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Elevate Your Influence; Mastering Persuasion and Negotiation

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Elevate Your Influence: Mastering Persuasion and Negotiation - Course Curriculum

Elevate Your Influence: Mastering Persuasion and Negotiation

Unlock your potential to influence and achieve your goals with our comprehensive and engaging course. This program is designed to equip you with the knowledge, skills, and strategies necessary to become a master persuader and negotiator in any situation. Learn from expert instructors, participate in hands-on projects, and gain actionable insights that you can immediately apply to your personal and professional life.

Upon successful completion of the course, participants will receive a CERTIFICATE issued by The Art of Service, validating their expertise in persuasion and negotiation.

Our curriculum is built to be:

  • Interactive: Engaging exercises, simulations, and role-playing scenarios.
  • Engaging: Captivating content and dynamic instruction to keep you motivated.
  • Comprehensive: Covering all aspects of persuasion and negotiation, from foundational principles to advanced techniques.
  • Personalized: Tailored feedback and coaching to address your individual needs and goals.
  • Up-to-date: Reflecting the latest research and best practices in the field of influence.
  • Practical: Focusing on real-world applications and actionable strategies.
  • Real-world applications: Case studies and examples drawn from diverse industries and contexts.
  • High-quality content: Developed by leading experts in persuasion, negotiation, and communication.
  • Expert instructors: Learn from seasoned professionals with extensive experience in the field.
  • Certification: Earn a valuable credential to demonstrate your expertise.
  • Flexible learning: Study at your own pace and on your own schedule.
  • User-friendly: Intuitive platform and easy-to-navigate course materials.
  • Mobile-accessible: Access the course from any device, anytime, anywhere.
  • Community-driven: Connect with fellow learners and build your professional network.
  • Actionable insights: Practical tips and strategies that you can immediately implement.
  • Hands-on projects: Apply your knowledge and skills in real-world scenarios.
  • Bite-sized lessons: Easily digestible content that fits into your busy schedule.
  • Lifetime access: Access the course materials and updates for life.
  • Gamification: Earn points and badges for completing activities and achieving milestones.
  • Progress tracking: Monitor your progress and identify areas for improvement.


Course Curriculum

Module 1: Foundations of Influence and Persuasion

This module introduces the core principles of influence and persuasion, setting the stage for more advanced techniques.

  • Topic 1: Defining Influence and Persuasion: Understanding the nuances and distinctions.
  • Topic 2: Ethical Considerations in Persuasion: Maintaining integrity and building trust.
  • Topic 3: The Psychology of Influence: Exploring the cognitive biases and psychological triggers that drive decision-making.
  • Topic 4: The 6 Principles of Influence (Cialdini): Reciprocity, Scarcity, Authority, Commitment and Consistency, Liking, and Social Proof - Understanding and applying them effectively.
  • Topic 5: Identifying Your Personal Influence Style: Assessing your strengths and weaknesses as a persuader.
  • Topic 6: Overcoming Common Barriers to Influence: Addressing resistance and skepticism.
  • Topic 7: Building Rapport and Trust: Establishing a foundation for effective communication.
  • Topic 8: Active Listening Skills: Truly understanding the other person's perspective.

Module 2: Mastering Communication for Persuasion

Effective communication is the cornerstone of persuasion. This module focuses on honing your communication skills to become a more compelling and persuasive communicator.

  • Topic 9: Verbal Communication Techniques: Using language effectively to persuade and influence.
  • Topic 10: Nonverbal Communication Skills: Mastering body language, tone of voice, and facial expressions.
  • Topic 11: The Power of Storytelling: Crafting compelling narratives that resonate with your audience.
  • Topic 12: Using Metaphors and Analogies: Making complex ideas easier to understand and remember.
  • Topic 13: Framing Your Message: Presenting information in a way that is most persuasive to your audience.
  • Topic 14: Asking Powerful Questions: Guiding the conversation and uncovering hidden needs.
  • Topic 15: Handling Objections and Counterarguments: Responding effectively to concerns and challenges.
  • Topic 16: Delivering Persuasive Presentations: Engaging your audience and delivering a compelling message.

Module 3: Advanced Persuasion Strategies

This module delves into advanced persuasion techniques that can be used to influence even the most resistant audiences.

  • Topic 17: Cognitive Biases in Persuasion: Leveraging common biases like Anchoring, Confirmation Bias, and Loss Aversion.
  • Topic 18: The Elaboration Likelihood Model: Understanding how people process persuasive messages.
  • Topic 19: Using Scarcity and Urgency: Creating a sense of urgency to motivate action.
  • Topic 20: Leveraging Social Proof: Demonstrating that others have already taken the desired action.
  • Topic 21: Building Authority and Credibility: Establishing yourself as a trusted expert.
  • Topic 22: The Foot-in-the-Door Technique: Gaining compliance by starting with a small request.
  • Topic 23: The Door-in-the-Face Technique: Making a large request followed by a smaller, more reasonable one.
  • Topic 24: Using Emotional Appeals: Connecting with your audience on an emotional level.

Module 4: Negotiation Fundamentals

This module provides a solid foundation in negotiation principles and techniques.

  • Topic 25: Defining Negotiation and Its Importance: Understanding the key concepts and benefits of negotiation.
  • Topic 26: Negotiation Styles: Identifying different approaches and adapting to them.
  • Topic 27: Preparing for a Negotiation: Researching, setting goals, and identifying your BATNA (Best Alternative To a Negotiated Agreement).
  • Topic 28: Identifying Your BATNA and Reservation Price: Defining your walk-away point and alternatives.
  • Topic 29: Setting Realistic Goals and Objectives: Establishing clear and achievable targets.
  • Topic 30: Understanding the Other Party's Interests: Identifying their needs and motivations.
  • Topic 31: The Importance of Active Listening in Negotiation: Understanding the other party's perspective.
  • Topic 32: Building Rapport and Trust in Negotiation: Creating a positive and collaborative environment.

Module 5: Negotiation Strategies and Tactics

This module explores a range of negotiation strategies and tactics that can be used to achieve your desired outcomes.

  • Topic 33: Distributive vs. Integrative Negotiation: Understanding the different types of negotiation and when to use them.
  • Topic 34: Creating Value in Negotiation: Identifying and exploiting opportunities for mutual gain.
  • Topic 35: Making Concessions Strategically: Giving up something to gain something in return.
  • Topic 36: Anchoring and Framing in Negotiation: Influencing the other party's perception of value.
  • Topic 37: Using Objective Criteria: Relying on external standards to support your position.
  • Topic 38: The Power of Silence: Using silence strategically to encourage the other party to speak.
  • Topic 39: Dealing with Difficult Negotiators: Handling aggressive or unreasonable behavior.
  • Topic 40: Avoiding Common Negotiation Mistakes: Recognizing and preventing pitfalls.

Module 6: Advanced Negotiation Techniques

This module delves into more sophisticated negotiation techniques, including handling complex situations and power imbalances.

  • Topic 41: Negotiating with Power Imbalances: Leveling the playing field when one party has more power.
  • Topic 42: Managing Emotions in Negotiation: Staying calm and rational under pressure.
  • Topic 43: Cross-Cultural Negotiation: Adapting your approach to different cultural norms and values.
  • Topic 44: Negotiating in Teams: Coordinating and communicating effectively as a team.
  • Topic 45: Using Technology in Negotiation: Leveraging online tools and platforms.
  • Topic 46: Negotiating Contracts: Understanding the key terms and conditions of a contract.
  • Topic 47: Mediating Disputes: Facilitating a resolution between two or more parties.
  • Topic 48: Ethical Considerations in Negotiation: Maintaining integrity and building long-term relationships.

Module 7: Persuasion and Negotiation in Sales

This module focuses specifically on applying persuasion and negotiation techniques to the sales process.

  • Topic 49: Understanding the Customer's Needs: Identifying their pain points and motivations.
  • Topic 50: Building Value for the Customer: Demonstrating the benefits of your product or service.
  • Topic 51: Overcoming Sales Objections: Addressing concerns and challenges effectively.
  • Topic 52: Closing the Sale: Asking for the business and securing a commitment.
  • Topic 53: Negotiating Price and Terms: Reaching a mutually agreeable agreement.
  • Topic 54: Building Long-Term Customer Relationships: Fostering loyalty and repeat business.
  • Topic 55: The Psychology of Sales: Understanding the factors that influence buying decisions.
  • Topic 56: Using Persuasive Language in Sales: Crafting compelling messages that resonate with customers.

Module 8: Persuasion and Negotiation in Leadership

This module explores how persuasion and negotiation skills can be used to lead and influence teams effectively.

  • Topic 57: Influencing Without Authority: Gaining buy-in and cooperation from others.
  • Topic 58: Motivating and Inspiring Your Team: Creating a shared vision and fostering a positive work environment.
  • Topic 59: Resolving Conflicts and Disputes: Facilitating constructive dialogue and finding mutually agreeable solutions.
  • Topic 60: Delegating Effectively: Assigning tasks and empowering your team members.
  • Topic 61: Giving and Receiving Feedback: Providing constructive criticism and fostering a culture of growth.
  • Topic 62: Building a Culture of Trust and Collaboration: Creating a workplace where people feel valued and respected.
  • Topic 63: Leading Change Effectively: Guiding your team through periods of transition and uncertainty.
  • Topic 64: Negotiating for Resources and Support: Securing the resources your team needs to succeed.

Module 9: Persuasion and Negotiation in Everyday Life

This module examines how persuasion and negotiation skills can be applied to various aspects of your personal life.

  • Topic 65: Negotiating with Family Members: Resolving conflicts and reaching agreements with loved ones.
  • Topic 66: Negotiating Personal Finances: Managing your money effectively and making smart financial decisions.
  • Topic 67: Negotiating with Service Providers: Getting the best possible deals on goods and services.
  • Topic 68: Assertive Communication: Expressing your needs and opinions clearly and respectfully.
  • Topic 69: Setting Boundaries: Protecting your time and energy and avoiding overcommitment.
  • Topic 70: Building Stronger Relationships: Fostering deeper connections with the people in your life.
  • Topic 71: Saying No Effectively: Declining requests without damaging relationships.
  • Topic 72: Conflict Resolution Skills for Personal Relationships: Navigating disagreements constructively.

Module 10: Putting It All Together: Advanced Practice and Application

This module provides opportunities to apply the concepts and techniques learned throughout the course through realistic simulations and case studies.

  • Topic 73: Advanced Negotiation Simulation: Participating in a complex negotiation scenario with multiple stakeholders.
  • Topic 74: Persuasion Case Study Analysis: Analyzing real-world examples of successful and unsuccessful persuasion attempts.
  • Topic 75: Developing a Personal Persuasion and Negotiation Plan: Setting goals and identifying specific actions to improve your skills.
  • Topic 76: Peer Feedback and Coaching: Receiving constructive feedback from fellow learners.
  • Topic 77: Expert Q&A Session: Asking questions and getting personalized advice from our expert instructors.
  • Topic 78: Applying Persuasion in Digital Communication: Mastering Email, social media and other digital channels.
  • Topic 79: Maintaining Ethical Standards in all Scenarios: Ensuring responsible use of persuasion.
  • Topic 80: Continuous Learning Resources and Strategies: Staying up-to-date with the latest research and best practices.
  • Topic 81: Final Project: Real-world application and presentation: Showcase learned skills through a real-world project
  • Topic 82: Course Review and Reflection: Consolidating learning and identifying areas for future development.
Enroll today and embark on your journey to becoming a master persuader and negotiator!