Description

A focused course, tailored for you

The Freelance Editor's AI-Assisted Copy Governance Playbook

A working method for freelance writers, editorial consultants and media trainers selling AI-disclosure, source-traceability and editorial-standards work to UK in-house comms teams.

Your in-house clients are quietly being asked by legal, by their CEO and by the board comms committee what their AI-assistance disclosure looks like, what their prompt and source log looks like, and what their editorial standard says. They are asking the freelance writer they already trust to answer, because hiring a policy consultant feels heavy for a question that is really about how copy gets made.

$199 one-time

Tailored to your situation. Access within 24 hours. 30-day money-back.

Includes a hand-built implementation playbook delivered alongside course access, generated for your specific situation.

Why this course

Freelance writers, editorial consultants and media trainers in the UK are watching the brief change underneath them. Ghostwriting a CEO LinkedIn cadence used to mean voice, structure and a clean draft on Friday. Now it means a quiet conversation about whether the chatbot the client's junior is using needs a footer disclosure, whether the prompts need logging, whether the source notes need to live somewhere a regulator could ask to see, and whether the media training you ran last quarter still holds when the CEO is asked on a podcast "did you write this yourself". The client does not want a 40-page policy. They want a one-page editorial standard, a prompt log they can actually maintain, a disclosure clause their legal team will sign off, and a media-training script for the awkward question. They are asking the freelancer they trust because the freelancer is the one who actually understands how the copy gets made. The question is whether you have a deliverable to sell them, or whether you hand the brief back.

What you walk away with

Walk into a Monday client conversation with a one-page editorial standard and an AI-assistance disclosure clause the client's legal team will sign off without redrafting.
Sell a governance-advisory add-on alongside your writing or training retainer without becoming a policy consultant.
Drop a prompt and source log into a client's existing Notion, Google Drive or SharePoint without breaking their workflow.
Coach a CEO through a media training session on the "did you write this yourself" question without making them sound defensive.
Price the governance-adjacent work so the retainer expands rather than the brief getting handed to a separate consultant.

The 12 modules

Module 1. The brief that is actually walking in

What clients are really asking when they say they need help with AI in their comms. The difference between a policy ask, an editorial-standards ask, a disclosure-clause ask and a media-training ask, and how to listen for which one is on the table. Pricing implications of each. The conversation script for the first call where the client is not yet sure what they want.

Module 2. The one-page editorial standard you can sell

A working template for the in-house editorial standard your clients keep asking for. The eight clauses that need to be there, in plain English, on one page. How to tailor it to a client who publishes thought leadership, a client who runs a regulated comms function and a client whose CEO does podcasts. How to price it as a standalone deliverable or fold it into a retainer.

Module 3. The AI-assistance disclosure clause

What UK comms teams are landing on for AI-disclosure language in bylines, footers, podcast intros and LinkedIn posts. Three clause variants for different risk appetites, with the rationale a legal team will accept. How to handle the case where the client wants no disclosure and the case where the client wants over-disclosure. The script for the conversation with the client's general counsel.

Module 4. The prompt and source log that survives a client audit

A practical prompt-and-source log a freelance writer can actually maintain alongside a ghostwriting workflow. What to log, what not to log, where to store it so the client's IT team is comfortable, and how to hand it over if the client is asked by their board, their regulator or a journalist where a particular line came from. Templates for Notion, Google Drive and SharePoint.

Module 5. Coaching the CEO on the "did you write this yourself" question

The media-training module. The four ways the question gets asked on podcasts, in interviews, in shareholder Q and A and in town halls. The response shape that keeps the CEO honest without undermining the comms function. Practice scripts you can use in a media training session, with annotations on what works and what backfires.

Module 6. Briefing the junior who feeds the chatbot

How to write a one-page brief for the in-house junior who is running the first-draft chatbot pass before you take over. What the junior needs to log, what they can decide on their own, what they need to flag, and how to keep the editorial chain defensible. The conversation with the head of comms about why the junior needs this brief.

Module 7. Source traceability for ghostwritten executive content

When a CEO LinkedIn post quotes a stat, when a board paper paraphrases a McKinsey-style framing, when a podcast intro lifts a phrase from a customer call, the trace needs to hold. The five-source-class taxonomy a freelance editor can use to keep clients clear. How to handle the case where the client wants you to use a number they cannot source, and the script for declining.

Module 8. The retainer-expansion conversation

How to walk into the conversation where the client thinks they need a separate consultant for the governance work, and walk out with the work folded into your retainer at a higher rate. The three pricing structures that work for freelance editors and editorial consultants. The proposal template. The objections that come up and the responses that land.

Module 9. Working with the client's legal team without becoming a lawyer

The five conversations you will have with the in-house legal team or the external comms lawyer. What language they want to hear from a freelance editor. What you must not promise. How to handle the case where legal asks you to take on indemnity language in your contract. The contract clauses to add and the ones to push back on.

Module 10. The deliverable pack you ship at the end of an engagement

The eight artefacts that make up a complete AI-governance editorial engagement: the standard, the disclosure clause, the prompt log template, the source taxonomy, the junior briefing, the CEO media-training notes, the legal-conversation summary, and the handover memo. How to present them so the client can run the standard themselves after you leave, and how that handover protects the retainer rather than ending it.

Module 11. Maintaining the standard across a year of work

What changes in the next 12 months as the UK regulatory and media-comms environment shifts. The quarterly review the freelance editor schedules with the client. The two stories that will break in the trade press that will trigger a client phone call, and how to be ready for it. How to keep the prompt log and the source taxonomy current without it becoming busywork.

Module 12. Selling the practice to your next three clients

Once one client has the standard, the disclosure clause and the media-training script, how to sell the same engagement to the next three. The case-study you can write without naming the first client. The conversation opener that lands with comms directors, with founders of professional-services firms, and with heads of investor relations. The intro-request script for the existing client who is happy to refer.

How this addresses your situation

Specific modules that map to what you said you are dealing with.

When a client's head of comms asks for an AI-disclosure clause by Monday, modules 2 and 3 are the ones you open.

When the client's CEO has a podcast booked and is nervous about the AI question, modules 5 and 7 are the working materials.

When the client's legal team comes back with three pages of redlines on your contract, module 9 is the conversation script.

When you are about to lose the brief to a separate policy consultant, module 8 is the retainer-expansion conversation.

What you get with this course

Twelve written modules in the Art of Service learning environment.
Editable templates for the editorial standard, the AI-disclosure clause variants, the prompt and source log, and the junior briefing.
Media-training annotated scripts for the "did you write this yourself" question.
A proposal template for selling the governance-advisory add-on into an existing writing retainer.
A hand-built implementation playbook tailored to your freelance editorial practice.

What you will have in hand by Day 1, Week 1, Month 1

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

Modules are unlocked end to end so you can pull module 2 and module 3 for an immediate client conversation and read the rest as the engagement progresses.

The implementation playbook is hand-built for the freelance editorial practice you are running, with the templates pre-filled for your typical client profile.

Before and after

Before

A client asks for AI-disclosure help and you either decline, refer them to a policy consultant who takes the relationship deeper than yours, or improvise and worry about what you committed to.

After

A client asks and you walk in on Monday with a one-page editorial standard, a disclosure clause their legal team accepts, a prompt log template that drops into their stack, and a pricing conversation that grows the retainer.

What happens if you do not address this

Freelance writers and editorial consultants who hand the AI-governance brief back are watching policy consultants and boutique comms-law firms walk in behind them and take the relationship. The writing retainer follows the trusted-advisor relationship. Losing one usually means losing both within two cycles.

Who it is for

A UK-based freelance writer, editorial consultant, ghostwriter or media trainer running an established practice. You write for executives and in-house comms teams. You are not a policy specialist and you do not want to become one. You do want to keep the brief when it walks in with an AI-governance flavour, because losing that brief loses the retainer underneath it. You already know voice, structure, source discipline and how to coach a nervous executive. You need a working method for the governance-adjacent ask, in language you can use with the client tomorrow.

Who this is NOT for. This is not for in-house policy lawyers, communications directors writing a corporate-wide AI policy from scratch, or agencies with a dedicated compliance practice. It is also not for freelance writers who only handle short-form retail copy and do not work with executive bylines or in-house comms teams. The course assumes you are already the trusted writer or trainer in the room, and that the governance brief is coming to you because of that relationship.

How it arrives

Text-based course in the Art of Service learning environment, plus downloadable templates and worked examples for every module, plus the hand-built implementation playbook delivered alongside course access.

Time investment. About 6 to 8 hours to read the twelve modules. About 2 hours to adapt the editorial-standard template and the disclosure clause to a specific client. About 1 hour to set up the prompt and source log inside the client's existing Notion or Drive.

Why $199 is the right number

A boutique comms-law firm will charge several thousand pounds to draft a corporate-wide AI policy and will not run media training. A generalist policy consultant will produce a longer document, often in language an in-house comms team cannot use. Free LinkedIn posts and webinars can describe the problem but do not give you a sellable deliverable. This course is built around the specific work a freelance writer, editorial consultant or media trainer can sell into a relationship they already have.

FAQ

I am a writer, not a policy consultant. Am I qualified to deliver this work?

The course is written for that exact starting point. The deliverables are editorial-standards work, prompt-log work and media-training work, all of which sit inside the editorial craft you already practise. Where a policy or legal question is genuinely outside your scope, module 9 covers how to bring in the client's legal team without losing the brief.

My clients are UK in-house comms teams. Is the material UK-specific?

The disclosure-clause variants, the legal-conversation language and the case-study framing are written for the UK editorial and comms-law environment. The editorial standard, prompt log and media-training material translate cleanly to any market.

What if my client only wants the disclosure clause and not the rest?

Module 3 is the clause work and can be delivered standalone in a few hours. The retainer-expansion conversation in module 8 covers how to open the rest of the engagement once the first deliverable lands.

How is this delivered?

Written modules in the Art of Service learning environment, downloadable templates, and the hand-built implementation playbook tailored to your practice. No live sessions and no audio narration.

30-day money-back guarantee. If after a week of working through the materials this is not what you needed, reply to the receipt email and a full refund is processed. No questions, no forms.

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.