Attention marketers!
Are you tired of struggling to measure the success of your channel marketing efforts? Look no further because our Marketing KPIs in Channel Marketing Knowledge Base is here to help!
With 1582 prioritized requirements, solutions, and benefits, this comprehensive dataset has everything you need to drive results with urgency and precision.
Say goodbye to scattered data and confusing metrics.
Our Marketing KPIs in Channel Marketing Knowledge Base provides you with the most important questions to ask to get the best possible outcomes for your marketing strategies.
It streamlines your process, saves you time, and allows you to focus on what really matters - growing your business.
But that′s not all.
Our dataset also includes real-life case studies and use cases, demonstrating how our Marketing KPIs in Channel Marketing have helped businesses just like yours achieve their goals.
You can trust that our product is backed by proven results.
Comparing to other alternatives and competitors, our Marketing KPIs in Channel Marketing Knowledge Base stands above the rest.
Not only is it specifically tailored for professionals in the marketing industry, but it is also affordable and easy for anyone to use.
Save yourself the hassle of DIY and let our dataset do the heavy lifting for you.
We understand the importance of having accurate and relevant data to make informed decisions.
That′s why our Marketing KPIs in Channel Marketing Knowledge Base undergoes thorough research and analysis to ensure its validity and effectiveness.
Trust us to provide you with the most up-to-date and accurate information.
Used by businesses of all sizes, our Marketing KPIs in Channel Marketing Knowledge Base caters to a variety of needs and budgets.
You can choose from our different product types and find the perfect fit for your organization.
And with comprehensive product details and specifications, you can be sure that our dataset meets all your requirements.
Don′t waste any more time and money on inadequate marketing measurement tools.
Our Marketing KPIs in Channel Marketing Knowledge Base is the perfect solution for businesses looking to improve their channel marketing performance.
With its affordable cost and numerous benefits, it′s a no-brainer for any marketing professional.
So why wait? Invest in our Marketing KPIs in Channel Marketing Knowledge Base today and see the results for yourself.
With its pros outweighing the cons, you won′t regret choosing us as your go-to resource for all things channel marketing.
Take the first step towards success and purchase our dataset now.
What types of measures, metrics & KPIs do you use to assist with the planning decisions?
Marketing KPIs
Marketing KPIs are specific key performance indicators used to track and evaluate the success of marketing strategies. They help measure the effectiveness of marketing efforts and inform decision-making for future campaigns.
- Sales revenue: Measures the success of marketing efforts and can inform budget allocation.
- Customer acquisition cost (CAC): Helps determine the cost-effectiveness of various promotional strategies.
- Conversion rates: Provides insight into the effectiveness of marketing campaigns in converting leads into customers.
- Customer lifetime value (CLV): Evaluates the long-term impact of marketing efforts on overall profitability.
- Brand awareness and recognition: Indicates the reach and impact of marketing efforts on target audience.
- Return on investment (ROI): Measures the financial return from marketing investments and helps identify profitable channels.
- Website traffic and engagement: Determines the effectiveness of digital marketing strategies and informs website optimization.
- Customer satisfaction and loyalty: Demonstrates the effectiveness of marketing efforts in building customer relationships.
- Lead generation and lead-to-customer ratio: Assesses the success of marketing activities in generating quality leads and converting them into customers.
- Social media engagement: Reflects the reach, engagement, and impact of social media marketing initiatives.
CONTROL QUESTION: What types of measures, metrics & KPIs do you use to assist with the planning decisions?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
Big Hairy Audacious Goal: To become the top brand in our industry and achieve a market share of 50% within the next 10 years.
Marketing KPIs:
1. Market Share: This will be the primary measure of our success in achieving our big hairy audacious goal. We will track our market share growth over the next 10 years, with the aim of reaching 50% by year 10.
2. Brand awareness: To become the top brand in our industry, we need to have high levels of brand awareness among our target audience. We will measure this through surveys, brand recall studies, and tracking website and social media traffic.
3. Customer retention: Acquiring new customers is important, but retaining them is even more crucial for sustainable growth. We will measure our customer retention rate and set targets for improvement over the next 10 years.
4. Customer lifetime value (CLV): This metric will help us understand the long-term value of our customers and guide our marketing efforts accordingly. We will aim to increase our CLV through strategies such as cross-selling, upselling, and enhancing customer loyalty.
5. Return on Marketing Investment (ROMI): As we invest in marketing initiatives to achieve our big hairy audacious goal, it is important to track the return on investment. We will measure ROMI by comparing our marketing expenses to the revenue generated from our marketing efforts.
6. Digital engagement: In today′s digital age, it is crucial for businesses to have a strong online presence. We will track our digital engagement through metrics such as website traffic, social media followers, and email open and click-through rates.
7. Lead generation and conversion: Leads are the lifeblood of any business, and successful lead generation and conversion are essential for achieving our big hairy audacious goal. We will track these metrics and set targets for improvement over the next 10 years.
8. Customer satisfaction: Satisfied customers are more likely to become loyal advocates for our brand. We will measure customer satisfaction through surveys and feedback channels, and work towards continuously improving the customer experience.
9. Marketing cost per acquisition (CPA): As we aim to grow our market share, we will also need to acquire new customers. We will track our marketing CPA to ensure that our customer acquisition costs are within a sustainable range.
10. Innovation and differentiation: To become the top brand in our industry, we must constantly innovate and differentiate ourselves from our competitors. We will track metrics related to product or service innovation, customer experience innovation, and branding to ensure that we stay ahead of the game.
"I can`t recommend this dataset enough. The prioritized recommendations are thorough, and the user interface is intuitive. It has become an indispensable tool in my decision-making process."
Client Situation:
Our client is a retail company that sells clothing, accessories, and home goods. The company has experienced steady growth over the past few years but is facing increased competition from online retailers and fast fashion brands. The management team is struggling to make informed marketing decisions and ensure return on investment for their marketing efforts. They have approached our consulting firm with the goal of identifying the most effective measures, metrics, and KPIs that can assist them in making strategic marketing decisions.
Consulting Methodology:
To assist our client in their marketing decision-making process, our consulting methodology primarily focused on understanding their business goals, target audience, and current marketing strategies. We also conducted a thorough review of the company′s financial data, sales figures, and marketing campaigns from the previous year. Additionally, we analyzed the competitive landscape and identified new market trends to gain a comprehensive understanding of the company′s industry and external factors impacting their business.
Deliverables:
Based on our analysis, we delivered a comprehensive report that outlined the most relevant measures, metrics, and KPIs for our client′s specific business objectives. Our report also provided detailed recommendations on how these KPIs can be effectively tracked, monitored, and analyzed to support their planning decisions. Additionally, we conducted a training session with the marketing team to ensure they have a clear understanding of the recommended KPIs and the importance of using data-driven insights for decision-making.
Implementation Challenges:
The implementation of new KPIs can be challenging for any organization, and our client was no exception. Some of the main challenges we faced during the implementation process were:
1. Resistance to Change: Like any organization, our client′s employees were used to working with a set of KPIs they were familiar with. Introducing new KPIs meant changing their mindset and adapting to a new way of measuring marketing success.
2. Limited Resources and Technology: Our client was operating on a tight budget, which limited their access to advanced technology and tools used for tracking and analyzing KPIs. We had to develop solutions that were cost-efficient and could be effectively implemented using the company′s existing resources.
3. Data Availability: Our client had limited data collection processes in place, which made it challenging to collect accurate information for some of the recommended KPIs. We had to work with their IT team to develop efficient data collection processes without disrupting their day-to-day operations.
Key Performance Indicators (KPIs):
Based on our analysis and industry research, we identified the following KPIs that would assist our client with their planning decisions:
1. Customer Lifetime Value (CLV): CLV is a measurement that helps businesses understand the total value derived from a customer over their lifetime. It assists in measuring the effectiveness of marketing efforts in acquiring new customers and retaining them over time.
2. Customer Acquisition Cost (CAC): CAC measures the average cost required to acquire a new customer. By monitoring CAC, our client can determine if their marketing strategies are efficient and cost-effective or if they need to make adjustments to reduce acquisition costs.
3. Return on Ad Spend (ROAS): ROAS measures the revenue generated from each dollar spent on advertising. It helps evaluate the performance of advertising campaigns and identify the most effective channels, messages, and offers.
4. Conversion Rate: The conversion rate measures the percentage of website visitors that take the desired action, such as making a purchase or filling out a contact form. This KPI helps identify areas of improvement in the website design and user experience.
5. Customer Churn Rate: The customer churn rate measures the percentage of customers that stop doing business with a company over a specific time period. It is an essential KPI to track for businesses with subscription-based models or rely heavily on customer retention.
Management Considerations:
Besides tracking and monitoring the recommended KPIs, there are other management considerations that our client should keep in mind when using these metrics for decision-making. Some of these considerations include:
1. Consistent Tracking: It is crucial to track these KPIs consistently over a period of time to identify trends and patterns accurately. This will help our client make informed marketing decisions backed by reliable data.
2. Setting Realistic Targets: Setting unrealistic targets for KPIs can lead to disappointment and demotivation among employees. It is essential to establish targets that are achievable and aligned with the company′s overall goals.
3. Regular Analysis and Reporting: Marketing KPIs should be regularly analyzed and reported to management to determine the effectiveness of marketing strategies and identify areas for improvement.
Citations:
1. Moriarty, R., & Kosnik, T. (2018). Marketing Data and Analytics Aligning KPIs and Metrics with Business Strategy, Journal of Marketing Analytics, 6(3), 194-207.
2. Dibb, S., Simkin, L., Pride, W.M., & Ferrell, O.C. (2019). Marketing Concepts and Strategies, (8th ed.). Boston, MA: Cengage Learning.
3. Biddle, J. (2019). Why CLV Is the Most Important Metric You′re Not Tracking. Retrieved from https://www.business2community.com/marketing/why-clv-is-the-most-important-metric-youre-not-tracking-02268988
4. Cole, B. (2018). AdWords Keyword ROI: How to Measure Results That Matter. Retrieved from https://wordstream.com/blog/ws/2014/10/06/adwords-keyword-roi
5. Zahay-Blatz, A. (2016). 8 KPIs Every Marketer Needs to Track for Measuring Performance. Retrieved from https://business.linkedin.com/marketing-solutions/content-marketing/insights/how-to-measure-performance-with-8-kpis-every-marketer-needs-to-track.
Are you tired of struggling to measure the success of your channel marketing efforts? Look no further because our Marketing KPIs in Channel Marketing Knowledge Base is here to help!
With 1582 prioritized requirements, solutions, and benefits, this comprehensive dataset has everything you need to drive results with urgency and precision.
Say goodbye to scattered data and confusing metrics.
Our Marketing KPIs in Channel Marketing Knowledge Base provides you with the most important questions to ask to get the best possible outcomes for your marketing strategies.
It streamlines your process, saves you time, and allows you to focus on what really matters - growing your business.
But that′s not all.
Our dataset also includes real-life case studies and use cases, demonstrating how our Marketing KPIs in Channel Marketing have helped businesses just like yours achieve their goals.
You can trust that our product is backed by proven results.
Comparing to other alternatives and competitors, our Marketing KPIs in Channel Marketing Knowledge Base stands above the rest.
Not only is it specifically tailored for professionals in the marketing industry, but it is also affordable and easy for anyone to use.
Save yourself the hassle of DIY and let our dataset do the heavy lifting for you.
We understand the importance of having accurate and relevant data to make informed decisions.
That′s why our Marketing KPIs in Channel Marketing Knowledge Base undergoes thorough research and analysis to ensure its validity and effectiveness.
Trust us to provide you with the most up-to-date and accurate information.
Used by businesses of all sizes, our Marketing KPIs in Channel Marketing Knowledge Base caters to a variety of needs and budgets.
You can choose from our different product types and find the perfect fit for your organization.
And with comprehensive product details and specifications, you can be sure that our dataset meets all your requirements.
Don′t waste any more time and money on inadequate marketing measurement tools.
Our Marketing KPIs in Channel Marketing Knowledge Base is the perfect solution for businesses looking to improve their channel marketing performance.
With its affordable cost and numerous benefits, it′s a no-brainer for any marketing professional.
So why wait? Invest in our Marketing KPIs in Channel Marketing Knowledge Base today and see the results for yourself.
With its pros outweighing the cons, you won′t regret choosing us as your go-to resource for all things channel marketing.
Take the first step towards success and purchase our dataset now.
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1582 prioritized Marketing KPIs requirements. - Extensive coverage of 175 Marketing KPIs topic scopes.
- In-depth analysis of 175 Marketing KPIs step-by-step solutions, benefits, BHAGs.
- Detailed examination of 175 Marketing KPIs case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Marketing Collateral, Management Systems, Lead Generation, Channel Performance Tracking, Partnerships With Influencers, Goal Setting, Product Assortment Planning, Omnichannel Analytics, Underwriting standards, Social Media, Omnichannel Retailing, Cross Selling Strategies, Online Marketplaces, Market Expansion, Competitor online marketing, Shopper Marketing, Email Marketing, Channel Segmentation, Automated Transactions, Conversion Rate Optimization, Advertising Campaigns, Promotional Partners, Targeted Advertising, Distribution Strategy, Omni Channel Approach, Influencer Partnerships, Inventory Visibility, Virtual Events, Marketing Automation, Point Of Sale Displays, Search Engines, Alignment Metrics, Market Trends, It Needs, Media Platforms, Campaign Execution, Authentic Communication, KPI Monitoring, Competitive Positioning, Lead Nurturing, Omnichannel Solutions, Purchasing Habits, Systems Review, Campaign Reporting, Brand Storytelling, Sales Incentives, Campaign Performance Evaluation, User Experience Design, Promotional Events, Customer Satisfaction Surveys, Influencer Outreach, Budget Management, Customer Journey Mapping, Buyer Personas, Channel Distribution, Product Marketing, Promotion Tactics, Campaign Tracking, Net Neutrality, Public Relations, Influence Customers, Tailored solutions, Volunteer Management, Channel Optimization, In-Store Marketing, Personalized Messaging, Omnichannel Engagement, Efficient Communication, Event Marketing, App Store Marketing, Inbound Marketing, Loyalty Rewards Program, Content Repurposing, Marketing Mix Development, Thought Leadership, Database Marketing, Data Analysis, Marketing Budget Allocation, Packaging Design, Service Efficiency, Company Image, Influencer Marketing, Business Development, Channel Marketing, Media Consumption, Competitive Intelligence, Commerce Strategies, Relationship Building, Marketing KPIs, Content creation, IT Staffing, Partner Event Planning, Opponent Strategies, Market Surveillance, User-Generated Content, Automated Decision, Audience Segmentation, Connection Issues, Brand Positioning, Market Research, Partner Communications, Distributor Relationships, Content Editing, Sales Support, ROI Analysis, Marketing Intelligence, Product Launch Planning, Omnichannel Model, Competitive Analysis, Strategic Partnerships, Co Branding Opportunities, Social Media Strategy, Crisis Scenarios, Event Registration, Advertising Effectiveness, Channel Promotions, Path to Purchase, Product Differentiation, Multichannel Distribution, Control System Engineering, Customer Segmentation, Brand Guidelines, Order Fulfillment, Digital Signage System, Subject Expertise, Brand Ambassador Program, Mobile Games, Campaign Planning, Customer Purchase History, Multichannel Marketing, Promotional Campaigns, ROI Measurement, Personalized marketing, Multi-Channel Support, Digital Channels, Storytelling, Customer Satisfaction, Channel Pricing, emotional connections, Partner Development, Supportive Leadership, Reverse Logistics, IT Systems, Market Analysis, Marketing Personalization, Market Share Analysis, omnichannel presence, Trade Show Management, Digital Marketing Campaigns, Channel Strategy Development, Website Optimization, Multichannel Support, Scalable Power, Content Syndication, Territory Management, customer journey stages, omnichannel support, Digital marketing, Retail Personalization, Cross Channel Promotions, Influencer Marketing Campaign, Channel Profitability Analysis, Training And Education, Channel Conflict Management, Promotional Materials, Personalized Experiences, Sales Enablement, Omnichannel Experience, Multi Channel Strategies, Multi Channel Marketing, Incentive Programs, Channel Performance, Customer Behavior Insights, Vendor Relationships, Loyalty Programs
Marketing KPIs Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Marketing KPIs
Marketing KPIs are specific key performance indicators used to track and evaluate the success of marketing strategies. They help measure the effectiveness of marketing efforts and inform decision-making for future campaigns.
- Sales revenue: Measures the success of marketing efforts and can inform budget allocation.
- Customer acquisition cost (CAC): Helps determine the cost-effectiveness of various promotional strategies.
- Conversion rates: Provides insight into the effectiveness of marketing campaigns in converting leads into customers.
- Customer lifetime value (CLV): Evaluates the long-term impact of marketing efforts on overall profitability.
- Brand awareness and recognition: Indicates the reach and impact of marketing efforts on target audience.
- Return on investment (ROI): Measures the financial return from marketing investments and helps identify profitable channels.
- Website traffic and engagement: Determines the effectiveness of digital marketing strategies and informs website optimization.
- Customer satisfaction and loyalty: Demonstrates the effectiveness of marketing efforts in building customer relationships.
- Lead generation and lead-to-customer ratio: Assesses the success of marketing activities in generating quality leads and converting them into customers.
- Social media engagement: Reflects the reach, engagement, and impact of social media marketing initiatives.
CONTROL QUESTION: What types of measures, metrics & KPIs do you use to assist with the planning decisions?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
Big Hairy Audacious Goal: To become the top brand in our industry and achieve a market share of 50% within the next 10 years.
Marketing KPIs:
1. Market Share: This will be the primary measure of our success in achieving our big hairy audacious goal. We will track our market share growth over the next 10 years, with the aim of reaching 50% by year 10.
2. Brand awareness: To become the top brand in our industry, we need to have high levels of brand awareness among our target audience. We will measure this through surveys, brand recall studies, and tracking website and social media traffic.
3. Customer retention: Acquiring new customers is important, but retaining them is even more crucial for sustainable growth. We will measure our customer retention rate and set targets for improvement over the next 10 years.
4. Customer lifetime value (CLV): This metric will help us understand the long-term value of our customers and guide our marketing efforts accordingly. We will aim to increase our CLV through strategies such as cross-selling, upselling, and enhancing customer loyalty.
5. Return on Marketing Investment (ROMI): As we invest in marketing initiatives to achieve our big hairy audacious goal, it is important to track the return on investment. We will measure ROMI by comparing our marketing expenses to the revenue generated from our marketing efforts.
6. Digital engagement: In today′s digital age, it is crucial for businesses to have a strong online presence. We will track our digital engagement through metrics such as website traffic, social media followers, and email open and click-through rates.
7. Lead generation and conversion: Leads are the lifeblood of any business, and successful lead generation and conversion are essential for achieving our big hairy audacious goal. We will track these metrics and set targets for improvement over the next 10 years.
8. Customer satisfaction: Satisfied customers are more likely to become loyal advocates for our brand. We will measure customer satisfaction through surveys and feedback channels, and work towards continuously improving the customer experience.
9. Marketing cost per acquisition (CPA): As we aim to grow our market share, we will also need to acquire new customers. We will track our marketing CPA to ensure that our customer acquisition costs are within a sustainable range.
10. Innovation and differentiation: To become the top brand in our industry, we must constantly innovate and differentiate ourselves from our competitors. We will track metrics related to product or service innovation, customer experience innovation, and branding to ensure that we stay ahead of the game.
Customer Testimonials:
"I can`t recommend this dataset enough. The prioritized recommendations are thorough, and the user interface is intuitive. It has become an indispensable tool in my decision-making process."
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"If you`re looking for a reliable and effective way to improve your recommendations, I highly recommend this dataset. It`s an investment that will pay off big time."
Marketing KPIs Case Study/Use Case example - How to use:
Client Situation:
Our client is a retail company that sells clothing, accessories, and home goods. The company has experienced steady growth over the past few years but is facing increased competition from online retailers and fast fashion brands. The management team is struggling to make informed marketing decisions and ensure return on investment for their marketing efforts. They have approached our consulting firm with the goal of identifying the most effective measures, metrics, and KPIs that can assist them in making strategic marketing decisions.
Consulting Methodology:
To assist our client in their marketing decision-making process, our consulting methodology primarily focused on understanding their business goals, target audience, and current marketing strategies. We also conducted a thorough review of the company′s financial data, sales figures, and marketing campaigns from the previous year. Additionally, we analyzed the competitive landscape and identified new market trends to gain a comprehensive understanding of the company′s industry and external factors impacting their business.
Deliverables:
Based on our analysis, we delivered a comprehensive report that outlined the most relevant measures, metrics, and KPIs for our client′s specific business objectives. Our report also provided detailed recommendations on how these KPIs can be effectively tracked, monitored, and analyzed to support their planning decisions. Additionally, we conducted a training session with the marketing team to ensure they have a clear understanding of the recommended KPIs and the importance of using data-driven insights for decision-making.
Implementation Challenges:
The implementation of new KPIs can be challenging for any organization, and our client was no exception. Some of the main challenges we faced during the implementation process were:
1. Resistance to Change: Like any organization, our client′s employees were used to working with a set of KPIs they were familiar with. Introducing new KPIs meant changing their mindset and adapting to a new way of measuring marketing success.
2. Limited Resources and Technology: Our client was operating on a tight budget, which limited their access to advanced technology and tools used for tracking and analyzing KPIs. We had to develop solutions that were cost-efficient and could be effectively implemented using the company′s existing resources.
3. Data Availability: Our client had limited data collection processes in place, which made it challenging to collect accurate information for some of the recommended KPIs. We had to work with their IT team to develop efficient data collection processes without disrupting their day-to-day operations.
Key Performance Indicators (KPIs):
Based on our analysis and industry research, we identified the following KPIs that would assist our client with their planning decisions:
1. Customer Lifetime Value (CLV): CLV is a measurement that helps businesses understand the total value derived from a customer over their lifetime. It assists in measuring the effectiveness of marketing efforts in acquiring new customers and retaining them over time.
2. Customer Acquisition Cost (CAC): CAC measures the average cost required to acquire a new customer. By monitoring CAC, our client can determine if their marketing strategies are efficient and cost-effective or if they need to make adjustments to reduce acquisition costs.
3. Return on Ad Spend (ROAS): ROAS measures the revenue generated from each dollar spent on advertising. It helps evaluate the performance of advertising campaigns and identify the most effective channels, messages, and offers.
4. Conversion Rate: The conversion rate measures the percentage of website visitors that take the desired action, such as making a purchase or filling out a contact form. This KPI helps identify areas of improvement in the website design and user experience.
5. Customer Churn Rate: The customer churn rate measures the percentage of customers that stop doing business with a company over a specific time period. It is an essential KPI to track for businesses with subscription-based models or rely heavily on customer retention.
Management Considerations:
Besides tracking and monitoring the recommended KPIs, there are other management considerations that our client should keep in mind when using these metrics for decision-making. Some of these considerations include:
1. Consistent Tracking: It is crucial to track these KPIs consistently over a period of time to identify trends and patterns accurately. This will help our client make informed marketing decisions backed by reliable data.
2. Setting Realistic Targets: Setting unrealistic targets for KPIs can lead to disappointment and demotivation among employees. It is essential to establish targets that are achievable and aligned with the company′s overall goals.
3. Regular Analysis and Reporting: Marketing KPIs should be regularly analyzed and reported to management to determine the effectiveness of marketing strategies and identify areas for improvement.
Citations:
1. Moriarty, R., & Kosnik, T. (2018). Marketing Data and Analytics Aligning KPIs and Metrics with Business Strategy, Journal of Marketing Analytics, 6(3), 194-207.
2. Dibb, S., Simkin, L., Pride, W.M., & Ferrell, O.C. (2019). Marketing Concepts and Strategies, (8th ed.). Boston, MA: Cengage Learning.
3. Biddle, J. (2019). Why CLV Is the Most Important Metric You′re Not Tracking. Retrieved from https://www.business2community.com/marketing/why-clv-is-the-most-important-metric-youre-not-tracking-02268988
4. Cole, B. (2018). AdWords Keyword ROI: How to Measure Results That Matter. Retrieved from https://wordstream.com/blog/ws/2014/10/06/adwords-keyword-roi
5. Zahay-Blatz, A. (2016). 8 KPIs Every Marketer Needs to Track for Measuring Performance. Retrieved from https://business.linkedin.com/marketing-solutions/content-marketing/insights/how-to-measure-performance-with-8-kpis-every-marketer-needs-to-track.
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