Email Marketing Campaigns for High Deliverability Mastery Course Curriculum
Course Overview This comprehensive course is designed to equip participants with the knowledge and skills necessary to create and execute successful email marketing campaigns that achieve high deliverability rates. Upon completion, participants will receive a certificate issued by The Art of Service.
Course Outline The course is divided into 8 modules, covering a total of 80 topics. The modules are designed to be interactive, engaging, and comprehensive, with a focus on practical, real-world applications. Module 1: Email Marketing Fundamentals
- Introduction to Email Marketing
- Benefits and Challenges of Email Marketing
- Email Marketing Metrics and KPIs
- Understanding Email Service Providers (ESPs)
- Setting up an Email Marketing Campaign
- Creating a Successful Email Marketing Strategy
- Best Practices for Email Marketing
- Common Email Marketing Mistakes to Avoid
Module 2: Building and Managing Email Lists
- Building an Email List from Scratch
- List Building Strategies and Tactics
- List Segmentation and Personalization
- Email List Hygiene and Maintenance
- Managing Email List Subscribers
- Handling Unsubscribes and Complaints
- Best Practices for Email List Management
- Tools and Resources for Email List Management
Module 3: Crafting Effective Email Campaigns
- Understanding Email Campaign Types
- Creating Compelling Email Content
- Writing Effective Email Subject Lines
- Designing Visually Appealing Emails
- Optimizing Emails for Mobile Devices
- Using Calls-to-Action (CTAs) Effectively
- A/B Testing and Email Campaign Optimization
- Measuring and Analyzing Email Campaign Performance
Module 4: Deliverability and Spam Filtering
- Understanding Email Deliverability
- Factors Affecting Email Deliverability
- Spam Filtering and Email Authentication
- Sender Reputation and IP Warming
- Best Practices for Improving Deliverability
- Avoiding Spam Triggers and Complaints
- Monitoring and Troubleshooting Deliverability Issues
- Tools and Resources for Deliverability Improvement
Module 5: Email Marketing Automation
- Introduction to Email Marketing Automation
- Benefits and Challenges of Email Marketing Automation
- Types of Email Marketing Automation
- Setting up Email Marketing Automation Workflows
- Creating Automated Email Campaigns
- Using Triggers and Workflows Effectively
- Best Practices for Email Marketing Automation
- Measuring and Optimizing Automated Email Campaigns
Module 6: Personalization and Segmentation
- The Importance of Personalization in Email Marketing
- Types of Personalization in Email Marketing
- Using Data and Analytics for Personalization
- Segmentation Strategies and Tactics
- Creating Targeted Email Campaigns
- Using Dynamic Content and Personalization Tokens
- Best Practices for Personalization and Segmentation
- Tools and Resources for Personalization and Segmentation
Module 7: Measuring and Optimizing Email Campaigns
- Email Marketing Metrics and KPIs
- Tracking and Measuring Email Campaign Performance
- Analyzing Email Campaign Data
- Using Data to Inform Email Marketing Strategy
- A/B Testing and Multivariate Testing
- Optimizing Email Campaigns for Better Performance
- Best Practices for Measuring and Optimizing Email Campaigns
- Tools and Resources for Email Campaign Measurement and Optimization
Module 8: Advanced Email Marketing Strategies
- Using Email Marketing for Lead Generation
- Using Email Marketing for Customer Retention
- Using Email Marketing for Sales and Revenue Generation
- Advanced Email Marketing Tactics and Strategies
- Using Email Marketing with Other Marketing Channels
- Creating a Comprehensive Email Marketing Strategy
- Best Practices for Advanced Email Marketing
- Staying Up-to-Date with the Latest Email Marketing Trends
Course Features - Interactive and Engaging: The course includes interactive elements, such as quizzes, assessments, and hands-on projects.
- Comprehensive and Up-to-Date: The course covers the latest trends and best practices in email marketing.
- Personalized Learning: Participants can learn at their own pace and access the course materials from anywhere.
- Expert Instructors: The course is taught by experienced email marketing professionals.
- Certificate upon Completion: Participants receive a certificate issued by The Art of Service upon completing the course.
- Lifetime Access: Participants have lifetime access to the course materials.
- Mobile-Accessible: The course is optimized for mobile devices, allowing participants to learn on-the-go.
- Community-Driven: Participants can connect with other learners and instructors through the course community.
What to Expect Upon completing this course, participants will have the knowledge and skills necessary to create and execute successful email marketing campaigns that achieve high deliverability rates. They will be able to: - Create effective email marketing campaigns that drive results
- Build and manage email lists that are engaged and responsive
- Craft compelling email content that resonates with their audience
- Optimize their email campaigns for better performance
- Use email marketing automation to streamline their workflows
- Measure and analyze their email campaign performance
,
Module 1: Email Marketing Fundamentals
- Introduction to Email Marketing
- Benefits and Challenges of Email Marketing
- Email Marketing Metrics and KPIs
- Understanding Email Service Providers (ESPs)
- Setting up an Email Marketing Campaign
- Creating a Successful Email Marketing Strategy
- Best Practices for Email Marketing
- Common Email Marketing Mistakes to Avoid
Module 2: Building and Managing Email Lists
- Building an Email List from Scratch
- List Building Strategies and Tactics
- List Segmentation and Personalization
- Email List Hygiene and Maintenance
- Managing Email List Subscribers
- Handling Unsubscribes and Complaints
- Best Practices for Email List Management
- Tools and Resources for Email List Management
Module 3: Crafting Effective Email Campaigns
- Understanding Email Campaign Types
- Creating Compelling Email Content
- Writing Effective Email Subject Lines
- Designing Visually Appealing Emails
- Optimizing Emails for Mobile Devices
- Using Calls-to-Action (CTAs) Effectively
- A/B Testing and Email Campaign Optimization
- Measuring and Analyzing Email Campaign Performance
Module 4: Deliverability and Spam Filtering
- Understanding Email Deliverability
- Factors Affecting Email Deliverability
- Spam Filtering and Email Authentication
- Sender Reputation and IP Warming
- Best Practices for Improving Deliverability
- Avoiding Spam Triggers and Complaints
- Monitoring and Troubleshooting Deliverability Issues
- Tools and Resources for Deliverability Improvement
Module 5: Email Marketing Automation
- Introduction to Email Marketing Automation
- Benefits and Challenges of Email Marketing Automation
- Types of Email Marketing Automation
- Setting up Email Marketing Automation Workflows
- Creating Automated Email Campaigns
- Using Triggers and Workflows Effectively
- Best Practices for Email Marketing Automation
- Measuring and Optimizing Automated Email Campaigns
Module 6: Personalization and Segmentation
- The Importance of Personalization in Email Marketing
- Types of Personalization in Email Marketing
- Using Data and Analytics for Personalization
- Segmentation Strategies and Tactics
- Creating Targeted Email Campaigns
- Using Dynamic Content and Personalization Tokens
- Best Practices for Personalization and Segmentation
- Tools and Resources for Personalization and Segmentation
Module 7: Measuring and Optimizing Email Campaigns
- Email Marketing Metrics and KPIs
- Tracking and Measuring Email Campaign Performance
- Analyzing Email Campaign Data
- Using Data to Inform Email Marketing Strategy
- A/B Testing and Multivariate Testing
- Optimizing Email Campaigns for Better Performance
- Best Practices for Measuring and Optimizing Email Campaigns
- Tools and Resources for Email Campaign Measurement and Optimization
Module 8: Advanced Email Marketing Strategies
- Using Email Marketing for Lead Generation
- Using Email Marketing for Customer Retention
- Using Email Marketing for Sales and Revenue Generation
- Advanced Email Marketing Tactics and Strategies
- Using Email Marketing with Other Marketing Channels
- Creating a Comprehensive Email Marketing Strategy
- Best Practices for Advanced Email Marketing
- Staying Up-to-Date with the Latest Email Marketing Trends
Course Features - Interactive and Engaging: The course includes interactive elements, such as quizzes, assessments, and hands-on projects.
- Comprehensive and Up-to-Date: The course covers the latest trends and best practices in email marketing.
- Personalized Learning: Participants can learn at their own pace and access the course materials from anywhere.
- Expert Instructors: The course is taught by experienced email marketing professionals.
- Certificate upon Completion: Participants receive a certificate issued by The Art of Service upon completing the course.
- Lifetime Access: Participants have lifetime access to the course materials.
- Mobile-Accessible: The course is optimized for mobile devices, allowing participants to learn on-the-go.
- Community-Driven: Participants can connect with other learners and instructors through the course community.
What to Expect Upon completing this course, participants will have the knowledge and skills necessary to create and execute successful email marketing campaigns that achieve high deliverability rates. They will be able to: - Create effective email marketing campaigns that drive results
- Build and manage email lists that are engaged and responsive
- Craft compelling email content that resonates with their audience
- Optimize their email campaigns for better performance
- Use email marketing automation to streamline their workflows
- Measure and analyze their email campaign performance
,
- Create effective email marketing campaigns that drive results
- Build and manage email lists that are engaged and responsive
- Craft compelling email content that resonates with their audience
- Optimize their email campaigns for better performance
- Use email marketing automation to streamline their workflows
- Measure and analyze their email campaign performance