Customer Journey in CRM SALES Dataset (Publication Date: 2024/02)

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:



  • How does your organization exert more control over non brand owned touch points?
  • Do you have a systematic process for continually improving your customer journey maps?
  • Do you understand the trust building and trust eroding moments that occur in your customer journeys?


  • Key Features:


    • Comprehensive set of 1551 prioritized Customer Journey requirements.
    • Extensive coverage of 113 Customer Journey topic scopes.
    • In-depth analysis of 113 Customer Journey step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 113 Customer Journey case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Product Knowledge, Single Point Of Contact, Client Services, Partnership Development, Sales Team Structure, Sales Pitch, Customer Service Changes, Territory Planning, Closing Sales, EA Roadmaps, Presentation Skills, Account Management, Customer Behavior Insights, Targeted Marketing, Lead Scoring Models, Customer Journey, Sales Automation, Pipeline Optimization, Competitive Analysis, Relationship Building, Lead Tracking, To Touch, Performance Incentives, Customer Acquisition, Incentive Programs, Objection Handling, Sales Forecasting, Lead Distribution, Value Proposition, Pricing Strategies, Data Security, Customer Engagement, Qualifying Leads, Lead Nurturing, Mobile CRM, Prospecting Techniques, Sales Commission, Sales Goals, Lead Generation, Relationship Management, Time Management, Sales Planning, Lead Engagement, Performance Metrics, Objection Resolution, Sales Process Improvement, Effective Communication, Unrealistic Expectations, Sales Reporting, Effective Sales Techniques, Target Market, CRM Integration, Customer Retention, Vendor Relationships, Lead Generation Tools, Customer Insights, CRM Strategies, Sales Dashboard, Afford To, Systems Review, Buyer Persona, Sales Negotiation, Onboarding Process, Sales Alignment, Account Development, Data Management, Sales Conversion, Sales Funnel, Closing Techniques, It Just, Tech Savvy, Customer Satisfaction, Sales Training, Lead Sources, Follow Up Practices, Sales Quota, Status Reporting, Referral Strategies, Sales Pipeline, Cross Selling, Stakeholder Management, Social Selling, Networking Skills, Territory Management, Sales Enablement, Lead Scoring, Strategic Alignment Plan, Continuous Improvement, Customer Segmentation, CRM Implementation, Sales Tactics, Lead Qualification Process, Team Collaboration, Client Communication, Data Analysis, Monthly Sales Reports, CRM SALES, Marketing Campaigns, Inventory Visibility, Goal Setting, Selling Skills, Lead Conversion, Sales Collateral, Digital Workplace Strategy, Sales Materials, Pipeline Management, Lead Qualification, Outbound Sales, Market Research, Selling Strategy, Inbound Sales, Sales Territories, Marketing Automation




    Customer Journey Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    Customer Journey


    By actively connecting and collaborating with third-party touch points, an organization can influence and direct the customer journey towards their brand.


    1. Implementing a centralized data system allows for tracking and analyzing interactions across channels, leading to better management of non-brand touch points.

    2. Utilizing marketing automation tools to automate communication with customers on non-brand touch points, increasing efficiency and control.

    3. Providing consistent messaging and branding across all touch points, ensuring a cohesive customer experience and strengthening brand perception.

    4. Leveraging social media monitoring tools to track and respond to mentions and interactions on non-brand owned platforms, increasing control and engagement.

    5. Implementing customer journey mapping to identify and address gaps in touch points, improving control and guiding customers towards desired actions.

    6. Utilizing customer segmentation to personalize communication and offerings on non-brand touch points based on individual preferences, increasing effectiveness and control.

    7. Utilizing CRM software to track and manage interactions on non-brand touch points, providing a comprehensive view of customer engagement and control over messaging.

    8. Partnering with influencers or affiliates to reach audiences through their non-brand owned channels, expanding reach and increasing control over messaging.

    9. Conducting regular audits and analysis of non-brand touch points to identify areas for improvement and ensure consistency in messaging and branding.

    10. Implementing customer feedback mechanisms on non-brand touch points to gather insights and use them to improve control and customer satisfaction.

    CONTROL QUESTION: How does the organization exert more control over non brand owned touch points?


    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    By 2031, our organization will have implemented a revolutionary customer journey strategy that gives us greater control over non-brand owned touchpoints. This strategy will be the result of continuous innovation and collaboration with technology partners to reshape the way we interact with our customers.

    Our goal is to create a seamless and consistent customer experience across all touchpoints, regardless of whether they are brand-owned or not. We envision a future where our customers feel connected to our brand at every stage of their journey, from initial discovery to post-purchase interactions.

    To achieve this goal, we will invest in cutting-edge technologies such as artificial intelligence and machine learning to gain valuable insights into customer behavior and preferences. This will enable us to tailor our messaging and interactions in real-time, making each touchpoint personalized and relevant to the customer.

    We will also leverage data and analytics to track and measure the impact of each touchpoint, allowing us to make data-driven decisions and continuously optimize our strategy for maximum effectiveness.

    In addition, we will forge strategic partnerships with key non-brand owned touchpoint providers, such as social media platforms and review websites, to gain more control and influence over these touchpoints. This will allow us to align our brand message and values with the non-brand owned touchpoints, creating a consistent and cohesive image for our customers.

    Ultimately, our organization′s goal is to lead the way in customer journey management, setting a new standard for how organizations exert control over non-brand owned touchpoints. By achieving this, we will solidify our position as a customer-centric organization, driving long-term loyalty and advocacy from our customers.

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    Customer Journey Case Study/Use Case example - How to use:



    Synopsis:
    The client in this case study is a leading retail company with multiple stores across different countries. The organization has recently faced challenges in controlling their customer journey due to the rise of non-brand owned touch points. These touch points include customer reviews, social media interactions, and influencer marketing. The company′s management team has identified the need to exert more control over these touch points to ensure a consistent and positive customer experience.

    Consulting Methodology:
    To address the client′s challenge, our consulting team utilized a customer journey mapping methodology. This involved identifying all touch points that customers encounter before, during, and after their purchase. The team then analyzed the impact of non-brand owned touch points on the customer journey and identified areas where the organization could exert more control. This methodology was chosen as it provides a holistic view of the customer journey and allows for the identification of specific actions to be taken.

    Deliverables:
    Based on the customer journey mapping, our consulting team provided the following deliverables to the client:
    1. A comprehensive customer journey map illustrating all touch points from pre-purchase to post-purchase.
    2. An analysis of the impact of non-brand owned touch points on the customer journey.
    3. A list of recommended actions and strategies to exert more control over non-brand owned touch points.
    4. Implementation guidelines for the recommended actions.
    5. A monitoring and measurement plan to track the effectiveness of the implemented strategies.

    Implementation Challenges:
    During the project, our consulting team faced several implementation challenges, including:
    1. Resistance from the organization′s marketing team, who were used to a traditional top-down advertising approach and were hesitant to embrace the influence of non-brand owned touch points on the customer journey.
    2. Limited resources and budget allocated for implementing new strategies.
    3. Difficulty in controlling and monitoring non-brand owned touch points, which are external and often outside the organization′s direct influence.

    KPIs:
    To measure the success of the implemented strategies, our consulting team established the following KPIs:
    1. Increase in positive customer reviews and social media interactions.
    2. Increase in customer retention rate.
    3. Increase in customer satisfaction scores.
    4. Increase in sales and revenue.

    Management Considerations:
    The success of this project is heavily dependent on the organization′s management team′s commitment to implementing the recommended strategies. It is crucial for the management team to be involved throughout the process, provide necessary resources, and prioritizing customer experience. Additionally, the management team needs to be open to adapting to new strategies and constantly monitoring and adapting to changing market trends and consumer behavior.

    Citations:
    1. According to a recent McKinsey study, 70% of consumers trust recommendations from other customers over traditional advertising.
    2. In a survey conducted by Deloitte, it was found that 60% of consumers say online reviews are much more important factors than advertisements when making a purchase decision.
    3. In a study by The National Retail Federation, it was found that 90% of consumers read online reviews before making a purchase.
    4. A Harvard Business Review article states that companies that prioritize customer experience have a 1.5x higher customer retention rate and a 1.9x higher customer lifetime value.
    5. Research by Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as chatbots, virtual assistants, and influencer marketing.
    6. A HubSpot study found that 71% of consumers are more likely to make a purchase based on social media referrals.
    7. In a survey by Time Inc., it was revealed that millennials are most influenced by social media when making purchasing decisions.

    In conclusion, non-brand owned touch points play a significant role in the customer journey, and it is crucial for organizations to exert more control over these touch points to ensure a positive and consistent customer experience. By utilizing a customer journey mapping methodology and implementing the recommended strategies, our consulting team helped the retail company exert more control over non-brand owned touch points and improve overall customer satisfaction and retention.

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