Marketing Automation Without Paid Ads
You're ambitious. You know automation is the future. But right now, you're stuck-wasting time on manual campaigns, chasing engagement, and pouring budget into paid ads that don’t scale. The pressure to deliver results keeps building, but clear strategies without ad dependency feel out of reach. What if you could run high-conversion marketing systems that attract customers on autopilot-without spending a single dollar on ads? What if you could build automated pipelines that generate leads, nurture trust, and close sales-quietly, consistently, and profitably? This isn’t theoretical. Marketing Automation Without Paid Ads is your step-by-step blueprint to create a self-sustaining marketing engine. In just 30 days, you’ll go from scattered tools and half-built workflows to a fully integrated, board-ready automation strategy that proves measurable ROI. Sarah Lim, Senior Growth Lead at a B2B SaaS firm, used this exact system to cut her acquisition cost by 68% and increase lead-to-customer conversion by 3.2x. She built it all without paid traffic-using only owned channels, behavioural targeting, and automation psychology. You don’t need a big budget. You need precision, sequencing, and the right framework. This course gives you exactly that-the architecture top marketers use to grow revenue silently and sustainably. Here’s how this course is structured to help you get there.Course Format & Delivery Details Marketing Automation Without Paid Ads is designed for professionals who value their time, hate fluff, and demand proven, scalable results. This is not a theoretical course. It’s a tactical, implementation-first system you can apply immediately in your role-whether you're a marketer, founder, or growth operator. Self-Paced Learning with Immediate Online Access
The course is self-paced, delivered entirely online. You can start today, progress at your own speed, and integrate each module into your real-world workflow. There are no fixed schedules, no live sessions, and no time blocks to protect. You control the pace, the depth, and the implementation timeline. Typical Completion & Time to Results
Most learners complete the course in 4 to 6 weeks, dedicating 3–5 hours per week. However, many report implementing their first fully automated nurture sequence within 72 hours of starting. Real results start emerging in under 14 days-leads captured, workflows triggered, conversion paths live. Lifetime Access, Zero Future Costs
Once enrolled, you get lifetime access to all course materials. No subscriptions. No expiry. Any future updates, new frameworks, or advanced templates are included at no extra cost. The system evolves-so does your access. 24/7 Global & Mobile-Friendly Access
Access the course anytime, from any device. Whether you’re working from laptop, tablet, or phone, the interface is clean, responsive, and engineered for productivity. Study on your commute, implement during work hours, or revisit modules before key meetings. Instructor Support & Implementation Guidance
You’re not alone. The course includes direct access to expert-led guidance through structured Q&A support. Ask implementation questions, get feedback on your automation designs, and clarify edge cases. Responses are provided within 1 business day to keep your momentum high. Certificate of Completion: Your Career Credential
Upon finishing, you’ll receive a Certificate of Completion issued by The Art of Service-a globally recognised learning authority trusted by professionals in 128 countries. This certification validates your ability to design, deploy, and optimise marketing automation systems without reliance on paid acquisition. It’s shareable on LinkedIn and strengthens your credibility with leadership, peers, and hiring managers. Transparent, One-Time Pricing – No Hidden Fees
The price is straightforward and includes everything. No upsells. No hidden charges. No recurring fees. What you see is what you get-one investment, full access, lifetime value. Accepted Payment Methods
Visa, Mastercard, PayPal. 100% Money-Back Guarantee: Zero Risk Enrollment
If you complete the first three modules and don’t believe the course is delivering exceptional value, contact support for a full refund-no questions asked. This is your safety net. We’re confident you’ll keep going. Your Access Is Secure & Confirmation Is Clear
After enrollment, you’ll receive a confirmation email. Your access credentials and course entry details will be sent in a follow-up message once your learner profile is activated. This ensures a smooth, error-free start. This Works Even If…
You’ve tried automation tools before and failed. You’re not technical. Your current funnel leaks. Your leadership demands accountability. Your industry is low-volume. Your team resists change. This works even if you’ve never built a workflow from scratch. The system is designed for real-world complexity, not idealised conditions. Over 9,400 professionals have implemented elements from this course-across healthcare, fintech, education, and e-commerce. The feedback is consistent: “I didn’t know automation could be this predictable-or this profitable-without ad spend.” This isn’t an experiment. It’s a proven path. And it’s time you owned it.
Module 1: Foundations of Paid-Ad-Free Marketing Automation - Defining marketing automation in a post-ad-spend economy
- The psychology of automated customer journeys
- Why organic automation outperforms paid funnels long-term
- Mapping customer intent without third-party data
- Differentiating between automation and spam
- Core principles of permission-based marketing
- Building trust through sequence integrity
- The role of value stacking in automated nurture
- Aligning automation with brand voice and tone
- Legal and compliance essentials: GDPR, CAN-SPAM, CASL
- Designing for customer lifetime value, not one-time sales
- Establishing automation KPIs before launch
- Calculating baseline metrics: open rates, click-throughs, conversions
- Creating an audit trail for compliance and reporting
- The ethics of behavioural automation
Module 2: Strategic Frameworks for Organic Growth Systems - The Flywheel vs Funnel model in automated marketing
- Designing loops instead of linear journeys
- Customer journey mapping without paid touchpoints
- Identifying high-leverage micro-moments
- Trigger-based engagement frameworks
- Segmentation without demographic data
- Intentional friction: using delay to increase value perception
- The 5-stage recognition-to-advocacy model
- Creating self-reinforcing feedback systems
- Designing multi-path automation for different buyer types
- Using job-to-be-done theory in automation design
- The Rule of 7 in automated touch sequencing
- Matching content rhythm to buyer anxiety levels
- Designing for emotional resonance across touchpoints
- Mapping objections into the journey
Module 3: Owned Channels as Automation Hubs - Email as the core of ad-free automation
- Building a permission-first email capture system
- Creating high-conversion lead magnets without paid traffic
- Opt-in page design for maximum conversion
- Using content upgrades to segment leads at capture
- Leveraging webinars as automated lead engines
- Transforming blog content into nurture sequences
- Setting up behavioural tracking on your website
- Using exit-intent tools to capture abandoning visitors
- Creating dynamic content based on user behaviour
- Integrating chatbots as qualify-and-nurture tools
- Automating LinkedIn content distribution
- Using WhatsApp for high-trust nurturing
- Building SMS sequences for time-sensitive offers
- Syncing all channels into a single database
Module 4: Automation Tools & Platform Integration - Selecting the right automation platform for your scale
- Comparing ActiveCampaign, HubSpot, ConvertKit, and others
- Setting up your primary automation account
- Data hygiene best practices for clean automation
- Importing and tagging existing contact lists
- Creating custom fields for intelligent segmentation
- Setting up global suppression lists
- Configuring deliverability settings
- Integrating with your CRM
- Connecting your calendar for scheduling automation
- Using Zapier to link non-native tools
- Building automated data sync workflows
- Testing API connections for reliability
- Setting up webhook triggers
- Creating fallback processes for tool failures
Module 5: Designing High-Converting Automated Sequences - The anatomy of a high-performing welcome sequence
- Structuring a 7-day onboarding journey
- Drafting emails that increase engagement
- Using storytelling in automated messages
- Writing subject lines that beat spam filters
- Preheader text optimization
- Designing mobile-responsive email templates
- Using conditional logic to personalise content
- Creating decision trees based on user actions
- Setting up re-engagement sequences for inactive users
- Automating win-back campaigns for churned customers
- Building referral activation systems
- Creating post-purchase nurture paths
- Designing feedback loops to gather testimonials
- Using urgency and scarcity ethically in sequences
Module 6: Segmentation & Personalisation Without Paid Data - Behavioural tagging frameworks
- Tracking link clicks to infer intent
- Using time-on-page data to assess interest
- Segmenting by content consumption patterns
- Creating persona-based automation branches
- Scoring leads based on engagement level
- Automating follow-up based on score thresholds
- Using form responses for dynamic labelling
- Setting up progressive profiling
- Personalising send times based on activity
- Geolocation-based messaging (if permitted)
- Device-based content adaptation
- Language preference automation
- Industry-specific message variants
- Role-based nurturing for B2B
Module 7: Lead Capture & Conversion Automation - Creating high-converting pop-ups without annoying users
- Using scroll depth triggers for timing capture
- Designing multi-step lead forms
- Implementing A/B testing on opt-in pages
- Automating instant delivery of lead magnets
- Setting up double opt-in workflows
- Creating tiered lead magnet systems
- Using quizzes to capture leads and segment simultaneously
- Building calculator tools as lead engines
- Automating LinkedIn lead capture from content
- Using chatbots to pre-qualify leads
- Integrating lead capture with calendar booking
- Setting up immediate thank-you sequences
- Automating lead assignment to sales teams
- Creating lead source tagging systems
Module 8: Automated Nurture & Trust-Building Systems - The 30-day trust accelerator sequence
- Structuring educational email series
- Using case studies in automated workflows
- Sharing customer stories at strategic points
- Scheduling periodic value drops
- Automating content repurposing across formats
- Creating a “delight” sequence for VIP customers
- Using milestone emails to celebrate user progress
- Automating birthday and anniversary messages
- Setting up onboarding checklists with reminders
- Using spaced repetition for message retention
- Automating resource library access
- Delivering mini-courses via email
- Creating automated FAQ responders
- Using social proof in nurture messaging
Module 9: Sales Enablement & Revenue Automation - Automating demo request follow-ups
- Setting up product tour sequences
- Delivering pricing pages based on qualification
- Using automated proposals
- Creating contract signing workflows
- Integrating with electronic signature tools
- Automating payment reminders
- Setting up invoice delivery and tracking
- Using time-based offers in sales sequences
- Automating upsell paths after initial purchase
- Creating renewal notice systems
- Building churn prediction models
- Automating exit surveys
- Setting up internal alerts for high-risk accounts
- Linking sales automation to revenue reporting
Module 10: Analytics, Testing & Optimisation - Setting up UTM tagging for owned channels
- Tracking conversions without last-click attribution
- Building custom dashboards for automation performance
- Analysing sequence drop-off points
- Using heatmaps to improve automation design
- Running A/B tests on subject lines
- Testing send times and frequency
- Measuring engagement beyond opens and clicks
- Calculating automation ROI
- Setting up automated performance reports
- Using cohort analysis in automation
- Monitoring deliverability metrics
- Identifying and cleaning inactive subscribers
- Running re-engagement campaigns
- Optimising for inbox placement
Module 11: Advanced Automation Strategies - Building multi-channel automation sequences
- Using drip campaigns across email, SMS, and chat
- Creating conditional branching logic
- Setting up time-delayed follow-ups
- Using negative triggers to skip steps
- Building loop sequences for perpetual engagement
- Automating referral program enrolment
- Creating user-generated content campaigns
- Setting up automated contest entries
- Using milestone-based rewards
- Automating partner onboarding
- Building affiliate recruitment sequences
- Creating internal team coordination automations
- Automating stakeholder updates
- Linking marketing automation to product usage
Module 12: Integration with Product & Customer Success - Using in-app messaging to trigger external automation
- Automating onboarding based on product usage
- Creating feature adoption campaigns
- Sending targeted tips based on user behaviour
- Setting up automated check-in emails
- Using NPS surveys in nurture flows
- Automating feedback collection and routing
- Triggering customer success alerts
- Building advocacy pipelines from happy users
- Automating case study recruitment
- Creating renewal preparation sequences
- Linking customer health scores to messaging
- Using automation to reduce support load
- Scheduling quarterly business reviews
- Automating upsell readiness notifications
Module 13: Building a Board-Ready Automation Strategy - Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement
Module 14: Certification, Implementation & Next Steps - Final assessment: building your first full workflow
- Submitting your automation design for review
- Receiving feedback and improvement suggestions
- Refining your strategy based on expert input
- Preparing your implementation checklist
- Setting up progress tracking systems
- Using gamification to maintain momentum
- Joining the certified alumni network
- Accessing post-course templates and tools
- Updating your LinkedIn profile with your certification
- Leveraging your Certificate of Completion in job applications
- Building a portfolio of automation projects
- Creating a personal marketing automation statement
- Setting 6-month and 12-month goals
- Planning your next certification or specialisation
- Defining marketing automation in a post-ad-spend economy
- The psychology of automated customer journeys
- Why organic automation outperforms paid funnels long-term
- Mapping customer intent without third-party data
- Differentiating between automation and spam
- Core principles of permission-based marketing
- Building trust through sequence integrity
- The role of value stacking in automated nurture
- Aligning automation with brand voice and tone
- Legal and compliance essentials: GDPR, CAN-SPAM, CASL
- Designing for customer lifetime value, not one-time sales
- Establishing automation KPIs before launch
- Calculating baseline metrics: open rates, click-throughs, conversions
- Creating an audit trail for compliance and reporting
- The ethics of behavioural automation
Module 2: Strategic Frameworks for Organic Growth Systems - The Flywheel vs Funnel model in automated marketing
- Designing loops instead of linear journeys
- Customer journey mapping without paid touchpoints
- Identifying high-leverage micro-moments
- Trigger-based engagement frameworks
- Segmentation without demographic data
- Intentional friction: using delay to increase value perception
- The 5-stage recognition-to-advocacy model
- Creating self-reinforcing feedback systems
- Designing multi-path automation for different buyer types
- Using job-to-be-done theory in automation design
- The Rule of 7 in automated touch sequencing
- Matching content rhythm to buyer anxiety levels
- Designing for emotional resonance across touchpoints
- Mapping objections into the journey
Module 3: Owned Channels as Automation Hubs - Email as the core of ad-free automation
- Building a permission-first email capture system
- Creating high-conversion lead magnets without paid traffic
- Opt-in page design for maximum conversion
- Using content upgrades to segment leads at capture
- Leveraging webinars as automated lead engines
- Transforming blog content into nurture sequences
- Setting up behavioural tracking on your website
- Using exit-intent tools to capture abandoning visitors
- Creating dynamic content based on user behaviour
- Integrating chatbots as qualify-and-nurture tools
- Automating LinkedIn content distribution
- Using WhatsApp for high-trust nurturing
- Building SMS sequences for time-sensitive offers
- Syncing all channels into a single database
Module 4: Automation Tools & Platform Integration - Selecting the right automation platform for your scale
- Comparing ActiveCampaign, HubSpot, ConvertKit, and others
- Setting up your primary automation account
- Data hygiene best practices for clean automation
- Importing and tagging existing contact lists
- Creating custom fields for intelligent segmentation
- Setting up global suppression lists
- Configuring deliverability settings
- Integrating with your CRM
- Connecting your calendar for scheduling automation
- Using Zapier to link non-native tools
- Building automated data sync workflows
- Testing API connections for reliability
- Setting up webhook triggers
- Creating fallback processes for tool failures
Module 5: Designing High-Converting Automated Sequences - The anatomy of a high-performing welcome sequence
- Structuring a 7-day onboarding journey
- Drafting emails that increase engagement
- Using storytelling in automated messages
- Writing subject lines that beat spam filters
- Preheader text optimization
- Designing mobile-responsive email templates
- Using conditional logic to personalise content
- Creating decision trees based on user actions
- Setting up re-engagement sequences for inactive users
- Automating win-back campaigns for churned customers
- Building referral activation systems
- Creating post-purchase nurture paths
- Designing feedback loops to gather testimonials
- Using urgency and scarcity ethically in sequences
Module 6: Segmentation & Personalisation Without Paid Data - Behavioural tagging frameworks
- Tracking link clicks to infer intent
- Using time-on-page data to assess interest
- Segmenting by content consumption patterns
- Creating persona-based automation branches
- Scoring leads based on engagement level
- Automating follow-up based on score thresholds
- Using form responses for dynamic labelling
- Setting up progressive profiling
- Personalising send times based on activity
- Geolocation-based messaging (if permitted)
- Device-based content adaptation
- Language preference automation
- Industry-specific message variants
- Role-based nurturing for B2B
Module 7: Lead Capture & Conversion Automation - Creating high-converting pop-ups without annoying users
- Using scroll depth triggers for timing capture
- Designing multi-step lead forms
- Implementing A/B testing on opt-in pages
- Automating instant delivery of lead magnets
- Setting up double opt-in workflows
- Creating tiered lead magnet systems
- Using quizzes to capture leads and segment simultaneously
- Building calculator tools as lead engines
- Automating LinkedIn lead capture from content
- Using chatbots to pre-qualify leads
- Integrating lead capture with calendar booking
- Setting up immediate thank-you sequences
- Automating lead assignment to sales teams
- Creating lead source tagging systems
Module 8: Automated Nurture & Trust-Building Systems - The 30-day trust accelerator sequence
- Structuring educational email series
- Using case studies in automated workflows
- Sharing customer stories at strategic points
- Scheduling periodic value drops
- Automating content repurposing across formats
- Creating a “delight” sequence for VIP customers
- Using milestone emails to celebrate user progress
- Automating birthday and anniversary messages
- Setting up onboarding checklists with reminders
- Using spaced repetition for message retention
- Automating resource library access
- Delivering mini-courses via email
- Creating automated FAQ responders
- Using social proof in nurture messaging
Module 9: Sales Enablement & Revenue Automation - Automating demo request follow-ups
- Setting up product tour sequences
- Delivering pricing pages based on qualification
- Using automated proposals
- Creating contract signing workflows
- Integrating with electronic signature tools
- Automating payment reminders
- Setting up invoice delivery and tracking
- Using time-based offers in sales sequences
- Automating upsell paths after initial purchase
- Creating renewal notice systems
- Building churn prediction models
- Automating exit surveys
- Setting up internal alerts for high-risk accounts
- Linking sales automation to revenue reporting
Module 10: Analytics, Testing & Optimisation - Setting up UTM tagging for owned channels
- Tracking conversions without last-click attribution
- Building custom dashboards for automation performance
- Analysing sequence drop-off points
- Using heatmaps to improve automation design
- Running A/B tests on subject lines
- Testing send times and frequency
- Measuring engagement beyond opens and clicks
- Calculating automation ROI
- Setting up automated performance reports
- Using cohort analysis in automation
- Monitoring deliverability metrics
- Identifying and cleaning inactive subscribers
- Running re-engagement campaigns
- Optimising for inbox placement
Module 11: Advanced Automation Strategies - Building multi-channel automation sequences
- Using drip campaigns across email, SMS, and chat
- Creating conditional branching logic
- Setting up time-delayed follow-ups
- Using negative triggers to skip steps
- Building loop sequences for perpetual engagement
- Automating referral program enrolment
- Creating user-generated content campaigns
- Setting up automated contest entries
- Using milestone-based rewards
- Automating partner onboarding
- Building affiliate recruitment sequences
- Creating internal team coordination automations
- Automating stakeholder updates
- Linking marketing automation to product usage
Module 12: Integration with Product & Customer Success - Using in-app messaging to trigger external automation
- Automating onboarding based on product usage
- Creating feature adoption campaigns
- Sending targeted tips based on user behaviour
- Setting up automated check-in emails
- Using NPS surveys in nurture flows
- Automating feedback collection and routing
- Triggering customer success alerts
- Building advocacy pipelines from happy users
- Automating case study recruitment
- Creating renewal preparation sequences
- Linking customer health scores to messaging
- Using automation to reduce support load
- Scheduling quarterly business reviews
- Automating upsell readiness notifications
Module 13: Building a Board-Ready Automation Strategy - Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement
Module 14: Certification, Implementation & Next Steps - Final assessment: building your first full workflow
- Submitting your automation design for review
- Receiving feedback and improvement suggestions
- Refining your strategy based on expert input
- Preparing your implementation checklist
- Setting up progress tracking systems
- Using gamification to maintain momentum
- Joining the certified alumni network
- Accessing post-course templates and tools
- Updating your LinkedIn profile with your certification
- Leveraging your Certificate of Completion in job applications
- Building a portfolio of automation projects
- Creating a personal marketing automation statement
- Setting 6-month and 12-month goals
- Planning your next certification or specialisation
- Email as the core of ad-free automation
- Building a permission-first email capture system
- Creating high-conversion lead magnets without paid traffic
- Opt-in page design for maximum conversion
- Using content upgrades to segment leads at capture
- Leveraging webinars as automated lead engines
- Transforming blog content into nurture sequences
- Setting up behavioural tracking on your website
- Using exit-intent tools to capture abandoning visitors
- Creating dynamic content based on user behaviour
- Integrating chatbots as qualify-and-nurture tools
- Automating LinkedIn content distribution
- Using WhatsApp for high-trust nurturing
- Building SMS sequences for time-sensitive offers
- Syncing all channels into a single database
Module 4: Automation Tools & Platform Integration - Selecting the right automation platform for your scale
- Comparing ActiveCampaign, HubSpot, ConvertKit, and others
- Setting up your primary automation account
- Data hygiene best practices for clean automation
- Importing and tagging existing contact lists
- Creating custom fields for intelligent segmentation
- Setting up global suppression lists
- Configuring deliverability settings
- Integrating with your CRM
- Connecting your calendar for scheduling automation
- Using Zapier to link non-native tools
- Building automated data sync workflows
- Testing API connections for reliability
- Setting up webhook triggers
- Creating fallback processes for tool failures
Module 5: Designing High-Converting Automated Sequences - The anatomy of a high-performing welcome sequence
- Structuring a 7-day onboarding journey
- Drafting emails that increase engagement
- Using storytelling in automated messages
- Writing subject lines that beat spam filters
- Preheader text optimization
- Designing mobile-responsive email templates
- Using conditional logic to personalise content
- Creating decision trees based on user actions
- Setting up re-engagement sequences for inactive users
- Automating win-back campaigns for churned customers
- Building referral activation systems
- Creating post-purchase nurture paths
- Designing feedback loops to gather testimonials
- Using urgency and scarcity ethically in sequences
Module 6: Segmentation & Personalisation Without Paid Data - Behavioural tagging frameworks
- Tracking link clicks to infer intent
- Using time-on-page data to assess interest
- Segmenting by content consumption patterns
- Creating persona-based automation branches
- Scoring leads based on engagement level
- Automating follow-up based on score thresholds
- Using form responses for dynamic labelling
- Setting up progressive profiling
- Personalising send times based on activity
- Geolocation-based messaging (if permitted)
- Device-based content adaptation
- Language preference automation
- Industry-specific message variants
- Role-based nurturing for B2B
Module 7: Lead Capture & Conversion Automation - Creating high-converting pop-ups without annoying users
- Using scroll depth triggers for timing capture
- Designing multi-step lead forms
- Implementing A/B testing on opt-in pages
- Automating instant delivery of lead magnets
- Setting up double opt-in workflows
- Creating tiered lead magnet systems
- Using quizzes to capture leads and segment simultaneously
- Building calculator tools as lead engines
- Automating LinkedIn lead capture from content
- Using chatbots to pre-qualify leads
- Integrating lead capture with calendar booking
- Setting up immediate thank-you sequences
- Automating lead assignment to sales teams
- Creating lead source tagging systems
Module 8: Automated Nurture & Trust-Building Systems - The 30-day trust accelerator sequence
- Structuring educational email series
- Using case studies in automated workflows
- Sharing customer stories at strategic points
- Scheduling periodic value drops
- Automating content repurposing across formats
- Creating a “delight” sequence for VIP customers
- Using milestone emails to celebrate user progress
- Automating birthday and anniversary messages
- Setting up onboarding checklists with reminders
- Using spaced repetition for message retention
- Automating resource library access
- Delivering mini-courses via email
- Creating automated FAQ responders
- Using social proof in nurture messaging
Module 9: Sales Enablement & Revenue Automation - Automating demo request follow-ups
- Setting up product tour sequences
- Delivering pricing pages based on qualification
- Using automated proposals
- Creating contract signing workflows
- Integrating with electronic signature tools
- Automating payment reminders
- Setting up invoice delivery and tracking
- Using time-based offers in sales sequences
- Automating upsell paths after initial purchase
- Creating renewal notice systems
- Building churn prediction models
- Automating exit surveys
- Setting up internal alerts for high-risk accounts
- Linking sales automation to revenue reporting
Module 10: Analytics, Testing & Optimisation - Setting up UTM tagging for owned channels
- Tracking conversions without last-click attribution
- Building custom dashboards for automation performance
- Analysing sequence drop-off points
- Using heatmaps to improve automation design
- Running A/B tests on subject lines
- Testing send times and frequency
- Measuring engagement beyond opens and clicks
- Calculating automation ROI
- Setting up automated performance reports
- Using cohort analysis in automation
- Monitoring deliverability metrics
- Identifying and cleaning inactive subscribers
- Running re-engagement campaigns
- Optimising for inbox placement
Module 11: Advanced Automation Strategies - Building multi-channel automation sequences
- Using drip campaigns across email, SMS, and chat
- Creating conditional branching logic
- Setting up time-delayed follow-ups
- Using negative triggers to skip steps
- Building loop sequences for perpetual engagement
- Automating referral program enrolment
- Creating user-generated content campaigns
- Setting up automated contest entries
- Using milestone-based rewards
- Automating partner onboarding
- Building affiliate recruitment sequences
- Creating internal team coordination automations
- Automating stakeholder updates
- Linking marketing automation to product usage
Module 12: Integration with Product & Customer Success - Using in-app messaging to trigger external automation
- Automating onboarding based on product usage
- Creating feature adoption campaigns
- Sending targeted tips based on user behaviour
- Setting up automated check-in emails
- Using NPS surveys in nurture flows
- Automating feedback collection and routing
- Triggering customer success alerts
- Building advocacy pipelines from happy users
- Automating case study recruitment
- Creating renewal preparation sequences
- Linking customer health scores to messaging
- Using automation to reduce support load
- Scheduling quarterly business reviews
- Automating upsell readiness notifications
Module 13: Building a Board-Ready Automation Strategy - Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement
Module 14: Certification, Implementation & Next Steps - Final assessment: building your first full workflow
- Submitting your automation design for review
- Receiving feedback and improvement suggestions
- Refining your strategy based on expert input
- Preparing your implementation checklist
- Setting up progress tracking systems
- Using gamification to maintain momentum
- Joining the certified alumni network
- Accessing post-course templates and tools
- Updating your LinkedIn profile with your certification
- Leveraging your Certificate of Completion in job applications
- Building a portfolio of automation projects
- Creating a personal marketing automation statement
- Setting 6-month and 12-month goals
- Planning your next certification or specialisation
- The anatomy of a high-performing welcome sequence
- Structuring a 7-day onboarding journey
- Drafting emails that increase engagement
- Using storytelling in automated messages
- Writing subject lines that beat spam filters
- Preheader text optimization
- Designing mobile-responsive email templates
- Using conditional logic to personalise content
- Creating decision trees based on user actions
- Setting up re-engagement sequences for inactive users
- Automating win-back campaigns for churned customers
- Building referral activation systems
- Creating post-purchase nurture paths
- Designing feedback loops to gather testimonials
- Using urgency and scarcity ethically in sequences
Module 6: Segmentation & Personalisation Without Paid Data - Behavioural tagging frameworks
- Tracking link clicks to infer intent
- Using time-on-page data to assess interest
- Segmenting by content consumption patterns
- Creating persona-based automation branches
- Scoring leads based on engagement level
- Automating follow-up based on score thresholds
- Using form responses for dynamic labelling
- Setting up progressive profiling
- Personalising send times based on activity
- Geolocation-based messaging (if permitted)
- Device-based content adaptation
- Language preference automation
- Industry-specific message variants
- Role-based nurturing for B2B
Module 7: Lead Capture & Conversion Automation - Creating high-converting pop-ups without annoying users
- Using scroll depth triggers for timing capture
- Designing multi-step lead forms
- Implementing A/B testing on opt-in pages
- Automating instant delivery of lead magnets
- Setting up double opt-in workflows
- Creating tiered lead magnet systems
- Using quizzes to capture leads and segment simultaneously
- Building calculator tools as lead engines
- Automating LinkedIn lead capture from content
- Using chatbots to pre-qualify leads
- Integrating lead capture with calendar booking
- Setting up immediate thank-you sequences
- Automating lead assignment to sales teams
- Creating lead source tagging systems
Module 8: Automated Nurture & Trust-Building Systems - The 30-day trust accelerator sequence
- Structuring educational email series
- Using case studies in automated workflows
- Sharing customer stories at strategic points
- Scheduling periodic value drops
- Automating content repurposing across formats
- Creating a “delight” sequence for VIP customers
- Using milestone emails to celebrate user progress
- Automating birthday and anniversary messages
- Setting up onboarding checklists with reminders
- Using spaced repetition for message retention
- Automating resource library access
- Delivering mini-courses via email
- Creating automated FAQ responders
- Using social proof in nurture messaging
Module 9: Sales Enablement & Revenue Automation - Automating demo request follow-ups
- Setting up product tour sequences
- Delivering pricing pages based on qualification
- Using automated proposals
- Creating contract signing workflows
- Integrating with electronic signature tools
- Automating payment reminders
- Setting up invoice delivery and tracking
- Using time-based offers in sales sequences
- Automating upsell paths after initial purchase
- Creating renewal notice systems
- Building churn prediction models
- Automating exit surveys
- Setting up internal alerts for high-risk accounts
- Linking sales automation to revenue reporting
Module 10: Analytics, Testing & Optimisation - Setting up UTM tagging for owned channels
- Tracking conversions without last-click attribution
- Building custom dashboards for automation performance
- Analysing sequence drop-off points
- Using heatmaps to improve automation design
- Running A/B tests on subject lines
- Testing send times and frequency
- Measuring engagement beyond opens and clicks
- Calculating automation ROI
- Setting up automated performance reports
- Using cohort analysis in automation
- Monitoring deliverability metrics
- Identifying and cleaning inactive subscribers
- Running re-engagement campaigns
- Optimising for inbox placement
Module 11: Advanced Automation Strategies - Building multi-channel automation sequences
- Using drip campaigns across email, SMS, and chat
- Creating conditional branching logic
- Setting up time-delayed follow-ups
- Using negative triggers to skip steps
- Building loop sequences for perpetual engagement
- Automating referral program enrolment
- Creating user-generated content campaigns
- Setting up automated contest entries
- Using milestone-based rewards
- Automating partner onboarding
- Building affiliate recruitment sequences
- Creating internal team coordination automations
- Automating stakeholder updates
- Linking marketing automation to product usage
Module 12: Integration with Product & Customer Success - Using in-app messaging to trigger external automation
- Automating onboarding based on product usage
- Creating feature adoption campaigns
- Sending targeted tips based on user behaviour
- Setting up automated check-in emails
- Using NPS surveys in nurture flows
- Automating feedback collection and routing
- Triggering customer success alerts
- Building advocacy pipelines from happy users
- Automating case study recruitment
- Creating renewal preparation sequences
- Linking customer health scores to messaging
- Using automation to reduce support load
- Scheduling quarterly business reviews
- Automating upsell readiness notifications
Module 13: Building a Board-Ready Automation Strategy - Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement
Module 14: Certification, Implementation & Next Steps - Final assessment: building your first full workflow
- Submitting your automation design for review
- Receiving feedback and improvement suggestions
- Refining your strategy based on expert input
- Preparing your implementation checklist
- Setting up progress tracking systems
- Using gamification to maintain momentum
- Joining the certified alumni network
- Accessing post-course templates and tools
- Updating your LinkedIn profile with your certification
- Leveraging your Certificate of Completion in job applications
- Building a portfolio of automation projects
- Creating a personal marketing automation statement
- Setting 6-month and 12-month goals
- Planning your next certification or specialisation
- Creating high-converting pop-ups without annoying users
- Using scroll depth triggers for timing capture
- Designing multi-step lead forms
- Implementing A/B testing on opt-in pages
- Automating instant delivery of lead magnets
- Setting up double opt-in workflows
- Creating tiered lead magnet systems
- Using quizzes to capture leads and segment simultaneously
- Building calculator tools as lead engines
- Automating LinkedIn lead capture from content
- Using chatbots to pre-qualify leads
- Integrating lead capture with calendar booking
- Setting up immediate thank-you sequences
- Automating lead assignment to sales teams
- Creating lead source tagging systems
Module 8: Automated Nurture & Trust-Building Systems - The 30-day trust accelerator sequence
- Structuring educational email series
- Using case studies in automated workflows
- Sharing customer stories at strategic points
- Scheduling periodic value drops
- Automating content repurposing across formats
- Creating a “delight” sequence for VIP customers
- Using milestone emails to celebrate user progress
- Automating birthday and anniversary messages
- Setting up onboarding checklists with reminders
- Using spaced repetition for message retention
- Automating resource library access
- Delivering mini-courses via email
- Creating automated FAQ responders
- Using social proof in nurture messaging
Module 9: Sales Enablement & Revenue Automation - Automating demo request follow-ups
- Setting up product tour sequences
- Delivering pricing pages based on qualification
- Using automated proposals
- Creating contract signing workflows
- Integrating with electronic signature tools
- Automating payment reminders
- Setting up invoice delivery and tracking
- Using time-based offers in sales sequences
- Automating upsell paths after initial purchase
- Creating renewal notice systems
- Building churn prediction models
- Automating exit surveys
- Setting up internal alerts for high-risk accounts
- Linking sales automation to revenue reporting
Module 10: Analytics, Testing & Optimisation - Setting up UTM tagging for owned channels
- Tracking conversions without last-click attribution
- Building custom dashboards for automation performance
- Analysing sequence drop-off points
- Using heatmaps to improve automation design
- Running A/B tests on subject lines
- Testing send times and frequency
- Measuring engagement beyond opens and clicks
- Calculating automation ROI
- Setting up automated performance reports
- Using cohort analysis in automation
- Monitoring deliverability metrics
- Identifying and cleaning inactive subscribers
- Running re-engagement campaigns
- Optimising for inbox placement
Module 11: Advanced Automation Strategies - Building multi-channel automation sequences
- Using drip campaigns across email, SMS, and chat
- Creating conditional branching logic
- Setting up time-delayed follow-ups
- Using negative triggers to skip steps
- Building loop sequences for perpetual engagement
- Automating referral program enrolment
- Creating user-generated content campaigns
- Setting up automated contest entries
- Using milestone-based rewards
- Automating partner onboarding
- Building affiliate recruitment sequences
- Creating internal team coordination automations
- Automating stakeholder updates
- Linking marketing automation to product usage
Module 12: Integration with Product & Customer Success - Using in-app messaging to trigger external automation
- Automating onboarding based on product usage
- Creating feature adoption campaigns
- Sending targeted tips based on user behaviour
- Setting up automated check-in emails
- Using NPS surveys in nurture flows
- Automating feedback collection and routing
- Triggering customer success alerts
- Building advocacy pipelines from happy users
- Automating case study recruitment
- Creating renewal preparation sequences
- Linking customer health scores to messaging
- Using automation to reduce support load
- Scheduling quarterly business reviews
- Automating upsell readiness notifications
Module 13: Building a Board-Ready Automation Strategy - Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement
Module 14: Certification, Implementation & Next Steps - Final assessment: building your first full workflow
- Submitting your automation design for review
- Receiving feedback and improvement suggestions
- Refining your strategy based on expert input
- Preparing your implementation checklist
- Setting up progress tracking systems
- Using gamification to maintain momentum
- Joining the certified alumni network
- Accessing post-course templates and tools
- Updating your LinkedIn profile with your certification
- Leveraging your Certificate of Completion in job applications
- Building a portfolio of automation projects
- Creating a personal marketing automation statement
- Setting 6-month and 12-month goals
- Planning your next certification or specialisation
- Automating demo request follow-ups
- Setting up product tour sequences
- Delivering pricing pages based on qualification
- Using automated proposals
- Creating contract signing workflows
- Integrating with electronic signature tools
- Automating payment reminders
- Setting up invoice delivery and tracking
- Using time-based offers in sales sequences
- Automating upsell paths after initial purchase
- Creating renewal notice systems
- Building churn prediction models
- Automating exit surveys
- Setting up internal alerts for high-risk accounts
- Linking sales automation to revenue reporting
Module 10: Analytics, Testing & Optimisation - Setting up UTM tagging for owned channels
- Tracking conversions without last-click attribution
- Building custom dashboards for automation performance
- Analysing sequence drop-off points
- Using heatmaps to improve automation design
- Running A/B tests on subject lines
- Testing send times and frequency
- Measuring engagement beyond opens and clicks
- Calculating automation ROI
- Setting up automated performance reports
- Using cohort analysis in automation
- Monitoring deliverability metrics
- Identifying and cleaning inactive subscribers
- Running re-engagement campaigns
- Optimising for inbox placement
Module 11: Advanced Automation Strategies - Building multi-channel automation sequences
- Using drip campaigns across email, SMS, and chat
- Creating conditional branching logic
- Setting up time-delayed follow-ups
- Using negative triggers to skip steps
- Building loop sequences for perpetual engagement
- Automating referral program enrolment
- Creating user-generated content campaigns
- Setting up automated contest entries
- Using milestone-based rewards
- Automating partner onboarding
- Building affiliate recruitment sequences
- Creating internal team coordination automations
- Automating stakeholder updates
- Linking marketing automation to product usage
Module 12: Integration with Product & Customer Success - Using in-app messaging to trigger external automation
- Automating onboarding based on product usage
- Creating feature adoption campaigns
- Sending targeted tips based on user behaviour
- Setting up automated check-in emails
- Using NPS surveys in nurture flows
- Automating feedback collection and routing
- Triggering customer success alerts
- Building advocacy pipelines from happy users
- Automating case study recruitment
- Creating renewal preparation sequences
- Linking customer health scores to messaging
- Using automation to reduce support load
- Scheduling quarterly business reviews
- Automating upsell readiness notifications
Module 13: Building a Board-Ready Automation Strategy - Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement
Module 14: Certification, Implementation & Next Steps - Final assessment: building your first full workflow
- Submitting your automation design for review
- Receiving feedback and improvement suggestions
- Refining your strategy based on expert input
- Preparing your implementation checklist
- Setting up progress tracking systems
- Using gamification to maintain momentum
- Joining the certified alumni network
- Accessing post-course templates and tools
- Updating your LinkedIn profile with your certification
- Leveraging your Certificate of Completion in job applications
- Building a portfolio of automation projects
- Creating a personal marketing automation statement
- Setting 6-month and 12-month goals
- Planning your next certification or specialisation
- Building multi-channel automation sequences
- Using drip campaigns across email, SMS, and chat
- Creating conditional branching logic
- Setting up time-delayed follow-ups
- Using negative triggers to skip steps
- Building loop sequences for perpetual engagement
- Automating referral program enrolment
- Creating user-generated content campaigns
- Setting up automated contest entries
- Using milestone-based rewards
- Automating partner onboarding
- Building affiliate recruitment sequences
- Creating internal team coordination automations
- Automating stakeholder updates
- Linking marketing automation to product usage
Module 12: Integration with Product & Customer Success - Using in-app messaging to trigger external automation
- Automating onboarding based on product usage
- Creating feature adoption campaigns
- Sending targeted tips based on user behaviour
- Setting up automated check-in emails
- Using NPS surveys in nurture flows
- Automating feedback collection and routing
- Triggering customer success alerts
- Building advocacy pipelines from happy users
- Automating case study recruitment
- Creating renewal preparation sequences
- Linking customer health scores to messaging
- Using automation to reduce support load
- Scheduling quarterly business reviews
- Automating upsell readiness notifications
Module 13: Building a Board-Ready Automation Strategy - Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement
Module 14: Certification, Implementation & Next Steps - Final assessment: building your first full workflow
- Submitting your automation design for review
- Receiving feedback and improvement suggestions
- Refining your strategy based on expert input
- Preparing your implementation checklist
- Setting up progress tracking systems
- Using gamification to maintain momentum
- Joining the certified alumni network
- Accessing post-course templates and tools
- Updating your LinkedIn profile with your certification
- Leveraging your Certificate of Completion in job applications
- Building a portfolio of automation projects
- Creating a personal marketing automation statement
- Setting 6-month and 12-month goals
- Planning your next certification or specialisation
- Translating automation into business impact
- Mapping workflows to revenue goals
- Creating a visual automation roadmap
- Building a 90-day implementation plan
- Aligning automation with sales targets
- Estimating cost savings from automation
- Calculating reduced CAC over time
- Projecting LTV increases from retention automations
- Creating presentation decks for leadership
- Using data visualisations to prove value
- Defining success metrics for executive reviews
- Building a quarterly automation audit process
- Setting up governance for marketing automation
- Documenting all workflows for compliance
- Preparing your Certificate of Completion for career advancement