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Data-Driven Marketing Mastery; Unlocking ROI-Driven Strategies for Business Growth

Data-Driven Marketing Mastery; Unlocking ROI-Driven Strategies for Business Growth

$199.00
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Data-Driven Marketing Mastery: Unlocking ROI-Driven Strategies for Business Growth



Certificate Upon Completion

Participants receive a certificate upon completion, issued by The Art of Service.



Course Overview

This comprehensive course is designed to equip marketers with the skills and knowledge needed to drive business growth through data-driven marketing strategies. With a focus on ROI-driven approaches, participants will learn how to leverage data to inform marketing decisions, measure campaign effectiveness, and optimize marketing performance.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive curriculum covering 80+ topics
  • Personalized learning experience with expert instructors
  • Up-to-date and practical content with real-world applications
  • High-quality content and expert instruction
  • Certification upon completion
  • Flexible learning options, including mobile access
  • User-friendly interface and community-driven learning
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to Data-Driven Marketing

  • Defining data-driven marketing
  • Benefits of data-driven marketing
  • Key components of a data-driven marketing strategy
  • Common data-driven marketing challenges

Module 2: Understanding Your Target Audience

  • Customer segmentation and profiling
  • Buyer persona development
  • Customer journey mapping
  • Target audience analysis and research

Module 3: Data Collection and Management

  • Data sources and collection methods
  • Data quality and validation
  • Data storage and management options
  • Data visualization and reporting

Module 4: Marketing Analytics and Metrics

  • Key marketing metrics and KPIs
  • Marketing attribution modeling
  • Campaign tracking and measurement
  • ROI analysis and reporting

Module 5: Data-Driven Marketing Channels

  • Email marketing and automation
  • Search engine optimization (SEO)
  • Paid advertising (PPC and social media)
  • Content marketing and optimization

Module 6: Data-Driven Marketing Strategies

  • Predictive analytics and modeling
  • Personalization and targeting
  • Account-based marketing (ABM)
  • Influencer marketing and partnerships

Module 7: Marketing Automation and Technology

  • Marketing automation platforms (MAPs)
  • Customer relationship management (CRM) systems
  • Data management platforms (DMPs)
  • Emerging technologies (AI, machine learning, and blockchain)

Module 8: Data-Driven Marketing Case Studies and Examples

  • Real-world examples of data-driven marketing success
  • Case studies of data-driven marketing campaigns
  • Best practices and lessons learned
  • Future of data-driven marketing and emerging trends


Course Format

This course is delivered online, with 8 modules and over 80 topics covered. Each module includes interactive lessons, quizzes, and hands-on projects to help participants apply their knowledge and skills.



Course Duration

This course is self-paced, and participants can complete it on their own schedule. The estimated completion time is 40 hours.



Course Support

Participants have access to expert instructors, a community forum, and email support throughout the course.

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