A tailored course, built for your situation
Sources and specific examples on hand when peers push back
A tailored course for Product Marketing leads at enterprise software companies mastering defensibility in technical narratives.
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Surface-level claims don’t survive cross-functional review
The situation this course is for
Product marketers at high-growth tech companies often build messaging that sounds strong but lacks traceable grounding. When engineers or security leads push back, the narrative collapses.
Who this is for
Senior Product Marketer in enterprise software, responsible for technical differentiation and cross-functional alignment on product claims
Who this is not for
Entry-level marketers, general brand strategists, or those not engaging with technical or security stakeholders
What you walk away with
- Cite OWASP Top 10 examples on demand when challenged on security positioning
- Map product features to documented attack patterns with confidence
- Walk through control rationale using public, accepted sources
- Anticipate technical objections with pre-built reasoning pathways
- Generate messaging that survives deep-dive reviews from security and engineering teams
The 12 modules (with all 144 chapters)
Module 1. Why defensibility beats differentiation
Establish the shift from surface claims to source-backed narratives in enterprise product marketing. Use real examples where defensible reasoning changed outcomes in competitive positioning.
12 chapters in this module
- The cost of undifferentiated messaging
- When marketing claims fail engineering review
- Three brands that retooled positioning with sources
- How OWASP became a common language
- Marketing from the attack surface up
- Moving beyond 'secure by design'
- The reviewer’s checklist for claims
- Narrative fragility in RFPs
- Real-time pushback patterns
- The audit moment in sales cycles
- Why engineers distrust marketing
- Building credibility through alignment
Module 2. OWASP principles for non-engineers
Break down the OWASP Top 10 into actionable concepts for product marketers. Focus on interpretation, not implementation.
12 chapters in this module
- Mapping A1 to real product risks
- A2 broken authentication examples
- Sensitive data exposure scenarios
- XML external entities in practice
- Broken access control cases
- Security misconfigurations to avoid
- Cross-site scripting in context
- Insecure deserialization explained
- Using components with vulnerabilities
- Insufficient logging and monitoring
- Server-side request forgery examples
- OWASP as a storytelling scaffold
Module 3. Credible sourcing for technical claims
Learn how to reference, attribute, and integrate authoritative sources into product narratives without overreaching.
12 chapters in this module
- Finding public OWASP documentation
- Quoting attack patterns correctly
- Linking features to specific risks
- When to cite the OWASP ASVS
- Avoiding misrepresentation
- Translating risk into benefit
- Messaging templates with source trails
- Reviewing claims with security teams
- Versioning your references
- How to use the OWASP Proactive Controls
- Attribution in slides and decks
- Updating claims as standards evolve
Module 4. Mapping product features to security outcomes
Connect your product’s functionality to OWASP-recognized risk mitigations using plain-language mappings.
12 chapters in this module
- Feature to control mapping
- Authentication strength tiers
- Session management claims
- Data encryption scope
- Logging depth assertions
- Access control granularity
- Input validation mechanisms
- Dependency scanning disclosures
- Third-party component management
- Patch frequency as control
- Secure defaults by design
- Claim validation playbook
Module 5. Anticipating technical objections
Preempt common pushbacks from security and engineering teams using structured reasoning paths.
12 chapters in this module
- Top 5 objections to marketing claims
- When 'encrypted' isn't enough
- Why 'zero-trust aligned' raises eyebrows
- How to respond to 'not in OWASP Top 10'
- Justifying trade-offs in messaging
- Handling 'your claim is vague'
- Responding to 'we've seen this before'
- When is a control partial
- Dealing with 'this doesn't scale'
- Backfilling missing context
- Using mitigating factors
- Closing the loop with engineering
Module 6. Building response playbooks
Create structured, reusable responses for recurring technical challenges in positioning.
12 chapters in this module
- Template for OWASP-aligned rebuttals
- Citing real attack examples
- Using CVEs as evidence
- Linking to breach post-mortems
- Documenting internal validation
- Including third-party audits
- Timing public disclosures
- Aligning with legal teams
- Risk disclosure frameworks
- Versioning your responses
- Internal sign-off workflows
- Response audit trail
Module 7. Narrative consistency across teams
Ensure marketing, engineering, and security teams can jointly defend claims.
12 chapters in this module
- Shared definitions for risk
- Cross-functional glossary
- Joint claim validation sessions
- Marketing with engineering oversight
- Security team as co-owners
- Version-controlled narratives
- Change management for claims
- Feedback loops with support
- Sales enablement integration
- Escalation paths for disputes
- Documenting consensus
- Ownership model for claims
Module 8. Messaging that survives deep dives
Structure messaging to withstand scrutiny from technical stakeholders.
12 chapters in this module
- Three layers of claim support
- Feature claims with evidence paths
- Avoiding overreach in headlines
- Using qualifiers effectively
- Scope boundaries in messaging
- When to say 'mitigated' vs 'prevented'
- Differentiating detection from prevention
- Claims about third-party components
- Handling legacy system risks
- Positioning incremental improvements
- Messaging roadmap alignment
- Claim lifecycle management
Module 9. OWASP in competitive positioning
Leverage OWASP as a neutral benchmark to differentiate from competitors.
12 chapters in this module
- Benchmarking against OWASP Top 10
- Comparative control mapping
- Public gap analysis
- Using OWASP in RFPs
- Competitor vulnerability history
- Marketing from known risks
- Avoiding FUD
- Claiming alignment responsibly
- Third-party validation
- OWASP vs NIST comparisons
- Positioning partial coverage
- Updating competitive matrices
Module 10. Sales enablement with defensible claims
Equip sales teams with precise, supportable messaging backed by OWASP-aligned reasoning.
12 chapters in this module
- Sales playbook integration
- Training on technical pushback
- Including source references
- When to escalate
- Handling 'prove it' moments
- Using OWASP in demos
- Sales-marketing alignment
- Feedback from the field
- Updating playbooks quarterly
- Documenting win/loss reasons
- Sales confidence metrics
- Certifying reps on claims
Module 11. Long-term narrative resilience
Build messaging that evolves with standards and withstands leadership changes.
12 chapters in this module
- Versioning your narratives
- Documenting rationale
- Succession planning for claims
- Training new team members
- Updating for OWASP revisions
- Archiving old positions
- Revisiting claims after incidents
- Narrative drift detection
- External validation cycles
- Stakeholder review cadence
- Audit readiness for positioning
- Preserving institutional memory
Module 12. Putting it all together
Final module synthesizing defensible messaging across product lifecycle.
12 chapters in this module
- Building a defensible launch
- Pre-launch review checklist
- Cross-functional alignment
- Final claim validation
- Launch with confidence
- Post-launch monitoring
- Handling public scrutiny
- Updating messaging post-incident
- Scaling across product lines
- Creating a defensible culture
- Measuring narrative resilience
- Graduation and next steps
How this maps to your situation
- When launching a new security claim
- During competitive review cycles
- Prior to executive briefings
- Before audit or compliance review
Before vs. after
Before
Marketing claims that sound strong but collapse under technical scrutiny
After
Positioning rooted in OWASP-aligned reasoning that survives deep-dive reviews
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3-4 hours per module, designed for self-paced learning with immediate applicability to current initiatives.
If nothing changes
Continuing to rely on vague security messaging risks losing credibility with engineering and security teams, leading to rework, delayed launches, and weakened competitive positioning.
How this compares to the alternatives
Unlike generic security awareness courses or compliance training, this course is tailored for product marketers who must defend technical narratives. It focuses on practical, source-backed reasoning , not check-the-box knowledge.
Frequently asked
Is this course technical?
It’s designed for non-engineers. You’ll learn to speak confidently about security concepts using OWASP as a reference, without needing to code or configure systems.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me in competitive messaging?
Yes. You’ll learn to position your product using OWASP as a neutral benchmark, making differentiation precise and defensible.
$199 one-time. Approximately 3-4 hours per module, designed for self-paced learning with immediate applicability to current initiatives..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours