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Mastering Adobe Analytics; A Step-by-Step Guide to Unlocking Data-Driven Insights

Mastering Adobe Analytics; A Step-by-Step Guide to Unlocking Data-Driven Insights

$199.00
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Course access is prepared after purchase and delivered via email
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Adobe Analytics: A Step-by-Step Guide to Unlocking Data-Driven Insights



Course Overview

This comprehensive course is designed to help you master Adobe Analytics and unlock data-driven insights to drive business growth. With a step-by-step approach, you'll learn how to collect, analyze, and interpret data to make informed decisions.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and personalized curriculum
  • Up-to-date and practical training with real-world applications
  • High-quality content delivered by expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning with user-friendly and mobile-accessible platform
  • Community-driven with lifetime access to course materials
  • Actionable insights and hands-on projects
  • Bite-sized lessons with gamification and progress tracking


Course Outline

Module 1: Introduction to Adobe Analytics

  • Overview of Adobe Analytics and its benefits
  • Understanding the Adobe Analytics interface
  • Setting up and configuring Adobe Analytics
  • Understanding data collection and processing

Module 2: Data Collection and Management

  • Understanding data sources and collection methods
  • Configuring data collection and processing rules
  • Managing data quality and validation
  • Using data feeds and APIs

Module 3: Data Analysis and Reporting

  • Understanding analysis and reporting options
  • Creating and customizing reports
  • Using analysis tools and features
  • Understanding data visualization and storytelling

Module 4: Segmentation and Targeting

  • Understanding segmentation and targeting concepts
  • Creating and managing segments
  • Using segmentation in analysis and reporting
  • Understanding targeting options and best practices

Module 5: Conversion and Attribution Analysis

  • Understanding conversion and attribution concepts
  • Configuring and analyzing conversion events
  • Understanding attribution models and best practices
  • Using conversion and attribution analysis in decision-making

Module 6: Mobile and Video Analytics

  • Understanding mobile and video analytics concepts
  • Configuring and analyzing mobile and video data
  • Understanding mobile and video metrics and best practices
  • Using mobile and video analytics in decision-making

Module 7: A/B Testing and Experimentation

  • Understanding A/B testing and experimentation concepts
  • Configuring and analyzing A/B tests
  • Understanding experimentation best practices
  • Using A/B testing and experimentation in decision-making

Module 8: Data Science and Machine Learning

  • Understanding data science and machine learning concepts
  • Using data science and machine learning in Adobe Analytics
  • Understanding data science and machine learning best practices
  • Using data science and machine learning in decision-making

Module 9: Implementation and Integration

  • Understanding implementation and integration concepts
  • Implementing and integrating Adobe Analytics with other tools
  • Understanding implementation and integration best practices
  • Troubleshooting implementation and integration issues

Module 10: Governance and Security

  • Understanding governance and security concepts
  • Implementing and managing governance and security policies
  • Understanding governance and security best practices
  • Complying with data regulations and standards

Module 11: Advanced Topics and Best Practices

  • Understanding advanced topics and best practices
  • Using advanced features and tools
  • Understanding industry trends and innovations
  • Staying up-to-date with Adobe Analytics developments


Certificate and Completion

Upon completing the course, participants will receive a certificate issued by The Art of Service. The certificate is a recognition of the participant's expertise and knowledge in Adobe Analytics.

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