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Connected Content; A Complete Guide to Email Marketing Automation

Connected Content; A Complete Guide to Email Marketing Automation

$199.00
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Connected Content: A Complete Guide to Email Marketing Automation

Welcome to our comprehensive course on Email Marketing Automation, where you'll learn how to create personalized, engaging, and effective email campaigns that drive real results. Upon completion, you'll receive a Certificate issued by The Art of Service, recognizing your expertise in this in-demand field.



Course Overview

This extensive and detailed course curriculum is designed to provide you with a deep understanding of email marketing automation, covering 80+ topics organized into 10 chapters. Our interactive and engaging approach ensures you'll gain practical, real-world skills that you can apply immediately.



Course Outline

Chapter 1: Introduction to Email Marketing Automation

  • Defining Email Marketing Automation
  • Benefits of Email Marketing Automation
  • Common Challenges in Email Marketing Automation
  • Setting up Your Email Marketing Automation Platform
  • Understanding Your Audience and Creating Buyer Personas

Chapter 2: Building and Segmenting Your Email List

  • Best Practices for Building an Email List
  • Creating Opt-in Forms and Lead Magnets
  • Segmenting Your Email List for Personalization
  • Using Data to Inform Your Segmentation Strategy
  • Managing and Maintaining a Healthy Email List

Chapter 3: Crafting Effective Email Campaigns

  • Understanding Email Campaign Types (Promotional, Abandoned Cart, etc.)
  • Creating Compelling Email Content (Subject Lines, CTAs, etc.)
  • Designing Visually Appealing Emails
  • Optimizing Email Campaigns for Mobile Devices
  • A/B Testing and Analyzing Email Campaign Performance

Chapter 4: Automation Workflows and Triggers

  • Setting up Automation Workflows
  • Using Triggers to Initiate Automation Workflows
  • Creating Conditional Logic in Automation Workflows
  • Using Automation Workflows to Nurture Leads
  • Advanced Automation Workflow Strategies

Chapter 5: Personalization and Dynamic Content

  • The Importance of Personalization in Email Marketing
  • Using Data to Personalize Email Content
  • Creating Dynamic Content Blocks
  • Using Personalization Tokens and Variables
  • Advanced Personalization Techniques

Chapter 6: Email Marketing Automation Metrics and Analytics

  • Tracking Key Email Marketing Metrics (Open Rates, Click-through Rates, etc.)
  • Analyzing Email Campaign Performance
  • Using Data to Optimize Email Campaigns
  • Measuring the ROI of Email Marketing Automation
  • Advanced Analytics and Reporting Techniques

Chapter 7: Integrating Email Marketing Automation with Other Channels

  • Integrating Email with Social Media
  • Using Email to Drive Traffic to Your Website
  • Integrating Email with CRM and Sales Automation
  • Using Email to Enhance Customer Experience
  • Omnichannel Marketing Strategies

Chapter 8: Advanced Email Marketing Automation Strategies

  • Using AI and Machine Learning in Email Marketing Automation
  • Creating Complex Automation Workflows
  • Using Predictive Analytics to Inform Email Marketing
  • Advanced Segmentation and Personalization Techniques
  • Using Email Marketing Automation to Drive Revenue

Chapter 9: Email Marketing Automation Best Practices and Compliance

  • Best Practices for Email Marketing Automation
  • Understanding Email Marketing Regulations (GDPR, CAN-SPAM, etc.)
  • Ensuring Compliance in Your Email Marketing Automation
  • Managing Unsubscribes and Complaints
  • Maintaining a Good Sender Reputation

Chapter 10: Putting it All Together - Creating a Comprehensive Email Marketing Automation Strategy

  • Creating a Comprehensive Email Marketing Automation Strategy
  • Aligning Email Marketing Automation with Business Goals
  • Using Email Marketing Automation to Drive Business Results
  • Continuously Optimizing and Improving Your Email Marketing Automation
  • Staying Up-to-Date with the Latest Email Marketing Automation Trends


Course Features

Our course is designed to be:

  • Interactive: Engage with hands-on projects and exercises
  • Comprehensive: Covering 80+ topics in-depth
  • Personalized: Learn at your own pace and on your own schedule
  • Up-to-date: Stay current with the latest email marketing automation trends
  • Practical: Apply real-world skills to your email marketing campaigns
  • High-quality content: Expert instructors and high-quality course materials
  • Certification: Receive a certificate upon completion issued by The Art of Service
  • Flexible learning: Learn on your own schedule and at your own pace
  • User-friendly: Easy-to-use course platform and materials
  • Mobile-accessible: Learn on-the-go with mobile-friendly course materials
  • Community-driven: Connect with other learners and instructors
  • Actionable insights: Gain practical, actionable insights to improve your email marketing campaigns
  • Hands-on projects: Apply your skills to real-world projects
  • Bite-sized lessons: Learn in manageable, bite-sized chunks
  • Lifetime access: Access course materials for a lifetime
  • Gamification: Engage with interactive elements and gamification
  • Progress tracking: Track your progress and stay motivated
Join our comprehensive course on Email Marketing Automation and take your email marketing campaigns to the next level. Upon completion, you'll receive a Certificate issued by The Art of Service, recognizing your expertise in this in-demand field.

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