A tailored course, built for your situation
Mastering ISO 27701 for Gen Marketers in High-Growth Platforms
Build privacy-first customer experiences that scale with compliance built in
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Privacy compliance slows down marketing velocity
The situation this course is for
Marketers waste time revising campaigns post-audit. Legal teams are reactive. Growth initiatives stall when privacy isn't embedded early.
Who this is for
Senior marketers in data-sensitive, high-growth environments who need to ship fast without creating compliance backdraft
Who this is not for
Entry-level marketers, practitioners outside digital-first platforms, or those not involved in cross-functional campaign design
What you walk away with
- Lead privacy-aware campaign design without slowing execution
- Anticipate compliance requirements before they become blockers
- Become the go-to marketer when privacy and growth collide
- Ship faster with pre-validated templates and real-world examples from ISO 27701 implementations
- Document decision trails that stand up to internal and external review
The 12 modules (with all 144 chapters)
Module 1. Why Privacy Is Now a Growth Discipline
Understand how data protection standards like ISO 27701 are reshaping what high-performing marketing teams prioritize, and how to position yourself at the intersection.
12 chapters in this module
- The shift from growth-at-all-costs to trust-built growth
- How ISO 27701 differs from GDPR and CCPA in practice
- Real-world impact of non-compliance on customer acquisition costs
- Why marketers now lead privacy decisions in agile environments
- Benchmark: top quartile teams embedding compliance in campaign sprints
- How product, legal, and marketing now collaborate pre-launch
- The rise of privacy as a differentiator in conversion paths
- Customer expectations on data use right now campaigns
- How platform scale increases compliance scrutiny
- Balancing personalization with data minimization principles
- Privacy debt: when shortcuts cost more later
- Case study: reworking a campaign post-audit and how to avoid it
Module 2. Decoding ISO 27701 for Marketing Teams
Break down the standard into marketing-relevant controls and avoid confusion with broader security frameworks.
12 chapters in this module
- ISO 27701 vs. ISO 27001: what marketers need to know
- The 8 privacy principles at the core of the standard
- How PII applies to behavioral and inferred data
- Marketing's role in data processing records
- Transparency requirements in ad copy and landing pages
- Valid consent mechanisms beyond checkboxes
- Data retention rules for campaign analytics
- How audience segmentation intersects with data scope
- Vendor management: ad tech partners and subprocessors
- Marketing's role in data subject rights fulfillment
- Third-party data sharing under Article 28
- Mapping standard clauses to real campaign decisions
Module 3. Privacy by Design in Campaign Planning
Embed compliance from the first wireframe, not the last review.
12 chapters in this module
- Starting with data minimization in targeting plans
- Designing email flows that limit unnecessary data collection
- Pre-clearing ad creatives with privacy controls
- Building audience criteria that respect data boundaries
- Testing frameworks for compliant personalization
- How A/B tests can introduce privacy risk
- Integrating privacy checks into sprint planning
- Working with product to align on data labels
- Customer journey maps that include data touchpoints
- Audience suppression as a compliance safeguard
- How retention campaigns trigger specific obligations
- Playbook: first 48 hours of a new campaign launch
Module 4. Compliant Customer Acquisition at Scale
Run high-volume campaigns without exposing the business to regulatory or reputational risk.
12 chapters in this module
- Lead gen forms that meet transparency standards
- Paid search: balancing keyword targeting with data safety
- Social media ads and data inference limits
- Lookalike modeling and pseudonymization requirements
- UTM tagging and data leakage risks
- Affiliate and influencer marketing under privacy rules
- Cross-border targeting and jurisdictional boundaries
- How geo-fencing affects data routing decisions
- Consent banners: when they apply to paid traffic
- Data sharing with partners in referral programs
- Attribution models that avoid excessive tracking
- Monitoring for unintended data collection
Module 5. Data Partnerships and Vendor Oversight
Manage third-party risk in ad tech stacks and data co-ops.
12 chapters in this module
- Evaluating ad tech platforms for ISO 27701 alignment
- Contractual clauses that protect marketing agility
- Data processing agreements in SaaS environments
- Auditing third-party data sources for compliance
- Shared responsibility models in cloud marketing tools
- Data transfer mechanisms in global campaigns
- When vendors become joint controllers
- Vendor risk scoring for marketing procurement
- Escalation paths for data misuse incidents
- Managing data deletion requests across ecosystems
- Audit readiness for partner-facing reviews
- Checklist: onboarding new data vendors
Module 6. Customer Data Rights in Practice
Respond to access, correction, and deletion requests without derailing retention efforts.
12 chapters in this module
- How DSARs originate from marketing touchpoints
- Automating response workflows for high-volume requests
- Data mapping for customer-facing campaigns
- Handling requests across email, SMS, and push channels
- Retention campaigns and the right to object
- Suppressing data without losing segmentation
- Audit trails for compliance reporting
- Training support teams on marketing data flows
- Balancing personalization with opt-out history
- Documenting decisions during DSAR escalations
- Timeframes for response under privacy law
- Case study: handling 500+ requests after a breach notice
Module 7. Building Trust in Conversion Funnels
Turn privacy disclosures into conversion advantages.
12 chapters in this module
- Transparent data use as a conversion uplift
- Privacy badges that don’t slow page load
- Explainer copy that builds confidence, not confusion
- How to highlight security without technical jargon
- Trust signals in checkout and sign-up flows
- Balancing compliance with frictionless experience
- A/B testing privacy messaging effectiveness
- Customer testimonials on data safety
- Localization of privacy messages by region
- Mobile-specific privacy design patterns
- How first-party data builds trust over time
- Metrics: tracking trust as a KPI
Module 8. Privacy-Aware Retention and Lifecycle Programs
Keep customers engaged while respecting evolving data rights.
12 chapters in this module
- Re-engagement campaigns and opt-in requirements
- Win-back offers without data overreach
- Data retention rules by campaign type
- Sunsetting inactive customer profiles
- Loyalty programs and data sharing disclosures
- Personalized recommendations under privacy limits
- Email preference centers that empower users
- Lifecycle messaging and data minimization
- Handling churn data without creating silos
- Cross-channel suppression lists
- Measuring retention without tracking everything
- Playbook: 90-day clean-up of legacy segments
Module 9. Internal Alignment on Privacy and Growth
Lead cross-functional discussions with legal, product, and data teams.
12 chapters in this module
- Speaking the language of compliance without slowing down
- Building credibility with privacy officers
- Presenting marketing needs with compliance guardrails
- Aligning campaign timelines with audit cycles
- Documenting decisions for leadership review
- Advocating for resources without sounding defensive
- Creating shared dashboards for privacy KPIs
- Escalating conflicts with data use policies
- Joint problem-solving with engineering teams
- Leading privacy stand-ups in agile workflows
- Maintaining momentum during policy changes
- Case study: resolving a legal-blocked campaign
Module 10. Audit-Ready Marketing Documentation
Produce evidence fast when compliance asks for it.
12 chapters in this module
- What auditors actually look for in marketing
- Maintaining campaign logs with privacy context
- Data processing records for seasonal campaigns
- Template: privacy justification for new targeting
- Version control for ad creatives and landing pages
- Retention schedules for campaign assets
- Proving consent at scale
- Evidence trails for A/B testing history
- Managing documentation across global teams
- Automating report generation for compliance
- Preparing for surprise audit requests
- Playbook: 24-hour response to internal review
Module 11. Scaling Privacy Across Campaign Portfolios
Replicate compliant patterns across regions, channels, and brands.
12 chapters in this module
- Template libraries for privacy-approved creatives
- Global vs. local compliance requirements
- Centralizing privacy gates in campaign workflows
- Training new team members on standards
- Versioning campaigns without breaking compliance
- Managing multi-brand portfolios under one framework
- Adapting US campaigns for EU data rules
- Localization of privacy messaging
- Cross-team review processes
- Automated checks in content management systems
- Scaling via playbooks, not people
- Case study: launching in three new markets in six weeks
Module 12. Becoming the Trusted Voice on Privacy and Growth
Position yourself as the internal advisor others seek out.
12 chapters in this module
- How to position your expertise without gatekeeping
- Sharing wins that build credibility
- Mentoring peers on privacy-aware design
- Presenting insights at cross-functional forums
- Documenting repeatable wins
- Building a reputation beyond your role
- Contributing to company-wide policy
- Speaking at internal forums on compliance wins
- Being consulted early on new initiatives
- Measuring influence by who asks you first
- Creating artifacts that outlive your involvement
- Playbook: your first 30 days as a go-to resource
How this maps to your situation
- When launching a new customer segment
- Before renewing an ad tech contract
- During a privacy audit prep cycle
- After a data subject request surge
Before vs. after
Before
Marketing campaigns stall under compliance scrutiny, requiring rework and delaying launches.
After
Privacy is embedded from day one, letting you ship fast with confidence and become the trusted advisor across teams.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: 90 minutes on a Sunday, with optional deep-dive sections for additional context.
If nothing changes
Without integrating privacy early, marketers face repeated rework, lose credibility with legal teams, and miss opportunities to lead high-impact initiatives.
How this compares to the alternatives
Unlike generic compliance courses, this is tailored to marketers in high-growth platforms, focusing on real campaign decisions, not abstract theory. No other course bridges ISO 27701 with performance marketing velocity.
Frequently asked
Who is this course for?
Senior marketers in fast-moving platforms who need to grow without creating compliance risk.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me lead cross-functional initiatives?
Yes, each module includes alignment strategies for working with legal, product, and data teams.
$199 one-time. 90 minutes on a Sunday, with optional deep-dive sections for additional context..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours