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Mastering Customer Data Platforms for Marketing Technologists

Mastering Customer Data Platforms for Marketing Technologists

$199.00
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Mastering Customer Data Platforms for Marketing Technologists



Course Overview

This comprehensive course is designed to equip marketing technologists with the knowledge and skills required to master Customer Data Platforms (CDPs). Participants will gain a deep understanding of CDPs, their applications, and their role in driving marketing success.



Course Objectives

  • Understand the fundamentals of Customer Data Platforms
  • Learn how to implement and manage CDPs
  • Discover how to leverage CDPs for personalized marketing
  • Gain insights into data management and governance
  • Develop skills in data analysis and interpretation
  • Understand the role of CDPs in omnichannel marketing


Course Outline

Module 1: Introduction to Customer Data Platforms

  • Defining CDPs: Understanding the concept and evolution of CDPs
  • Benefits of CDPs: Exploring the advantages of using CDPs in marketing
  • CDP Market Overview: Reviewing the current CDP landscape and vendors
  • CDP Use Cases: Examining real-world applications of CDPs

Module 2: CDP Architecture and Components

  • CDP Architecture: Understanding the technical architecture of CDPs
  • Data Ingestion: Exploring data collection and ingestion methods
  • Data Processing: Understanding data processing and management within CDPs
  • Data Storage: Examining data storage options and considerations

Module 3: Data Management and Governance

  • Data Quality: Understanding the importance of data quality in CDPs
  • Data Governance: Exploring data governance frameworks and best practices
  • Data Security: Understanding data security measures and compliance
  • Data Compliance: Examining regulatory requirements and compliance

Module 4: Personalization and Segmentation

  • Personalization Strategies: Understanding personalization techniques using CDPs
  • Segmentation Methods: Exploring segmentation strategies and best practices
  • Customer Profiling: Understanding customer profiling and its applications
  • Real-time Personalization: Examining real-time personalization techniques

Module 5: Omnichannel Marketing with CDPs

  • Omnichannel Marketing: Understanding the role of CDPs in omnichannel marketing
  • Channel Integration: Exploring channel integration strategies
  • Customer Journey Mapping: Understanding customer journey mapping and its applications
  • Cross-Channel Analytics: Examining cross-channel analytics and measurement

Module 6: Advanced CDP Topics

  • AI and Machine Learning: Exploring the role of AI and ML in CDPs
  • Predictive Analytics: Understanding predictive analytics and its applications
  • CDP Integration: Examining integration strategies with other marketing tools
  • CDP ROI Measurement: Understanding how to measure CDP ROI

Module 7: CDP Implementation and Management

  • CDP Selection: Understanding the process of selecting a CDP
  • Implementation Planning: Exploring implementation planning and best practices
  • CDP Configuration: Understanding CDP configuration and setup
  • Ongoing Management: Examining ongoing management and maintenance

Module 8: Case Studies and Best Practices

  • Real-World Case Studies: Examining real-world CDP implementations
  • Best Practices: Understanding best practices for CDP adoption
  • Lessons Learned: Exploring lessons learned from CDP implementations
  • Future Trends: Examining future trends and developments in CDPs


Course Features

  • Interactive Lessons: Engaging video lessons with interactive elements
  • Hands-on Projects: Practical projects to apply CDP knowledge
  • Bite-Sized Lessons: Lessons designed for easy consumption
  • Lifetime Access: Access to course materials for lifetime
  • Community Support: Access to a community of marketing technologists
  • Progress Tracking: Tools to track progress and stay motivated
  • Gamification: Gamification elements to enhance learning experience
  • Mobile Accessibility: Access to course materials on mobile devices
  • Certification: Certificate upon completion issued by The Art of Service


Certification

Upon completion of the course, participants will receive a certificate issued by The Art of Service, recognizing their expertise in Customer Data Platforms.

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