedback, answer technical queries, and guide your project development. From risk assessment frameworks to negotiating artist riders, expert insights are embedded in every module, with structured support paths to keep you moving forward. Certificate of Completion Issued by The Art of Service
Upon finishing the required components, you earn a Certificate of Completion issued by The Art of Service - a credential trusted by event agencies, production firms, and entertainment partners across 40+ countries. This is not a participation badge. It verifies that you’ve mastered industry-grade processes in logistics, compliance, budgeting, and show execution, and it carries real weight on resumes, portfolios, and client pitches. Transparent Pricing: No Hidden Fees
The price you see is the price you pay. There are no surprise charges, upsells, or mandatory add-ons. What you get is comprehensive, premium-grade training with full access to all tools and documentation. You invest once and gain everything - for life. Accepted Payment Methods
We accept all major forms of secure payment. Visa, Mastercard, and PayPal are fully supported to make enrollment fast and friction-free. 100% Satisfaction Guaranteed: Satisfied or Refunded
Your success is our priority. If the program doesn’t meet your expectations, you’re protected by our no-risk, 30-day money-back guarantee. No hoops to jump through. No fine print. If you’re not satisfied, simply request a full refund - no questions asked. Your Access Is Secure and Confirmed
After enrollment, you’ll receive a confirmation email. Your access details, including login credentials and course orientation, will be sent separately once your account is fully configured. This ensures a smooth, error-free onboarding experience with all materials properly provisioned and ready for use. This Works Even If You Have No Industry Connections
Whether you’ve never stepped onto a stage, or you’re already running small shows but lack the structure to scale, this program gives you the templates, terminology, and tactics to act like a pro from Day One. You’ll draw on real promoter pitch decks, sample AVR forms, and union-compliant labor checklists, all refined through decades of field use. Just like Maria Tanaka, a former music teacher in Vancouver, who used the curriculum to secure her first paid production contract within five weeks - producing a regional folk festival with a $120,000 budget and zero prior event industry experience. You don’t need to guess what’s next. You don’t need to fear liability, underfunded projects, or last-minute technical failures. This program replaces uncertainty with clarity, preparation, and undeniable ROI.
Module 1: Foundations of Concert Production - Understanding the live event ecosystem: promoters, venues, talent agencies, and production crews
- Core roles in concert production: line producers, stage managers, production coordinators, and event directors
- Key industry standards and governing bodies: IATSE, OSHA, and local permitting authorities
- Differentiating between corporate, festival, touring, and venue-resident productions
- Defining your niche: choosing the right type of show for your goals and resources
- Fundamentals of live sound, lighting, and staging workflows
- Overview of major equipment categories: backline, audio, video, rigging, and power distribution
- Understanding artist rider expectations vs. negotiable terms
- Event risk profiles: small club gigs vs. outdoor festivals vs. indoor arenas
- Ethical considerations in artist treatment, crew welfare, and audience safety
Module 2: Pre-Production Planning & Strategy - Concept development: defining the show’s purpose, theme, and audience experience
- Creating a show bible: your master document for every decision and detail
- Assembling your core production team: hiring freelancers vs. agency partners
- Budget architecture: fixed vs. variable costs, contingency planning, and cost-cutting levers
- Developing a realistic financial forecast with revenue and risk projections
- Selecting the right venue: capacity, load-in access, power, and technical infrastructure
- Site surveys: what to observe and document during your first on-site walkthrough
- Negotiating venue contracts: kill fees, hold times, and overage clauses
- Initial timeline development: pre-show, show day, and wrap-up phases
- Fan experience design: ingress, flow, merch, food, and comfort zones
Module 3: Legal, Compliance & Risk Management - Liability insurance requirements for performers, vendors, and spectators
- Obtaining event permits: noise, fire, occupancy, and street closure applications
- Working with local authorities: police, fire, EMS, and traffic departments
- Hiring licensed security and crowd management firms
- Alcohol service regulations and vendor licensing
- Artist contracts: performance fees, travel, accommodation, and hospitality
- Production service agreements with AV, rigging, and staging vendors
- Insurance riders and indemnity clauses explained
- Safety protocols for large crowds, inclement weather, and emergency evacuations
- Risk matrix development: identifying, rating, and mitigating top threats
Module 4: Financial Planning & Funding Models - Budget templates for small, mid, and large-scale events
- Pricing strategies: ticket tiers, VIP packages, and dynamic pricing models
- Revenue streams beyond tickets: merch, concessions, sponsorships, and media rights
- Break-even analysis and profit forecasting
- Securing sponsorships: identifying partners, crafting proposals, and delivering value
- Crowdfunding for grassroots events: platforms, campaign structure, and rewards
- Grants and public funding opportunities for cultural and community events
- Understanding promoter splits and artist guarantees
- Cash flow management: when to pay vendors and when to collect revenue
- Post-event financial reporting and reconciliation
Module 5: Artist Relations & Rider Negotiation - Understanding artist riders: technical, hospitality, and hospitality security
- Parsing technical requirements: audio, lighting, backline, and stage plots
- Negotiating rider items: what’s essential vs. what’s flex
- Managing rider burn: cost overages, compliance obligations, and liability
- Creating pre-show rider compliance checklists
- Hospitality management: green rooms, catering, transportation, and guest lists
- Backstage pass protocols: security levels and access control
- Artist arrival and load-in coordination schedules
- Handling special requests: pets, religious needs, accessibility accommodations
- Maintaining professionalism under pressure and managing artist expectations
Module 6: Technical Production & Equipment Mastery - Audio signal flow: microphones, mixers, amplifiers, and monitors
- Selecting PA systems based on venue size and genre requirements
- RF coordination: frequency management for wireless mics and in-ear monitors
- Lighting design principles: intensity, color, movement, and mood
- Types of stage lighting: PARs, moving heads, LED walls, strobes, and effects
- Lighting control systems: DMX, control consoles, and cueing
- Video production: cameras, switchers, projectors, and real-time graphics
- Stage rigging: trusses, motors, safety factors, and load calculations
- Backline equipment: instrument inventory, guitar tech coordination, drum specs
- Power distribution: load balancing, phase management, and generator use
Module 7: Stage Design & Logistics - Stage layout fundamentals: size, shape, height, and audience sightlines
- Designing for visibility, sound dispersion, and performance dynamics
- Creating CAD-style stage plots for precision planning
- Load-in and load-out sequencing: time, crew, and equipment alignment
- Dressing room planning: placement, amenities, and privacy
- Backstage workflow: artist movement, crew access, and emergency exits
- Stage safety barriers, crowd control, and performer protection
- Weatherproofing outdoor stages: covers, grounding, and wind resistance
- Stage flooring types: subflooring, dance surfaces, and durability
- Accessibility accommodations: ADA-compliant ramps, viewing areas, and signage
Module 8: Show Day Execution - Final timeline: hour-by-hour schedule from call time to wrap
- Pre-show walk-through: technical checks, safety briefings, and communication setup
- Line checks: testing audio, lighting, video, and communication systems
- Soundcheck protocol: band order, levels, and monitor balance
- Crew call structure: team leads, radios, and communication hierarchy
- Front-of-house and monitor mix coordination
- Artist call management: green room timing and pre-performance checks
- Audience ingress and seating/staging area management
- On-stage emergency procedures: medical, technical, or security incidents
- Set changeovers: timing, transitions, and crew choreography
Module 9: Post-Show Wrap & Evaluation - Load-out sequencing: priority, order, and equipment inventory
- Dismantling stages, rigging, and power systems safely
- Vendor check-out: confirming completion and settling accounts
- Artist departure protocol: travel, hospitality finalization
- Post-event team debrief: what worked, what didn’t
- Audience feedback collection: surveys, social listening, and sentiment analysis
- Financial reconciliation: actuals vs. budget, profit calculation
- Post-event reporting: deliverables for promoters, artists, and investors
- Archiving show documents: legal, technical, and historical records
- Credit distribution: team recognition, testimonials, and portfolio building
Module 10: Tour Production & Multi-Venue Logistics - Differentiating between single events and touring productions
- Tour routing: travel time, load-in compatibility, and crew rest requirements
- Consolidating equipment: trucks vs. air freight, customs declarations
- Touring backline: shared instruments, maintenance schedules, road cases
- Local crew hiring: union requirements, IATSE hiring halls, pay rates
- Tech rider standardization across venues
- Tour scheduling: days off, travel days, and show nights
- Itinerary development: transport, meals, accommodations, and show call times
- Managing artist wellness on tour: sleep, nutrition, and downtime
- Handling cancellations and rescheduling: communication, refunds, and rebooking
Module 11: Festival Production & Large-Scale Events - Festival site planning: stages, vendor zones, camping, and parking
- Multiphase permitting: environmental, noise, and land use approvals
- Infrastructure needs: power grids, water, sanitation, and fencing
- Multi-stage scheduling: avoiding clashes and managing audience flow
- Vendor management: food, merch, art, and sponsor booths
- Production staffing: hiring stage managers, run crew, and head technicians
- Artist logistics: transport, accommodation, and backstage amenities
- Volunteer coordination: recruitment, training, and shift management
- Waste management, recycling, and sustainability practices
- Incident response planning: lost children, medical emergencies, drug-related issues
Module 12: Promotion, Marketing & Audience Growth - Building a pre-show buzz: teaser campaigns and countdowns
- Artist social media coordination: cross-promotion and content sharing
- Press releases and media outreach: targeting local and national outlets
- Creating compelling show artwork and digital assets
- Email marketing: segmentation, ticket pre-sales, and reminders
- Using social media ads: targeting, retargeting, and conversion tracking
- Collaborating with influencers and brand ambassadors
- Radio and podcast partnerships for music promotion
- Early bird pricing and referral incentives
- Measuring marketing ROI: ticket sales, engagement, and attribution
Module 13: Sustainability & Ethical Production - Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Understanding the live event ecosystem: promoters, venues, talent agencies, and production crews
- Core roles in concert production: line producers, stage managers, production coordinators, and event directors
- Key industry standards and governing bodies: IATSE, OSHA, and local permitting authorities
- Differentiating between corporate, festival, touring, and venue-resident productions
- Defining your niche: choosing the right type of show for your goals and resources
- Fundamentals of live sound, lighting, and staging workflows
- Overview of major equipment categories: backline, audio, video, rigging, and power distribution
- Understanding artist rider expectations vs. negotiable terms
- Event risk profiles: small club gigs vs. outdoor festivals vs. indoor arenas
- Ethical considerations in artist treatment, crew welfare, and audience safety
Module 2: Pre-Production Planning & Strategy - Concept development: defining the show’s purpose, theme, and audience experience
- Creating a show bible: your master document for every decision and detail
- Assembling your core production team: hiring freelancers vs. agency partners
- Budget architecture: fixed vs. variable costs, contingency planning, and cost-cutting levers
- Developing a realistic financial forecast with revenue and risk projections
- Selecting the right venue: capacity, load-in access, power, and technical infrastructure
- Site surveys: what to observe and document during your first on-site walkthrough
- Negotiating venue contracts: kill fees, hold times, and overage clauses
- Initial timeline development: pre-show, show day, and wrap-up phases
- Fan experience design: ingress, flow, merch, food, and comfort zones
Module 3: Legal, Compliance & Risk Management - Liability insurance requirements for performers, vendors, and spectators
- Obtaining event permits: noise, fire, occupancy, and street closure applications
- Working with local authorities: police, fire, EMS, and traffic departments
- Hiring licensed security and crowd management firms
- Alcohol service regulations and vendor licensing
- Artist contracts: performance fees, travel, accommodation, and hospitality
- Production service agreements with AV, rigging, and staging vendors
- Insurance riders and indemnity clauses explained
- Safety protocols for large crowds, inclement weather, and emergency evacuations
- Risk matrix development: identifying, rating, and mitigating top threats
Module 4: Financial Planning & Funding Models - Budget templates for small, mid, and large-scale events
- Pricing strategies: ticket tiers, VIP packages, and dynamic pricing models
- Revenue streams beyond tickets: merch, concessions, sponsorships, and media rights
- Break-even analysis and profit forecasting
- Securing sponsorships: identifying partners, crafting proposals, and delivering value
- Crowdfunding for grassroots events: platforms, campaign structure, and rewards
- Grants and public funding opportunities for cultural and community events
- Understanding promoter splits and artist guarantees
- Cash flow management: when to pay vendors and when to collect revenue
- Post-event financial reporting and reconciliation
Module 5: Artist Relations & Rider Negotiation - Understanding artist riders: technical, hospitality, and hospitality security
- Parsing technical requirements: audio, lighting, backline, and stage plots
- Negotiating rider items: what’s essential vs. what’s flex
- Managing rider burn: cost overages, compliance obligations, and liability
- Creating pre-show rider compliance checklists
- Hospitality management: green rooms, catering, transportation, and guest lists
- Backstage pass protocols: security levels and access control
- Artist arrival and load-in coordination schedules
- Handling special requests: pets, religious needs, accessibility accommodations
- Maintaining professionalism under pressure and managing artist expectations
Module 6: Technical Production & Equipment Mastery - Audio signal flow: microphones, mixers, amplifiers, and monitors
- Selecting PA systems based on venue size and genre requirements
- RF coordination: frequency management for wireless mics and in-ear monitors
- Lighting design principles: intensity, color, movement, and mood
- Types of stage lighting: PARs, moving heads, LED walls, strobes, and effects
- Lighting control systems: DMX, control consoles, and cueing
- Video production: cameras, switchers, projectors, and real-time graphics
- Stage rigging: trusses, motors, safety factors, and load calculations
- Backline equipment: instrument inventory, guitar tech coordination, drum specs
- Power distribution: load balancing, phase management, and generator use
Module 7: Stage Design & Logistics - Stage layout fundamentals: size, shape, height, and audience sightlines
- Designing for visibility, sound dispersion, and performance dynamics
- Creating CAD-style stage plots for precision planning
- Load-in and load-out sequencing: time, crew, and equipment alignment
- Dressing room planning: placement, amenities, and privacy
- Backstage workflow: artist movement, crew access, and emergency exits
- Stage safety barriers, crowd control, and performer protection
- Weatherproofing outdoor stages: covers, grounding, and wind resistance
- Stage flooring types: subflooring, dance surfaces, and durability
- Accessibility accommodations: ADA-compliant ramps, viewing areas, and signage
Module 8: Show Day Execution - Final timeline: hour-by-hour schedule from call time to wrap
- Pre-show walk-through: technical checks, safety briefings, and communication setup
- Line checks: testing audio, lighting, video, and communication systems
- Soundcheck protocol: band order, levels, and monitor balance
- Crew call structure: team leads, radios, and communication hierarchy
- Front-of-house and monitor mix coordination
- Artist call management: green room timing and pre-performance checks
- Audience ingress and seating/staging area management
- On-stage emergency procedures: medical, technical, or security incidents
- Set changeovers: timing, transitions, and crew choreography
Module 9: Post-Show Wrap & Evaluation - Load-out sequencing: priority, order, and equipment inventory
- Dismantling stages, rigging, and power systems safely
- Vendor check-out: confirming completion and settling accounts
- Artist departure protocol: travel, hospitality finalization
- Post-event team debrief: what worked, what didn’t
- Audience feedback collection: surveys, social listening, and sentiment analysis
- Financial reconciliation: actuals vs. budget, profit calculation
- Post-event reporting: deliverables for promoters, artists, and investors
- Archiving show documents: legal, technical, and historical records
- Credit distribution: team recognition, testimonials, and portfolio building
Module 10: Tour Production & Multi-Venue Logistics - Differentiating between single events and touring productions
- Tour routing: travel time, load-in compatibility, and crew rest requirements
- Consolidating equipment: trucks vs. air freight, customs declarations
- Touring backline: shared instruments, maintenance schedules, road cases
- Local crew hiring: union requirements, IATSE hiring halls, pay rates
- Tech rider standardization across venues
- Tour scheduling: days off, travel days, and show nights
- Itinerary development: transport, meals, accommodations, and show call times
- Managing artist wellness on tour: sleep, nutrition, and downtime
- Handling cancellations and rescheduling: communication, refunds, and rebooking
Module 11: Festival Production & Large-Scale Events - Festival site planning: stages, vendor zones, camping, and parking
- Multiphase permitting: environmental, noise, and land use approvals
- Infrastructure needs: power grids, water, sanitation, and fencing
- Multi-stage scheduling: avoiding clashes and managing audience flow
- Vendor management: food, merch, art, and sponsor booths
- Production staffing: hiring stage managers, run crew, and head technicians
- Artist logistics: transport, accommodation, and backstage amenities
- Volunteer coordination: recruitment, training, and shift management
- Waste management, recycling, and sustainability practices
- Incident response planning: lost children, medical emergencies, drug-related issues
Module 12: Promotion, Marketing & Audience Growth - Building a pre-show buzz: teaser campaigns and countdowns
- Artist social media coordination: cross-promotion and content sharing
- Press releases and media outreach: targeting local and national outlets
- Creating compelling show artwork and digital assets
- Email marketing: segmentation, ticket pre-sales, and reminders
- Using social media ads: targeting, retargeting, and conversion tracking
- Collaborating with influencers and brand ambassadors
- Radio and podcast partnerships for music promotion
- Early bird pricing and referral incentives
- Measuring marketing ROI: ticket sales, engagement, and attribution
Module 13: Sustainability & Ethical Production - Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Liability insurance requirements for performers, vendors, and spectators
- Obtaining event permits: noise, fire, occupancy, and street closure applications
- Working with local authorities: police, fire, EMS, and traffic departments
- Hiring licensed security and crowd management firms
- Alcohol service regulations and vendor licensing
- Artist contracts: performance fees, travel, accommodation, and hospitality
- Production service agreements with AV, rigging, and staging vendors
- Insurance riders and indemnity clauses explained
- Safety protocols for large crowds, inclement weather, and emergency evacuations
- Risk matrix development: identifying, rating, and mitigating top threats
Module 4: Financial Planning & Funding Models - Budget templates for small, mid, and large-scale events
- Pricing strategies: ticket tiers, VIP packages, and dynamic pricing models
- Revenue streams beyond tickets: merch, concessions, sponsorships, and media rights
- Break-even analysis and profit forecasting
- Securing sponsorships: identifying partners, crafting proposals, and delivering value
- Crowdfunding for grassroots events: platforms, campaign structure, and rewards
- Grants and public funding opportunities for cultural and community events
- Understanding promoter splits and artist guarantees
- Cash flow management: when to pay vendors and when to collect revenue
- Post-event financial reporting and reconciliation
Module 5: Artist Relations & Rider Negotiation - Understanding artist riders: technical, hospitality, and hospitality security
- Parsing technical requirements: audio, lighting, backline, and stage plots
- Negotiating rider items: what’s essential vs. what’s flex
- Managing rider burn: cost overages, compliance obligations, and liability
- Creating pre-show rider compliance checklists
- Hospitality management: green rooms, catering, transportation, and guest lists
- Backstage pass protocols: security levels and access control
- Artist arrival and load-in coordination schedules
- Handling special requests: pets, religious needs, accessibility accommodations
- Maintaining professionalism under pressure and managing artist expectations
Module 6: Technical Production & Equipment Mastery - Audio signal flow: microphones, mixers, amplifiers, and monitors
- Selecting PA systems based on venue size and genre requirements
- RF coordination: frequency management for wireless mics and in-ear monitors
- Lighting design principles: intensity, color, movement, and mood
- Types of stage lighting: PARs, moving heads, LED walls, strobes, and effects
- Lighting control systems: DMX, control consoles, and cueing
- Video production: cameras, switchers, projectors, and real-time graphics
- Stage rigging: trusses, motors, safety factors, and load calculations
- Backline equipment: instrument inventory, guitar tech coordination, drum specs
- Power distribution: load balancing, phase management, and generator use
Module 7: Stage Design & Logistics - Stage layout fundamentals: size, shape, height, and audience sightlines
- Designing for visibility, sound dispersion, and performance dynamics
- Creating CAD-style stage plots for precision planning
- Load-in and load-out sequencing: time, crew, and equipment alignment
- Dressing room planning: placement, amenities, and privacy
- Backstage workflow: artist movement, crew access, and emergency exits
- Stage safety barriers, crowd control, and performer protection
- Weatherproofing outdoor stages: covers, grounding, and wind resistance
- Stage flooring types: subflooring, dance surfaces, and durability
- Accessibility accommodations: ADA-compliant ramps, viewing areas, and signage
Module 8: Show Day Execution - Final timeline: hour-by-hour schedule from call time to wrap
- Pre-show walk-through: technical checks, safety briefings, and communication setup
- Line checks: testing audio, lighting, video, and communication systems
- Soundcheck protocol: band order, levels, and monitor balance
- Crew call structure: team leads, radios, and communication hierarchy
- Front-of-house and monitor mix coordination
- Artist call management: green room timing and pre-performance checks
- Audience ingress and seating/staging area management
- On-stage emergency procedures: medical, technical, or security incidents
- Set changeovers: timing, transitions, and crew choreography
Module 9: Post-Show Wrap & Evaluation - Load-out sequencing: priority, order, and equipment inventory
- Dismantling stages, rigging, and power systems safely
- Vendor check-out: confirming completion and settling accounts
- Artist departure protocol: travel, hospitality finalization
- Post-event team debrief: what worked, what didn’t
- Audience feedback collection: surveys, social listening, and sentiment analysis
- Financial reconciliation: actuals vs. budget, profit calculation
- Post-event reporting: deliverables for promoters, artists, and investors
- Archiving show documents: legal, technical, and historical records
- Credit distribution: team recognition, testimonials, and portfolio building
Module 10: Tour Production & Multi-Venue Logistics - Differentiating between single events and touring productions
- Tour routing: travel time, load-in compatibility, and crew rest requirements
- Consolidating equipment: trucks vs. air freight, customs declarations
- Touring backline: shared instruments, maintenance schedules, road cases
- Local crew hiring: union requirements, IATSE hiring halls, pay rates
- Tech rider standardization across venues
- Tour scheduling: days off, travel days, and show nights
- Itinerary development: transport, meals, accommodations, and show call times
- Managing artist wellness on tour: sleep, nutrition, and downtime
- Handling cancellations and rescheduling: communication, refunds, and rebooking
Module 11: Festival Production & Large-Scale Events - Festival site planning: stages, vendor zones, camping, and parking
- Multiphase permitting: environmental, noise, and land use approvals
- Infrastructure needs: power grids, water, sanitation, and fencing
- Multi-stage scheduling: avoiding clashes and managing audience flow
- Vendor management: food, merch, art, and sponsor booths
- Production staffing: hiring stage managers, run crew, and head technicians
- Artist logistics: transport, accommodation, and backstage amenities
- Volunteer coordination: recruitment, training, and shift management
- Waste management, recycling, and sustainability practices
- Incident response planning: lost children, medical emergencies, drug-related issues
Module 12: Promotion, Marketing & Audience Growth - Building a pre-show buzz: teaser campaigns and countdowns
- Artist social media coordination: cross-promotion and content sharing
- Press releases and media outreach: targeting local and national outlets
- Creating compelling show artwork and digital assets
- Email marketing: segmentation, ticket pre-sales, and reminders
- Using social media ads: targeting, retargeting, and conversion tracking
- Collaborating with influencers and brand ambassadors
- Radio and podcast partnerships for music promotion
- Early bird pricing and referral incentives
- Measuring marketing ROI: ticket sales, engagement, and attribution
Module 13: Sustainability & Ethical Production - Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Understanding artist riders: technical, hospitality, and hospitality security
- Parsing technical requirements: audio, lighting, backline, and stage plots
- Negotiating rider items: what’s essential vs. what’s flex
- Managing rider burn: cost overages, compliance obligations, and liability
- Creating pre-show rider compliance checklists
- Hospitality management: green rooms, catering, transportation, and guest lists
- Backstage pass protocols: security levels and access control
- Artist arrival and load-in coordination schedules
- Handling special requests: pets, religious needs, accessibility accommodations
- Maintaining professionalism under pressure and managing artist expectations
Module 6: Technical Production & Equipment Mastery - Audio signal flow: microphones, mixers, amplifiers, and monitors
- Selecting PA systems based on venue size and genre requirements
- RF coordination: frequency management for wireless mics and in-ear monitors
- Lighting design principles: intensity, color, movement, and mood
- Types of stage lighting: PARs, moving heads, LED walls, strobes, and effects
- Lighting control systems: DMX, control consoles, and cueing
- Video production: cameras, switchers, projectors, and real-time graphics
- Stage rigging: trusses, motors, safety factors, and load calculations
- Backline equipment: instrument inventory, guitar tech coordination, drum specs
- Power distribution: load balancing, phase management, and generator use
Module 7: Stage Design & Logistics - Stage layout fundamentals: size, shape, height, and audience sightlines
- Designing for visibility, sound dispersion, and performance dynamics
- Creating CAD-style stage plots for precision planning
- Load-in and load-out sequencing: time, crew, and equipment alignment
- Dressing room planning: placement, amenities, and privacy
- Backstage workflow: artist movement, crew access, and emergency exits
- Stage safety barriers, crowd control, and performer protection
- Weatherproofing outdoor stages: covers, grounding, and wind resistance
- Stage flooring types: subflooring, dance surfaces, and durability
- Accessibility accommodations: ADA-compliant ramps, viewing areas, and signage
Module 8: Show Day Execution - Final timeline: hour-by-hour schedule from call time to wrap
- Pre-show walk-through: technical checks, safety briefings, and communication setup
- Line checks: testing audio, lighting, video, and communication systems
- Soundcheck protocol: band order, levels, and monitor balance
- Crew call structure: team leads, radios, and communication hierarchy
- Front-of-house and monitor mix coordination
- Artist call management: green room timing and pre-performance checks
- Audience ingress and seating/staging area management
- On-stage emergency procedures: medical, technical, or security incidents
- Set changeovers: timing, transitions, and crew choreography
Module 9: Post-Show Wrap & Evaluation - Load-out sequencing: priority, order, and equipment inventory
- Dismantling stages, rigging, and power systems safely
- Vendor check-out: confirming completion and settling accounts
- Artist departure protocol: travel, hospitality finalization
- Post-event team debrief: what worked, what didn’t
- Audience feedback collection: surveys, social listening, and sentiment analysis
- Financial reconciliation: actuals vs. budget, profit calculation
- Post-event reporting: deliverables for promoters, artists, and investors
- Archiving show documents: legal, technical, and historical records
- Credit distribution: team recognition, testimonials, and portfolio building
Module 10: Tour Production & Multi-Venue Logistics - Differentiating between single events and touring productions
- Tour routing: travel time, load-in compatibility, and crew rest requirements
- Consolidating equipment: trucks vs. air freight, customs declarations
- Touring backline: shared instruments, maintenance schedules, road cases
- Local crew hiring: union requirements, IATSE hiring halls, pay rates
- Tech rider standardization across venues
- Tour scheduling: days off, travel days, and show nights
- Itinerary development: transport, meals, accommodations, and show call times
- Managing artist wellness on tour: sleep, nutrition, and downtime
- Handling cancellations and rescheduling: communication, refunds, and rebooking
Module 11: Festival Production & Large-Scale Events - Festival site planning: stages, vendor zones, camping, and parking
- Multiphase permitting: environmental, noise, and land use approvals
- Infrastructure needs: power grids, water, sanitation, and fencing
- Multi-stage scheduling: avoiding clashes and managing audience flow
- Vendor management: food, merch, art, and sponsor booths
- Production staffing: hiring stage managers, run crew, and head technicians
- Artist logistics: transport, accommodation, and backstage amenities
- Volunteer coordination: recruitment, training, and shift management
- Waste management, recycling, and sustainability practices
- Incident response planning: lost children, medical emergencies, drug-related issues
Module 12: Promotion, Marketing & Audience Growth - Building a pre-show buzz: teaser campaigns and countdowns
- Artist social media coordination: cross-promotion and content sharing
- Press releases and media outreach: targeting local and national outlets
- Creating compelling show artwork and digital assets
- Email marketing: segmentation, ticket pre-sales, and reminders
- Using social media ads: targeting, retargeting, and conversion tracking
- Collaborating with influencers and brand ambassadors
- Radio and podcast partnerships for music promotion
- Early bird pricing and referral incentives
- Measuring marketing ROI: ticket sales, engagement, and attribution
Module 13: Sustainability & Ethical Production - Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Stage layout fundamentals: size, shape, height, and audience sightlines
- Designing for visibility, sound dispersion, and performance dynamics
- Creating CAD-style stage plots for precision planning
- Load-in and load-out sequencing: time, crew, and equipment alignment
- Dressing room planning: placement, amenities, and privacy
- Backstage workflow: artist movement, crew access, and emergency exits
- Stage safety barriers, crowd control, and performer protection
- Weatherproofing outdoor stages: covers, grounding, and wind resistance
- Stage flooring types: subflooring, dance surfaces, and durability
- Accessibility accommodations: ADA-compliant ramps, viewing areas, and signage
Module 8: Show Day Execution - Final timeline: hour-by-hour schedule from call time to wrap
- Pre-show walk-through: technical checks, safety briefings, and communication setup
- Line checks: testing audio, lighting, video, and communication systems
- Soundcheck protocol: band order, levels, and monitor balance
- Crew call structure: team leads, radios, and communication hierarchy
- Front-of-house and monitor mix coordination
- Artist call management: green room timing and pre-performance checks
- Audience ingress and seating/staging area management
- On-stage emergency procedures: medical, technical, or security incidents
- Set changeovers: timing, transitions, and crew choreography
Module 9: Post-Show Wrap & Evaluation - Load-out sequencing: priority, order, and equipment inventory
- Dismantling stages, rigging, and power systems safely
- Vendor check-out: confirming completion and settling accounts
- Artist departure protocol: travel, hospitality finalization
- Post-event team debrief: what worked, what didn’t
- Audience feedback collection: surveys, social listening, and sentiment analysis
- Financial reconciliation: actuals vs. budget, profit calculation
- Post-event reporting: deliverables for promoters, artists, and investors
- Archiving show documents: legal, technical, and historical records
- Credit distribution: team recognition, testimonials, and portfolio building
Module 10: Tour Production & Multi-Venue Logistics - Differentiating between single events and touring productions
- Tour routing: travel time, load-in compatibility, and crew rest requirements
- Consolidating equipment: trucks vs. air freight, customs declarations
- Touring backline: shared instruments, maintenance schedules, road cases
- Local crew hiring: union requirements, IATSE hiring halls, pay rates
- Tech rider standardization across venues
- Tour scheduling: days off, travel days, and show nights
- Itinerary development: transport, meals, accommodations, and show call times
- Managing artist wellness on tour: sleep, nutrition, and downtime
- Handling cancellations and rescheduling: communication, refunds, and rebooking
Module 11: Festival Production & Large-Scale Events - Festival site planning: stages, vendor zones, camping, and parking
- Multiphase permitting: environmental, noise, and land use approvals
- Infrastructure needs: power grids, water, sanitation, and fencing
- Multi-stage scheduling: avoiding clashes and managing audience flow
- Vendor management: food, merch, art, and sponsor booths
- Production staffing: hiring stage managers, run crew, and head technicians
- Artist logistics: transport, accommodation, and backstage amenities
- Volunteer coordination: recruitment, training, and shift management
- Waste management, recycling, and sustainability practices
- Incident response planning: lost children, medical emergencies, drug-related issues
Module 12: Promotion, Marketing & Audience Growth - Building a pre-show buzz: teaser campaigns and countdowns
- Artist social media coordination: cross-promotion and content sharing
- Press releases and media outreach: targeting local and national outlets
- Creating compelling show artwork and digital assets
- Email marketing: segmentation, ticket pre-sales, and reminders
- Using social media ads: targeting, retargeting, and conversion tracking
- Collaborating with influencers and brand ambassadors
- Radio and podcast partnerships for music promotion
- Early bird pricing and referral incentives
- Measuring marketing ROI: ticket sales, engagement, and attribution
Module 13: Sustainability & Ethical Production - Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Load-out sequencing: priority, order, and equipment inventory
- Dismantling stages, rigging, and power systems safely
- Vendor check-out: confirming completion and settling accounts
- Artist departure protocol: travel, hospitality finalization
- Post-event team debrief: what worked, what didn’t
- Audience feedback collection: surveys, social listening, and sentiment analysis
- Financial reconciliation: actuals vs. budget, profit calculation
- Post-event reporting: deliverables for promoters, artists, and investors
- Archiving show documents: legal, technical, and historical records
- Credit distribution: team recognition, testimonials, and portfolio building
Module 10: Tour Production & Multi-Venue Logistics - Differentiating between single events and touring productions
- Tour routing: travel time, load-in compatibility, and crew rest requirements
- Consolidating equipment: trucks vs. air freight, customs declarations
- Touring backline: shared instruments, maintenance schedules, road cases
- Local crew hiring: union requirements, IATSE hiring halls, pay rates
- Tech rider standardization across venues
- Tour scheduling: days off, travel days, and show nights
- Itinerary development: transport, meals, accommodations, and show call times
- Managing artist wellness on tour: sleep, nutrition, and downtime
- Handling cancellations and rescheduling: communication, refunds, and rebooking
Module 11: Festival Production & Large-Scale Events - Festival site planning: stages, vendor zones, camping, and parking
- Multiphase permitting: environmental, noise, and land use approvals
- Infrastructure needs: power grids, water, sanitation, and fencing
- Multi-stage scheduling: avoiding clashes and managing audience flow
- Vendor management: food, merch, art, and sponsor booths
- Production staffing: hiring stage managers, run crew, and head technicians
- Artist logistics: transport, accommodation, and backstage amenities
- Volunteer coordination: recruitment, training, and shift management
- Waste management, recycling, and sustainability practices
- Incident response planning: lost children, medical emergencies, drug-related issues
Module 12: Promotion, Marketing & Audience Growth - Building a pre-show buzz: teaser campaigns and countdowns
- Artist social media coordination: cross-promotion and content sharing
- Press releases and media outreach: targeting local and national outlets
- Creating compelling show artwork and digital assets
- Email marketing: segmentation, ticket pre-sales, and reminders
- Using social media ads: targeting, retargeting, and conversion tracking
- Collaborating with influencers and brand ambassadors
- Radio and podcast partnerships for music promotion
- Early bird pricing and referral incentives
- Measuring marketing ROI: ticket sales, engagement, and attribution
Module 13: Sustainability & Ethical Production - Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Festival site planning: stages, vendor zones, camping, and parking
- Multiphase permitting: environmental, noise, and land use approvals
- Infrastructure needs: power grids, water, sanitation, and fencing
- Multi-stage scheduling: avoiding clashes and managing audience flow
- Vendor management: food, merch, art, and sponsor booths
- Production staffing: hiring stage managers, run crew, and head technicians
- Artist logistics: transport, accommodation, and backstage amenities
- Volunteer coordination: recruitment, training, and shift management
- Waste management, recycling, and sustainability practices
- Incident response planning: lost children, medical emergencies, drug-related issues
Module 12: Promotion, Marketing & Audience Growth - Building a pre-show buzz: teaser campaigns and countdowns
- Artist social media coordination: cross-promotion and content sharing
- Press releases and media outreach: targeting local and national outlets
- Creating compelling show artwork and digital assets
- Email marketing: segmentation, ticket pre-sales, and reminders
- Using social media ads: targeting, retargeting, and conversion tracking
- Collaborating with influencers and brand ambassadors
- Radio and podcast partnerships for music promotion
- Early bird pricing and referral incentives
- Measuring marketing ROI: ticket sales, engagement, and attribution
Module 13: Sustainability & Ethical Production - Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Reducing environmental impact: waste, energy, and transportation
- Choosing eco-friendly vendors and suppliers
- Digital ticketing and paperless workflows
- Composting and recycling stations at events
- Carbon offset programs and green certifications
- Equity in hiring: diversity in crew, talent, and leadership
- Community engagement: partnerships with local organisations
- Accessibility: inclusive design for all audience members
- Artist rider sustainability clauses: reusable water bottles, no single-use plastics
- Measuring your event’s social and environmental footprint
Module 14: Advanced Risk Mitigation & Crisis Management - Developing a comprehensive emergency action plan
- Weather monitoring and storm response protocols
- Active threat response: security coordination and communication plans
- Medical emergency response: on-site medics and hospital liaison
- Technical failure fallbacks: backup generators, audio mixers, and comms
- Artist no-show protocols: press statements, refund options, rescheduling
- Crew injury response and workers’ compensation procedures
- Liability waivers and participant releases
- Insurance claim documentation: photo, video, and written records
- Post-crisis debrief: restoration, learning, and reputation management
Module 15: Technology & Digital Tools for Producers - Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards
Module 16: Certification & Career Advancement - Final project: design and document your own concert production plan
- Submitting your portfolio for review by industry professionals
- Receiving expert feedback and detailed performance analysis
- Earning your Certificate of Completion issued by The Art of Service
- How to list your certification on LinkedIn, resumes, and proposals
- Networking strategies: connecting with promoters, venues, and production houses
- Building a personal brand as a concert producer
- Creating a production reel: showcasing your work without video footage
- Freelance pricing: day rates, project fees, and retainers
- Next steps: applying to festivals, joining production unions, starting your company
- Project management platforms: Asana, Trello, and Airtable for production
- Collaboration tools: Google Workspace, Dropbox, and file-sharing security
- Digital stage plot creation: software and templates
- Budgeting and financial tracking apps
- Communication systems: two-way radios, mesh networks, and apps
- RF coordination software for wireless frequency planning
- Digital rider management: tracking compliance and changes
- Attendee tracking: ticketing platforms and entry verification
- Live streaming coordination: video feeds, bandwidth, and production partners
- Post-event analytics: attendance, engagement, and financial dashboards