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Mastering Blue Ocean Strategy; How to Create Uncontested Market Space and Make the Competition Irrelevant

Mastering Blue Ocean Strategy; How to Create Uncontested Market Space and Make the Competition Irrelevant

$199.00
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Mastering Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant



Course Overview

This comprehensive course will teach you the fundamentals of Blue Ocean Strategy and how to apply its principles to create uncontested market space and make the competition irrelevant. Participants will receive a certificate upon completion issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date content
  • Personalized learning experience
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certification upon completion
  • Flexible learning schedule
  • User-friendly and mobile-accessible platform
  • Community-driven learning environment
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Blue Ocean Strategy

  • What is Blue Ocean Strategy?
  • History and evolution of Blue Ocean Strategy
  • Key principles and concepts
  • Benefits and advantages of Blue Ocean Strategy

Module 2: Understanding the Current Market Space

  • Market analysis and research
  • Identifying customer needs and preferences
  • Analyzing competitors and market trends
  • Understanding the current market space

Module 3: Creating a New Market Space

  • Identifying opportunities for innovation
  • Creating a new market space
  • Defining a new value proposition
  • Developing a unique selling proposition (USP)

Module 4: Making the Competition Irrelevant

  • Understanding the competition
  • Identifying areas for differentiation
  • Creating a competitive advantage
  • Making the competition irrelevant

Module 5: Blue Ocean Strategy Tools and Techniques

  • Value curve analysis
  • Strategy canvas
  • Four actions framework
  • Eliminate-reduce-raise-create (ERRC) framework

Module 6: Implementing Blue Ocean Strategy

  • Developing a Blue Ocean Strategy plan
  • Identifying key performance indicators (KPIs)
  • Establishing a governance structure
  • Implementing and executing the plan

Module 7: Sustaining Blue Ocean Strategy

  • Monitoring and evaluating performance
  • Identifying areas for improvement
  • Continuously innovating and improving
  • Sustaining a Blue Ocean Strategy over time

Module 8: Blue Ocean Strategy in Practice

  • Case studies of successful Blue Ocean Strategy implementations
  • Lessons learned and best practices
  • Common challenges and obstacles
  • Overcoming challenges and achieving success

Module 9: Blue Ocean Strategy and Innovation

  • The role of innovation in Blue Ocean Strategy
  • Types of innovation
  • Innovation processes and tools
  • Integrating innovation into Blue Ocean Strategy

Module 10: Blue Ocean Strategy and Leadership

  • The role of leadership in Blue Ocean Strategy
  • Leadership styles and behaviors
  • Building a Blue Ocean Strategy team
  • Leading and managing a Blue Ocean Strategy initiative

Module 11: Blue Ocean Strategy and Culture

  • The role of culture in Blue Ocean Strategy
  • Building a Blue Ocean Strategy culture
  • Cultural transformation and change management
  • Sustaining a Blue Ocean Strategy culture over time

Module 12: Conclusion and Next Steps

  • Summary of key takeaways
  • Next steps and action plan
  • Final thoughts and recommendations
  • Certificate of Completion


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate will demonstrate their mastery of Blue Ocean Strategy and their ability to apply its principles to create uncontested market space and make the competition irrelevant.

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