Data-Driven Digital Marketing Mastery: Unlocking ROI-Boosting Strategies with Advanced Analytics and AI
COURSE OVERVIEW Unlock the power of data-driven digital marketing and transform your business with our comprehensive course. Participants will receive a certificate upon completion, issued by The Art of Service.
COURSE CURRICULUM Module 1: Foundations of Data-Driven Digital Marketing
- Introduction to Data-Driven Digital Marketing
- Understanding the Importance of Data in Digital Marketing
- Setting Up a Data-Driven Digital Marketing Framework
- Key Performance Indicators (KPIs) for Digital Marketing
Module 2: Advanced Analytics for Digital Marketing
- Google Analytics for Digital Marketing
- Understanding User Behavior with Heat Maps and Session Recordings
- Using A/B Testing and Multivariate Testing for Conversion Rate Optimization
- Attribution Modeling for Digital Marketing
Module 3: Artificial Intelligence (AI) in Digital Marketing
- Introduction to AI in Digital Marketing
- Using Machine Learning for Predictive Analytics in Digital Marketing
- Natural Language Processing (NLP) for Chatbots and Voice Search
- Computer Vision for Image and Video Analysis
Module 4: Data-Driven Content Marketing
- Creating a Data-Driven Content Marketing Strategy
- Using Data to Inform Content Creation and Distribution
- Measuring and Optimizing Content Performance with Data
- Influencer Marketing and Data-Driven Partnerships
Module 5: Data-Driven Email Marketing
- Building a Data-Driven Email Marketing Strategy
- Using Data to Segment and Personalize Email Campaigns
- A/B Testing and Optimizing Email Campaigns with Data
- Using Automation and AI in Email Marketing
Module 6: Data-Driven Paid Advertising
- Creating a Data-Driven Paid Advertising Strategy
- Using Data to Optimize Ad Targeting and Budget Allocation
- Measuring and Optimizing Ad Performance with Data
- Using AI and Machine Learning in Paid Advertising
Module 7: Data-Driven Social Media Marketing
- Building a Data-Driven Social Media Marketing Strategy
- Using Data to Inform Social Media Content and Engagement
- Measuring and Optimizing Social Media Performance with Data
- Using Social Media Listening and Sentiment Analysis
Module 8: Data-Driven SEO and Search Marketing
- Creating a Data-Driven SEO and Search Marketing Strategy
- Using Data to Inform Keyword Research and Content Optimization
- Measuring and Optimizing Search Engine Rankings with Data
- Using Technical SEO and Website Optimization
COURSE FEATURES - Interactive and Engaging: Interactive lessons and activities to keep you engaged
- Comprehensive: Covering all aspects of data-driven digital marketing
- Personalized: Tailored to your needs and goals
- Up-to-date: Latest industry trends and best practices
- Practical: Real-world applications and case studies
- High-quality content: Expert instructors and high-quality materials
- Certification: Receive a certificate upon completion, issued by The Art of Service
- Flexible learning: Learn at your own pace, anytime and anywhere
- User-friendly: Easy-to-use platform and intuitive navigation
- Mobile-accessible: Accessible on desktop, tablet, and mobile devices
- Community-driven: Join a community of like-minded professionals
- Actionable insights: Take away practical insights and strategies
- Hands-on projects: Apply your knowledge with hands-on projects
- Bite-sized lessons: Learn in bite-sized chunks, at your own pace
- Lifetime access: Access the course materials forever
- Gamification: Engaging gamification elements to keep you motivated
- Progress tracking: Track your progress and stay on top of your learning
Module 1: Foundations of Data-Driven Digital Marketing
- Introduction to Data-Driven Digital Marketing
- Understanding the Importance of Data in Digital Marketing
- Setting Up a Data-Driven Digital Marketing Framework
- Key Performance Indicators (KPIs) for Digital Marketing
Module 2: Advanced Analytics for Digital Marketing
- Google Analytics for Digital Marketing
- Understanding User Behavior with Heat Maps and Session Recordings
- Using A/B Testing and Multivariate Testing for Conversion Rate Optimization
- Attribution Modeling for Digital Marketing
Module 3: Artificial Intelligence (AI) in Digital Marketing
- Introduction to AI in Digital Marketing
- Using Machine Learning for Predictive Analytics in Digital Marketing
- Natural Language Processing (NLP) for Chatbots and Voice Search
- Computer Vision for Image and Video Analysis
Module 4: Data-Driven Content Marketing
- Creating a Data-Driven Content Marketing Strategy
- Using Data to Inform Content Creation and Distribution
- Measuring and Optimizing Content Performance with Data
- Influencer Marketing and Data-Driven Partnerships
Module 5: Data-Driven Email Marketing
- Building a Data-Driven Email Marketing Strategy
- Using Data to Segment and Personalize Email Campaigns
- A/B Testing and Optimizing Email Campaigns with Data
- Using Automation and AI in Email Marketing
Module 6: Data-Driven Paid Advertising
- Creating a Data-Driven Paid Advertising Strategy
- Using Data to Optimize Ad Targeting and Budget Allocation
- Measuring and Optimizing Ad Performance with Data
- Using AI and Machine Learning in Paid Advertising
Module 7: Data-Driven Social Media Marketing
- Building a Data-Driven Social Media Marketing Strategy
- Using Data to Inform Social Media Content and Engagement
- Measuring and Optimizing Social Media Performance with Data
- Using Social Media Listening and Sentiment Analysis
Module 8: Data-Driven SEO and Search Marketing
- Creating a Data-Driven SEO and Search Marketing Strategy
- Using Data to Inform Keyword Research and Content Optimization
- Measuring and Optimizing Search Engine Rankings with Data
- Using Technical SEO and Website Optimization