A tailored course, built for your situation
Executive Marketing Operating System for EdTech Leaders
A 12-module system to scale influence, alignment, and measurable campaign velocity , built for CMOs in high-growth education technology.
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Feeling stretched between brand vision and campaign delivery?
The situation this course is for
You're leading marketing in a fast-moving edtech environment where every campaign must prove value, align with product, and scale across regions. Yet, without a unified operating system, even strong ideas get lost in execution, stakeholder alignment takes too long, and momentum stalls. You need a repeatable framework , not another tactic.
Who this is for
CMO in high-growth B2B edtech scaling globally, leading remote teams, managing cross-functional dependencies, and expected to deliver measurable pipeline and brand equity.
Who this is not for
Individual contributors, agency freelancers, or marketers in non-education SaaS without executive responsibility.
What you walk away with
- Deploy a unified marketing operating rhythm across teams
- Reduce campaign planning cycle time by 50% or more
- Strengthen cross-functional alignment with product and sales
- Increase campaign reuse and content velocity
- Build a brand-consistent, data-informed marketing engine
The 12 modules (with all 144 chapters)
Module 1. Foundations of the Marketing Operating System
Establish the core principles of a scalable marketing engine: rhythm, role clarity, and decision velocity. Align team structure with business goals and define what 'done' looks like for every function.
12 chapters in this module
- Define marketing operating rhythm
- Map decision rights clearly
- Set cross-functional expectations
- Clarify team accountability
- Design feedback loops
- Standardize communication cadence
- Audit current workflow gaps
- Prioritize system integrity
- Align with company mission
- Document operating principles
- Integrate compliance guardrails
- Launch with executive alignment
Module 2. Strategic Campaign Architecture
Move beyond siloed campaigns. Learn how to design integrated campaign architectures that align messaging, channels, and KPIs , ensuring consistency and compounding impact over time.
12 chapters in this module
- Define campaign objectives clearly
- Map audience journey stages
- Align messaging to pain points
- Design multi-channel flow
- Set measurable KPIs
- Integrate sales enablement
- Build campaign timelines
- Assign ownership per phase
- Link to product roadmap
- Validate with pilot data
- Optimize for reuse
- Scale proven frameworks
Module 3. Brand Velocity at Scale
Leverage brand as an accelerator, not a constraint. Implement systems that ensure consistent identity across regions and teams while enabling local agility and fast deployment.
12 chapters in this module
- Define core brand pillars
- Create adaptable templates
- Standardize voice and tone
- Empower regional teams
- Audit brand drift
- Automate approvals
- Scale visual consistency
- Link brand to trust
- Train teams globally
- Monitor sentiment signals
- Update brand playbook
- Measure brand equity lift
Module 4. Cross-Functional Alignment Engine
Break down silos with structured collaboration systems. Align marketing, product, and sales on shared goals, timelines, and language , reducing friction and increasing speed.
12 chapters in this module
- Map interdependencies clearly
- Set shared OKRs
- Design sync rituals
- Clarify handoff points
- Build shared documentation
- Reduce meeting load
- Improve decision speed
- Resolve conflict early
- Align launch calendars
- Integrate feedback loops
- Track alignment health
- Scale across regions
Module 5. Event-Led Growth Framework
Transform events from cost centers to growth engines. Design a repeatable system for virtual, hybrid, and in-person events that generate pipeline, nurture relationships, and amplify reach.
12 chapters in this module
- Define event objectives
- Choose format strategically
- Build pre-event momentum
- Design attendee journey
- Integrate lead capture
- Align sales follow-up
- Repurpose content
- Measure full-funnel impact
- Optimize for scalability
- Leverage speaker networks
- Reduce production time
- Scale across regions
Module 6. Content Velocity System
Stop recreating content. Build a production engine that maximizes reuse, reduces time-to-market, and ensures every asset pulls double duty across channels.
12 chapters in this module
- Audit content inventory
- Define core themes
- Create modular assets
- Design repurposing paths
- Standardize production workflow
- Reduce approval cycles
- Increase publishing frequency
- Leverage user-generated content
- Automate distribution
- Track performance by module
- Optimize top performers
- Scale across markets
Module 7. Data-Informed Campaign Design
Shift from intuition to insight. Implement a data framework that informs campaign design pre-launch and drives optimization in real time , without overcomplicating tools.
12 chapters in this module
- Define key success metrics
- Map data sources
- Build pre-launch checklists
- Integrate early signals
- Design real-time dashboards
- Set alert thresholds
- Improve campaign pacing
- Reduce A/B testing waste
- Align teams on metrics
- Improve forecast accuracy
- Document learnings
- Scale winning patterns
Module 8. Marketing Compliance & Governance
Ensure brand, legal, and regional compliance without slowing down. Implement lightweight governance that protects the brand while enabling speed and innovation.
12 chapters in this module
- Map compliance requirements
- Define approval tiers
- Automate routine checks
- Train marketing teams
- Audit compliance gaps
- Reduce legal bottlenecks
- Scale with confidence
- Document decision trails
- Integrate regional rules
- Monitor policy adherence
- Update playbooks quarterly
- Balance speed and safety
Module 9. Remote Marketing Team Leadership
Lead high-performing remote teams with clarity and connection. Implement rituals, tools, and feedback systems that maintain culture, accountability, and growth at distance.
12 chapters in this module
- Set clear expectations
- Design async workflows
- Build trust remotely
- Run effective virtual meetings
- Recognize contributions
- Foster peer learning
- Track engagement signals
- Improve feedback quality
- Support career growth
- Reduce burnout risk
- Scale team rituals
- Lead across time zones
Module 10. Pipeline Attribution Without Overhead
Prove marketing's impact without complex tech stacks. Implement a lightweight attribution model that earns stakeholder trust and guides budget decisions.
12 chapters in this module
- Define attribution goals
- Map customer journey
- Choose model type
- Align with sales data
- Simplify reporting
- Build stakeholder trust
- Reduce data debt
- Improve forecast accuracy
- Communicate impact clearly
- Iterate based on feedback
- Scale with maturity
- Audit annually
Module 11. Crisis Response Readiness
Prepare for reputational risk with a structured response system. Enable fast, coordinated, and brand-aligned communication during unexpected events.
12 chapters in this module
- Map crisis scenarios
- Define response tiers
- Build comms templates
- Assign roles clearly
- Conduct tabletop drills
- Reduce decision lag
- Align legal and PR
- Monitor sentiment early
- Communicate with empathy
- Document post-crisis learnings
- Update playbooks
- Build organizational resilience
Module 12. Sustaining Marketing Momentum
Avoid burnout and maintain velocity. Implement renewal systems that keep teams energized, campaigns fresh, and leadership aligned , quarter after quarter.
12 chapters in this module
- Audit team capacity
- Balance innovation and ops
- Celebrate milestones
- Refresh campaign themes
- Rotate creative assets
- Reinvest in talent
- Track engagement trends
- Improve planning cycles
- Reduce churn risk
- Scale learning culture
- Renew leadership focus
- Plan for next phase
How this maps to your situation
- Leading marketing in a high-growth edtech company
- Scaling campaigns across regions and teams
- Proving marketing's revenue role with data
- Maintaining brand consistency under pressure
Before vs. after
Before
Overwhelmed by campaign complexity, stakeholder misalignment, and inconsistent results.
After
Running a predictable, scalable marketing engine with clear ownership, faster execution, and measurable impact.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module , designed to be consumed incrementally around your schedule.
If nothing changes
Without a unified system, marketing remains reactive , campaigns stall, teams burn out, and growth plateaus despite effort. The longer you wait, the harder it becomes to shift momentum.
How this compares to the alternatives
Unlike generic marketing courses, this system is built specifically for B2B edtech CMOs balancing brand, pipeline, and global scale , with no fluff, only executable frameworks.
Frequently asked
Who is this course designed for?
CMOs and senior marketing leaders in B2B edtech organizations scaling globally.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Is there a money-back guarantee?
Yes, 30-day money-back guarantee if the course doesn’t meet expectations.
$199 one-time. Approximately 3 hours per module , designed to be consumed incrementally around your schedule..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours