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Mastering Book Publishing and Self-Promotion Strategies

Mastering Book Publishing and Self-Promotion Strategies

$199.00
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Course access is prepared after purchase and delivered via email
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Mastering Book Publishing and Self-Promotion Strategies



Course Overview

This comprehensive course is designed to help authors, writers, and publishers master the art of book publishing and self-promotion. Through interactive lessons, hands-on projects, and expert instruction, participants will gain the skills and knowledge needed to successfully publish and promote their books.



Course Features

  • Interactive and engaging lessons
  • Comprehensive and up-to-date content
  • Personalized learning experience
  • Practical and real-world applications
  • High-quality content and expert instructors
  • Certificate of Completion issued by The Art of Service
  • Flexible learning schedule and user-friendly platform
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Book Publishing

  • Overview of the book publishing industry
  • Types of book publishing: traditional, self-publishing, and hybrid
  • Understanding the role of authors, agents, and publishers
  • Setting writing and publishing goals

Module 2: Writing and Editing

  • The writing process: planning, drafting, and revising
  • Understanding genre and audience
  • Developing characters, plot, and setting
  • Editing and revising techniques
  • Working with beta readers and editors

Module 3: Book Formatting and Design

  • Understanding book formatting and design principles
  • Creating a book template and layout
  • Designing a book cover
  • Converting files for print-on-demand and e-book distribution

Module 4: Self-Publishing Platforms and Tools

  • Overview of self-publishing platforms: Amazon Kindle Direct Publishing, CreateSpace, Lulu, Smashwords, and more
  • Understanding royalty rates and payment terms
  • Using self-publishing tools: formatting software, cover design tools, and marketing platforms
  • Setting up an author account and book listing

Module 5: Marketing and Promotion

  • Understanding marketing and promotion strategies
  • Building an author platform: website, social media, and email list
  • Creating a marketing plan and budget
  • Using Amazon Marketing Services and other advertising platforms
  • Running promotions and giveaways

Module 6: Book Distribution and Sales

  • Understanding book distribution channels: online retailers, bookstores, and libraries
  • Setting up book distribution through self-publishing platforms and aggregators
  • Managing book inventory and fulfillment
  • Tracking sales and analytics
  • Understanding copyright and licensing

Module 7: Author Branding and Networking

  • Building an author brand: identifying your unique voice and style
  • Creating a consistent author image: logos, headshots, and bios
  • Networking with other authors and industry professionals
  • Participating in writing communities and conferences
  • Collaborating with influencers and bloggers

Module 8: Advanced Marketing Strategies

  • Using email marketing and newsletters
  • Creating a street team and beta reader group
  • Running Amazon ads and other paid advertising campaigns
  • Using social media advertising and influencer marketing
  • Optimizing your book's Amazon page and categories

Module 9: Measuring Success and Tracking Progress

  • Understanding metrics and analytics: Amazon Kindle Direct Publishing, Google Analytics, and more
  • Tracking sales, royalties, and expenses
  • Measuring the effectiveness of marketing campaigns
  • Adjusting your marketing strategy based on data and feedback
  • Setting goals and creating a long-term plan

Module 10: Conclusion and Next Steps

  • Reviewing key takeaways and lessons learned
  • Creating a plan for continued learning and growth
  • Staying up-to-date with industry trends and changes
  • Joining a community of authors and industry professionals
  • Celebrating your success and progress


Certificate of Completion

Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in book publishing and self-promotion, and can be used to enhance your author platform and career.

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