Elevate Your Influence: Digital Strategy for Business Impact
Unlock your potential and become a digital strategy powerhouse! This comprehensive course, brought to you by The Art of Service, provides you with the knowledge, skills, and hands-on experience necessary to develop and implement winning digital strategies that drive real business impact. From foundational concepts to cutting-edge techniques, you'll learn how to leverage the power of the digital landscape to build your brand, engage your audience, and achieve your business goals. Prepare to transform your career and elevate your influence! Upon completion of this course, you will receive a prestigious CERTIFICATE issued by The Art of Service, validating your expertise in digital strategy.Course Overview This course is designed to be Interactive, Engaging, Comprehensive, Personalized, Up-to-date, Practical, Real-world, and filled with High-quality content delivered by Expert instructors. You'll benefit from Flexible learning, a User-friendly platform, Mobile accessibility, and a vibrant Community-driven learning environment. The course is packed with Actionable insights, Hands-on projects, Bite-sized lessons, Lifetime access to the materials, and features Gamification elements and Progress tracking to keep you motivated and on track.
Course Curriculum Module 1: Foundations of Digital Influence
- Topic 1: The Evolving Digital Landscape: Trends and Opportunities
- Topic 2: Understanding Your Audience: Defining Personas and Customer Journeys
- Creating detailed buyer personas
- Mapping the customer journey from awareness to advocacy
- Identifying key touchpoints and opportunities for engagement
- Topic 3: Setting SMART Goals and KPIs for Digital Success
- Defining Specific, Measurable, Achievable, Relevant, and Time-bound goals
- Identifying Key Performance Indicators (KPIs) to track progress
- Aligning digital goals with overall business objectives
- Topic 4: Ethical Considerations in Digital Marketing: Building Trust and Transparency
- Topic 5: Introduction to Digital Analytics: Measuring and Interpreting Data
Module 2: Building Your Brand Presence Online
- Topic 6: Crafting a Compelling Brand Story: Authenticity and Differentiation
- Identifying your brand's unique value proposition
- Developing a consistent brand voice and messaging
- Communicating your brand story effectively across all channels
- Topic 7: Website Optimization: Creating a User-Friendly and Conversion-Focused Experience
- Website audit and performance analysis
- Improving website navigation and user flow
- Optimizing for mobile devices and search engines
- Topic 8: Search Engine Optimization (SEO) Fundamentals: Ranking Higher in Search Results
- Keyword research and analysis
- On-page optimization techniques
- Off-page optimization strategies (link building)
- Topic 9: Content Marketing Strategy: Creating Valuable and Engaging Content
- Developing a content calendar and editorial guidelines
- Creating different types of content (blog posts, videos, infographics, etc.)
- Promoting content through various channels
- Topic 10: Social Media Marketing: Building a Community and Driving Engagement
- Choosing the right social media platforms for your audience
- Developing a social media content strategy
- Engaging with your audience and building relationships
Module 3: Mastering Social Media Marketing
- Topic 11: Deep Dive into Facebook Marketing: Strategies for Growth and Engagement
- Facebook ad campaign setup and management
- Targeting options and audience segmentation
- Analyzing Facebook ad performance and optimizing campaigns
- Topic 12: Instagram Domination: Visual Storytelling and Influencer Marketing
- Creating engaging Instagram content
- Using hashtags effectively
- Partnering with influencers to reach a wider audience
- Topic 13: LinkedIn Marketing: Building Your Professional Network and Generating Leads
- Optimizing your LinkedIn profile
- Networking and connecting with other professionals
- Using LinkedIn for lead generation and sales
- Topic 14: Twitter Engagement: Real-Time Communication and Brand Building
- Using Twitter for customer service and support
- Participating in relevant conversations and trends
- Building relationships with influencers and thought leaders
- Topic 15: Emerging Social Media Platforms: Exploring TikTok, Snapchat, and More
Module 4: Email Marketing and Automation
- Topic 16: Building Your Email List: Strategies for Growth and Segmentation
- Using opt-in forms and lead magnets
- Segmenting your email list based on demographics and behavior
- Complying with email marketing regulations (GDPR, CAN-SPAM)
- Topic 17: Crafting Effective Email Campaigns: Subject Lines, Content, and Calls to Action
- Writing compelling subject lines
- Creating personalized and relevant email content
- Using clear and concise calls to action
- Topic 18: Email Marketing Automation: Setting Up Drip Campaigns and Personalized Experiences
- Setting up automated email sequences
- Using email automation to nurture leads and onboard new customers
- Personalizing email content based on user behavior
- Topic 19: Measuring Email Marketing Performance: Open Rates, Click-Through Rates, and Conversions
- Tracking email open rates and click-through rates
- Analyzing email marketing ROI
- Optimizing email campaigns based on performance data
- Topic 20: Advanced Email Marketing Techniques: A/B Testing and Personalization
Module 5: Paid Advertising Strategies
- Topic 21: Google Ads Fundamentals: Setting Up and Managing Search Campaigns
- Keyword research and bidding strategies
- Creating compelling ad copy
- Tracking conversions and measuring ROI
- Topic 22: Google Ads Display Advertising: Reaching a Wider Audience with Visual Ads
- Creating visually appealing display ads
- Targeting options for display ads
- Measuring the effectiveness of display campaigns
- Topic 23: Social Media Advertising: Targeting Your Ideal Customer on Social Platforms
- Creating targeted ad campaigns on Facebook, Instagram, and LinkedIn
- Using retargeting to reach users who have interacted with your website
- Measuring the ROI of social media advertising campaigns
- Topic 24: Retargeting Strategies: Re-Engaging Website Visitors and Driving Conversions
- Setting up retargeting campaigns on Google Ads and social media
- Creating personalized retargeting ads
- Measuring the success of retargeting campaigns
- Topic 25: Analyzing and Optimizing Paid Advertising Campaigns: Maximizing ROI
Module 6: Digital Analytics and Reporting
- Topic 26: Google Analytics: Tracking Website Traffic and User Behavior
- Setting up Google Analytics
- Analyzing website traffic sources
- Tracking user behavior on your website
- Topic 27: Analyzing Website Data: Identifying Trends and Opportunities for Improvement
- Using Google Analytics to identify areas for improvement
- Tracking key metrics such as bounce rate, time on site, and conversion rates
- Making data-driven decisions to improve website performance
- Topic 28: Creating Custom Reports and Dashboards: Visualizing Your Data for Stakeholders
- Creating custom reports in Google Analytics
- Building dashboards to track key metrics
- Presenting data to stakeholders in a clear and concise manner
- Topic 29: Conversion Tracking and Attribution: Understanding the Customer Journey
- Setting up conversion tracking in Google Analytics
- Using attribution models to understand the customer journey
- Optimizing your marketing efforts based on attribution data
- Topic 30: Data Privacy and Compliance: Protecting User Data and Adhering to Regulations
Module 7: Content Creation and Storytelling
- Topic 31: Mastering the Art of Storytelling: Captivating Your Audience and Building Connections
- Identifying your brand's core values and mission
- Crafting stories that resonate with your target audience
- Using storytelling to build brand loyalty and advocacy
- Topic 32: Writing Compelling Blog Posts: Creating Valuable and Shareable Content
- Keyword research and topic selection
- Writing engaging headlines and introductions
- Optimizing blog posts for search engines
- Topic 33: Creating Engaging Videos: Capturing Attention and Driving Engagement
- Planning and scripting video content
- Shooting and editing videos
- Promoting videos on social media and YouTube
- Topic 34: Designing Stunning Visuals: Creating Eye-Catching Graphics and Infographics
- Using design tools like Canva and Adobe Creative Suite
- Creating visually appealing graphics and infographics
- Optimizing visuals for different social media platforms
- Topic 35: Content Repurposing: Maximizing the Reach and Impact of Your Content
Module 8: Mobile Marketing and Optimization
- Topic 36: Mobile-First Design: Optimizing Your Website and Content for Mobile Devices
- Testing your website's mobile responsiveness
- Optimizing images and videos for mobile devices
- Using mobile-friendly layouts and navigation
- Topic 37: Mobile Advertising: Reaching Your Audience on Their Smartphones
- Creating mobile-optimized ad campaigns on Google Ads and social media
- Using location-based targeting to reach local customers
- Measuring the ROI of mobile advertising campaigns
- Topic 38: App Store Optimization (ASO): Improving Your App's Visibility in App Stores
- Keyword research for app store optimization
- Optimizing app titles and descriptions
- Getting positive app reviews and ratings
- Topic 39: SMS Marketing: Reaching Your Audience with Text Messages
- Building an SMS marketing list
- Creating engaging SMS messages
- Complying with SMS marketing regulations
- Topic 40: Mobile Analytics: Tracking User Behavior on Mobile Devices
Module 9: Influencer Marketing and Partnerships
- Topic 41: Identifying and Vetting Influencers: Finding the Right Partners for Your Brand
- Using influencer marketing platforms to find influencers
- Analyzing influencer metrics such as engagement rate and follower demographics
- Negotiating influencer marketing agreements
- Topic 42: Building Relationships with Influencers: Fostering Long-Term Partnerships
- Reaching out to influencers and introducing your brand
- Providing influencers with valuable content and resources
- Maintaining regular communication with influencers
- Topic 43: Creating Influencer Marketing Campaigns: Defining Goals and Measuring Results
- Setting clear goals for influencer marketing campaigns
- Developing creative briefs for influencers
- Tracking the performance of influencer marketing campaigns
- Topic 44: Managing Influencer Relationships: Ensuring Compliance and Brand Safety
- Monitoring influencer content for compliance
- Addressing any issues or concerns that arise
- Maintaining a positive relationship with influencers
- Topic 45: Measuring the ROI of Influencer Marketing: Tracking Conversions and Brand Awareness
Module 10: Conversion Rate Optimization (CRO)
- Topic 46: Understanding Conversion Funnels: Identifying Drop-Off Points and Opportunities for Improvement
- Topic 47: A/B Testing: Experimenting with Different Website Elements to Improve Conversions
- Topic 48: User Experience (UX) Optimization: Creating a Seamless and Enjoyable User Experience
- Topic 49: Landing Page Optimization: Designing High-Converting Landing Pages
- Topic 50: Checkout Process Optimization: Reducing Cart Abandonment and Increasing Sales
Module 11: E-commerce Digital Strategy
- Topic 51: Optimizing Product Pages for Conversions: High-Quality Images, Detailed Descriptions, and Customer Reviews
- Topic 52: Implementing a Successful E-commerce SEO Strategy: Keyword Research, On-Page Optimization, and Link Building
- Topic 53: Running Effective E-commerce Advertising Campaigns: Google Shopping, Social Media Ads, and Retargeting
- Topic 54: Leveraging Email Marketing for E-commerce: Abandoned Cart Recovery, Product Recommendations, and Promotional Offers
- Topic 55: Utilizing Social Media to Drive E-commerce Sales: Engaging Content, Influencer Marketing, and Social Shopping Features
Module 12: Local SEO and Marketing
- Topic 56: Claiming and Optimizing Your Google My Business Listing: Accurate Information, Compelling Photos, and Customer Reviews
- Topic 57: Building Local Citations: Listing Your Business on Online Directories and Local Websites
- Topic 58: Earning Local Reviews: Encouraging Customers to Leave Positive Reviews on Google and Other Platforms
- Topic 59: Optimizing Your Website for Local Search: Location-Specific Keywords, Schema Markup, and Mobile Optimization
- Topic 60: Running Local Advertising Campaigns: Targeting Customers in Your Geographic Area
Module 13: Customer Relationship Management (CRM)
- Topic 61: Understanding CRM Systems: Benefits and Features
- Topic 62: Implementing a CRM System: Choosing the Right Platform for Your Business
- Topic 63: Using CRM to Improve Customer Service: Tracking Interactions, Resolving Issues, and Building Relationships
- Topic 64: Leveraging CRM for Sales and Marketing: Lead Generation, Segmentation, and Automation
- Topic 65: Measuring the ROI of CRM: Increased Customer Retention, Higher Sales, and Improved Efficiency
Module 14: Video Marketing Advanced
- Topic 66: Advanced Video Editing Techniques: Color Grading, Sound Design, and Motion Graphics
- Topic 67: YouTube SEO: Optimizing Videos for Search and Discovery
- Topic 68: Live Video Marketing: Engaging with Your Audience in Real Time
- Topic 69: Creating Explainer Videos: Simplifying Complex Concepts and Showcasing Your Product
- Topic 70: Using Video Advertising to Drive Conversions: In-Stream Ads, Discovery Ads, and Bumper Ads
Module 15: The Future of Digital Marketing
- Topic 71: Artificial Intelligence (AI) in Marketing: Personalized Experiences, Predictive Analytics, and Chatbots
- Topic 72: Augmented Reality (AR) and Virtual Reality (VR) in Marketing: Immersive Experiences and Product Demonstrations
- Topic 73: Blockchain Technology in Marketing: Enhanced Security, Transparency, and Customer Loyalty
- Topic 74: Voice Search Optimization: Adapting Your Content and Strategy for Voice Assistants
- Topic 75: The Metaverse: Exploring New Opportunities for Brand Engagement and Virtual Experiences
Module 16: Creating Your Digital Marketing Plan
- Topic 76: Defining your target audience and their needs
- Topic 77: Conducting a SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats
- Topic 78: Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) digital marketing objectives
- Topic 79: Choosing the appropriate digital marketing channels and tactics
- Topic 80: Developing a budget and timeline for your digital marketing plan
Module 17: Advanced Digital Strategy - Capstone Project and Feedback
- Topic 81: Development of digital marketing plan for an existing business (small, medium or big corporation)
- Topic 82: Development of digital marketing plan for a new business start-up
- Topic 83: Group Project: Developing a digital strategy to increase online sales for a local retail store
- Topic 84: Individual Project: Creating a content marketing plan for a personal brand.
- Topic 85: Expert Feedback and Review of your capstone project.
Module 18: Course Conclusion
- Topic 86: Summary of key concepts and strategies
- Topic 87: Resources and tools for continued learning
- Topic 88: Networking opportunities with fellow participants
- Topic 89: Exam
- Topic 90: Course Conclusion and next steps
Receive Your Certificate: Upon successful completion of the course, including all modules, quizzes, and the capstone project, you will be awarded a prestigious CERTIFICATE issued by The Art of Service, validating your expertise in digital strategy. Join us today and elevate your influence in the digital world!
Module 1: Foundations of Digital Influence
- Topic 1: The Evolving Digital Landscape: Trends and Opportunities
- Topic 2: Understanding Your Audience: Defining Personas and Customer Journeys
- Creating detailed buyer personas
- Mapping the customer journey from awareness to advocacy
- Identifying key touchpoints and opportunities for engagement
- Topic 3: Setting SMART Goals and KPIs for Digital Success
- Defining Specific, Measurable, Achievable, Relevant, and Time-bound goals
- Identifying Key Performance Indicators (KPIs) to track progress
- Aligning digital goals with overall business objectives
- Topic 4: Ethical Considerations in Digital Marketing: Building Trust and Transparency
- Topic 5: Introduction to Digital Analytics: Measuring and Interpreting Data
Module 2: Building Your Brand Presence Online
- Topic 6: Crafting a Compelling Brand Story: Authenticity and Differentiation
- Identifying your brand's unique value proposition
- Developing a consistent brand voice and messaging
- Communicating your brand story effectively across all channels
- Topic 7: Website Optimization: Creating a User-Friendly and Conversion-Focused Experience
- Website audit and performance analysis
- Improving website navigation and user flow
- Optimizing for mobile devices and search engines
- Topic 8: Search Engine Optimization (SEO) Fundamentals: Ranking Higher in Search Results
- Keyword research and analysis
- On-page optimization techniques
- Off-page optimization strategies (link building)
- Topic 9: Content Marketing Strategy: Creating Valuable and Engaging Content
- Developing a content calendar and editorial guidelines
- Creating different types of content (blog posts, videos, infographics, etc.)
- Promoting content through various channels
- Topic 10: Social Media Marketing: Building a Community and Driving Engagement
- Choosing the right social media platforms for your audience
- Developing a social media content strategy
- Engaging with your audience and building relationships
Module 3: Mastering Social Media Marketing
- Topic 11: Deep Dive into Facebook Marketing: Strategies for Growth and Engagement
- Facebook ad campaign setup and management
- Targeting options and audience segmentation
- Analyzing Facebook ad performance and optimizing campaigns
- Topic 12: Instagram Domination: Visual Storytelling and Influencer Marketing
- Creating engaging Instagram content
- Using hashtags effectively
- Partnering with influencers to reach a wider audience
- Topic 13: LinkedIn Marketing: Building Your Professional Network and Generating Leads
- Optimizing your LinkedIn profile
- Networking and connecting with other professionals
- Using LinkedIn for lead generation and sales
- Topic 14: Twitter Engagement: Real-Time Communication and Brand Building
- Using Twitter for customer service and support
- Participating in relevant conversations and trends
- Building relationships with influencers and thought leaders
- Topic 15: Emerging Social Media Platforms: Exploring TikTok, Snapchat, and More
Module 4: Email Marketing and Automation
- Topic 16: Building Your Email List: Strategies for Growth and Segmentation
- Using opt-in forms and lead magnets
- Segmenting your email list based on demographics and behavior
- Complying with email marketing regulations (GDPR, CAN-SPAM)
- Topic 17: Crafting Effective Email Campaigns: Subject Lines, Content, and Calls to Action
- Writing compelling subject lines
- Creating personalized and relevant email content
- Using clear and concise calls to action
- Topic 18: Email Marketing Automation: Setting Up Drip Campaigns and Personalized Experiences
- Setting up automated email sequences
- Using email automation to nurture leads and onboard new customers
- Personalizing email content based on user behavior
- Topic 19: Measuring Email Marketing Performance: Open Rates, Click-Through Rates, and Conversions
- Tracking email open rates and click-through rates
- Analyzing email marketing ROI
- Optimizing email campaigns based on performance data
- Topic 20: Advanced Email Marketing Techniques: A/B Testing and Personalization
Module 5: Paid Advertising Strategies
- Topic 21: Google Ads Fundamentals: Setting Up and Managing Search Campaigns
- Keyword research and bidding strategies
- Creating compelling ad copy
- Tracking conversions and measuring ROI
- Topic 22: Google Ads Display Advertising: Reaching a Wider Audience with Visual Ads
- Creating visually appealing display ads
- Targeting options for display ads
- Measuring the effectiveness of display campaigns
- Topic 23: Social Media Advertising: Targeting Your Ideal Customer on Social Platforms
- Creating targeted ad campaigns on Facebook, Instagram, and LinkedIn
- Using retargeting to reach users who have interacted with your website
- Measuring the ROI of social media advertising campaigns
- Topic 24: Retargeting Strategies: Re-Engaging Website Visitors and Driving Conversions
- Setting up retargeting campaigns on Google Ads and social media
- Creating personalized retargeting ads
- Measuring the success of retargeting campaigns
- Topic 25: Analyzing and Optimizing Paid Advertising Campaigns: Maximizing ROI
Module 6: Digital Analytics and Reporting
- Topic 26: Google Analytics: Tracking Website Traffic and User Behavior
- Setting up Google Analytics
- Analyzing website traffic sources
- Tracking user behavior on your website
- Topic 27: Analyzing Website Data: Identifying Trends and Opportunities for Improvement
- Using Google Analytics to identify areas for improvement
- Tracking key metrics such as bounce rate, time on site, and conversion rates
- Making data-driven decisions to improve website performance
- Topic 28: Creating Custom Reports and Dashboards: Visualizing Your Data for Stakeholders
- Creating custom reports in Google Analytics
- Building dashboards to track key metrics
- Presenting data to stakeholders in a clear and concise manner
- Topic 29: Conversion Tracking and Attribution: Understanding the Customer Journey
- Setting up conversion tracking in Google Analytics
- Using attribution models to understand the customer journey
- Optimizing your marketing efforts based on attribution data
- Topic 30: Data Privacy and Compliance: Protecting User Data and Adhering to Regulations
Module 7: Content Creation and Storytelling
- Topic 31: Mastering the Art of Storytelling: Captivating Your Audience and Building Connections
- Identifying your brand's core values and mission
- Crafting stories that resonate with your target audience
- Using storytelling to build brand loyalty and advocacy
- Topic 32: Writing Compelling Blog Posts: Creating Valuable and Shareable Content
- Keyword research and topic selection
- Writing engaging headlines and introductions
- Optimizing blog posts for search engines
- Topic 33: Creating Engaging Videos: Capturing Attention and Driving Engagement
- Planning and scripting video content
- Shooting and editing videos
- Promoting videos on social media and YouTube
- Topic 34: Designing Stunning Visuals: Creating Eye-Catching Graphics and Infographics
- Using design tools like Canva and Adobe Creative Suite
- Creating visually appealing graphics and infographics
- Optimizing visuals for different social media platforms
- Topic 35: Content Repurposing: Maximizing the Reach and Impact of Your Content
Module 8: Mobile Marketing and Optimization
- Topic 36: Mobile-First Design: Optimizing Your Website and Content for Mobile Devices
- Testing your website's mobile responsiveness
- Optimizing images and videos for mobile devices
- Using mobile-friendly layouts and navigation
- Topic 37: Mobile Advertising: Reaching Your Audience on Their Smartphones
- Creating mobile-optimized ad campaigns on Google Ads and social media
- Using location-based targeting to reach local customers
- Measuring the ROI of mobile advertising campaigns
- Topic 38: App Store Optimization (ASO): Improving Your App's Visibility in App Stores
- Keyword research for app store optimization
- Optimizing app titles and descriptions
- Getting positive app reviews and ratings
- Topic 39: SMS Marketing: Reaching Your Audience with Text Messages
- Building an SMS marketing list
- Creating engaging SMS messages
- Complying with SMS marketing regulations
- Topic 40: Mobile Analytics: Tracking User Behavior on Mobile Devices
Module 9: Influencer Marketing and Partnerships
- Topic 41: Identifying and Vetting Influencers: Finding the Right Partners for Your Brand
- Using influencer marketing platforms to find influencers
- Analyzing influencer metrics such as engagement rate and follower demographics
- Negotiating influencer marketing agreements
- Topic 42: Building Relationships with Influencers: Fostering Long-Term Partnerships
- Reaching out to influencers and introducing your brand
- Providing influencers with valuable content and resources
- Maintaining regular communication with influencers
- Topic 43: Creating Influencer Marketing Campaigns: Defining Goals and Measuring Results
- Setting clear goals for influencer marketing campaigns
- Developing creative briefs for influencers
- Tracking the performance of influencer marketing campaigns
- Topic 44: Managing Influencer Relationships: Ensuring Compliance and Brand Safety
- Monitoring influencer content for compliance
- Addressing any issues or concerns that arise
- Maintaining a positive relationship with influencers
- Topic 45: Measuring the ROI of Influencer Marketing: Tracking Conversions and Brand Awareness
Module 10: Conversion Rate Optimization (CRO)
- Topic 46: Understanding Conversion Funnels: Identifying Drop-Off Points and Opportunities for Improvement
- Topic 47: A/B Testing: Experimenting with Different Website Elements to Improve Conversions
- Topic 48: User Experience (UX) Optimization: Creating a Seamless and Enjoyable User Experience
- Topic 49: Landing Page Optimization: Designing High-Converting Landing Pages
- Topic 50: Checkout Process Optimization: Reducing Cart Abandonment and Increasing Sales
Module 11: E-commerce Digital Strategy
- Topic 51: Optimizing Product Pages for Conversions: High-Quality Images, Detailed Descriptions, and Customer Reviews
- Topic 52: Implementing a Successful E-commerce SEO Strategy: Keyword Research, On-Page Optimization, and Link Building
- Topic 53: Running Effective E-commerce Advertising Campaigns: Google Shopping, Social Media Ads, and Retargeting
- Topic 54: Leveraging Email Marketing for E-commerce: Abandoned Cart Recovery, Product Recommendations, and Promotional Offers
- Topic 55: Utilizing Social Media to Drive E-commerce Sales: Engaging Content, Influencer Marketing, and Social Shopping Features
Module 12: Local SEO and Marketing
- Topic 56: Claiming and Optimizing Your Google My Business Listing: Accurate Information, Compelling Photos, and Customer Reviews
- Topic 57: Building Local Citations: Listing Your Business on Online Directories and Local Websites
- Topic 58: Earning Local Reviews: Encouraging Customers to Leave Positive Reviews on Google and Other Platforms
- Topic 59: Optimizing Your Website for Local Search: Location-Specific Keywords, Schema Markup, and Mobile Optimization
- Topic 60: Running Local Advertising Campaigns: Targeting Customers in Your Geographic Area
Module 13: Customer Relationship Management (CRM)
- Topic 61: Understanding CRM Systems: Benefits and Features
- Topic 62: Implementing a CRM System: Choosing the Right Platform for Your Business
- Topic 63: Using CRM to Improve Customer Service: Tracking Interactions, Resolving Issues, and Building Relationships
- Topic 64: Leveraging CRM for Sales and Marketing: Lead Generation, Segmentation, and Automation
- Topic 65: Measuring the ROI of CRM: Increased Customer Retention, Higher Sales, and Improved Efficiency
Module 14: Video Marketing Advanced
- Topic 66: Advanced Video Editing Techniques: Color Grading, Sound Design, and Motion Graphics
- Topic 67: YouTube SEO: Optimizing Videos for Search and Discovery
- Topic 68: Live Video Marketing: Engaging with Your Audience in Real Time
- Topic 69: Creating Explainer Videos: Simplifying Complex Concepts and Showcasing Your Product
- Topic 70: Using Video Advertising to Drive Conversions: In-Stream Ads, Discovery Ads, and Bumper Ads
Module 15: The Future of Digital Marketing
- Topic 71: Artificial Intelligence (AI) in Marketing: Personalized Experiences, Predictive Analytics, and Chatbots
- Topic 72: Augmented Reality (AR) and Virtual Reality (VR) in Marketing: Immersive Experiences and Product Demonstrations
- Topic 73: Blockchain Technology in Marketing: Enhanced Security, Transparency, and Customer Loyalty
- Topic 74: Voice Search Optimization: Adapting Your Content and Strategy for Voice Assistants
- Topic 75: The Metaverse: Exploring New Opportunities for Brand Engagement and Virtual Experiences
Module 16: Creating Your Digital Marketing Plan
- Topic 76: Defining your target audience and their needs
- Topic 77: Conducting a SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats
- Topic 78: Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) digital marketing objectives
- Topic 79: Choosing the appropriate digital marketing channels and tactics
- Topic 80: Developing a budget and timeline for your digital marketing plan
Module 17: Advanced Digital Strategy - Capstone Project and Feedback
- Topic 81: Development of digital marketing plan for an existing business (small, medium or big corporation)
- Topic 82: Development of digital marketing plan for a new business start-up
- Topic 83: Group Project: Developing a digital strategy to increase online sales for a local retail store
- Topic 84: Individual Project: Creating a content marketing plan for a personal brand.
- Topic 85: Expert Feedback and Review of your capstone project.
Module 18: Course Conclusion
- Topic 86: Summary of key concepts and strategies
- Topic 87: Resources and tools for continued learning
- Topic 88: Networking opportunities with fellow participants
- Topic 89: Exam
- Topic 90: Course Conclusion and next steps