Here is the honest situation. The Audiovisual Media Services Directive governs television broadcasters, on-demand services and, since the 2018 revision, video-sharing platforms across the EU. It sets country-of-origin jurisdiction, prohibits incitement to hatred and terrorism, protects minors from harmful content, regulates advertising and product placement, requires at least 30% European works on demand, and imposes Article 28b duties on video-sharing platforms. Mapping which rules apply to your service and evidencing each to a national regulator is real work, and a service that misjudges its jurisdiction or breaches the advertising rules is exactly where broadcasters and platforms fall short.
This Kit removes that decoding. It is every AVMSD obligation written as an adopt-ready control you personalize in a weekend, with the evidence a media regulator examines.
What you get, the moment you buy
Grounded in the Audiovisual Media Services Directive (2010/13/EU as amended by Directive (EU) 2018/1808), with country-of-origin jurisdiction, protection of minors, the commercial communication rules, the European works quota and the Article 28b video-sharing platform duties called out. Editable Word and Excel files.
What one control looks like
This is scope, jurisdiction and the country-of-origin determination, where AVMSD compliance begins. All 35 are built to this depth.
Why this is not another template pack
- The evidence is the point. A duty you cannot evidence is a breach waiting for a regulator. This tells you what a media regulator examines and where services fall short, for every obligation.
- Advertising and platform duties built in. The commercial communication rules, the European works quota and the Article 28b video-sharing platform obligations are written into the controls, the substance the AVMSD requires.
- Built on a mapped compliance corpus, not one person's opinion, from a graph of thousands of controls across standards.
- It compounds. The AVMSD connects to the DSA, the accessibility rules and national media law, so this work feeds your wider content and platform compliance.
Who buys this
Broadcasters, on-demand media services and video-sharing platform providers under EU jurisdiction, and the legal, compliance and content leads who own it. Whether it is a licence application or an annual review, you save weeks and walk in with jurisdiction, advertising, minors and platform duties structured.
Common questions
Is it really editable? Yes. Word and Excel files you own and adapt. No portal, no subscription.
Is this legal advice? No. It is an implementation toolkit grounded in the Directive. For a specific matter consult counsel; this gets your controls and evidence in order fast.
Does it cover video-sharing platforms? Yes. The Article 28b duties, protecting minors and the public, flagging and reporting, age verification and parental controls, are their own control group.
Does it cover European works? Yes. The at least 30% on-demand quota and prominence obligations are built as controls.
What if it is not for me? A 30-day money-back guarantee.
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