A focused course, tailored for you
The Director's Course on Building a Market Intelligence Playbook When Competitive Gaps Threaten Growth
Turn fragmented market data into a single, actionable intelligence engine that drives Go-to-Market decisions with confidence.
Stop spending Monday mornings hunting fragmented reports while missed market windows keep eroding your launch success.
$199 one-time
Tailored to your situation. Access within 24 hours. 30-day money-back.
Includes a hand-built implementation playbook delivered alongside course access, generated for your specific situation.
Why this course
Every week you sit in the GTM steering committee with a mountain of spreadsheet tabs, raw analyst reports, and fragmented competitor snapshots. The data lives in separate drives, the team spends hours reconciling contradictions, and senior leadership questions whether the insights are reliable enough for the upcoming quarterly launch.
Your current process forces you to chase missing pieces during the weekly competitive review, leading to delayed decisions, missed market windows, and the risk that the product team launches on a blind spot. When the CFO asks for a clear revenue impact, the lack of a unified intelligence view forces you to make educated guesses instead of data-driven recommendations.
If the situation persists, the next product cycle will be built on incomplete intel, eroding market share and exposing you to strategic missteps that could have been avoided with a structured, repeatable intelligence workflow.
What you walk away with
- Produce a single competitive intelligence repository that updates automatically each week.
- Generate board-ready market impact decks in under two days.
- Align product launch timelines with validated competitor move forecasts.
- Create a scorecard that quantifies strategic risk for each market segment.
- Establish a quarterly review cadence that satisfies finance and executive stakeholders.
The 12 modules
Module 1. Mapping the Intelligence Landscape
A recent survey shows 68% of GTM teams waste time reconciling duplicate data sources. In your Monday morning data sync, you discover three analyst reports covering the same market segment but with conflicting growth rates. The module guides you to inventory every source and map overlaps into a master index. Output: a consolidated source register ready for immediate use.
Module 2. Designing the Competitive Dashboard
During the weekly competitor briefing, the senior leadership asks for a visual snapshot of market share trends. This scenario drives the creation of a live dashboard that pulls key metrics from the source register and visualizes them for quick consumption. What you ship from this module: a dynamic competitive dashboard template.
Module 3. Standardizing Analyst Insights
Do you ever wonder why analyst opinions feel scattered across PDFs and email threads? This module standardizes those insights into a structured insight matrix, linking each comment to source credibility and relevance. The deliverable is a populated insight matrix that sits in your drive for instant reference.
Module 4. Building the Market Sizing Model
By module end a calibrated market sizing model sits in your drive, built from reconciled data sources and vetted assumptions. You will walk through a real scenario where the finance team demands a topline forecast for a new therapeutic area. The model includes sensitivity tabs and a clear executive summary, enabling rapid decision making.
Module 5. Creating the Competitive Scoring Framework
When the product team asks which competitor poses the greatest threat, you need a rigorous scoring system. This module introduces a weighted scoring framework that balances market share, pipeline velocity, and technology differentiation. The final artefact is a ready-to-use scoring spreadsheet that ranks competitors in real time.
Module 6. Aligning GTM Plans with Intelligence Signals
Stakeholders from product, sales, and finance all want assurance that the GTM plan reflects the latest intel. In this scenario, the CRO requests a roadmap that integrates competitor move forecasts. The module delivers a synchronized GTM timeline that maps intelligence signals to launch milestones. Output: a coordinated GTM plan document.
Module 7. Automating Weekly Intelligence Updates
The fastest path from a messy current state to a refreshed intelligence deck is automation. You will set up a simple workflow that pulls new analyst reports, updates the source register, and refreshes the dashboard every Friday. What you ship from this module: an automation playbook that keeps the intelligence engine humming without manual effort.
Module 8. Presenting to the Executive Committee
The CFO wants to see a clear ROI narrative before approving the next launch budget. This module walks through a board-room presentation scenario where you translate the competitive scorecard and market sizing model into a concise narrative. The deliverable is a polished executive deck ready for the next quarterly meeting.
Module 9. Establishing the Quarterly Review Cadence
A tension exists between the need for rapid updates and the desire for thorough analysis. This module defines a quarterly review rhythm that balances both, assigning owners to each intelligence component and setting clear deadlines. Output: a review calendar with responsibilities and checkpoints.
Module 10. Validating Intelligence with Market Tests
A stakeholder from sales asks whether the forecasted market share aligns with early customer feedback. This module shows how to run a quick validation test, compare results to the model, and adjust assumptions. The artefact is a validation report that confirms or refines the forecast.
Module 11. Embedding Intelligence into Product Roadmaps
Product managers need a clear link between competitive moves and feature priorities. In this scenario, you translate the scoring framework into a feature backlog that highlights high-impact opportunities. The final artefact is a roadmap overlay that ties each feature to a specific intelligence insight.
Module 12. Measuring Impact and Continuous Improvement
The head of GTM wants proof that the new intelligence process drives measurable outcomes. This module defines key performance indicators, sets up a scorecard, and shows how to report quarterly improvements. Output: a performance scorecard that demonstrates ROI to leadership.
How this addresses your situation
Specific modules that map to what you said you are dealing with.
Module 1 covers Mapping the Intelligence Landscape , exactly the source-hunt you face when analyst reports conflict before the weekly GTM sync.
Module 4 covers Building the Market Sizing Model , exactly the forecast you need when finance asks for a topline impact before the quarterly budget review.
Module 7 covers Automating Weekly Intelligence Updates , exactly the manual data-pull you dread every Friday before the competitor briefing.
Module 12 covers Measuring Impact and Continuous Improvement , exactly the ROI proof you need when the head of GTM asks for quarterly results.
What you get with this course
- A consolidated source register template.
- A live competitive dashboard prototype.
- An insight matrix populated with sample analyst comments.
- A calibrated market sizing model workbook.
- A weighted competitive scoring spreadsheet.
- A synchronized GTM timeline document.
- An automation playbook for weekly updates.
- A polished executive presentation deck.
- A quarterly review calendar with role assignments.
- A validation report template.
- A roadmap overlay linking features to intelligence insights.
- A performance scorecard for ROI tracking.
What you will have in hand by Day 1, Week 1, Month 1
Day 1: tailored playbook in hand, source register template pre-populated, and automation checklist ready for immediate use.
Week 1: first version of the competitive dashboard live, market sizing model populated with initial data, and executive deck drafted.
Month 1: recurring quarterly review cadence established, performance scorecard live, and all artefacts integrated into the GTM workflow.
Before and after
Before
Your current intelligence workflow lives in scattered PDFs, email threads, and ad-hoc spreadsheets. Evidence sits on personal drives, causing delays when the executive team asks for a unified view. The weekly competitive briefing often stalls while you hunt for the latest analyst snapshot, and the lack of a single source of truth forces the team to re-create charts for each stakeholder.
After
After the course, you have a single, auto-updating intelligence repository, a live dashboard, and a ready-to-present executive deck. A quarterly cadence runs smoothly, with every stakeholder receiving consistent, evidence-backed insights. You can confidently discuss market impact with finance, and leadership sees a clear, data-driven roadmap every quarter.
What happens if you do not address this
If you ignore this gap, the next product launch will proceed without validated competitive intel, leading to missed opportunities and a likely revenue shortfall. The upcoming Q3 board review will expose the lack of a single source of truth, prompting senior leadership to question the GTM strategy and your effectiveness.
Who it is for
A senior go-to-market strategist who spends mornings aligning product roadmaps with competitive briefs, afternoons curating analyst reports, and evenings stitching together market sizing models. They thrive on data but are blocked by siloed sources and need a repeatable method to turn raw intel into board-ready narratives.
Who this is NOT for. This is not for someone who needs a basic introduction to market research fundamentals.
How it arrives
Within 24 hours of purchase your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it. The playbook is hand-built around your specific situation, not LLM-generated boilerplate.
Time investment. 6 hours of focused work spread over a week, saving an estimated 40-60 hours of internal data-reconciliation effort.
Why $199 is the right number
A half-day consultant would charge $2-5K to map your intelligence sources, a generic GTM certification runs $800-2K, and building the same system yourself takes 60+ hours. At $199 you get a proven framework, templates, and a custom playbook that delivers ROI in weeks.
FAQ
Do I need prior experience with data visualization tools?
No, the course includes step-by-step guidance and templates that work with any standard spreadsheet or BI tool.
How much time will I need each week to complete the modules?
Approximately 1-2 hours per module, fitting into a typical GTM manager’s schedule.
Will the deliverables align with my company’s existing reporting cadence?
Yes, each artefact is designed to plug into weekly, monthly, and quarterly cycles you already run.
Can I apply the framework to multiple therapeutic areas at once?
The templates are flexible and can be cloned for any number of market segments.
30-day money-back guarantee. If after a week of working through the materials this is not what you needed, reply to the receipt email and a full refund is processed. No questions, no forms.
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
