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Become the Go-To Practitioner for ISO 42001 Implementation

$199.00
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A tailored course, built for your situation

Become the Go-To Practitioner for ISO 42001 Implementation

The tailored course for performance marketing leaders stepping into AI governance with authority and visibility.

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Being seen as the reliable source on AI governance without getting bogged down in complexity

The situation this course is for

Many practitioners absorb governance tasks reactively, leading to confusion, rework, and missed influence. The real challenge isn't understanding standards, it's being trusted as the definitive point of clarity.

Who this is for

Senior project managers in tech-driven marketing environments who are expected to deliver fast results while meeting rising compliance expectations

Who this is not for

Those satisfied with executing isolated tasks without shaping outcomes or visibility

What you walk away with

  • Confidently structure AI system documentation that satisfies auditors and aligns with marketing velocity
  • Host cross-functional reviews where your approach becomes the default framework
  • Produce clear SoA sections specific to AI use cases in customer acquisition and retention
  • Answer peer challenges with cited control mappings from ISO 42001
  • Build a personal library of reusable templates tied directly to ISO 42001 clauses

The 12 modules (with all 144 chapters)

Module 1. Understanding ISO 42001 Scope in Marketing Contexts
Learn how ISO 42001 differs from other standards and where it applies uniquely in performance marketing AI systems.
12 chapters in this module
  1. Defining AI systems in customer journey analysis
  2. Mapping automation touchpoints to clause A4
  3. Differentiating AI from ML models in reporting
  4. How ISO 42001 complements SOC 2 efforts
  5. Key overlaps with ISO 27001 controls
  6. Why ISO 42001 is not just IT’s responsibility
  7. Identifying AI-influenced campaign decisions
  8. Documenting vendor AI tools in scope
  9. Tracking generative content in ad copy
  10. Auditor expectations for transparency
  11. Common misapplications in digital teams
  12. First steps in boundary definition
Module 2. Stakeholder Alignment for AI Governance
Engage marketing, compliance, and engineering teams using shared language rooted in ISO 42001 principles.
12 chapters in this module
  1. Translating controls into marketing impact
  2. Running effective kickoff workshops
  3. Building trust without technical overreach
  4. Documenting assumptions across teams
  5. Managing conflicting priorities
  6. Securing early buy-in from leaders
  7. Creating alignment checklists
  8. Facilitating joint control mapping
  9. Avoiding siloed interpretations
  10. Using common examples in discussions
  11. Tracking decisions in shared logs
  12. Closing alignment gaps pre-audit
Module 3. Documenting AI System Boundaries
Define clear system boundaries that auditors accept and teams can maintain.
12 chapters in this module
  1. Identifying triggers for system inclusion
  2. Drawing clean lines around AI components
  3. Excluding non-AI automation fairly
  4. Capturing data flows visually
  5. Listing third-party dependencies
  6. Justifying scope exclusions
  7. Versioning system diagrams
  8. Linking to campaign performance data
  9. Handling A/B testing platforms
  10. Clarifying human-in-the-loop roles
  11. Updating boundaries after changes
  12. Preparing boundary statements for audit
Module 4. Risk Assessment Aligned to Clause A5
Conduct credible risk assessments that guide real decisions and satisfy ISO 420001 requirements.
12 chapters in this module
  1. Framing AI-specific risks correctly
  2. Avoiding generic risk libraries
  3. Sourcing real incident examples
  4. Assessing bias in audience targeting
  5. Evaluating transparency in personalization
  6. Measuring explainability gaps
  7. Rating model drift exposure
  8. Documenting residual risk decisions
  9. Involving legal and ethics reviewers
  10. Linking risks to control objectives
  11. Updating assessments quarterly
  12. Presenting findings to cross teams
Module 5. Building the AI Governance Statement of Applicability
Create a living SoA that demonstrates intentional control adoption and earns auditor trust.
12 chapters in this module
  1. Populating the base SoA template
  2. Justifying inclusion for each control
  3. Writing clear implementation statements
  4. Excluding controls with valid rationale
  5. Linking controls to existing processes
  6. Using marketing-specific examples
  7. Maintaining version history
  8. Reviewing with internal stakeholders
  9. Preparing for external validation
  10. Formatting for readability
  11. Updating after system changes
  12. Archiving superseded versions
Module 6. Control Implementation in Campaign Workflows
Embed ISO 42001 controls directly into performance marketing operations without slowing execution.
12 chapters in this module
  1. Integrating control checks into sprints
  2. Automating documentation triggers
  3. Assigning control owners clearly
  4. Tracking control effectiveness monthly
  5. Flagging deviations early
  6. Using tools like Jira for traceability
  7. Aligning with sprint retrospectives
  8. Reporting control status to leads
  9. Auditing control logs remotely
  10. Adjusting controls after incidents
  11. Scaling across multiple campaigns
  12. Reducing manual overhead
Module 7. Third-Party AI Vendor Oversight
Extend ISO 42001 expectations to vendors and ensure compliance flows through the stack.
12 chapters in this module
  1. Identifying vendor AI components
  2. Requiring ISO 42001 alignment clauses
  3. Reviewing vendor SOC 2 reports
  4. Auditing model transparency commitments
  5. Tracking model update frequency
  6. Validating bias testing claims
  7. Assessing vendor change controls
  8. Documenting due diligence steps
  9. Managing multi-vendor environments
  10. Handling fallback procedures
  11. Reporting vendor risks centrally
  12. Terminating non-compliant tools
Module 8. Internal Audit Preparation and Readiness
Run efficient internal audits that surface issues early and build confidence across teams.
12 chapters in this module
  1. Scheduling audit cycles by quarter
  2. Selecting sample campaigns
  3. Creating auditor checklists
  4. Conducting walkthroughs with teams
  5. Capturing findings in standard format
  6. Prioritizing remediation actions
  7. Tracking closure rates
  8. Sharing summaries across functions
  9. Involving neutral facilitators
  10. Improving processes post-audit
  11. Building institutional memory
  12. Reducing repeat findings
Module 9. Executive Communication on AI Governance
Present ISO 42001 progress clearly to leadership without overloading or oversimplifying.
12 chapters in this module
  1. Identifying key concerns for execs
  2. Summarizing compliance posture
  3. Highlighting risk reduction wins
  4. Reporting control coverage rates
  5. Showing audit readiness status
  6. Explaining AI-specific risks
  7. Using dashboards effectively
  8. Avoiding technical jargon
  9. Linking to business outcomes
  10. Answering escalation questions
  11. Preparing monthly updates
  12. Embedding into broader reports
Module 10. Maintaining Continual Improvement
Keep the AI governance system evolving with changes in tools, teams, and tactics.
12 chapters in this module
  1. Tracking changes in AI tools
  2. Updating documentation proactively
  3. Running quarterly control reviews
  4. Soliciting team feedback
  5. Benchmarking against peers
  6. Adjusting risk registers
  7. Revising SoA annually
  8. Incorporating audit findings
  9. Celebrating compliance wins
  10. Sharing lessons across teams
  11. Updating training materials
  12. Measuring maturity growth
Module 11. Personal Playbook for Go-To Status
Build your own reusable system for responding to queries, leading workshops, and shaping decisions.
12 chapters in this module
  1. Curating a reference collection
  2. Building a response library
  3. Developing go-to workshop flow
  4. Creating speaker-ready materials
  5. Answering tough questions confidently
  6. Hosting office hours for teams
  7. Publishing internal guides
  8. Mentoring junior practitioners
  9. Tracking influence growth
  10. Documenting key wins
  11. Sharing templates widely
  12. Becoming the default reference
Module 12. Long-Term Influence and Visibility
Position yourself as a strategic asset whose approach spreads beyond individual projects.
12 chapters in this module
  1. Shaping new project kickoffs
  2. Being invited to strategy talks
  3. Advising on AI tool selection
  4. Setting internal standards
  5. Influencing budget decisions
  6. Mentoring future leads
  7. Contributing to org knowledge
  8. Speaking at internal forums
  9. Guiding cross-functional teams
  10. Earning recognition formally
  11. Scaling your playbook
  12. Leaving durable systems behind

How this maps to your situation

  • Starting an AI governance initiative
  • Responding to internal audit requests
  • Onboarding new AI tools in marketing
  • Preparing for external assessment

Before vs. after

Before
Reacting to requests, searching for answers, hoping documentation passes review
After
Proactively shaping decisions, leading reviews, and being sought out for clarity on AI governance

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 3 hours per module, designed to fit around delivery commitments. Most practitioners complete the course in 6-8 weeks.

If nothing changes
Without intentional positioning, even strong work remains invisible. Others may step into the governance role with less context but greater visibility, diluting your influence.

How this compares to the alternatives

Generic compliance courses teach abstract frameworks. This course gives you sourced, reusable methods tailored to marketing AI systems and the ISO 42001 standard.

Frequently asked

Is this course technical or strategic?
It’s practical. You’ll learn how to apply ISO 42001 in real marketing contexts, using clear examples and reusable documentation.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me lead audits?
Yes. You’ll gain confidence in preparing for and responding to internal and external audit requests with clean, complete documentation.
$199 one-time. Approximately 3 hours per module, designed to fit around delivery commitments. Most practitioners complete the course in 6-8 weeks..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours
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