Mastering Business Economics for Strategic Decision-Making
You're under pressure. Your leadership expects sharper insights, faster decisions, and stronger justifications - especially when it comes to pricing, investments, market expansion, and operational efficiency. But without a structured way to apply economic principles to real-world business scenarios, you’re left second-guessing your recommendations. Every day without this clarity is a day you're not operating at full influence. You’re not the one leading the conversation in the boardroom. You're not the one trusted to connect macro trends to profit margins or to forecast demand shifts before they happen. But it doesn’t have to stay this way. Mastering Business Economics for Strategic Decision-Making is your structured pathway from uncertainty to authority. This is not an academic theory course. It’s a battle-tested, implementation-first programme designed to take you from concept to board-ready decision framework in under 30 days - with tools you can apply immediately to your current projects. One operations director used these methods to renegotiate supplier contracts using marginal cost analysis, uncovering $800K in annual savings within six weeks of completing the course. A finance lead applied pricing elasticity models to a product line refresh and increased gross margin by 14% without losing market share. This isn’t about memorising formulas. It’s about mastering the logic that drives every high-stakes business decision - and being able to defend it with precision. You’ll gain the language, frameworks, and confidence to influence outcomes, not just observe them. Here’s how this course is structured to help you get there.Course Format & Delivery Details Learn Anytime, Anywhere - At Your Own Pace
The Mastering Business Economics for Strategic Decision-Making course is fully self-paced, with instant online access upon enrolment. There are no fixed deadlines, no mandatory live sessions, and no hidden time burdens. You decide when and where to learn - whether it’s 15 minutes between meetings or a deep work session on the weekend. Most learners complete the core material in 20 to 30 hours and begin applying key frameworks immediately. Within the first week, you’ll be using supply-demand models to assess pricing decisions, evaluating capital projects with marginal analysis, and interpreting market structure implications for competitive strategy. Lifetime Access, Zero Expiry, Continuous Updates
You receive lifetime access to all course materials. That means you’ll benefit from every future update at no extra cost - including expanded case studies, new industry templates, and updated econometric tools. The content evolves, and you evolve with it. Access is available 24/7 from any device, with full mobile compatibility. Review a concept on your phone before a negotiation, pull up a demand curve model during a strategy session, or refer back to indifference mapping exercises during budget planning - anytime, anywhere. Structured Support, Real Guidance
You’re not learning in isolation. Dedicated instructor support is available via guided Q&A threads, where you can submit strategic dilemmas, numerical problems, or application challenges and receive detailed written feedback. This is not automated chat support - it’s direct engagement with professionals who’ve led pricing, forecasting, and market analysis in Fortune 500 organisations. The curriculum is designed for immediate applicability. You’ll use real business scenarios - not hypotheticals - and receive structured templates to translate theory into actionable proposals for your team or leadership. Prove Your Mastery with a Globally Recognised Credential
Upon completion, you’ll earn a Certificate of Completion issued by The Art of Service - a credential trusted by professionals in over 120 countries. This is not a participation trophy. It’s evidence that you’ve mastered applied business economics at a level that directly impacts profitability, efficiency, and strategic foresight. The certificate includes a unique verification ID, enabling employers, colleagues, or clients to confirm your achievement online. It’s designed to stand out on LinkedIn, CVs, and performance reviews - reinforcing your reputation as a strategic thinker grounded in economic logic. Transparent Pricing, No Hidden Fees
The full investment is straightforward, with no recurring subscriptions, surprise charges, or upsells. What you see is exactly what you get - one-time access, lifetime value. We accept all major payment methods, including Visa, Mastercard, and PayPal - ensuring a seamless enrolment process regardless of your location or preferred method. Zero-Risk Enrolment: Satisfied or Refunded
We stand behind the value of this programme with a full money-back guarantee. If you complete the first two modules and feel the course isn’t delivering the clarity, tools, or professional ROI you expected, simply contact support for a prompt and no-questions-asked refund. After enrolment, you’ll receive a confirmation email. Your access credentials and detailed course navigation guide will be sent separately once your learner profile is finalised - ensuring you begin with fully customised, ready-to-use materials. This Works Even If…
- You haven’t studied economics since university - the course rebuilds your knowledge from first principles using business-first language
- You’re in a non-finance role - product, strategy, operations, or marketing professionals use these tools daily to justify roadmaps and resource requests
- You hate maths - we focus on intuition, graphical models, and practical interpretation over complex derivations
- You’re time-poor - each lesson is designed for maximum insight per minute, with downloadable decision templates and quick-reference guides
Whether you’re preparing for promotion, leading a cross-functional initiative, or building a reputation as the go-to person for tough decisions, this course eliminates the guesswork. You’ll gain not just knowledge, but the power to influence outcomes - with confidence, credibility, and data-backed clarity.
Module 1: Foundations of Business Economics - Understanding scarcity and opportunity cost in resource allocation
- The role of incentives in individual and organisational behaviour
- Micro vs macro economics: where strategy intersects both
- Rational decision-making assumptions and behavioural exceptions
- Basic economic models and their business applications
- The production possibility frontier and capacity trade-offs
- Supply and demand fundamentals: laws, curves, and equilibrium
- Shifts vs movements along curves: interpreting market changes
- Equilibrium pricing in competitive markets
- Price floors, ceilings, and their business implications
- Economic value creation: from inputs to outcomes
- Role of time, information, and uncertainty in decisions
- Introduction to marginal thinking and incremental analysis
- Opportunity cost in capital, labour, and time decisions
- Transaction cost economics and organisational boundaries
- Comparative advantage in internal vs external sourcing
Module 2: Demand Analysis and Consumer Behaviour - Determinants of demand: factors that shift the curve
- Price elasticity of demand: calculation and interpretation
- Income elasticity: distinguishing normal and inferior goods
- Cross-price elasticity: substitutes and complements in strategy
- Elasticity and revenue optimisation: when to raise or lower prices
- Measuring demand responsiveness in real markets
- Consumer preferences and utility theory basics
- Indifference curves and marginal rate of substitution
- Budget constraints and optimal consumption bundles
- Deriving demand curves from preference analysis
- Engel curves and spending patterns across income levels
- Behavioural deviations from rational choice models
- Anchor pricing and framing effects in consumer decisions
- Segmenting demand using elasticity profiles
- Forecasting demand shifts using leading indicators
- Demand estimation using real business data
Module 3: Production and Cost Economics - Fixed vs variable costs: identifying cost structures
- Total, average, and marginal cost curves
- Short-run vs long-run cost analysis
- Law of diminishing marginal returns
- Production functions and input productivity
- Isoquants and the marginal rate of technical substitution
- Isocost lines and cost-minimising input combinations
- Economies and diseconomies of scale
- Learning curves and experience effects
- Spreading overhead: implications for pricing and volume
- Opportunity costs in owned assets and capital use
- Sunk cost fallacy and decision relevance
- Incremental cost analysis for project evaluation
- Shutdown point analysis for unprofitable units
- Make-or-buy decisions using cost comparison
- Capacity utilisation and breakeven output levels
Module 4: Market Structures and Competitive Strategy - Perfect competition: characteristics and strategic constraints
- Monopolistic competition: differentiation and short-run profits
- Oligopoly: interdependence and strategic behaviour
- Game theory fundamentals: payoffs, strategies, and equilibria
- Nash equilibrium in pricing and entry decisions
- Prisoner's dilemma and cooperation in repeated interactions
- Cartels, collusion, and enforcement challenges
- Price leadership and tacit coordination models
- Monopoly power: sources, sustainability, and limits
- Barriers to entry: structural, strategic, and regulatory
- Porter’s Five Forces and economic underpinnings
- Market concentration metrics: HHI and CR ratios
- Price discrimination: types and feasibility conditions
- First, second, and third-degree price discrimination examples
- Two-part tariffs and bundling strategies
- Peak-load pricing and capacity management
Module 5: Pricing and Revenue Optimisation - Profit maximisation: setting MR = MC
- Markup pricing using elasticity rules
- Cost-plus vs value-based pricing frameworks
- Pricing in competitive vs constrained markets
- Price skimming vs penetration strategies
- Psychological pricing and consumer perception
- Loss leaders and cross-product subsidisation
- Dynamic pricing models and algorithmic implementation
- Yield management in service and perishable goods industries
- Pricing for bundled offerings and product lines
- Versioning and tiered pricing logic
- Reference pricing and anchoring techniques
- Price elasticity mapping across customer segments
- Menu costs and price stickiness in markets
- Strategic use of discounts and promotions
- Pricing for international markets and currency impacts
Module 6: Investment Appraisal and Capital Budgeting - Time value of money: present and future value concepts
- Net present value (NPV) calculation and decision rule
- Internal rate of return (IRR) and its limitations
- Payback period and discounted payback methods
- Profitability index for capital rationing
- Comparing mutually exclusive projects
- Capital budgeting under uncertainty
- Scenario analysis and sensitivity testing
- Real options in investment decisions
- Option to delay, expand, or abandon projects
- Adjusting discount rates for project risk
- Weighted average cost of capital (WACC) basics
- Value of flexibility in uncertain environments
- Incremental cash flows: what to include and exclude
- Sunk costs and the irrelevance of past spending
- Cannibalisation effects in new product investment
Module 7: Macroeconomic Environment and Business Strategy - GDP and its components: C, I, G, X-M
- Business cycles and phase implications for strategy
- Inflation: measurement, causes, and impact on margins
- Unemployment types and labour market tightness
- Interest rates and borrowing costs for firms
- Monetary policy transmission to business decisions
- Fiscal policy: spending, taxation, and stimulus effects
- Exchange rates and international competitiveness
- Balance of payments and trade dynamics
- Commodity price cycles and input cost forecasting
- Political risk and regulatory shifts
- Globalisation trends and supply chain resilience
- Leading, lagging, and coincident economic indicators
- Developing economic scenario plans
- Strategic flexibility in volatile macro environments
- Macro stress testing for capital and pricing plans
Module 8: Market Failure and Strategic Intervention - Externalities: positive and negative spillovers
- Internalising externalities: taxes and subsidies
- Coase theorem and property rights solutions
- Public goods and free-rider problems
- Asymmetric information: adverse selection and moral hazard
- Signalling and screening in hiring and pricing
- Principal-agent problems in organisations
- Mitigating agency costs through incentives
- Regulatory risks and compliance economics
- Antitrust laws and merger guidelines
- Intellectual property and monopoly incentives
- Sustainability and long-term value creation
- ESG considerations in cost-benefit analysis
- Carbon pricing and environmental cost internalisation
- Network effects and platform economics
- Two-sided market pricing strategies
Module 9: Advanced Decision Frameworks - Decision trees for sequential choices
- Expected value and risk-adjusted outcomes
- Variance, standard deviation, and risk measurement
- Risk aversion and utility functions
- Real options valuation techniques
- Bayesian updating for decision refinement
- Information value in reducing uncertainty
- Bounded rationality and satisficing models
- Heuristics and cognitive biases in strategy
- Debiasing techniques for leadership teams
- Multi-criteria decision analysis (MCDA)
- Weighted scoring models for project selection
- Sensitivity analysis for key assumptions
- Scenario planning and strategic flexibility
- Robust decision-making under deep uncertainty
- Using thresholds and triggers for action
Module 10: Business Applications and Implementation - Applying elasticity to marketing spend optimisation
- Price experimentation and A/B testing frameworks
- Costing models for service vs product businesses
- Transfer pricing in multinational firms
- Volume-profit trade-offs in scaling decisions
- Contribution margin analysis for product mix
- Break-even analysis with multiple products
- Target costing and design-to-cost processes
- Life-cycle costing for sustainability decisions
- Economic profit vs accounting profit
- Residual income and value-based management
- Cannibalisation forecasting in product launches
- Capacity expansion vs outsourcing analysis
- Location economics: agglomeration and dispersion
- Labour economics: wage setting and productivity
- Human capital investment and ROI calculation
Module 11: Case Studies and Real-World Practice - Airline yield management and load factor optimisation
- Retail pricing during supply chain disruptions
- Pharmaceutical pricing and patent life strategies
- Tech platform monetisation and freemium models
- Energy pricing and demand response programmes
- Manufacturing offshoring vs reshoring economics
- Subscription model unit economics and churn impact
- Hotel revenue management across seasons
- Software licensing and upgrade pricing
- E-commerce dynamic pricing algorithms
- Fast-moving consumer goods promotional elasticity
- Automotive pricing and financing incentives
- SaaS pricing tiers and willingness-to-pay analysis
- Telecom bundling and retention pricing
- Agricultural commodity price hedging strategies
- Healthcare service pricing and insurance impacts
Module 12: Certification, Integration, and Next Steps - Final assessment: applied economic decision project
- Submission requirements for Certificate of Completion
- Verification process and credential delivery
- Using your certificate in career advancement
- LinkedIn optimisation for new credential
- Annual refresh process for certification relevance
- Integrating frameworks into team workflows
- Creating decision templates for recurring use
- Training others using modular content
- Building a business economics playbook for your unit
- Progress tracking and milestone completion
- Bookmarking high-value models for future reference
- Gamified mastery tracking across core concepts
- Ongoing access to updated industry applications
- Peer discussion forums for practical problem-solving
- Next-level resources for advanced specialisation
- Understanding scarcity and opportunity cost in resource allocation
- The role of incentives in individual and organisational behaviour
- Micro vs macro economics: where strategy intersects both
- Rational decision-making assumptions and behavioural exceptions
- Basic economic models and their business applications
- The production possibility frontier and capacity trade-offs
- Supply and demand fundamentals: laws, curves, and equilibrium
- Shifts vs movements along curves: interpreting market changes
- Equilibrium pricing in competitive markets
- Price floors, ceilings, and their business implications
- Economic value creation: from inputs to outcomes
- Role of time, information, and uncertainty in decisions
- Introduction to marginal thinking and incremental analysis
- Opportunity cost in capital, labour, and time decisions
- Transaction cost economics and organisational boundaries
- Comparative advantage in internal vs external sourcing
Module 2: Demand Analysis and Consumer Behaviour - Determinants of demand: factors that shift the curve
- Price elasticity of demand: calculation and interpretation
- Income elasticity: distinguishing normal and inferior goods
- Cross-price elasticity: substitutes and complements in strategy
- Elasticity and revenue optimisation: when to raise or lower prices
- Measuring demand responsiveness in real markets
- Consumer preferences and utility theory basics
- Indifference curves and marginal rate of substitution
- Budget constraints and optimal consumption bundles
- Deriving demand curves from preference analysis
- Engel curves and spending patterns across income levels
- Behavioural deviations from rational choice models
- Anchor pricing and framing effects in consumer decisions
- Segmenting demand using elasticity profiles
- Forecasting demand shifts using leading indicators
- Demand estimation using real business data
Module 3: Production and Cost Economics - Fixed vs variable costs: identifying cost structures
- Total, average, and marginal cost curves
- Short-run vs long-run cost analysis
- Law of diminishing marginal returns
- Production functions and input productivity
- Isoquants and the marginal rate of technical substitution
- Isocost lines and cost-minimising input combinations
- Economies and diseconomies of scale
- Learning curves and experience effects
- Spreading overhead: implications for pricing and volume
- Opportunity costs in owned assets and capital use
- Sunk cost fallacy and decision relevance
- Incremental cost analysis for project evaluation
- Shutdown point analysis for unprofitable units
- Make-or-buy decisions using cost comparison
- Capacity utilisation and breakeven output levels
Module 4: Market Structures and Competitive Strategy - Perfect competition: characteristics and strategic constraints
- Monopolistic competition: differentiation and short-run profits
- Oligopoly: interdependence and strategic behaviour
- Game theory fundamentals: payoffs, strategies, and equilibria
- Nash equilibrium in pricing and entry decisions
- Prisoner's dilemma and cooperation in repeated interactions
- Cartels, collusion, and enforcement challenges
- Price leadership and tacit coordination models
- Monopoly power: sources, sustainability, and limits
- Barriers to entry: structural, strategic, and regulatory
- Porter’s Five Forces and economic underpinnings
- Market concentration metrics: HHI and CR ratios
- Price discrimination: types and feasibility conditions
- First, second, and third-degree price discrimination examples
- Two-part tariffs and bundling strategies
- Peak-load pricing and capacity management
Module 5: Pricing and Revenue Optimisation - Profit maximisation: setting MR = MC
- Markup pricing using elasticity rules
- Cost-plus vs value-based pricing frameworks
- Pricing in competitive vs constrained markets
- Price skimming vs penetration strategies
- Psychological pricing and consumer perception
- Loss leaders and cross-product subsidisation
- Dynamic pricing models and algorithmic implementation
- Yield management in service and perishable goods industries
- Pricing for bundled offerings and product lines
- Versioning and tiered pricing logic
- Reference pricing and anchoring techniques
- Price elasticity mapping across customer segments
- Menu costs and price stickiness in markets
- Strategic use of discounts and promotions
- Pricing for international markets and currency impacts
Module 6: Investment Appraisal and Capital Budgeting - Time value of money: present and future value concepts
- Net present value (NPV) calculation and decision rule
- Internal rate of return (IRR) and its limitations
- Payback period and discounted payback methods
- Profitability index for capital rationing
- Comparing mutually exclusive projects
- Capital budgeting under uncertainty
- Scenario analysis and sensitivity testing
- Real options in investment decisions
- Option to delay, expand, or abandon projects
- Adjusting discount rates for project risk
- Weighted average cost of capital (WACC) basics
- Value of flexibility in uncertain environments
- Incremental cash flows: what to include and exclude
- Sunk costs and the irrelevance of past spending
- Cannibalisation effects in new product investment
Module 7: Macroeconomic Environment and Business Strategy - GDP and its components: C, I, G, X-M
- Business cycles and phase implications for strategy
- Inflation: measurement, causes, and impact on margins
- Unemployment types and labour market tightness
- Interest rates and borrowing costs for firms
- Monetary policy transmission to business decisions
- Fiscal policy: spending, taxation, and stimulus effects
- Exchange rates and international competitiveness
- Balance of payments and trade dynamics
- Commodity price cycles and input cost forecasting
- Political risk and regulatory shifts
- Globalisation trends and supply chain resilience
- Leading, lagging, and coincident economic indicators
- Developing economic scenario plans
- Strategic flexibility in volatile macro environments
- Macro stress testing for capital and pricing plans
Module 8: Market Failure and Strategic Intervention - Externalities: positive and negative spillovers
- Internalising externalities: taxes and subsidies
- Coase theorem and property rights solutions
- Public goods and free-rider problems
- Asymmetric information: adverse selection and moral hazard
- Signalling and screening in hiring and pricing
- Principal-agent problems in organisations
- Mitigating agency costs through incentives
- Regulatory risks and compliance economics
- Antitrust laws and merger guidelines
- Intellectual property and monopoly incentives
- Sustainability and long-term value creation
- ESG considerations in cost-benefit analysis
- Carbon pricing and environmental cost internalisation
- Network effects and platform economics
- Two-sided market pricing strategies
Module 9: Advanced Decision Frameworks - Decision trees for sequential choices
- Expected value and risk-adjusted outcomes
- Variance, standard deviation, and risk measurement
- Risk aversion and utility functions
- Real options valuation techniques
- Bayesian updating for decision refinement
- Information value in reducing uncertainty
- Bounded rationality and satisficing models
- Heuristics and cognitive biases in strategy
- Debiasing techniques for leadership teams
- Multi-criteria decision analysis (MCDA)
- Weighted scoring models for project selection
- Sensitivity analysis for key assumptions
- Scenario planning and strategic flexibility
- Robust decision-making under deep uncertainty
- Using thresholds and triggers for action
Module 10: Business Applications and Implementation - Applying elasticity to marketing spend optimisation
- Price experimentation and A/B testing frameworks
- Costing models for service vs product businesses
- Transfer pricing in multinational firms
- Volume-profit trade-offs in scaling decisions
- Contribution margin analysis for product mix
- Break-even analysis with multiple products
- Target costing and design-to-cost processes
- Life-cycle costing for sustainability decisions
- Economic profit vs accounting profit
- Residual income and value-based management
- Cannibalisation forecasting in product launches
- Capacity expansion vs outsourcing analysis
- Location economics: agglomeration and dispersion
- Labour economics: wage setting and productivity
- Human capital investment and ROI calculation
Module 11: Case Studies and Real-World Practice - Airline yield management and load factor optimisation
- Retail pricing during supply chain disruptions
- Pharmaceutical pricing and patent life strategies
- Tech platform monetisation and freemium models
- Energy pricing and demand response programmes
- Manufacturing offshoring vs reshoring economics
- Subscription model unit economics and churn impact
- Hotel revenue management across seasons
- Software licensing and upgrade pricing
- E-commerce dynamic pricing algorithms
- Fast-moving consumer goods promotional elasticity
- Automotive pricing and financing incentives
- SaaS pricing tiers and willingness-to-pay analysis
- Telecom bundling and retention pricing
- Agricultural commodity price hedging strategies
- Healthcare service pricing and insurance impacts
Module 12: Certification, Integration, and Next Steps - Final assessment: applied economic decision project
- Submission requirements for Certificate of Completion
- Verification process and credential delivery
- Using your certificate in career advancement
- LinkedIn optimisation for new credential
- Annual refresh process for certification relevance
- Integrating frameworks into team workflows
- Creating decision templates for recurring use
- Training others using modular content
- Building a business economics playbook for your unit
- Progress tracking and milestone completion
- Bookmarking high-value models for future reference
- Gamified mastery tracking across core concepts
- Ongoing access to updated industry applications
- Peer discussion forums for practical problem-solving
- Next-level resources for advanced specialisation
- Fixed vs variable costs: identifying cost structures
- Total, average, and marginal cost curves
- Short-run vs long-run cost analysis
- Law of diminishing marginal returns
- Production functions and input productivity
- Isoquants and the marginal rate of technical substitution
- Isocost lines and cost-minimising input combinations
- Economies and diseconomies of scale
- Learning curves and experience effects
- Spreading overhead: implications for pricing and volume
- Opportunity costs in owned assets and capital use
- Sunk cost fallacy and decision relevance
- Incremental cost analysis for project evaluation
- Shutdown point analysis for unprofitable units
- Make-or-buy decisions using cost comparison
- Capacity utilisation and breakeven output levels
Module 4: Market Structures and Competitive Strategy - Perfect competition: characteristics and strategic constraints
- Monopolistic competition: differentiation and short-run profits
- Oligopoly: interdependence and strategic behaviour
- Game theory fundamentals: payoffs, strategies, and equilibria
- Nash equilibrium in pricing and entry decisions
- Prisoner's dilemma and cooperation in repeated interactions
- Cartels, collusion, and enforcement challenges
- Price leadership and tacit coordination models
- Monopoly power: sources, sustainability, and limits
- Barriers to entry: structural, strategic, and regulatory
- Porter’s Five Forces and economic underpinnings
- Market concentration metrics: HHI and CR ratios
- Price discrimination: types and feasibility conditions
- First, second, and third-degree price discrimination examples
- Two-part tariffs and bundling strategies
- Peak-load pricing and capacity management
Module 5: Pricing and Revenue Optimisation - Profit maximisation: setting MR = MC
- Markup pricing using elasticity rules
- Cost-plus vs value-based pricing frameworks
- Pricing in competitive vs constrained markets
- Price skimming vs penetration strategies
- Psychological pricing and consumer perception
- Loss leaders and cross-product subsidisation
- Dynamic pricing models and algorithmic implementation
- Yield management in service and perishable goods industries
- Pricing for bundled offerings and product lines
- Versioning and tiered pricing logic
- Reference pricing and anchoring techniques
- Price elasticity mapping across customer segments
- Menu costs and price stickiness in markets
- Strategic use of discounts and promotions
- Pricing for international markets and currency impacts
Module 6: Investment Appraisal and Capital Budgeting - Time value of money: present and future value concepts
- Net present value (NPV) calculation and decision rule
- Internal rate of return (IRR) and its limitations
- Payback period and discounted payback methods
- Profitability index for capital rationing
- Comparing mutually exclusive projects
- Capital budgeting under uncertainty
- Scenario analysis and sensitivity testing
- Real options in investment decisions
- Option to delay, expand, or abandon projects
- Adjusting discount rates for project risk
- Weighted average cost of capital (WACC) basics
- Value of flexibility in uncertain environments
- Incremental cash flows: what to include and exclude
- Sunk costs and the irrelevance of past spending
- Cannibalisation effects in new product investment
Module 7: Macroeconomic Environment and Business Strategy - GDP and its components: C, I, G, X-M
- Business cycles and phase implications for strategy
- Inflation: measurement, causes, and impact on margins
- Unemployment types and labour market tightness
- Interest rates and borrowing costs for firms
- Monetary policy transmission to business decisions
- Fiscal policy: spending, taxation, and stimulus effects
- Exchange rates and international competitiveness
- Balance of payments and trade dynamics
- Commodity price cycles and input cost forecasting
- Political risk and regulatory shifts
- Globalisation trends and supply chain resilience
- Leading, lagging, and coincident economic indicators
- Developing economic scenario plans
- Strategic flexibility in volatile macro environments
- Macro stress testing for capital and pricing plans
Module 8: Market Failure and Strategic Intervention - Externalities: positive and negative spillovers
- Internalising externalities: taxes and subsidies
- Coase theorem and property rights solutions
- Public goods and free-rider problems
- Asymmetric information: adverse selection and moral hazard
- Signalling and screening in hiring and pricing
- Principal-agent problems in organisations
- Mitigating agency costs through incentives
- Regulatory risks and compliance economics
- Antitrust laws and merger guidelines
- Intellectual property and monopoly incentives
- Sustainability and long-term value creation
- ESG considerations in cost-benefit analysis
- Carbon pricing and environmental cost internalisation
- Network effects and platform economics
- Two-sided market pricing strategies
Module 9: Advanced Decision Frameworks - Decision trees for sequential choices
- Expected value and risk-adjusted outcomes
- Variance, standard deviation, and risk measurement
- Risk aversion and utility functions
- Real options valuation techniques
- Bayesian updating for decision refinement
- Information value in reducing uncertainty
- Bounded rationality and satisficing models
- Heuristics and cognitive biases in strategy
- Debiasing techniques for leadership teams
- Multi-criteria decision analysis (MCDA)
- Weighted scoring models for project selection
- Sensitivity analysis for key assumptions
- Scenario planning and strategic flexibility
- Robust decision-making under deep uncertainty
- Using thresholds and triggers for action
Module 10: Business Applications and Implementation - Applying elasticity to marketing spend optimisation
- Price experimentation and A/B testing frameworks
- Costing models for service vs product businesses
- Transfer pricing in multinational firms
- Volume-profit trade-offs in scaling decisions
- Contribution margin analysis for product mix
- Break-even analysis with multiple products
- Target costing and design-to-cost processes
- Life-cycle costing for sustainability decisions
- Economic profit vs accounting profit
- Residual income and value-based management
- Cannibalisation forecasting in product launches
- Capacity expansion vs outsourcing analysis
- Location economics: agglomeration and dispersion
- Labour economics: wage setting and productivity
- Human capital investment and ROI calculation
Module 11: Case Studies and Real-World Practice - Airline yield management and load factor optimisation
- Retail pricing during supply chain disruptions
- Pharmaceutical pricing and patent life strategies
- Tech platform monetisation and freemium models
- Energy pricing and demand response programmes
- Manufacturing offshoring vs reshoring economics
- Subscription model unit economics and churn impact
- Hotel revenue management across seasons
- Software licensing and upgrade pricing
- E-commerce dynamic pricing algorithms
- Fast-moving consumer goods promotional elasticity
- Automotive pricing and financing incentives
- SaaS pricing tiers and willingness-to-pay analysis
- Telecom bundling and retention pricing
- Agricultural commodity price hedging strategies
- Healthcare service pricing and insurance impacts
Module 12: Certification, Integration, and Next Steps - Final assessment: applied economic decision project
- Submission requirements for Certificate of Completion
- Verification process and credential delivery
- Using your certificate in career advancement
- LinkedIn optimisation for new credential
- Annual refresh process for certification relevance
- Integrating frameworks into team workflows
- Creating decision templates for recurring use
- Training others using modular content
- Building a business economics playbook for your unit
- Progress tracking and milestone completion
- Bookmarking high-value models for future reference
- Gamified mastery tracking across core concepts
- Ongoing access to updated industry applications
- Peer discussion forums for practical problem-solving
- Next-level resources for advanced specialisation
- Profit maximisation: setting MR = MC
- Markup pricing using elasticity rules
- Cost-plus vs value-based pricing frameworks
- Pricing in competitive vs constrained markets
- Price skimming vs penetration strategies
- Psychological pricing and consumer perception
- Loss leaders and cross-product subsidisation
- Dynamic pricing models and algorithmic implementation
- Yield management in service and perishable goods industries
- Pricing for bundled offerings and product lines
- Versioning and tiered pricing logic
- Reference pricing and anchoring techniques
- Price elasticity mapping across customer segments
- Menu costs and price stickiness in markets
- Strategic use of discounts and promotions
- Pricing for international markets and currency impacts
Module 6: Investment Appraisal and Capital Budgeting - Time value of money: present and future value concepts
- Net present value (NPV) calculation and decision rule
- Internal rate of return (IRR) and its limitations
- Payback period and discounted payback methods
- Profitability index for capital rationing
- Comparing mutually exclusive projects
- Capital budgeting under uncertainty
- Scenario analysis and sensitivity testing
- Real options in investment decisions
- Option to delay, expand, or abandon projects
- Adjusting discount rates for project risk
- Weighted average cost of capital (WACC) basics
- Value of flexibility in uncertain environments
- Incremental cash flows: what to include and exclude
- Sunk costs and the irrelevance of past spending
- Cannibalisation effects in new product investment
Module 7: Macroeconomic Environment and Business Strategy - GDP and its components: C, I, G, X-M
- Business cycles and phase implications for strategy
- Inflation: measurement, causes, and impact on margins
- Unemployment types and labour market tightness
- Interest rates and borrowing costs for firms
- Monetary policy transmission to business decisions
- Fiscal policy: spending, taxation, and stimulus effects
- Exchange rates and international competitiveness
- Balance of payments and trade dynamics
- Commodity price cycles and input cost forecasting
- Political risk and regulatory shifts
- Globalisation trends and supply chain resilience
- Leading, lagging, and coincident economic indicators
- Developing economic scenario plans
- Strategic flexibility in volatile macro environments
- Macro stress testing for capital and pricing plans
Module 8: Market Failure and Strategic Intervention - Externalities: positive and negative spillovers
- Internalising externalities: taxes and subsidies
- Coase theorem and property rights solutions
- Public goods and free-rider problems
- Asymmetric information: adverse selection and moral hazard
- Signalling and screening in hiring and pricing
- Principal-agent problems in organisations
- Mitigating agency costs through incentives
- Regulatory risks and compliance economics
- Antitrust laws and merger guidelines
- Intellectual property and monopoly incentives
- Sustainability and long-term value creation
- ESG considerations in cost-benefit analysis
- Carbon pricing and environmental cost internalisation
- Network effects and platform economics
- Two-sided market pricing strategies
Module 9: Advanced Decision Frameworks - Decision trees for sequential choices
- Expected value and risk-adjusted outcomes
- Variance, standard deviation, and risk measurement
- Risk aversion and utility functions
- Real options valuation techniques
- Bayesian updating for decision refinement
- Information value in reducing uncertainty
- Bounded rationality and satisficing models
- Heuristics and cognitive biases in strategy
- Debiasing techniques for leadership teams
- Multi-criteria decision analysis (MCDA)
- Weighted scoring models for project selection
- Sensitivity analysis for key assumptions
- Scenario planning and strategic flexibility
- Robust decision-making under deep uncertainty
- Using thresholds and triggers for action
Module 10: Business Applications and Implementation - Applying elasticity to marketing spend optimisation
- Price experimentation and A/B testing frameworks
- Costing models for service vs product businesses
- Transfer pricing in multinational firms
- Volume-profit trade-offs in scaling decisions
- Contribution margin analysis for product mix
- Break-even analysis with multiple products
- Target costing and design-to-cost processes
- Life-cycle costing for sustainability decisions
- Economic profit vs accounting profit
- Residual income and value-based management
- Cannibalisation forecasting in product launches
- Capacity expansion vs outsourcing analysis
- Location economics: agglomeration and dispersion
- Labour economics: wage setting and productivity
- Human capital investment and ROI calculation
Module 11: Case Studies and Real-World Practice - Airline yield management and load factor optimisation
- Retail pricing during supply chain disruptions
- Pharmaceutical pricing and patent life strategies
- Tech platform monetisation and freemium models
- Energy pricing and demand response programmes
- Manufacturing offshoring vs reshoring economics
- Subscription model unit economics and churn impact
- Hotel revenue management across seasons
- Software licensing and upgrade pricing
- E-commerce dynamic pricing algorithms
- Fast-moving consumer goods promotional elasticity
- Automotive pricing and financing incentives
- SaaS pricing tiers and willingness-to-pay analysis
- Telecom bundling and retention pricing
- Agricultural commodity price hedging strategies
- Healthcare service pricing and insurance impacts
Module 12: Certification, Integration, and Next Steps - Final assessment: applied economic decision project
- Submission requirements for Certificate of Completion
- Verification process and credential delivery
- Using your certificate in career advancement
- LinkedIn optimisation for new credential
- Annual refresh process for certification relevance
- Integrating frameworks into team workflows
- Creating decision templates for recurring use
- Training others using modular content
- Building a business economics playbook for your unit
- Progress tracking and milestone completion
- Bookmarking high-value models for future reference
- Gamified mastery tracking across core concepts
- Ongoing access to updated industry applications
- Peer discussion forums for practical problem-solving
- Next-level resources for advanced specialisation
- GDP and its components: C, I, G, X-M
- Business cycles and phase implications for strategy
- Inflation: measurement, causes, and impact on margins
- Unemployment types and labour market tightness
- Interest rates and borrowing costs for firms
- Monetary policy transmission to business decisions
- Fiscal policy: spending, taxation, and stimulus effects
- Exchange rates and international competitiveness
- Balance of payments and trade dynamics
- Commodity price cycles and input cost forecasting
- Political risk and regulatory shifts
- Globalisation trends and supply chain resilience
- Leading, lagging, and coincident economic indicators
- Developing economic scenario plans
- Strategic flexibility in volatile macro environments
- Macro stress testing for capital and pricing plans
Module 8: Market Failure and Strategic Intervention - Externalities: positive and negative spillovers
- Internalising externalities: taxes and subsidies
- Coase theorem and property rights solutions
- Public goods and free-rider problems
- Asymmetric information: adverse selection and moral hazard
- Signalling and screening in hiring and pricing
- Principal-agent problems in organisations
- Mitigating agency costs through incentives
- Regulatory risks and compliance economics
- Antitrust laws and merger guidelines
- Intellectual property and monopoly incentives
- Sustainability and long-term value creation
- ESG considerations in cost-benefit analysis
- Carbon pricing and environmental cost internalisation
- Network effects and platform economics
- Two-sided market pricing strategies
Module 9: Advanced Decision Frameworks - Decision trees for sequential choices
- Expected value and risk-adjusted outcomes
- Variance, standard deviation, and risk measurement
- Risk aversion and utility functions
- Real options valuation techniques
- Bayesian updating for decision refinement
- Information value in reducing uncertainty
- Bounded rationality and satisficing models
- Heuristics and cognitive biases in strategy
- Debiasing techniques for leadership teams
- Multi-criteria decision analysis (MCDA)
- Weighted scoring models for project selection
- Sensitivity analysis for key assumptions
- Scenario planning and strategic flexibility
- Robust decision-making under deep uncertainty
- Using thresholds and triggers for action
Module 10: Business Applications and Implementation - Applying elasticity to marketing spend optimisation
- Price experimentation and A/B testing frameworks
- Costing models for service vs product businesses
- Transfer pricing in multinational firms
- Volume-profit trade-offs in scaling decisions
- Contribution margin analysis for product mix
- Break-even analysis with multiple products
- Target costing and design-to-cost processes
- Life-cycle costing for sustainability decisions
- Economic profit vs accounting profit
- Residual income and value-based management
- Cannibalisation forecasting in product launches
- Capacity expansion vs outsourcing analysis
- Location economics: agglomeration and dispersion
- Labour economics: wage setting and productivity
- Human capital investment and ROI calculation
Module 11: Case Studies and Real-World Practice - Airline yield management and load factor optimisation
- Retail pricing during supply chain disruptions
- Pharmaceutical pricing and patent life strategies
- Tech platform monetisation and freemium models
- Energy pricing and demand response programmes
- Manufacturing offshoring vs reshoring economics
- Subscription model unit economics and churn impact
- Hotel revenue management across seasons
- Software licensing and upgrade pricing
- E-commerce dynamic pricing algorithms
- Fast-moving consumer goods promotional elasticity
- Automotive pricing and financing incentives
- SaaS pricing tiers and willingness-to-pay analysis
- Telecom bundling and retention pricing
- Agricultural commodity price hedging strategies
- Healthcare service pricing and insurance impacts
Module 12: Certification, Integration, and Next Steps - Final assessment: applied economic decision project
- Submission requirements for Certificate of Completion
- Verification process and credential delivery
- Using your certificate in career advancement
- LinkedIn optimisation for new credential
- Annual refresh process for certification relevance
- Integrating frameworks into team workflows
- Creating decision templates for recurring use
- Training others using modular content
- Building a business economics playbook for your unit
- Progress tracking and milestone completion
- Bookmarking high-value models for future reference
- Gamified mastery tracking across core concepts
- Ongoing access to updated industry applications
- Peer discussion forums for practical problem-solving
- Next-level resources for advanced specialisation
- Decision trees for sequential choices
- Expected value and risk-adjusted outcomes
- Variance, standard deviation, and risk measurement
- Risk aversion and utility functions
- Real options valuation techniques
- Bayesian updating for decision refinement
- Information value in reducing uncertainty
- Bounded rationality and satisficing models
- Heuristics and cognitive biases in strategy
- Debiasing techniques for leadership teams
- Multi-criteria decision analysis (MCDA)
- Weighted scoring models for project selection
- Sensitivity analysis for key assumptions
- Scenario planning and strategic flexibility
- Robust decision-making under deep uncertainty
- Using thresholds and triggers for action
Module 10: Business Applications and Implementation - Applying elasticity to marketing spend optimisation
- Price experimentation and A/B testing frameworks
- Costing models for service vs product businesses
- Transfer pricing in multinational firms
- Volume-profit trade-offs in scaling decisions
- Contribution margin analysis for product mix
- Break-even analysis with multiple products
- Target costing and design-to-cost processes
- Life-cycle costing for sustainability decisions
- Economic profit vs accounting profit
- Residual income and value-based management
- Cannibalisation forecasting in product launches
- Capacity expansion vs outsourcing analysis
- Location economics: agglomeration and dispersion
- Labour economics: wage setting and productivity
- Human capital investment and ROI calculation
Module 11: Case Studies and Real-World Practice - Airline yield management and load factor optimisation
- Retail pricing during supply chain disruptions
- Pharmaceutical pricing and patent life strategies
- Tech platform monetisation and freemium models
- Energy pricing and demand response programmes
- Manufacturing offshoring vs reshoring economics
- Subscription model unit economics and churn impact
- Hotel revenue management across seasons
- Software licensing and upgrade pricing
- E-commerce dynamic pricing algorithms
- Fast-moving consumer goods promotional elasticity
- Automotive pricing and financing incentives
- SaaS pricing tiers and willingness-to-pay analysis
- Telecom bundling and retention pricing
- Agricultural commodity price hedging strategies
- Healthcare service pricing and insurance impacts
Module 12: Certification, Integration, and Next Steps - Final assessment: applied economic decision project
- Submission requirements for Certificate of Completion
- Verification process and credential delivery
- Using your certificate in career advancement
- LinkedIn optimisation for new credential
- Annual refresh process for certification relevance
- Integrating frameworks into team workflows
- Creating decision templates for recurring use
- Training others using modular content
- Building a business economics playbook for your unit
- Progress tracking and milestone completion
- Bookmarking high-value models for future reference
- Gamified mastery tracking across core concepts
- Ongoing access to updated industry applications
- Peer discussion forums for practical problem-solving
- Next-level resources for advanced specialisation
- Airline yield management and load factor optimisation
- Retail pricing during supply chain disruptions
- Pharmaceutical pricing and patent life strategies
- Tech platform monetisation and freemium models
- Energy pricing and demand response programmes
- Manufacturing offshoring vs reshoring economics
- Subscription model unit economics and churn impact
- Hotel revenue management across seasons
- Software licensing and upgrade pricing
- E-commerce dynamic pricing algorithms
- Fast-moving consumer goods promotional elasticity
- Automotive pricing and financing incentives
- SaaS pricing tiers and willingness-to-pay analysis
- Telecom bundling and retention pricing
- Agricultural commodity price hedging strategies
- Healthcare service pricing and insurance impacts