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Email Marketing Automation and Deliverability Essentials

Email Marketing Automation and Deliverability Essentials

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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30-day money-back guarantee — no questions asked
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Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Email Marketing Automation and Deliverability Essentials Course Curriculum

Join our comprehensive course and become an expert in Email Marketing Automation and Deliverability Essentials. Upon completion, receive a Certificate issued by The Art of Service.



Course Overview

This course is designed to provide a thorough understanding of email marketing automation and deliverability essentials. The curriculum is organized into 8 chapters, covering 80+ topics, and is packed with interactive, engaging, and practical content.



Chapter 1: Email Marketing Fundamentals

  • Introduction to Email Marketing
  • Email Marketing Strategy and Planning
  • Building and Segmenting Email Lists
  • Email Content Creation and Copywriting
  • Email Marketing Metrics and Analytics


Chapter 2: Email Marketing Automation

  • Introduction to Email Marketing Automation
  • Setting up Email Marketing Automation Tools
  • Creating Automated Email Workflows
  • Trigger-based Email Marketing
  • Personalization and Dynamic Content
  • Automation Best Practices and Optimization


Chapter 3: Email Deliverability Essentials

  • Understanding Email Deliverability
  • Email Authentication and Verification
  • Sender Reputation and IP Warming
  • Email Content and Spam Filters
  • List Hygiene and Maintenance
  • Deliverability Best Practices


Chapter 4: Email Marketing Platforms and Tools

  • Overview of Popular Email Marketing Platforms
  • Setting up and Configuring Email Marketing Platforms
  • Email Template Design and Customization
  • Integrating Email Marketing with CRM and Other Tools
  • Email Marketing Platform Best Practices


Chapter 5: Email Content and Creatives

  • Email Content Strategy and Planning
  • Creating Engaging Email Content
  • Email Design Principles and Best Practices
  • Using Visuals and Multimedia in Email
  • Email Copywriting and Tone


Chapter 6: Email List Building and Management

  • Email List Building Strategies
  • List Segmentation and Targeting
  • Email List Hygiene and Maintenance
  • Managing Email List Growth and Decline
  • Best Practices for Email List Management


Chapter 7: Email Marketing Analytics and Optimization

  • Email Marketing Metrics and KPIs
  • Tracking and Measuring Email Marketing Performance
  • A/B Testing and Experimentation
  • Email Marketing Analytics Tools and Platforms
  • Using Data to Optimize Email Marketing Campaigns


Chapter 8: Advanced Email Marketing Topics

  • Email Marketing Automation for Lead Nurturing
  • Using AI and Machine Learning in Email Marketing
  • Email Marketing for Customer Retention
  • Email Marketing for E-commerce and Sales
  • Future Trends and Innovations in Email Marketing


Course Features

  • Interactive and Engaging Content: Learn through a mix of video lessons, interactive quizzes, and hands-on projects.
  • Comprehensive and Up-to-date: Stay current with the latest email marketing trends and best practices.
  • Personalized Learning: Learn at your own pace and track your progress.
  • Expert Instructors: Learn from experienced professionals in the field.
  • Certificate upon Completion: Receive a certificate issued by The Art of Service.
  • Flexible Learning: Access the course from anywhere, on any device.
  • User-friendly and Mobile-accessible: Learn on-the-go, with a mobile-friendly course platform.
  • Community-driven: Join a community of learners and get support from peers and instructors.
  • Actionable Insights and Hands-on Projects: Apply your knowledge to real-world scenarios.
  • Bite-sized Lessons: Learn in manageable chunks, with lessons ranging from 10-30 minutes.
  • Lifetime Access: Access the course materials for a lifetime.
  • Gamification and Progress Tracking: Stay motivated with gamification elements and track your progress.
Join our Email Marketing Automation and Deliverability Essentials course today and take your email marketing skills to the next level!

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