Save time, empower your teams and effectively upgrade your processes with access to this practical Integrated Marketing Communications Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Integrated Marketing Communications related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Integrated Marketing Communications specific requirements:
STEP 1: Get your bearings
Start with...
- The latest quick edition of the Integrated Marketing Communications Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring 992 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Integrated Marketing Communications improvements can be made.
Examples; 10 of the 992 standard requirements:
- Does your marketing solution offer integrated, multi channel communication across social media, digital advertising, email, print, SMS, push messaging, and landing pages?
- Is your organization currently using or planning to use digital technologies to automate the personalization of creative content in your marketing communications?
- Is the budget complete, logical, and reasonable, given your organization, the specific marketing communications program, and the objectives of the plan?
- Does your organization have a clear, unique value proposition that is central to its marketing communication efforts and reflected in its brand?
- Has the full cost of establishing a marketing communications strategy for the target segment been taken into account in the marketing budget?
- Is brand building considered a strategic imperative, a competitive differentiator, or merely an outcome of marketing communications?
- Which sales and marketing areas do you expect to become more of a priority for your business over the coming year?
- Where is the best place to go if you have information on something that might be of interest to your colleagues?
- Did/does your organization have a separate marketing communication strategy for the mass customization program?
- What roles do you feel marketing communications might play in facilitating and enhancing the exchange process?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Integrated Marketing Communications book in PDF containing 992 requirements, which criteria correspond to the criteria in...
Your Integrated Marketing Communications self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Integrated Marketing Communications Self-Assessment and Scorecard you will develop a clear picture of which Integrated Marketing Communications areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Integrated Marketing Communications Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Integrated Marketing Communications projects with the 62 implementation resources:
- 62 step-by-step Integrated Marketing Communications Project Management Form Templates covering over 1500 Integrated Marketing Communications project requirements and success criteria:
Examples; 10 of the check box criteria:
- Project or Phase Close-Out: What were the goals and objectives of the communications strategy for the Integrated Marketing Communications project?
- Activity Duration Estimates: Which would be the NEXT thing for the Integrated Marketing Communications project manager to do?
- Procurement Audit: Was the suitability of candidates accurately assessed?
- Assumption and Constraint Log: Was the document/deliverable developed per the appropriate or required standards (for example, Institute of Electrical and Electronics Engineers standards)?
- Network Diagram: Are the gantt chart and/or network diagram updated periodically and used to assess the overall Integrated Marketing Communications project timetable?
- Cost Management Plan: Is there anything unique in this Integrated Marketing Communications projects scope statement that will affect resources?
- Procurement Audit: Are there systems for recording and monitoring in order to discover malpractice and fraud in the procurement function/unit?
- Project Scope Statement: What is the most common tool for helping define the detail?
- Human Resource Management Plan: Are trade-offs between accepting the risk and mitigating the risk identified?
- Team Performance Assessment: To what degree is the team cognizant of small wins to be celebrated along the way?
Step-by-step and complete Integrated Marketing Communications Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Integrated Marketing Communications project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Integrated Marketing Communications project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Integrated Marketing Communications project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Integrated Marketing Communications project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Integrated Marketing Communications project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Integrated Marketing Communications project or Phase Close-Out
- 5.4 Lessons Learned
Results
With this Three Step process you will have all the tools you need for any Integrated Marketing Communications project with this in-depth Integrated Marketing Communications Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Integrated Marketing Communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Integrated Marketing Communications and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Integrated Marketing Communications investments work better.
This Integrated Marketing Communications All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
