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Design for Behaviour Change; A Step-by-Step Guide

Design for Behaviour Change; A Step-by-Step Guide

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Design for Behaviour Change: A Step-by-Step Guide



Course Overview

This comprehensive course provides a step-by-step guide to designing for behaviour change. Participants will learn how to apply the latest insights from psychology, neuroscience, and design thinking to create effective behaviour change interventions. Upon completion of the course, participants will receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive curriculum covering the latest research and best practices
  • Personalized learning experience with expert instructors
  • Up-to-date and practical content with real-world applications
  • High-quality content, including video lessons, readings, and hands-on projects
  • Certificate issued by The Art of Service upon completion
  • Flexible learning experience with lifetime access to course materials
  • User-friendly and mobile-accessible platform
  • Community-driven learning experience with discussion forums and peer feedback
  • Actionable insights and hands-on projects to apply learning in real-world settings
  • Bite-sized lessons and progress tracking to help learners stay on track
  • Gamification elements to make learning fun and engaging


Course Outline

Module 1: Introduction to Behaviour Change

  • Defining behaviour change and its importance
  • Understanding the psychology of behaviour change
  • Overview of the design process for behaviour change
  • Setting goals and objectives for behaviour change interventions

Module 2: Understanding Human Behaviour

  • Understanding human motivation and decision-making
  • The role of emotions and cognitive biases in behaviour change
  • Understanding the social and environmental influences on behaviour
  • Conducting user research to inform behaviour change interventions

Module 3: Designing for Behaviour Change

  • Design thinking principles for behaviour change
  • Creating personas and user journeys for behaviour change
  • Designing persuasive messages and feedback systems
  • Prototyping and testing behaviour change interventions

Module 4: Behaviour Change Theories and Models

  • Overview of behaviour change theories and models
  • The Transtheoretical Model (TTM) of behaviour change
  • The Theory of Planned Behaviour (TPB)
  • The Social Cognitive Theory (SCT)

Module 5: Behaviour Change Techniques

  • Overview of behaviour change techniques
  • Goal-setting and planning techniques
  • Feedback and monitoring techniques
  • Persuasive communication techniques

Module 6: Measuring and Evaluating Behaviour Change

  • Overview of measurement and evaluation methods
  • Designing surveys and questionnaires for behaviour change evaluation
  • Conducting observational studies and experiments
  • Using data analytics to inform behaviour change interventions

Module 7: Implementing and Sustaining Behaviour Change

  • Implementing behaviour change interventions in real-world settings
  • Sustaining behaviour change over time
  • Addressing common challenges and barriers to behaviour change
  • Scaling up behaviour change interventions

Module 8: Advanced Topics in Behaviour Change

  • Using technology to support behaviour change
  • Designing for behaviour change in complex systems
  • Addressing health disparities and inequalities through behaviour change
  • Future directions in behaviour change research and practice

Module 9: Capstone Project

  • Applying learning to a real-world behaviour change project
  • Receiving feedback and guidance from instructors and peers
  • Presenting final project outcomes and insights


Certificate

Upon completion of the course, participants will receive a certificate issued by The Art of Service. This certificate is a recognition of the participant's expertise and knowledge in designing for behaviour change.



Lifetime Access

Participants will have lifetime access to the course materials, including video lessons, readings, and hands-on projects. This allows participants to review and revisit the material at any time, and to continue learning and growing in their expertise.



Gamification and Progress Tracking

The course includes gamification elements, such as points, badges, and leaderboards, to make learning fun and engaging. Participants will also have access to progress tracking, which allows them to track their progress and stay motivated throughout the course.

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