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Mastering Ad Tech; A Step-by-Step Guide to Self-Assessment and Implementation

Mastering Ad Tech; A Step-by-Step Guide to Self-Assessment and Implementation

$199.00
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Mastering Ad Tech: A Step-by-Step Guide to Self-Assessment and Implementation



Course Overview

This comprehensive course is designed to help you master the world of Ad Tech, providing a step-by-step guide to self-assessment and implementation. With a focus on interactive and engaging learning, this course will equip you with the knowledge and skills needed to succeed in the Ad Tech industry.



Course Features

  • Interactive and Engaging: Our course is designed to keep you engaged and motivated throughout your learning journey.
  • Comprehensive: Covering over 80 topics, our course provides a thorough understanding of Ad Tech.
  • Personalized: Learn at your own pace and focus on the areas that matter most to you.
  • Up-to-date: Stay ahead of the curve with the latest industry trends and developments.
  • Practical: Apply your knowledge through hands-on projects and real-world applications.
  • High-quality Content: Learn from expert instructors and access high-quality content.
  • Certification: Receive a certificate upon completion, issued by The Art of Service.
  • Flexible Learning: Access the course from anywhere, at any time, on any device.
  • User-friendly: Our platform is designed to be easy to use and navigate.
  • Mobile-accessible: Learn on-the-go with our mobile-friendly platform.
  • Community-driven: Connect with other learners and industry professionals through our community forum.
  • Actionable Insights: Gain practical knowledge and insights that can be applied in the real world.
  • Hands-on Projects: Apply your knowledge through hands-on projects and case studies.
  • Bite-sized Lessons: Learn in bite-sized chunks, making it easy to fit into your busy schedule.
  • Lifetime Access: Access the course for life, with no expiration date.
  • Gamification: Stay motivated and engaged with our gamification features.
  • Progress Tracking: Track your progress and stay on top of your learning.


Course Outline

Module 1: Introduction to Ad Tech

  • What is Ad Tech?: Understanding the basics of Ad Tech and its role in the digital advertising industry.
  • History of Ad Tech: Exploring the evolution of Ad Tech and its impact on the industry.
  • Key Players in Ad Tech: Identifying the major players in the Ad Tech industry and their roles.
  • Ad Tech Ecosystem: Understanding the Ad Tech ecosystem and how it works.

Module 2: Ad Tech Platforms

  • Supply-Side Platforms (SSPs): Understanding the role of SSPs in the Ad Tech ecosystem.
  • Demand-Side Platforms (DSPs): Exploring the role of DSPs in the Ad Tech ecosystem.
  • Ad Exchanges: Understanding the role of ad exchanges in the Ad Tech ecosystem.
  • Ad Networks: Identifying the role of ad networks in the Ad Tech ecosystem.

Module 3: Ad Tech Formats

  • Display Advertising: Understanding the basics of display advertising and its role in Ad Tech.
  • Video Advertising: Exploring the basics of video advertising and its role in Ad Tech.
  • Native Advertising: Understanding the basics of native advertising and its role in Ad Tech.
  • Mobile Advertising: Identifying the basics of mobile advertising and its role in Ad Tech.

Module 4: Ad Tech Metrics and Measurement

  • Ad Impressions: Understanding the concept of ad impressions and how they are measured.
  • Click-Through Rate (CTR): Exploring the concept of CTR and how it is measured.
  • Conversion Rate: Understanding the concept of conversion rate and how it is measured.
  • Return on Ad Spend (ROAS): Identifying the concept of ROAS and how it is measured.

Module 5: Ad Tech Targeting and Optimization

  • Targeting Options: Understanding the different targeting options available in Ad Tech.
  • Behavioral Targeting: Exploring the concept of behavioral targeting and how it works.
  • Contextual Targeting: Understanding the concept of contextual targeting and how it works.
  • Lookalike Targeting: Identifying the concept of lookalike targeting and how it works.

Module 6: Ad Tech Data and Analytics

  • Data Management Platforms (DMPs): Understanding the role of DMPs in Ad Tech.
  • Data Analytics: Exploring the concept of data analytics and how it is used in Ad Tech.
  • Data Visualization: Understanding the concept of data visualization and how it is used in Ad Tech.
  • Data-Driven Decision Making: Identifying the importance of data-driven decision making in Ad Tech.

Module 7: Ad Tech Regulation and Compliance

  • GDPR and Ad Tech: Understanding the impact of GDPR on the Ad Tech industry.
  • CCPA and Ad Tech: Exploring the impact of CCPA on the Ad Tech industry.
  • Ad Tech Regulation: Understanding the regulatory landscape of Ad Tech.
  • Compliance Strategies: Identifying strategies for compliance in Ad Tech.

Module 8: Ad Tech Future and Trends

  • Future of Ad Tech: Exploring the future of Ad Tech and emerging trends.
  • Artificial Intelligence (AI) in Ad Tech: Understanding the role of AI in Ad Tech.
  • Blockchain in Ad Tech: Identifying the potential of blockchain in Ad Tech.
  • 5G and Ad Tech: Understanding the impact of 5G on the Ad Tech industry.


Certification

Upon completion of the course, participants will receive a certificate issued by The Art of Service. This certificate is a recognition of the participant's expertise and knowledge in Ad Tech.



Conclusion

Mastering Ad Tech: A Step-by-Step Guide to Self-Assessment and Implementation is a comprehensive course that provides a thorough understanding of the Ad Tech industry. With its interactive and engaging approach, this course is perfect for anyone looking to gain a deeper understanding of Ad Tech and stay ahead of the curve in this rapidly evolving industry.

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