Marketing Content Management Toolkit: best-practice templates, step-by-step work plans and maturity diagnostics

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Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Content Management Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing Content Management related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Content Management specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Marketing Content Management Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 923 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Content Management improvements can be made.

Examples; 10 of the 923 standard requirements:

  1. You need to ask yourself two questions and organize contingency plans around them: what if? Next, think through how you would handle a crisis organizationally. to whom do you go to get the facts?

  2. Do you agree that Effective Marketing, through brand equity, has played an important role in establishing distinct advantages towards our firms marketing perceived value from its marketplace?

  3. Marketing/communications/pr: if you were to hire someone, what marketing, communication and public relation skills in event production would be most important for him/her to have?

  4. Some measurement of efficiency is better than no measurement of it. if you dont know the cpm how can you justify the expense of using one medium or vehicle versus another?

  5. Take any of our products and trace through their likely life cycle. what kind of marketing strategy would you use in each stage to keep the product at the forefront?

  6. Knowing the stage of your products in the product life cycle, what are the implications for the marketing mix, product management strategy, service strategy, and R&D strategy?

  7. What are the objectives of your campaign as they relate to brand awareness, knowledge and interest, favorable attitudes and image, and purchase intentions?

  8. Generating increased purchases or use is also a typical category for consumer promotion objectives in sustaining programs. when do you want to do this?

  9. There are a variety of product related problems that can turn into crises. what if product tampering occurs and consumers buying products are harmed?

  10. If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Marketing Content Management book in PDF containing 923 requirements, which criteria correspond to the criteria in...

Your Marketing Content Management self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Marketing Content Management Self-Assessment and Scorecard you will develop a clear picture of which Marketing Content Management areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Marketing Content Management Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Content Management projects with the 62 implementation resources:

  • 62 step-by-step Marketing Content Management Project Management Form Templates covering over 6000 Marketing Content Management project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Probability and Impact Matrix: Do requirements put excessive performance constraints on the product?

  2. Schedule Management Plan: What is the estimated time to complete the Marketing Content Management project if status quo is maintained?

  3. Requirements Management Plan: How knowledgeable is the primary Stakeholder(s) in the proposed application area?

  4. Lessons Learned: How many government and contractor personnel are authorized for the Marketing Content Management project?

  5. Risk Management Plan: Risk Categories: What are the main categories of risks that should be addressed on this Marketing Content Management project?

  6. Formal Acceptance: General estimate of the costs and times to complete the Marketing Content Management project?

  7. Quality Management Plan: Is the amount of effort justified by the anticipated value of forming a new process?

  8. Variance Analysis: Are overhead cost budgets established for each department which has authority to incur overhead costs?

  9. Probability and Impact Assessment: Have decisions that should be left open because of inadequate information on technology been identified and responsibility assigned for reducing the uncertainty?

  10. Source Selection Criteria: What are the most critical evaluation criteria that prove to be tiebreakers in the evaluation of proposals?

 
Step-by-step and complete Marketing Content Management Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Marketing Content Management project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Marketing Content Management project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Marketing Content Management project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Marketing Content Management project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Marketing Content Management project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Marketing Content Management project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Marketing Content Management project with this in-depth Marketing Content Management Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Marketing Content Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Marketing Content Management and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Content Management investments work better.

This Marketing Content Management All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

46 Reviews Hide Reviews Show Reviews

  • 5
    Thank you so much... Hope to visit Australia someday. Smart IT people... 5 star review.

    Posted by ELLEN C. on 6th Sep 2018

    ELLEN C. Enterprise Innovation: Business & Information Technology Strategist

  • 5
    ctmfile.com

    Posted by ctmfile.com on 6th Sep 2018

    This is a structured, in-depth review and how to work out how develop the controls and processes that will begin to solve the problem. Knowing what questions to ask is the starting point. The level of questions and analysis required will surprise, but this level of details is essential.

  • 5
    Awesome!!!!!!

    Posted by JOHN G. on 6th Sep 2018

    JOHN G. Principal Consultant

  • 5
    cake.hr

    Posted by cake.hr on 5th Sep 2018

    The Verdict: The Complete Self-Assessment package ticks a lot of checkboxes, especially for businesses testing the waters for decision making and performance enhancement and for companies that can not have a full-time professional on payroll to guide the initial implementation of their drive.

  • 5
    Thank you, these are great!

    Posted by NATALIE F. on 4th Sep 2018

    NATALIE F. Healthcare Information Technology Consultant

  • 5
    BRENDAN M. Principle Consultant

    Posted by BRENDAN M. on 6th Aug 2018

    Every high achiever has probably been criticized as a 'control freak' at some point. However, given the numerous daily distractions entrepreneurs encounter, if you want to do 'deep work' with broad-ranging impact, you have to control your time to make each day a masterpiece. Check Out The Art of Service's Self Assessments.

  • 5
    Thank you so much for a great tool!

    Posted by Kristy M. on 6th Aug 2018

    Kristy M. Project Manager

  • 5
    JUNE M. Vice President Information Technology, Human Resources and Administrative Services

    Posted by JUNE M. on 5th Aug 2018

    I would love to have a conversation with you, at the moment I am preparing for our annual IT Conference, which I might add, we could have used you as a presenter!

  • 5
    The Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, Canada

    Posted by The Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, Canada on 5th Aug 2018

    I would like to extend my sincere appreciation. I would also like to thank you for your service in promoting business continuity practices. I wish you every success in your work.