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Go-to-Market Plan Mastery; Launching Products with Success in 2023

Go-to-Market Plan Mastery; Launching Products with Success in 2023

$199.00
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Go-to-Market Plan Mastery: Launching Products with Success in 2023



Course Overview

In this comprehensive course, you'll learn the fundamentals of creating a successful go-to-market plan, from market research to product launch and beyond. With a focus on practical, real-world applications, you'll gain the skills and knowledge you need to launch products with confidence and drive business success.



Course Features

  • Interactive and Engaging: Participate in hands-on projects, discussions, and activities to reinforce your learning.
  • Comprehensive Curriculum: Covering 80+ topics, this course provides a thorough understanding of go-to-market planning.
  • Personalized Learning: Get tailored feedback and guidance from expert instructors.
  • Up-to-date and Relevant: Stay current with the latest trends, tools, and best practices in go-to-market planning.
  • Practical and Actionable Insights: Apply your knowledge to real-world scenarios and case studies.
  • Certification: Receive a certificate upon completion, issued by The Art of Service.
  • Flexible Learning: Access course materials anytime, anywhere, on any device.
  • User-friendly Interface: Easily navigate and track your progress through the course.
  • Mobile-accessible: Learn on-the-go with our mobile-friendly platform.
  • Community-driven: Connect with peers and instructors through discussion forums and live sessions.
  • Lifetime Access: Enjoy ongoing access to course materials, even after completion.
  • Gamification and Progress Tracking: Stay motivated with badges, points, and progress tracking.


Course Outline

Module 1: Market Research and Analysis

  • Defining target markets and customer segments
  • Conducting market research and gathering data
  • Analyzing market trends and competitor activity
  • Identifying market opportunities and challenges
  • Creating a market research report

Module 2: Product Development and Positioning

  • Defining product features and benefits
  • Conducting competitor analysis and market positioning
  • Developing a unique value proposition (UVP)
  • Creating a product roadmap and development plan
  • Positioning the product in the market

Module 3: Go-to-Market Strategy and Planning

  • Defining go-to-market goals and objectives
  • Identifying target customer segments and personas
  • Developing a go-to-market strategy and plan
  • Creating a marketing mix (4Ps) plan
  • Establishing key performance indicators (KPIs)

Module 4: Branding and Content Marketing

  • Developing a brand identity and messaging framework
  • Creating a content marketing strategy and plan
  • Producing high-quality, engaging content
  • Distributing and promoting content across channels
  • Measuring content marketing effectiveness

Module 5: Digital Marketing and Advertising

  • Developing a digital marketing strategy and plan
  • Creating and executing social media campaigns
  • Running paid advertising campaigns (Google Ads, Facebook Ads)
  • Optimizing and measuring digital marketing performance
  • Using data and analytics to inform digital marketing decisions

Module 6: Sales and Account Management

  • Developing a sales strategy and plan
  • Identifying and pursuing new sales opportunities
  • Building and maintaining strong customer relationships
  • Managing and growing existing accounts
  • Measuring sales performance and effectiveness

Module 7: Product Launch and Post-Launch Review

  • Planning and executing a successful product launch
  • Coordinating launch activities across teams and channels
  • Measuring launch success and gathering feedback
  • Conducting a post-launch review and analysis
  • Identifying areas for improvement and optimization

Module 8: Go-to-Market Metrics and Analytics

  • Defining and tracking key go-to-market metrics
  • Using data and analytics to inform go-to-market decisions
  • Measuring and optimizing go-to-market performance
  • Creating a go-to-market dashboard and reporting framework
  • Using data to drive business growth and improvement


Certification and Course Completion

Upon completing all course modules and assignments, participants will receive a Certificate of Completion, issued by The Art of Service. This certificate demonstrates your mastery of go-to-market planning and your ability to launch products with success.

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